ESPN’s ‘Unlimited’ Learnings, Six Months In
John Lasker, the head of ESPN’s direct-to-consumer initiatives, joined Eben and Jacob to discuss the first six months since the launch of ESPN Unlimited, which allows fans to subscribe to all the network’s programming directly. In the ensuing months, ESPN has closed a takeover of NFL Media assets, integrated MLB’s direct-to-consumer offering, MLB.TV and signed an exclusive WWE deal, while also courting a series of questions about what the current strategy means for fans' ability to continue accessing their favorite sports content. Will streaming sports get simpler, or is the complexity here to stay?
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Show Notes
John Lasker, the head of ESPN’s direct-to-consumer initiatives, joined Eben and Jacob to discuss the first six months since the launch of ESPN Unlimited, which allows fans to subscribe to all the network’s programming directly. In the ensuing months, ESPN has closed a takeover of NFL Media assets, integrated MLB’s direct-to-consumer offering, MLB.TV and signed an exclusive WWE deal, while also courting a series of questions about what the current strategy means for fans' ability to continue accessing their favorite sports content. Will streaming sports get simpler, or is the complexity here to stay?
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