NFL Sponsorship Grows / College Football Video Game Returns
Scott and Eben discuss the business of the NFL on the eve of the Super Bowl. League sponsorship jumped 10% to $1.6 billion last season, according to marketing firm IEG, and it was a strong year for the league from a broadcast perspective as well. The two also discuss Jeff Bezos stepping down as Amazon CEO, and the reality behind EA Sports’s decision to resume making its popular college football video game.
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Show Notes
Scott and Eben discuss the business of the NFL on the eve of the Super Bowl. League sponsorship jumped 10% to $1.6 billion last season, according to marketing firm IEG, and it was a strong year for the league from a broadcast perspective as well. The two also discuss Jeff Bezos stepping down as Amazon CEO, and the reality behind EA Sports’s decision to resume making its popular college football video game.
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
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