Show overview
Sporticast has been publishing since 2021, and across the 5 years since has built a catalogue of 555 episodes. That works out to roughly 290 hours of audio in total. Releases follow a several-times-a-week cadence.
Episodes typically run twenty to thirty-five minutes — most land between 29 min and 35 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language News show.
The show is actively publishing — the most recent episode landed 2 days ago, with 38 episodes already out so far this year. Published by Sportico.
From the publisher
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Latest Episodes
View all 555 episodesFox, NBC Add More NFL Games for 2026 Season
Duke and Amazon Found a Trap Door in College Sports Media Deals
WNBA Valuations / MLS Development League Overhaul
The NCAA is Expanding March Madness. Who Asked For That?
Adidas Beats Nike to Sub-2 Marathon / Fencing Goes Viral
Global Soccer: “A Broken System With Staggering Losses”
The Padres Are a Unicorn MLB Business / Nike Walks Back Ad
LIV Golf Faces Uncertain Future / Amazon’s NBA Mishap
A First-Timer’s Thoughts on Attending the Masters
On Masters Week, Is Your CEO Playing Too Much Golf?
Scott and Eben are joined by Lee Biggerstaff, a finance professor at Miami University in Ohio, to discuss his research about the correlation between a public-traded company’s performance and the amount of golf played by its CEO. They talk about the data, how it was collected, and what it says about golf. Learn more about your ad choices. Visit megaphone.fm/adchoices
Angel Reese Blockbuster, Plus UCLA Women Win First NCAA Title
Scott and Eben discuss a major trade in the WNBA involving Angel Reese. They also talk about the PWHL’s post-Olympics growth, an NFL media partner going after the NFL’s antitrust exemption, and UCLA’s women’s basketball national title. Learn more about your ad choices. Visit megaphone.fm/adchoices
Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever
Scott and Eben are joined by Kurt Badenhausen to discuss his latest list of the highest paid athletes of all time. They touch on Michael Jordan, Tiger Woods, and the rest of the list. They talk about how athletes make money, how that’s changing, and what to expect from this list in the future. They close by talking about the NBA’s plans for Europe. Learn more about your ad choices. Visit megaphone.fm/adchoices
Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double
Scott and Eben discuss the ongoing sales of NFL and NBA franchises in Seattle. They debate whether the NFL would approve billionaire Elon Musk for ownership in the league. They also talk about the sale of the Connecticut Sun, two Indian cricket teams, and the Final Four. Learn more about your ad choices. Visit megaphone.fm/adchoices
Just How Big Can Prediction Markets Get?
Prediction markets are everywhere, from MLB’s new deal with Polymarket to ire over trading opportunities tied to ongoing conflict in Iran. Hosts Scott Soshnick and Jacob Feldman are joined by Robinhood VP and GM of futures and prediction markets JB Mackenzie to discuss how the category has grown over the last year, why leagues are getting involved now and how Robinhood sees itself in relation to the likes of Kalshi and Polymarket—as well as DraftKings, Fanatics and FanDuel. Learn more about your ad choices. Visit megaphone.fm/adchoices
Where Have All The Upsets Gone? Plus, WNBA Labor Deal
Scott and Eben talk about how modern economics have made the NCAA men’s basketball tournament less fun, with fewer upsets and fewer Cinderella runs. They also talk about the WNBA labor accord, and the start of the MLB season. Learn more about your ad choices. Visit megaphone.fm/adchoices
A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.
Scott and Eben speak with Rick Cole Jr., the athletic director at Hofstra, about his team’s berth in the men’s March Madness basketball tournament. Cole talks about the benefits for a school of Hofstra’s size, the financial gap between the Pride and schools like its first round opponent Alabama, and how he views the rapid changes underway in college sports. Learn more about your ad choices. Visit megaphone.fm/adchoices
Inside the Cutthroat World of Prep School Recruiting
Scott and Eben speak with Brad D’Arco, the director and lead consultant of D’Arco & Associates, about elite high school sports recruiting. They talk about how it differs from college, what schools want, and how NIL has changed things. Learn more about your ad choices. Visit megaphone.fm/adchoices
83 Points Scored by WHO?? Plus, Giants Ownership Shuffle
Scott and Eben talk about Miami Heat center Bam Adebayo’s 83-point outburst in the NBA. They also talk about an ownership shuffle with the New York Giants, PGA Tour changes, and Syracuse basketball’s disappearance from the national conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Tua Sets Dead Money Record / Live Nation Settles Antitrust Suit
Scott and Eben talk about the very expensive unwinding of Tua Tagovailoa’s contract with the Miami Dolphins. They also talk about Donald Trump’s college sports reform efforts, a big antitrust settlement with Live Nation, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
WNBA Players Shift Tone on CBA, Dolphins Raise at $12.5B
Scott and Eben talk about a notable shift in how WNBA players are discussing their labor battle. They also talk about an Atlanta Hawks strip club promo, and some recent sports team M&A. Learn more about your ad choices. Visit megaphone.fm/adchoices