Speaking Your Brand: Public Speaking Tips and Strategies

I gave this presentation on E.P.I.C. content 4 times to 4 different groups in a recent 2-week period. Whew! In this episode, you'll hear the presentation itself as well as why I decided to include certain things, like video and music clips. Why this topic? Business storytelling has been all the rage for the past few years: we’ve been told to share stories in our presentations, on our websites, and on social media about our companies, our customers, and our team members. But, for the most part, these stories have fallen flat and no longer have the novelty they once did. A bunch of random stories included here and there or sharing your personal bio or your business origin story isn’t enough. Too much content that’s created, whether presentations, videos, podcasts, articles, or social media, is uninspired, undifferentiated, and unmemorable. How can you attract and retain your audience? How can you avoid getting into - or get out of - a rut of routine, unoriginal, and tired content? Your content and your presentations need to be E.P.I.C. In this episode, you’ll learn what E.P.I.C. stands for, how to use it for your content and presentations, and the transformation you’ll see for yourself and those you serve. → Download the free PDF with the E.P.I.C. Content Model at https://www.speakingyourbrand.com/113. → Need help creating your E.P.I.C. presentation? Schedule a free consultation call to learn how we can work together. Clips Mentioned in the Presentation: Nike “Dream Crazier” Ad Bohemian Rhapsody movie and song Tammy Lally's TEDx talk on Money Shame Simon Sinek’s TEDx talk on Start with Why Switched on Pop podcast episode 91 We Will Rock You song About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes and free PDF guide at https://www.speakingyourbrand.com/113 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 82: [Coaching] How to Create an Emotional Connection with Your Audience with Leanne Kabat Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 97: Thinking Bigger: I Get Coached On-Air by Geraldine Carter Episode 101: Public Speaking Trends for 2019

If you have multiple aspects of your business or of the work you do with your clients, it can be challenging to figure out what’s the best topic and content to use for your signature talk. Should you just pick one? Should you have two different signature talks? Should you try to combine them? The answer could be yes to any of those three questions - it depends on your goals, your audience, and your offer. In this episode, my guest is Teresa McCloy, who was facing this question when we first spoke a few months ago. We did a Virtual VIP Day together to create her signature talk and decided to select a topic that would have the most use for the types of groups she’ll be speaking to. You’ll hear why we selected the topic we did (Time Blocking for Productivity), working backwards from her offer and the kinds of clients she works with. You’ll also learn how Teresa is using the signature talk we created in other ways, including Facebook Live videos, her website content, and a recent challenge she ran to promote her online course. About My Guest: Teresa McCloy is the creator of the REALIFE ProcessTM, a Certified Leadership & Business Coach, Accredited Enneagram Professional, Podcaster, and Keynote Speaker. Teresa partners with her clients as a coach, consultant, and professional speaker to FORGET being productive and do what truly matters. As a recovering workaholic who was addicted to all the latest apps, software, and best-selling books on productivity, Teresa is passionate about helping entrepreneurs, creators, and leaders assess their habits and execute a REALIFETM Process to take their everyday, ordinary life to something extraordinary in their REALIFETM, REALWORKTM & REALSELFTM. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/112 Visit Teresa’s website at https://teresamccloy.com/ Listen to Teresa’s podcast “The Enneagram in your REALIFE”. Connect with Teresa on her Facebook page. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 25: Why You Need a Signature Talk for Your Business Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching] Episode 75: Finding the Right Presentation Content for Your Business with Regina Byrne [Coaching] Episode 111: Make More Time for Speaking and Visibility with Clockwork Principles with Adrienne Dorison

I’m obsessed with the book “Clockwork” by Mike Michalowicz (who also wrote “Profit First”). I read it the first weekend it came out last fall and it has revolutionized the way I look at my business. When a mutual colleague offered to connect me with Adrienne Dorison, the co-founder of Run Like Clockwork™, I jumped at the chance to have her on the podcast. As an entrepreneur, one of your most important roles is being the face and voice of your business, which means speaking at conferences and events, being a guest on podcasts and in other people’s groups, and appearing in the media. However, I see this a lot with colleagues and clients: When they started their business, they had time for speaking and visibility. Then, as as they approach years 2, 3, 4 in their business, they are incredibly busy doing the work as their sales grow (those visibility seeds they planted in the beginning are paying off!). The problem is that now they’re neck deep in the business so they don’t have much time for speaking and visibility, which means they’re losing out on this proven marketing channel. In this episode, you’ll learn about: Designing your business with operational efficiency How you as the business owner are oftentimes the bottleneck Specific tips on how to hand off work to others → this will give you more time for speaking and visibility Giving team members ownership for decision making How to do a time analysis so you can see where you’re spending your time and how to improve it The kinds of speaking engagements Adrienne does About My Guest: Adrienne Dorison is the Co-Founder of Run Like Clockwork™ alongside of author + speaker, Mike Michalowicz. Run Like Clockwork equips CEO's to design a business + team that can run itself. Adrienne has helped hundreds of business leaders + teams — from Fortune 500 corporations to fast-growth startups — to expand their profit margins, cut their costs + take an unplugged vacation. She's personally passionate about baking in generosity into business models, + believes when we earn more money, we can give more. Adrienne lives in St. Petersburg, Florida with her husband + their 2 dogs. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/111 Learn about Run Like Clockwork’s resources and programs at https://www.runlikeclockwork.com/. Purchase the book “Clockwork” (I can’t recommend it highly enough!). Get the free time tracking spreadsheet Adrienne mentioned. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 72: How to Speak Strategically for Better Business Results Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching]

When you speak at a conference or trade show, have you thought about how you can invite the audience to continue the conversation with you after your session? In this episode, my guest Sue Monhait shares strategies she uses when she speaks at trade shows - and she’s done it a lot! Sue has two different kinds of businesses: one is product-based called The Ribbon Print Company (she sells ribbon printers, software, and ribbon itself - the kind you see on gift packages) and the other is an online program, Makers MBA. Sue is delightful and you’ll hear her experience come out as we talk about how she makes the most of speaking at trade shows. Whether you’re a product or service business, you’ll learn: Tips for continuing the conversation with the audience after you speak Doing demos from the stage If you’ve written a book, offering book signing times The pros and cons of paying for a booth Hosting your own meetups while at a conference Sue lives in Chicago and I was recently there for a business retreat with 7 other women business owners, including Sue. We booked an extra day at the AirBnB we rented and did a VIP Day in person to create Sue’s new signature talk, so you’ll hear a bit about that experience at the end of the episode. Interested in a Virtual VIP Day to create your signature talk? Schedule a free consult call. About My Guest: Sue Monhait is a business owner, podcast host, speaker, educator and bestselling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue has been working in both the retail and online spaces for over 25 years. After spending time in corporate sales/marketing, working with literally hundreds of boutique shops and larger brands, she went on to open two profitable multi-six-figure businesses of her own. The Ribbon Print Company offers custom ribbon printing systems, supplies and training so businesses can provide product personalization right in their store or craft studio. Gift Biz Unwrapped is a weekly podcast, online training and a membership community for women who have a hobby or creative passion. Sue teaches them, step by step, how to turn their hobby into a profitable business. Her book, “Maker To Master: Find and Fix What’s Not Working in Your Small Business” is available on Amazon in paperback, Kindle and Audible formats. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/110 Visit Sue’s website at http://giftbizunwrapped.com/. Listen to Sue’s podcast “Gift Biz Unwrapped.” Listen to my episode #200 on Sue’s podcast. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 66: Mastering Your Speaking Style and Stage Presence Episode 69: What Event Organizers Look for in Speakers with Erin Smith

This episode is jam-packed with what you need to know to put on your own paid workshop. I recently co-hosted a workshop on Personal Branding and Visibility with Diane Diaz, founder of The Brand Teacher and a Speaking Your Brand coach. From deciding on the topic and price to selling seats to determining the agenda, we lay it all out for you, so you can successfully put on your own paid workshop. We talk about: Deciding on the topic and content based on who your ideal clients are and your offer Determining the best pricing for the workshop Partnering with a local business for the venue Selling: What works - and what doesn’t work - when selling workshops Why we chose to do a 1/2-day (not full day) workshop and have it in the morning The results we got → Download the FREE “How to Put on a Winning Workshop” PDF guide at https://www.speakingyourbrand.com/109. Need help with your workshop topic, offer, price, sales strategy, or content? Sign up for a strategy session. About My Guest: Diane Diaz is Founder & CEO of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that attract their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/109 Download the FREE “How to Put on a Winning Workshop” PDF guide at https://www.speakingyourbrand.com/109. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Our EventBrite page for the workshop we did: https://visibilitymasterclass.eventbrite.com (click on “View Details” in the upper right of the page to see it). Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching] Episode 83: Collaborating to Expand Your Reach with Baily Hancock Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz

You want to feel more confident and prepared for your speaking engagements, especially if it’s an important one like the first time delivering your signature talk or a big keynote or a TEDx talk. But, oftentimes, our minds and thoughts get in our own way. I first heard about NLP a few years ago in a sales context but didn’t know much about it. Then, I had a pre-chat with my guest, Candice Czaplak, a few months ago when I was on her podcast and she mentioned she uses NLP with her clients to help them achieve their goals. My ears perked up and I immediately saw how this could be helpful for you as a speaker. In this episode, Candice shares with us specific techniques we can use to feel more confident and to prepare ourselves for being on stage or in any situation where we want to perform our best. We talk about: What NLP is Perceptual positions and how to use them (this was really interesting) How we can pre-frame the outcome we want Identifying resources (could be others or ourselves) and creating a circle of excellence that we can bring with us Envisioning potential obstacles and how to do it so it sets us up for ultimate success (and not putting us into a worry spiral) Have you ever tried NLP techniques? Any of the ones that Candice and I talk about appeal to you? Let us know in the Speaking Your Brand community. You can join for free by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. About My Guest: Candice Czaplak is an NLP Master Practitioner, expert in personality and emotional intelligence, serial entrepreneur, mom, wife, podcast influencer, intuitive, coach, speaker, consultant, teacher and success catalyst. She has two bachelor’s degrees with highest distinction, graduate work in both Counseling and Business Administration, too many certifications to mention and over 25 years of experience. Candice is living her purpose and found her place of positive impact as the Founder and CEO “Chief Epiphany Officer” at Thriverz.com. The mission of Thriverz.com is to connect, inspire and equip growth focused individuals and organizations so they can prosper, profit and more fully thrive by living The Thrive Formula™ and leveraging the power of their unique Personal Genius™. Candice is proud to be a former military spouse, and even more proud to have made giving back to children and families (especially military and veteran) part of her business mission. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/108 Visit Candice’s website and schedule a complimentary consultation call at http://thriverz.com/ Listen to Candice’s podcast “Thriverz”. I was on episode 3 of Candice’s podcast. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 66: Mastering Your Speaking Style and Stage Presence Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 107: Make Your Presentations More Brain-Friendly Using Behavioral Economics with Melina Palmer

I love this line from my guest: “Our brains are lazy.” That includes your audience’s brains (no offense). Knowing this, how can you make your presentations more brain-friendly, engaging, and persuasive? In this episode, Melina Palmer, who has a Master’s degree in Behavioral Economics, shares with us how we can use behavioral economics principles to be better speakers. Melina breaks it down for us in simple and straightforward strategies we can use right away. We talk about: What happens when our brains get overwhelmed Why 3 choices are better than more if we want people to buy How much our subconscious brains are doing compared to our conscious (I was surprised by this) How to create high points in your presentations to keep the audience engaged The importance of repetition and reciprocity How many calls to action to have Making the audience feel smart and the dopamine hit that produces Melina’s wardrobe malfunction at her first important speaking engagement (you will laugh with us!) About My Guest: Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help companies and entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference. The result is messaging, branding, advertisements, pricing and products that are more “brain friendly” (meaning more leads, conversions, and revenue). About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/107 Visit Melina’s website and download her free e-book at http://thebrainybusiness.com/. Listen to Melina’s podcast “The Brainy Business” at http://thebrainybusiness.com/podcast/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 101: Public Speaking Trends for 2019

We hear the term “personal brand” a lot, but do we know exactly what it means and how to use our personal brand to get more speaking opportunities? Imagine getting requests from organizers to speak at their conferences and events without you having to pitch them and, even better, getting paid speaking engagements. That’s what having a powerful personal brand can do for you. My guest in this episode, Diane Diaz, has experienced exactly that that as she’s built her personal brand both online and offline. We talk about: What a personal brand is Ways to figure out what your personal brand is (i.e. how do others see you) How Diane has positioned herself as an expert and as a speaker over the past two years and the results she’s seen Specific strategies you can use to create a powerful personal brand (we even come up with an alliteration of 3 S’s!) Doing webinars for other people’s online communities Be sure to also check out the Facebook Live video replay that Diane and I recently did on Leveraging LinkedIn for Speakers. Plus, I have an exciting announcement that you’ll hear in this episode! About My Guest: Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that will attract their dream jobs or clients so they can build careers or businesses they love. Diane also teaches branding classes at Full Sail University. Diane has spoken on the topic of personal branding to organizations including NAWBO Orlando, International Coaching Federation, FemCity Orlando, Florida Trucking Association, Public Allies, Winter Park Chamber of Commerce, Women in Automotive, Indian American Chamber of Commerce, and Commercial Real Estate Women Orlando. She’s also been interviewed on numerous podcasts on the topic of personal branding. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/106 Check out Diane’s website at http://www.thebrandteacher.com. Watch the Facebook Live video replay on “Leveraging LinkedIn for Speakers.” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 2: Taking Your Speaking to the Next Level with Diane Diaz [Coaching] Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 72: How to Speak Strategically for Better Business Results Episode 83: Collaborating to Expand Your Reach with Baily Hancock

Get ready for a whirlwind conversation on all things speaking! I guarantee you will learn something you didn’t know before. For instance, do you have a walk-on song? Don’t know what a walk-on song and why you need one? Definitely listen in to hear Mia’s and how to choose a good one. If you do have one, let us know in the Speaking Your Brand Facebook group. (Join for free at https://www.speakingyourbrand.com/join.) Want to hear what mine is? I share in the group the week this episode airs. My guest is Mia Voss, who is a speaker, emcee, and brand ambassador, and we have a lot of fun - and we get real about things like gender pay parity for speakers - during this interview. We talk about: How Mia seems like an unlikely speaker because of what happened to her in her 20s The work Mia does as an emcee and panel moderator Getting paid to speak The pay disparity between male and female speakers Asking and negotiating with event organizers on your pay What to do when you’re asked to be on a panel or speak at an event and there’s no diversity The importance of having a walk-on song What to wear when speaking How NOT to start your talk Ways to get the audience to tag you on social media About My Guest: Brand Ambassador, Spokesperson, Social Storyteller, Speaker, Expert Interviewer; Mia connects brands and businesses to their most powerful buying market: Women. She's currently working with brands such as Collette Travel, Lexus, Toyota, BMW and more. Her engaging & energized style showcases businesses with authentic & engaging social content. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/105 Visit Mia’s website at https://miaonthego.com. Connect with Mia on Instagram and Twitter @miavossonthego. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 70: Aligning Your Wardrobe with Your Brand with Jennifer Mackey-Mary Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest Episode 101: Public Speaking Trends for 2019 Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin

You may have a twinkling of an idea for your topic for your signature talk, keynote, or TEDx talk, but perhaps you’re not sure where to go from there. How can you take your idea, expand upon it, and make it your own? In this on-air coaching call, you’ll hear the key questions I ask my clients to help find their core message, including the one question that tends to be the most useful. My guest, Nettye Johnson, a certified health educator and coach, sent me a lovely email after I posted in the Speaking Your Brand Facebook group asking for on-air coaching call guests. (A great reason to join the group and check in every few days! Not a member? It’s free. Go to https://www.speakingyourbrand.com/join or text SPEAKING to 444-999.) She wrote to me: “The idea I want to share goes against the popular position that we are all the same, and should be considered and treated equally. When we try not to see differences in people we actually hinder progress because differences beg for understanding and equitable action - not equal action. “The root of this is a short 5-minute talk I did shortly after the Alton Sterling killing in my town 2 years ago. I was at a speaker training session about to have my prepared talk on faith-based fitness (my professional niche) coached in a small group. My heart was so heavy, that morning I went with my heart and instead spoke on race relations to a group of white women - trying to get us all to see the different people and perspectives of this divisive issue, and how leaning into differences can help. A video of it is at https://youtu.be/C-HGr8UDvWs.” I watched the video and was impressed by Nettye’s passion, poise, presence, and empathy, so I invited her to come on the podcast to talk about this idea of “the value of labels” or “one size doesn’t and can’t fit all” and how that can be turned into a signature talk or TEDx talk. In this on-air coaching call, you’ll hear the questions I ask and how, through digging deeper and reflecting back, we get to the root of her idea - and from there the seed of the talk can grow. You’ll also hear the key question I ask my clients to help get to the root of their core message, which I encourage you to ask yourself and journal about or, even better, talk to someone about There’s tremendous value in hearing your ideas spoken out loud, which is why coaching can be so powerful. Need a coach to help you make your idea your own and turn it into a signature talk, keynote, or TEDx talk? That’s what we love to do! Review our coaching packages and schedule a consultation call with us at https://www.speakingyourbrand.com/contact. About My Guest: Nettye Johnson is a wife, mom, author, speaker, trainer, certified health educator and health coach. Wholeheartedly believing apart from God we can do nothing, Nettye combined health education and coaching knowledge with 25 years of Christian education study and experience and founded Nettye Johnson Faith and Fitness Services LLC, (NJFFS), that provides curated holistic solutions that help women find balance and live well. Nettye began her career in technology as a software engineer for Eastman Kodak. Career changes to IT Training for Jacobs Engineering and Corporate Training for Weight Watchers International, shifted her focus from programs to people, and helped Nettye find her voice and passion in speaking and teaching. During her decade tenure with the nation’s leading weight loss company, Nettye’s work in training, business development, and operations management on local, state and national levels impacted thousands. In this work, she was struck by the decline of health, wellness, and wholeness in our nation, moved by African-American health disparities and focused to develop and deliver holistic education, resources and support to effectively address this problem. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/104 Visit Nettye Johnson’s website at http://nettyejohnson.com/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 55: Should You Give an Instructional or an Inspirational Talk Episode 80: [Coaching] Connecting

If one of your goals is to become a keynote speaker, this on-air coaching call will help you identify the stepping stones to get you there. My guest in this episode, Laura Gallaher, was on the podcast about a year ago (episode 54), talking about how to build trust with your teams and audience, based on a powerful workshop experience I had had with her. Laura and I have worked together on her signature talk and, more recently, on her TEDx talk for TEDxOrlando (here's the intro). Now, Laura wants to know how she can become a keynote speaker, including a paid one, as well as how she can find other speaking engagements where her ideal clients would be in the audience. In this on-air coaching call, you’ll hear us talk about: What Laura and her company do Who her ideal clients are and where she can find them The types of speaking engagements that are the size and format for the work she does and that will generate the most interest in hiring her company How Laura can start positioning herself to be a keynote speaker Whether Laura should niche down even more (you may be surprised at my response) Speaking topics that could be good ones for conferences Laura wants to attend How to title her talks And more. About My Guest: Dr. Laura Gallaher is an Organizational Psychologist, Executive Coach, and Licensed Human Element Practitioner. She began her career at NASA Kennedy Space Center. After the Space Shuttle Columbia exploded upon re-entry in 2003, killing everybody aboard, Kennedy Space Center hired Laura and a team of organizational psychologists to change the cultural influences that were deemed to play a role in the tragedy. She worked for 8 years with NASA to positively influence culture, develop leadership capacity, and improve organizational performance at Kennedy Space Center. She was also hired to help manage the change associated with radical changes in the performance management process and philosophy at Walt Disney Parks & Resorts. Laura’s company, Gallaher Edge, works with executives who want an edge over their competition by looking inward, and pushing past the edge of their comfort zone in order to increase their awareness, alignment, and accountability. She helps executive teams have conversations they didn’t even know they needed to have. Organizations are just people. Gallaher Edge helps executives learn what it takes to be more profitable by truly putting people first. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/103 Visit Laura Gallaher’s website and download her free guide at http://www.gallaheredge.com. Join Laura’s membership program at https://gallaheredge.com/join/. Listen to Laura’s podcast “Expand Your Edge”. Laura's TEDx talk: https://youtu.be/RUxT8wuDsG4 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 8: [Coaching] Topics Worthy of a Keynote with Danielle Liss Episode 11: Creating and Preparing for a Keynote Presentation with LuAnn Nigara Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C’s of Visibility: What It Takes to Get Known Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

You’re speaking, you’re podcasting, you’re creating videos to increase your visibility. Have you thought about expanding your visibility strategy to include “traditional” media like TV, radio, and magazines? Appearing on TV and radio as a political analyst over the past 12 years has been a vital part of building my personal brand and visibility, not only in my local market (Orlando) but also using those clips on my website and social media to build credibility. Seeing yourself on TV with your name on the lower third of the screen can be a thrill - and it’s something that can position you as an expert in a way that online videos you create yourself can’t. Our mission at Speaking Your Brand is to get more women in positions of influence and power - and that includes more representation of women (that means you!) in the media, especially TV and magazines. What’s the best way to get started? What are local TV, radio, and publications looking for in your pitches? How can you connect with producers, reporters, and writers? In this episode, publicity expert Amanda Berlin gives us concrete strategies we can use to: Take our speaking topics and turn them into media topics Write pitches that get noticed, including the headline and tease Emphasize the local angle Identify visuals that would enhance our media segments Connect with producers, reporters, and writers, including the best ways to contact them Get a feature in a magazine Contribute our own articles to publications About My Guest: After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic storytelling and media relations based on her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media - from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She's the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gem to recognizable trusted expert. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/102 Visit Amanda Berlin’s website at http://www.amandaberlin.com. Listen to Amanda’s podcast “Empowered Publicity”. Take Amanda’s Publicity Personality Quiz. Twitter thread from Bloomberg reporter about intentionally seeking more women’s voices for their media coverage. Personal Brand & Visibility Masterclass in Orlando, Florida, on February 7, 2019, hosted by Carol Cox and Diane Diaz. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 13: How to Get Local and National Media Coverage for Your Business with Christina Nicholson Episode 42: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark Episode 45: Your Visibility Roadmap - Build Your Business, Brand, and Influence Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews

What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them? What are conferences and events looking for in their speakers and the topics they select? How can you improve your presentations and workshops so the audience raves about you and you get invited to do more (including paid speaking)? After having worked with over 100 clients during the past couple of years to create their presentations, workshops and keynotes, attended and spoken at many conferences and events, and talked to event organizers, I’ve noticed several key areas that too many speakers (and thus events) are missing, but that you can incorporate to set yourself apart. In this episode, you’ll learn 3 trends you can apply to your presentation content and delivery that can make the difference between a so-so speaking engagement and one that makes an impact. Hint: One of them has to do with candy (even better, the zero-calorie kind!). The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and executives create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/101 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 47: Creating Better Audience Engagement and Learning with Amy Lang Episode 50: The 3 C’s of Visibility - What It Takes to Get Known Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 64: [Coaching] Show, Don’t Just Tell, Your Audience How You’re Different with Kimberley O’Brien Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement

When I launched this podcast in February 2017, I committed to myself that I was going to do it for one year. No matter what, I was going to make the time to release a weekly episode (and there were weeks when I was up until midnight getting the podcast done for the next morning’s release!). We’re now at episode 100 (woohoo!) and in a couple of months, the podcast will be 2 years old. My tendency is to breeze past this milestone. After all, it’s just one more episode. That’s my Type-A personality: going from achievement to achievement and not taking the time to reflect and celebrate. It’s like when we run off the stage after we’ve finished our talk instead of receiving the applause and celebrating (ahem, yes, I’ve done this in the past). Now, you don’t need to applaud me for episode 100. Rather, I want to thank you and tell you how grateful I am that you listen to the podcast, share it on social media, let your friends and colleagues know about it, and post in the Speaking Your Brand community. (Not a member? Join today for free.) In the Facebook group, I asked which were your favorite episodes. There were a few that many of you said, like episode 61 on frameworks and episode 82 (and others) on using feedback forms at your speaking engagements to collect leads. There was also a few that came up more than once - and I saw a pattern. So, this episode is *not* a collection of clips from past episodes. Rather, I’m highlighting which episodes were your favorites - based on your responses and download numbers - and WHY I think they are. The WHY is what you can apply to your own speaking engagements, whether you’re standing on a stage, facilitating a workshop, or being interviewed on or hosting a podcast. Curious to hear what these are? Listen in. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/100 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Related Podcast Episodes: Episode 3: How I Created My Podfest Presentation [Training] Episode 25: Why You Need a Signature Talk for Your Business Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 55: Should You Give an Instructional or an Inspirational Talk with Carol Cox Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox Episode 60: Finding Your Presentation's Spine & Why It Absolutely Needs One with Joanna Sapir Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest Episode 81: Be a Better Speaker - Top Takeaways from Watching Presenters at Podcast Movement Episode 82: How to Create an Emotional Connection with Your Audience with Leanne Kabat Episode 84: Less Is More: Developing Your Visibility Strategy with Wendy Zanders Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power

You’ve heard their on-air coaching calls - and now you get to hear what they’ve been up to since their coaching call. You know that I love leaving my guests and clients with action items and homework. As a speaking coach, I want you to take what we do together and get results, so you can gain more confidence, get better results from speaking, and someday soon stand on your dream stage and deliver the message you know will have an impact. Putting yourself out there isn’t easy and doing an on-air coaching call isn’t either! A huge thank you and congratulations to these women for sharing their updates with us. See if you can spot the themes - I’ll pull them together in the outro, along with some action items for you (of course!). Say hello to these women and let us know what your visibility goals are in the free Speaking Your Brand community. Appearing in order in this episode: Jodi Flynn is founder of Women Taking the Lead and host of the “Women Taking the Lead” podcast. Jodi was on episode 26: Specific Strategies to Improve Your Presentations. Dr. Carmen Landrau is a cardiologist and sought-after speaker. Carmen was on episode 29: Networking the Right Way to Find Speaking Opportunities. Pam Andrews is founder of The Scholarship Shark and host of “The Scholarship Shark” podcast. Pam was on in episode 48: Strategy Session to Get Visible. Kimberly O’Brien is founder of Quirky Kid and host of the “Impressive” podcast for parents. Kimberley was on in episode 64: Show, Don’t Just Tell, Your Audience How You’re Different. April Caldwell is a Money Coach and Financial Planner. April was on in episode 74: Increase Conversions at Your Speaking Engagements. Anne Torrez is founder of Tri It Your Way, coaching for athletes. Anne was on in episode 80: Connecting Your Why with What Makes Your Approach Unique. Wendy Zanders is a professional home organizer and founder of Functional Organizing with Wendy. Wendy was on in episode 84: Less Is More: Developing Your Visibility Strategy. Stacey Ogden is founder of Side Hustle Moms and host of the “Side Hustle Moms” podcast. Stacey was on in episode 86: How to Generate Leads From Your Podcast. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/99 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 26: Specific Strategies to Improve Your Presentations Episode 29: Networking the Right Way to Find Speaking Opportunities Episode 48: Strategy Session to Get Visible Episode 64: Show, Don’t Just Tell, Your Audience How You’re Different Episode 74: Increase Conversions at Your Speaking Engagements Episode 80: Connecting Your Why with What Makes Your Approach Unique Episode 84: Less Is More: Developing Your Visibility Strategy Episode 86: How to Generate Leads From Your Podcast

You may have had an experience, a situation, a life event that caused you to change how you looked at the world or led to a new understanding of how something is wrong and needs to be changed. Your personal story can have a powerful impact on an audience. But, for it to spark a movement, to cause others to change, to cause systems to change, you need to expand your personal story into a universal message. This is especially true for TEDx talks and keynotes. I had posted in the Speaking Your Brand Facebook group about a month ago looking for some willing participants to do on-air coaching calls. (Not a member? Join for free.) My guest today, Dr. Nicole Rochester, sent me an email with her idea for a TEDx talk and I loved it. Nicole is a physician (pediatrician by training) who left clinical medicine a year ago to launch a health advocacy and consulting company. You’ll hear in this episode what prompted her to start her company and how that has led to her idea for a TEDx talk. It was a pleasure talking with Nicole and you’ll hear the process we went through to take her personal story and expand it into a universal message. We come up with a really clear spine for her talk - and a single word that serves as a powerful metaphor for the change she wants to see and how it can happen. About My Guest: Dr. Nicole T. Rochester is a board-certified pediatrician, Clinical Assistant Professor, and the CEO of Your GPS Doc, LLC, an innovative company that helps aging individuals, those with chronic illnesses, and their family caregivers navigate the healthcare system through education, empowerment, advocacy, speaking, and consulting. While helping to care for her late father, who had multiple chronic illnesses including dementia, Dr. Rochester witnessed the disjointed healthcare system from the other side of the stethoscope and gained invaluable insight into the plight of patients and their caregivers. On many occasions, it was only because of her medical expertise that her father received the care he needed and deserved. She realizes that most patients and families do not have access to this “inside knowledge” and has made it her personal mission to make this information widely available. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/98 Visit Nicole’s website at http://www.yourgpsdoc.com/. Connect with Nicole on LinkedIn, Facebook, Instagram, and Twitter. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your TEDx talk or signature talk? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 60: [Coaching] Finding Your Presentation's Spine and Why It Absolutely Needs One with Joanna Sapir Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally

Whew, this episode was much harder than I had anticipated. You’ve heard me coach my clients and members of the Speaking Your Brand community on this podcast. On-air coaching calls are some of the most popular episodes because we go deep and you get to hear what it’s like to be in a coaching session. After hearing Geraldine Carter be interviewed by Jodi Flynn on Geraldine’s podcast (flipping roles), I had the bright idea to have Geraldine interview me. (Both of these amazing women have been on this podcast: Geraldine in episode 36 and Jodi in episode 26.) Except I decided to go beyond a standard interview and asked Geraldine to coach me on “thinking bigger” for myself and for Speaking Your Brand (the name of her podcast is “She Thinks Big” and Geraldine is great at drawing that out of her guests and clients). Well, little did I know that by the end of the conversation, I would feel so incredibly raw and vulnerable. (I have a new-found appreciation for those of you who do on-air coaching calls!) It took a lot for me to record and release episode 92, where I deconstructed my TEDx talk from 2016 and talked about, for the first time, how I had messed it up. Now, you’ll hear in this episode: Your “why” may become clear after you start doing something Why it matters when women aren’t visible and don’t have a seat at the table What I see in the women I’ve had as clients - you may not recognize this about yourself either Where I get stuck when “thinking bigger” (you may do this too) How Geraldine gently nudges me out of my default process-driven mind and into my heart - and the a-ha moments that come from this Questions you can ask yourself to think bigger The clarity that happens when we go deep and have a guide/coach to help us If you're in need of a business coach to help you think bigger about your business and plan strategically, I highly recommend scheduling a consult call with Geraldine: https://focusedbizcoaching.com/ Of course, if you're in need of a speaking coach to help you create your signature talk and achieve your speaking goals, schedule a call with me: https://www.speakingyourbrand.com/contact About My Guest: Geraldine Carter coaches courageous changemakers who are ready take their business to the next level. From co-founding Climate Ride in 2008 and scaling the socially-conscious company to a seven figure budget, to biking across southeast Asia on her own, to coaching entrepreneurs on how to achieve their own lofty goals, Geraldine loves finding practical, efficient solutions to seemingly complex challenges. After directly experiencing the value of outside perspective and mentorship, Geraldine has been sharing her 10+ years of business experience and mindfulness training, helping clients cut right to the core of any problem to design effective solutions. An ICF accredited Associate Certified Coach, Geraldine takes pride in challenging herself and her clients to reach higher and find bolder ways forward. Geraldine is also the host of the She Thinks Big podcast. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/97 Learn more on Geraldine’s website. Listen to Geraldine’s podcast She Thinks Big, especially episode 6 with Jodi Flynn interviewing Geraldine. Join Geraldine’s Facebook group. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 26: Specific Strategies to Improve Your Presentations with Jodi Flynn [Coaching] Episode 36: Creating a Business for Change with Geraldine Carter Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson

How can you increase the likelihood that free speaking engagements you do lead to companies hiring you do workshops for them? In this episode, my guest Louise Brogan, a social media expert and trainer, and I talk about: The topics her corporate clients want training on The topics she speaks about when she gives free presentations at local groups The importance of having a system/framework in your presentations Using the feedback form at your presentations for lead generation How Louise gets paid workshops Creating a database of organizations and companies to pitch to The importance of following up with leads and tips for doing so Download the free PDF with the feedback form template you can use at https://www.speakingyourbrand.com/96. About My Guest: Louise Brogan is the owner of Social Bee NI - a consulting and training company helping businesses, entrepreneurs and professionals to raise their profile through online marketing. The aim of Social Bee is to explain how to do things online in a simple, straightforward way. Louise has been working with small businesses and professionals for over five years. In 2017, Louise was listed in the Small Business Saturday Top 100 Small Businesses in the UK, and in March 2018, Louise was listed as one of the Top 50 Small Business Advisors in the UK by Enterprise Nation. Louise is also N.Ireland’s only accredited Facebook and Instagram trainer. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes and free PDF download at https://www.speakingyourbrand.com/96 Check out Louise’s website at http://www.socialbeeni.com/. Listen to Louise’s podcast “Social Bee.” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 34: Relationship Selling with Nikki Rausch Episode 38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

If you have doing a TEDx talk on your list, you’ll need a TED-worthy idea, an “idea worth spreading.” How do you know if you have a *really good* idea for a speech, one that’s going to make an impact, whether it’s for TEDx or a keynote? In this episode, my guest Lori DiGuardi, a TEDx and professional speaker, and I discuss: What makes a great talk How an “idea” is different from a “topic” How Lori came up with her TEDx idea Why people are chosen and aren’t chosen as TEDx speakers Questions to ask yourself as you work through your idea How to handle nerves when giving an important talk, including what happened to Lori during dress rehearsal (you’ve already heard my story of TEDx nerves in episode 92) And more. About My Guest: Lori DiGuardi is a visionary leader. She is a TEDx and professional speaker, and a TEDx and certified life coach. Courageous women hire Lori to reconnect and give voice to their inner-truth. The foundation of her work is based on a life of poverty and abuse as a child and young woman, to becoming an international empowerment leader for over 22 years. Her audiences have included business professionals, educators, students, entrepreneurs, dignitaries and royalty. She was awarded an MS in Leadership, a Black Belt in Karate, and Service Above Self for her humanitarian work in Uganda. She is author of Anger 101: The Healthy Approach to Being a Bitch. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/95 Speaking Your Brand Facebook page and Facebook Live show Check out Lori’s website: https://www.loridiguardi.com/ Free PDF guide: https://www.loridiguardi.com/tedx/ Watch Lori’s TEDx talk: https://youtu.be/2rhYlDKO_2U Subscribe to Lori’s YouTube channel: https://www.youtube.com/LeadWithPersonalPower/ Marianne Williamson’s speech at the Washington Cathedral: https://youtu.be/e7ZV0REbpkQ Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your TEDx talk or signature talk? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power

When my guest Molly McPherson introduced herself in the Speaking Your Brand Facebook group and said one of her topics is helping women speak powerfully, I knew I had to have her on the podcast. Molly McPherson is a PR professional and speaker, with a focus on communicating in the digital age and crisis communication, helping her clients protect their reputations with proactive plans and messaging. In this episode, Molly and I talk about specific strategies we can use as women to come across more powerfully, whether it’s in person or in how we write. We also talk about the Kavanaugh hearings and the contrast between how Dr. Christine Blasey Ford and Brett Kavanaugh showed up and what that indicates about the emotional range women in public are expected and permitted to have vs. what men can do and what that means going forward. About My Guest: Molly Baker McPherson is an accredited PR professional with 20 years of experience in corporate and cooperative crisis communications and social media. She served as Director of Communications for the Cruise Line International Association, helped launch FEMA’s first social media program and worked in post-Hurricane Katrina’s FEMA Office of External Affairs. Molly speaks regularly about best practices for communicating in the digital age and crisis communication, helping clients protect their reputations with proactive plans and messaging. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/94 Connect with Molly on her website at https://mollymcpherson.com/. Check out Molly’s free PDF at https://www.mollymcpherson.com/speakingyourbrand. Listen to Molly’s new podcast “Communicate with Confidence”. Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister Emma Gonzalez speech at March for Our Lives rally Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 20: Perfectionism, the Good Girl, and the Gremlins that Hold Us Back with Regena Garrepy Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power

One of the most popular episodes of this podcast is episode 61 on developing your own framework. I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating your own framework for your business and your presentations. Having a framework differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property. In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it - and she can add another revenue stream to her business. In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use! About My Guest: Jessica Korthuis is the founder of Sohuis (sō-house) and creator of the Sohuis framework, an open-source communications framework that uniquely combines a variety of modern business design tools with tried-and-true marketing methods to help companies nail their value propositions, build brand authority, and communicate seamlessly across platforms. She is a dynamic marketing and communications professional with a particular focus on brand strategy and value proposition design, and she has extensive experience working with design teams, technologists, senior-level leadership and founding partners. Jessica has worked alongside many influential brands including Red Bull, TedxWomen, Girls Who Code, Florida Institute of Technology, the International Business Innovation Association, and Stanford University. She is a lover of social enterprise, promoter of women in business, a proud "mompreneur.” The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: Why Jessica wanted to develop a framework and how she went about doing it What happened that Jessica decided to turn her framework into an online course How she has set up the course Why she started with a beta program How she initially tested interest in the course Which social media platform she has found to be most effective for marketing the course Tools and platforms Jessica uses Links: Show notes at https://www.speakingyourbrand.com/93 Check out Jessica’s website at http://sohuis.com/ and her online course at http://sohuis.com/startupblueprint/. Slide deck software: https://www.beautiful.ai/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Need to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching] Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching]

Two years ago, right before the November 2016 U.S. presidential election, I gave a talk at a small, local TEDxWomen chapter. Until now, I’ve never shared it publicly (beyond the audience that was there). Why? There are several reasons, which you’ll hear about in this episode. It was the most challenging speaking experience I’ve ever had. Not because of the format or the short length (8 minutes), but because of the topic I chose to talk about and the pressure I put on myself. The talk was called “It’s About Time We Really Talk About Women and Power” (the theme of the event was “It’s About Time”). As a society, why are we so ambivalent and uncomfortable about women in power? My TEDx talk examined our deep-rooted fears about women striving for powerful positions, our myths through the ages about powerful women, and how this came to a head in the 2016 U.S. presidential election. In this episode: You’ll hear me give the talk (as I originally wrote it - I was tempted to update it with what’s gone on during the past 2 years, but decided to keep it as is) You’ll learn how I wrote the talk as I deconstruct the structure, pacing, specific elements, and the opening and closing You’ll hear why it was the most challenging talk I’ve given, what I learned, and how you can apply these lessons to your own speaking journey I’d love to hear your thoughts: Have you had a challenging speaking experience? What is your biggest fear? How have you overcome it? Email me at [email protected] or share in the free Speaking Your Brand community - you can get access at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/92 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your TEDx talk or signature talk? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 3: How I Created My Podfest Presentation Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally

How does a visibility strategy actually work? What does it look like to grow your business and your personal brand through speaking? What are the steps you can take? This episode is truly a case study in what happens when you show up consistently and put yourself out there with courage and conviction. Over the course of the past couple of years, my guest and client Tammy Lally went from speaking for free at local groups and the library to sharing her message on a TEDx stage to the national TED organization posting her talk on the TED.com home page (which is huge - it has over a million views now!) to writing a book that she recently published. The results? Knowing that her message is reaching more people, an influx of clients, and new opportunities for collaboration and bigger, paid speaking engagements. If you know people can benefit from your message and content but you’re feeling uncertain as to what to do next, tap into your local community for both visibility and support. Tammy and I talk about how she did that and you’ll get ideas you can use too. Do you need help figuring out your visibility steps to achieve your speaking and business goals? Sign up for a strategy session. If you want to give a TEDx talk and need help putting together the idea to apply to speak or if you’ve already been selected and need to create the talk itself, my team is here for you. We help you find your one core idea that’s an idea worth spreading and then we work with you to create the talk, word by word, line by line. It’s an intense process but incredibly rewarding, as you’ll hear Tammy talk about in this episode. Email me at [email protected] to learn more. Right now, I’m coaching several of the speakers for the TEDxOrlando event that’s at the end of October 2018. We’re busily editing and finalizing the scripts (8 minutes is not a lot of time so we really have to stay on the core idea). It’s a lot of fun for me, not so sure for the speakers right now, but I know they’ll have fun once they’re done. :-) About My Guest: Tammy Lally is a Certified Money Coach, TED speaker, and author of “Money Detox.” She helps others master their finances by first conquering their emotions around money, then by creating a comprehensive financial plan. Tammy has over 17 years of experience in the financial industry and 27 years of study in psychology, addiction, recovery, and spirituality. Tammy brings a distinctive blend of financial industry experience, psychological knowledge, and spiritual consciousness to her work. She offers a compassionate approach to money and money shame, which is truly powerful in helping her clients achieve transformative outcomes. Tammy created her signature "Money Detox" process, a seven-step journey that allows anyone to achieve financial freedom and joy. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/91 Visit Tammy’s website at TammyLally.com. Check out Tammy's book "Money Detox" on Amazon. Watch Tammy's TEDx talk. Check out Amber De La Garza’s entrepreneur’s success program at http://www.theproductivityspecialist.com/stop. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your TEDx talk or signature talk? Email me at [email protected]. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C’s of Visibility: What It Takes to Get Known Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 83: Collaborating to Expand Your Reach with Baily Hancock Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

Speaking at someone else’s event is great, but hosting your own workshop or retreat can be even better. You get to control the content and you’re center stage as the host and presenter. But, there’s also a lot that goes into planning a successful workshop or retreat that’s a full day or even two days. My guest, Blair Green Thielemier, recently hosted her first one-day retreat (combination workshop and mastermind) at a hotel venue in Nashville. Blair shares with us: Why she decided to have an in-person event when the rest of her (very successful) business has been entirely online How far in advance she started planning The marketing and sales strategies she used Why she selected that particular city and hotel How she planned the content Getting sponsors Lessons learned What she’s planning for her next retreat About My Guest: Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and two children. Her latest project is hosting and producing pharmacy’s first virtual conference, the Elevate Pharmacy Virtual Summit in partnership with the NCPA Innovation Center. She is the founder of Pharmapreneur Academy, an online e-Course and Membership Community where she guides hundreds of pharmacist-entrepreneurs through the process and barriers of building advanced clinical services. She is the author of How to Build a Pharmacy Consulting Business and facilitates in-person Business Planning Workshops and Mastermind Retreats for female Pharmapreneurs across the country. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/90 Visit Blair’s website at https://www.btpharmacyconsulting.com/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez Episode 44: The Ins and Outs of Virtual Summits with Jaime Slutzky Episode 52: Producing Live Events to Showcase Your Business & Brand with Renee Warmack

“My dream is bigger than my fear.” Have you ever felt like that? My guest today, Debbie Gonzales, heard that from a guest she interviewed on her brand new podcast and she said it’s what pushed her forward to launch. In this on-air coaching call, Debbie asks me questions about launching her podcast, including: Creating a community of listeners The magic number for a Facebook group Tips for working with a podcast editor/team Imposter syndrome How I felt when I published my first episode Promotion strategy when launching And more If you are thinking of or in the midst of launching a podcast, you’ll definitely want to listen to this episode as well as episode 87 on Launching a Podcast: What’s Important and What’s Not. About My Guest: Debbie Gonzales is a career educator, curriculum consultant, former school administrator and adjunct professor, and once served as a SCBWI RA for the Austin Chapter. Deb currently devotes her time to writing middle grade novels, crafting teacher guides for new releases and hosting The Debcast, a podcast celebrating the tenacity of the female athlete and authors who have written about them. She's the author of the forthcoming non-fiction picture book Girls with Guts: The Road to Breaking Barriers and Bashing Records (Charlesbridge, 2019). Deb earned her MFA in writing for children and young adults from the Vermont College of Fine Arts. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/89 Go to www.debbiegonzales.com and/or www.guidesbydeb.com to keep up with Deb and her many projects. Listen to Debbie’s new podcast “The Deb Cast: Books, Buzz, and Girls with Guts”. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos Episode 86: [Coaching] How to Generate Leads From Your Podcast with Stacey Ogden Episode 87: Launching a Podcast: What’s Important and What’s Not

If you’re a speaker, you should be doing live broadcasts on platforms like Facebook and Instagram. But…. I hear you say in your head, I don’t like to see myself on video … I don’t have time … I don’t know what to say. These are all things I’ve said to myself. Even though I’ve been on TV dozens of times, have hosted over a hundred webinars over the years, and speak in person often, I’ve shied away from doing live broadcasting. However, as media consumption is changing and people are spending more and more time on Facebook, Instagram, and YouTube, we have to go where our audience wants us. My guest today is Jenny Melrose, a live broadcasting expert who helps influencers pitch brands and monetize their content. In this episode, we focus on why you should be doing live broadcasts and easy ways for you to start (dip the toe in!). Jenny’s coaches me on what I should be with live broadcasting, so listen to the episode to hear what I’ve decided to do. We also talk about Jenny’s visibility strategy and what she’s learned from speaking at conferences this year as far as her preferred format and style. Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live. My challenge to you: Come into the Speaking Your Brand Facebook group (it’s free) and do a very short live video, sharing with us what you took away from this episode or you can just introduce yourself and tell us what you do. The SYB Facebook group is a safe, welcoming, and supportive space for you to press “Go Live.” You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. About My Guest: Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through her unique pitching system, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. Now, she’s made it her mission to use her teaching skills and extensive experience as a successful influencer to share her strategies with thousands of other entrepreneurs via her podcast, Influencer Entrepreneurs and her website, JennyMelrose.com. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. ===================== I’m thrilled that this episode is being sponsored by Book Launchers. I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65. Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely! But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it. That’s where Julie’s company Book Launchers comes in. Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local. Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace. On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles. Getting those things right will matter a lot for your book marketing … and tying it into your signature talk. You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter. Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch. And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book! I invite you to check out the details at https://booklaunchers.com/carol You can use the code “Carol” to receive $100 off the single pay option. ===================== Highlights: The benefits of doing Facebook Live (more reasons than you think) What platforms to do live broadcasting on The difference between Instagram video and IGTV The recommended l

Have you been thinking of launching your own podcast? It’s been a game-changer for my business and personal brand - and it can be for yours too. But, it can seem overwhelming and daunting: What to do first, then next, what equipment and software do you need, much less thinking about the format and interviewing guests, and so on. In this episode, you’ll learn what’s important - and what’s not - when launching your podcast. I’ll also share with you the #1 reason for podcasting success. This is from a presentation I gave recently to the Orlando Podcasters Meetup group, so you’ll also see how I use my story structure framework when creating my own presentations. See if you can spot the different elements. No need to take notes - you can download the slides, including specifics of the tools and equipment you need to get started, at https://www.speakingyourbrand.com/87. Need help identifying your podcast niche, audience, core message, and/or format? Launch with clarity and confidence. Sign up for a 90-minute strategy session at https://www.speakingyourbrand.com/podcast-strategy-session/. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. *************** I’m thrilled that this episode is being sponsored by Book Launchers. I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65. Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely! But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it. That’s where Julie’s company Book Launchers comes in. Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local. Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace. On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles. Getting those things right will matter a lot for your book marketing … and tying it into your signature talk. You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter. Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch. And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book! I invite you to check out the details at https://booklaunchers.com/carol You can use the code “Carol” to receive $100 off the single pay option. *************** Links: Download the FREE PDF for this episode at https://www.speakingyourbrand.com/87. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Podcast Strategy Session at https://www.speakingyourbrand.com/podcast-strategy-session/. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Links and Other Episodes Mentioned: Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos

Do you have a podcast - or video series or blog - but aren’t getting leads from it as you had expected? You know your content is good - you’re getting listeners and viewers and readers - but, when it comes to making money as a result of that content, it’s crickets (and an empty inbox). What can you do? This is the question my guest today, Stacey Ogden of Busy Mom Collective, had. In this on-air coaching call, you’ll hear as we dissect what’s going on with her podcast (if you don’t have a podcast, you can apply it to the content you’re creating). We come up with specific strategies she - and you - can use to generate leads, including: what to do on her podcast to talk about what she does what kinds of calls to action to include and how many where to promote her podcast what to do when people sign up for her email list. One thing Stacey told me is that she doesn’t want her podcast to come off as a sales pitch. And, I totally get it. I did an entire episode on why you shouldn’t sell from the stage - and what to do instead (episode 59). The same premise applies to your podcast and other content. If you need help strategizing your podcast, video series, or messaging in general, you can book a strategy session. Strategy sessions are great for specific questions or challenges you have. We dig deep and you walk away with a concrete action plan, much like you’ll hear here with Stacey. This episode is the second in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too. About My Guest: Stacey Ogden is the founder and owner of the Busy Mom Collective. Through her podcast of the same name, and working one-on-one with clients, she helps working moms and mompreneurs master their schedules, own their time, and conquer their out of control to-do lists. She lives in western Connecticut with her husband, 7 year old daughter, and German Shepherd puppy where she teaches middle school music and runs a local chapter of Business Among Moms. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: Having a focused niche for your podcast The kinds of episodes you can do on your podcast (guest interviews, coaching calls, solo episodes) Why you should do on-air coaching calls on your podcast The calls to action Stacey currently has on her podcast and what she could change them to Should you should have only *one* call to action or is it ok to have multiple ones? How Stacey is using her Facebook page Specific strategies to get more leads from the podcast What to do when someone joins your email list Where to place your calls to action within your podcast How to connect your call to action to your on-air coaching call Links: Show notes at https://www.speakingyourbrand.com/86 Stacey’s website: https://busymomcollective.com/ Check out Stacey’s podcast “The Busy Mom Collective” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes Mentioned: Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead Episode 34: Relationship Selling with Nikki Rausch Nikki Rausch on Stacey’s podcast episode 29

When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?” And then what happens if the business you’ve been building is not quite the right answer. You can either ignore the answer and try to go down the same road, bumping into obstacles along the way. Or, you can pivot your business model to better align with your mission, your lifestyle, and opportunities you see. This is what my guest Katie Krimitsos, founder of Biz Women Rock, recently did. She has built a very successful business (and podcast) coaching women entrepreneurs one-on-one, in masterminds, and at small retreats. But, then something happened earlier this year that caused Katie to realize she needed to make some changes. The result? A pretty big pivot in her business model from niche to mass. In this episode, we talk about: What happened and why Katie decided to make this shift Her new business model of a podcast network and how that aligns with her mission and lifestyle The benefits of having a podcast network vs. a single podcast The specific phases Katie has laid out for marketing and revenue How the change from niche/one-on-one marketing to relying on the masses/volume is both scary and exciting How imposter syndrome shows up and what Katie does to combat it Katie is very open and real and you’ll learn a lot from our conversation about honoring our multi-dimensional selves. This episode is the first in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too. About My Guest: Katie Krimitsos, founder of Biz Women Rock!, is a passionate community builder who empowers women to succeed in business. She’s the host of the Biz Women Rock podcast as well as the new Meditation for Women podcast, the first in the Meditation for Women podcast network. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/85 Visit Katie’s website at http://bizwomenrock.com/ Listen to Katie’s podcast Biz Women Rock Listen to Katie’s new podcast Meditation for Women Carol on the Biz Women Rock Podcast (April 23, 2018): http://bizwomenrock.com/amplify-message-signature-talk-carol-cox-speaking-brand/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!

There are many, many ways you can get visibility for yourself and your business: Speaking to local groups Presenting at conferences Being a member or officer of a local organization Guesting on podcasts or hosting your own podcast Doing Facebook Live and YouTube videos Hosting webinars Being active in Facebook groups and other online communities But, you can’t do all of these at the same time. You have to choose which are the best ones based on where you’re at in your business, where your target audience is, and what’s going to be the most effective. (Listen to Episode 45 on Your Visibility Roadmap: Build Your Business, Brand, and Influence for more.) In this on-air coaching call, I help my client Wendy Zanders, a professional home organizer, decide where she should focus her visibility efforts. Our conclusion: Less is more. We also talk about the importance of having email opt-ins for tracking purposes, but why selling one-on-one services via email marketing doesn’t usually work and what to do instead once they’ve signed up for your list. I’d love to hear from you! What’s been working for your visibility strategy? Share in the *free* Speaking Your Brand Facebook group. Join by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. About My Guest: Wendy Zanders is Professional Home Organizer based in Maryland and the Founder of Functional Organizing with Wendy. Drawing upon her 17+ years as a Unit Supply Specialist and Unit Armorer in the United State Army and experiences as an Executive Assistant, Project Manager, and mother, Wendy has honed her organizational abilities and reclaimed her passion to help others by providing professional home organizing services to help professional moms, particularly those with ADD or depression, with their decluttering efforts, by involving the entire family. Wendy wants to give you time back so you can collect memories and not things. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/84 Visit Wendy’s website: https://www.functionalorganizingwithwendy.com/ Connect with Wendy on her Facebook page and Facebook group. Book recommendation: “The Prosperous Coach”. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Related Podcast Episodes: Episode 39: Using Personal Stories to Connect with Your Audience with Lisa Woodruff Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C's of Visibility: What It Takes to Get Known

How can you expand your network and reach new people? Collaborating with others who share a similar mission, vibe, and audience can be one of the best ways to do that. But, how do you actually collaborate in a pre-planned way? What does that look like (webinars, FB Live, workshops, podcasts, etc.)? What does each person gain and, just as importantly, what does each person’s audience gain? My guest today is Baily Hancock, a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals. In this episode, Baily and I talk about: Tips for attending networking events, even if you’re an introvert Specific strategies and examples you can use to identify partners and reach out to them How to improve the likelihood that a potential partner will say “yes” Ideas for doing promotional partnerships that benefit both of you AND both of your communities The pros and cons (mostly cons) of being an affiliate for others The 20 speaking gigs Baily has done this year - why she does them and what she gets out of them You’ll love Baily’s obvious passion and energy for collaboration and you’ll learn exactly what to do to get started. Your homework is to identify someone in your network you can collaborate with and reach out to them to get the conversation started. I met Baily through a mutual friend, Mia Scharphie, who introduced us (the power of collaboration!). Mia was on the podcast in episode 46 (We All Need a Wingwoman), which is an excellent companion episode to this one. About My Guest: Baily Hancock is a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals, whether that's making a career change or growing their business. A natural-born connector, Baily has spent her career growing and nurturing her network and finding ways to collaborate along the way. She works with entrepreneurs to help them amplify their company's reach and influence with partnerships, and with professionals to help them find happiness and fulfillment in their careers. A self-described, "Type-A with a dash of woo", Baily is equal parts strategic and supportive. Whether you're coming to her in need of direction in your career or you're looking for ways to make more revenue in your business, she's got your back. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/83 Get the free Partnership Outreach Email Template. Connect with Baily on her website, Instagram, and Facebook. Check out Baily’s program at http://www.expertiseforexposure.com/ Listen to Baily’s podcast "The Baily Hancock Show". Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes and People Mentioned: Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 34: Relationship Selling with Nikki Rausch Nikki Rausch’s blog/email newsletter as a great example of using stories Calendly.com for scheduling calls

How can you create an emotional connection with your audience? Even if you *think* you have a topic that doesn’t lend itself to creating an emotional connection, there are ways you can pull your audience in. Creating an emotional connection: Engages the audience and keeps them interested Builds trust with you and with each other by being vulnerable and relatable Helps them to remember what you’re teaching Gives them a way to apply what you’re sharing to themselves In this on-air coaching call, my guest Leanne Kabat and I brainstorm about how she can create an emotional connection with her audience in her presentations. We also talk about: What happened in 2006 when Leanne was given 5 years to live Why Leanne needs to evolve her current business model to include speaking How Leanne can use her new book at speaking engagements Creating a story bank Leanne’s “a-ha” moment during our conversation Speaking packages and how to structure and price them A must-have: Why you should provide your audience with a worksheet and feedback form → Get the free PDF download that has the story structure framework, sample workbook and feedback form I share with Leanne that she - and you - can use in your presentations. About My Guest: Leanne Kabat is the CEO and Main Mama at MamaConnects and the award-winning conference for moms called MamaCon. Each year, MamaCon celebrates the journey of motherhood by offering community, inspiration and education at events around the Pacific Northwest. A strong community is a lifeline for women raising children and balancing the complexity of life, which Leanne knows too well as she faced a medical diagnosis that gave her five years to live in 2006. Through events and her podcast called MamaConnects, Leanne nurtures a strong and vibrant community of women who support each other as they stand strong, rise up and take on life’s challenges together. Leanne’s forthcoming book is called “The 5 Seasons of Connection for Parents.” The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: Why and how to create an emotional connection with your audience What happened in 2006 when Leanne was given 5 years to live Why Leanne needs to evolve her current business model to include speaking How Leanne can use her new book at speaking engagements Creating a story bank Leanne’s “a-ha” moment during our conversation Speaking packages and how to structure and price them A must-have: Why you provide your audience with a worksheet and feedback form Links: Show notes and free PDF download at https://www.speakingyourbrand.com/82 Leanne’s website: http://www.mamaconnects.com/ Leanne’s podcast “MamaConnects”. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Podcasts and Episodes Mentioned: Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement Podfest podcasting conference in Orlando Katie Krimitsos’ podcast Biz Women Rock My episode on the Biz Women Rock podcast: Amplify Your Message with Your Signature Talk

What separates a great speaker from a so-so one and how can you be a great one? I recently attended a 3-day conference (Podcast Movement) and took notes during the keynotes and breakout sessions on what the speakers did well and what could have been better, so you can take these tips and apply them to your own presentations. Although it was a conference for podcasters, this episode is not about podcasting - it’s about how you can be a better speaker and presenter. (But, if you are a podcaster, it will help with that too!) You’ll learn: Top takeaways from watching presenters at Podcast Movement that you can apply to your own presentations What the best speakers had in common What Pat Flynn did in his opening keynote The worst session I attended - what went wrong and how it could have been better The best sessions I attended - and what the speakers did well How a panel was structured as a 3-person presentation: Did it work? What Terry Gross of NPR’s Fresh Air did in her closing keynote that was incredibly brave The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/81 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Podcasts, People, and Episodes Mentioned: Amber De La Garza’s Productivity Straight Talk podcast episode 63 Amber De La Garza on this podcast episode 43 Elyse Tager and Maureen Berry Jenny Melrose Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this episode Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest Episode 55: Should You Give an Instructional or an Inspirational Talk?

Do you know what makes your approach and process unique? As a speaker and entrepreneur - whether you’re a coach, consultant, strategist, trainer, therapist, or other type of business owner - your methodology and philosophy are important components of what you do. In this on-air coaching call, I help my guest Anne Torrez find what makes her coaching approach unique, so she can better articulate her brand message, whether she’s speaking to a group, being interviewed on a podcast, or talking with a prospective client. We go deep to dig out what’s important to Anne and to find her why, which carries over into the work she does with her clients and why her clients like working with her. You’ll hear us brainstorm to come up with Anne’s brand statement: “I help [target audience] do [this] so they can [get these results].” As you listen, think about your why and what your brand statement could be. Need help clarifying your message and brand statement? Book a strategy session with me at https://www.speakingyourbrand.com/strategy. About My Guest: After completing her first triathlon as a way to improve her health, Coach Anne Torrez was hooked for the long haul. Finding a sport she was passionate about changed not only Anne’s physical health, but also drastically improved her mental and emotional outlook. Today, Anne helps runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne loves working with both beginners to help them enter the racing world confidently, as well as with experienced athletes who want to achieve the next level of competitive performance. As a wife, mom of two young kids, athlete and business owner, Anne understands how to juggle serious training with a busy lifestyle and works with each athlete to create an individualized program that will bring success in the context of real life. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/80 Anne’s website = https://www.triityourway.com/ Connect with Anne on Instagram @triityourway and Facebook and Facebook group. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes and Podcasts Mentioned: Anne Torrez on the BizChix podcast Diane Diaz on this podcast in episode 2: Taking Your Speaking to the Next Level Amber De La Garza’s Productivity Straight Talk podcast Amber was also on this podcast in episode 43: How Speaking Can Grow or Derail Your Business 5 AM Miracle Podcast

In this on-air coaching call, you’ll hear how my guest Coryne Forest and I create the visual shape of her framework to use in her presentations. In episode 61, you learned how developing your own framework can be a game changer for not only your presentations but also your business. Many listeners have told me how impactful that episode was for them. They’ve even shared sketches of their frameworks in the Speaking Your Brand Facebook group (get access at https://www.speakingyourbrand.com/join). In this episode, you are truly a fly on the wall as you’ll hear Coryne and I brainstorm what her framework should look like (a circle, triangle, rectangle, etc.) based on how she helps her coaching clients. We come up with a really unique shape that at a glance shows the key elements and outcomes. Want to know what her framework ends up looking like? Listen until the end! Need help developing your framework? This is part of what we work on together when creating your signature talk. Get the details, sign up, or schedule a free consult call with me at https://www.speakingyourbrand.com/coaching. About My Guest: Coryne Forest is the Deputy Director for Organization Development for an Army R&D Center and the owner of Forest Leadership Solutions. She is a writer, speaker, workshop facilitator and coach for women with STEM careers. With over 30 years of tech and leadership experience, Coryne’s vision is to change the technical landscape the technical landscape so that there are more women in senior leadership positions that are rockin’ it in all aspects of their life. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/79 Coryne’s website = https://coryneforest.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other episodes mentioned: Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework

What is it like to travel around the world, from Europe to China, to speak - and get paid for it? My guest is Annie Mori, a licensed pediatric occupational therapist and founder of playSense, based in California. Annie is paid to travel internationally several times a year to conduct trainings and workshops and to be a keynote speaker at conferences. In this episode, Annie and I talk about: How she became an international speaker How she negotiates contracts with conferences and organizations Challenges with speaking to an international audience, including language and cultural differences What happens when things don’t go as planned How she balances travel, business, and family Her tips for becoming a paid speaker About My Guest: As a licensed pediatric occupational therapist and founder of playSense, Dr. Annie Mori has led individual and group sessions in a variety of settings including clinics, preschools, schools (K – 12th grade), homes and in the community. In 2000, she earned her Doctoral and Master’s degrees in Occupational Therapy at the University of Southern California. She further pursued advanced training in sensory integration, which she uses to guide her therapeutic approach and treatment planning. When not treating children and adolescents, Annie lectures, nationally and internationally, on topics related to theory and application of sensory integration. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/78 Annie’s website = https://www.playsensekids.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other episodes mentioned: Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

In this on-air coaching call, you’ll hear how to distinguish and balance the WHAT, the WHY, and the HOW of what you teach related to your business and your offer. My guest is Libby Rothschild, a registered dietitian who helps other registered dietitians build their businesses and use social media, especially Instagram, effectively. With her partner, Libby offers an online course and masterminds. We talk about how she can tweak the content of her presentation to focus on the WHAT and WHY so that people in the audience are interested in taking her course or mastermind for the HOW. We also brainstorm audience engagement activities, whether the audience is 60-70 people to audiences of 300-500. About My Guest: Libby Rothschild, MS, RD, CDN, is a social media influencer and academic content creator. Libby creates an authentic and highly engaging dialogue on social media reaching more than 12 thousand individuals, mainly registered dietitians and nutrition students, as well as creates content for health-care settings and corporate wellness institutions. She monetizes her brand by coaching, speaking and creating online courses which are approved for Continuing Education. Libby co-created an online course and she co-facilitates a regular mastermind with a focus on Instagram. Libby received her Masters of Science in Clinical Nutrition at New York University and Bachelor of Science in Nutrition at Hunter College. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/77 Libby’s websites = https://www.libbyrothschild.com/ and https://www.nutritionmasterminds.com/. Connect with Libby on Instagram: @nutrition_business Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes Mentioned: Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this episode

I’ve talked before about how sharing stories in your talks helps the audience to better understand and remember what you’re teaching. In this episode, we’re going deeper into why stories matter - not just for our presentations, but for understanding ourselves, our place in the world, and our identity - who gets included and who is excluded in the stories we hear and the stories we tell. My guest is Leena Nasser, who is Executive Director of The Chopra Institute in NYC. Leena Nasser specializes in the intersection of neuroscience, cognitive psychology and education. She explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior. I met Leena this past March when I was in NYC. We hit it off immediately - Leena is incredibly smart and passionate and I knew I had to invite her on the podcast to share some of the research she’s done, including when she was in graduate school at Harvard. About My Guest: Leena Nasser specializes in the intersection of neuroscience, cognitive psychology and education. She explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior. She is the Executive Director of The Chopra Institute, a global social enterprise aiming to build the next wave of preventative health care. Prior to this role, Leena served as one of two experts in the education sector of the global consulting firm Boston Consulting Group (BCG). Leena has a graduate degree in Mind Brain and Education from the Harvard Graduate School of Education. Her research explored how the design of informal and formal learning spaces contribute to sense of identity and residual mind brain lifelong impact. Leena was specifically investigating the power of stories—told explicitly through words, or implicitly through orchestrated spaces--on the brain and behavior. Leena remains currently involved in this research, specifically looking at less represented communities and the impact of empowering identity stories on performance, societal contribution and health and wellbeing. Leena is fluent in Arabic and English and was born and raised in Saudi Arabia, while spending much of her time in Syria. Leena now lives in New York City. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/76 The Chopra Foundation Check out Debbie Gonzalez and her upcoming book “Girls with Guts: The Road to Breaking Barriers and Bashing Records”. Carol Cox on the BizChix podcast #323: How to Create a High End Offer/VIP Day. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!

Do you feel like everything’s already been said about your topic and that your audience has heard it all before? Let me assure you that sharing your own experiences, knowledge, and examples*will* set you apart. The key is to have a unique angle and to align your presentation content with what you do in your business. In this on-air coaching call, you’ll hear how my guest Regina Byrne and I find what she should center her presentation around. Hands-on audience engagement activities end up being a big part of it, precisely so that the audience can get a sense of what it’s like for Regina to come to their organizations and provide them with training and coaching. For your presentations, think about how you can involve the audience more and how your content leads to what you offer. Need help? Let’s work together. About My Guest: Regina Byrne is a leadership coach with a background in Human Services Management and the development of person-centered services. Having operated at Director level, Regina is a well-established professional with in-depth experience in strategic leadership, organisational change, and business development. She is a qualified coach, NLP practitioner and holds qualifications in Social Sciences, Management and Conflict resolution. Over her career, Regina has learned (often the hard way) that the key to success at work is clear, honest, open communication, what she calls real conversations, and she loves sharing those principles and practices in talks, workshops, team and individual coaching, to help create wonderful workplaces where people thrive, are valued and do great work. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/75 Check out Regina’s website at https://www.reginabyrnecoaching.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes Mentioned: Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews of the Scholarship Shark Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this page

In this on-air coaching call, you’ll learn how you can shift the content and flow of your presentations to increase conversions (leads, clients, and referrals) at your speaking engagements. My guest is April Caldwell, who helps professional women manage their money and achieve their financial goals. April hosts a monthly in-person event for women and also speaks at other groups, but isn’t getting the leads and clients that she knows she can. We talk about: How to make the audience feel comfortable and build trust when dealing with a vulnerable topic like money The importance of including client stories and successes Integrating April’s process/framework into her presentation Using the story structure framework to outline the flow of her presentation Being sure to give the audience next steps they can do How to get more people to fill out the feedback form About My Guest: April Caldwell is passionate about helping women manage their money. Personally, she saw the impact money had on the women in her life. She knows first hand what it is like to have been affluent and then to have lost everything due to poor financial planning. April rebuilt her finances through education and financial literacy which she now uses to help others to reach financial freedom. She has successfully built a community, the Trail Blazers network. Every month 40-50 women gather and April teaches them a financial concept to take and implement. April received an MBA from Franklin University and has over 20 years experience in the financial industry. April is an Army Veteran who served during Operation Enduring Freedom and a Jacksonville native. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/74 Check out April’s book and website at https://aprilcaldwell.me. Connect with April on Instagram @TrailblazersRise and Twitter @AprilCaldwellFL. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other episodes mentioned: Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this page

Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation. How can you pitch podcasters the right way so they want to have you on their show? In this episode, I talk with Nicole Holland of Interviews That Convert on: what to do and, just as importantly, what *not* to do in your podcast pitches how to turn listeners into leads specific tips on how to be a good podcast guest Here’s an example of a landing page I create for each podcast I’m a guest on, so I can track opt-ins and leads for that particular podcast: https://www.speakingyourbrand.com/bizchix/ About My Guest: Nicole Holland is the lady behind the scenes at Interviews That Convert where she supports business owners and CEOs in making a greater impact in the world through Podcast Guesting for exponential growth. Nicole inspires entrepreneurs worldwide with her very popular podcast, The Business Building Rockstars Show and launched a fantastic new podcast in February, Get Guest Ready, that teaches you how to be the best podcast guest ever. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: What *not* to do in your podcast pitches The right way to pitch a podcaster How to get on a podcaster’s radar Permission-based pitching Questions to ask yourself before pitching Why being on a big podcast isn’t necessarily going to give you what you want The importance of being part of a podcaster’s community Converting listeners to leads Specific tips on how to be a good podcast guest Links: Show notes at https://www.speakingyourbrand.com/73 Check out Nicole’s website at https://interviewsthatconvert.com/ Connect with Nicole on Twitter: @niczthename Listen to Nicole’s podcasts: The Business Building Rockstars Show and Get Guest Ready Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes Mentioned: Episode 62: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall

Speaking in front of the right audiences with the right message can position you as an expert in your field, showcase your business, build relationships, and lead to clients and referrals. Have you been getting the results you want from the speaking engagements you’ve been doing? What you need is a clear and intentional speaking strategy and a powerful signature talk. Consider: Are you speaking in front of the right audiences? Are you talking in the right settings based on your natural and preferred communication style? Are you sharing the right information based on the audience’s prior knowledge and worldview related to your topic? Are you presenting the right offer for that audience? What you’ll learn on this episode: Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one How to identify the best speaking engagements - and which to say no to How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals You’ll hear success stories of other women speakers and how they’ve used speaking strategically to grow their business. → Download the free Speaking Strategy PDF workbook for this episode at https://www.speakingyourbrand.com/72. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one How to identify the best speaking engagements - and which to say no to How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals Success stories of other women speakers and how they’ve used speaking strategically to grow their business Links: Show notes and free PDF workbook at https://www.speakingyourbrand.com/72 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes Mentioned: Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl of BizChix Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this episode Episode 50: The 3 C's of Visibility: What It Takes to Get Known Anna Seewald of Authentic Parenting

You’ll notice that the title of this episode is in the definitive: using humor in your talks *will* get you more speaking engagements. I don’t mean you have to add a stand-up comedy routine to your presentations (leave that for the comedians!). Rather, as my guest Kathy Klotz-Guest and I talk about in this episode, using humor and improv techniques: Makes you more relatable to your audience Allows you to be present and in the moment Provides for a richer learning experience for the audience The results? You’re more confident and comfortable on stage. The audience enjoys it (great reviews!). Event organizers are more likely to ask you back and refer you to others. You’re more likely to get paid speaking engagements. Kathy and I have a fun, and at times deep, conversation about what practicing improv means not only for your presentations but also for your business and life, as well as what it’s going to take to get women speakers at parity with men (in numbers and in pay). About My Guest: Kathy Klotz-Guest is a keynote speaker, author, workshop leader, and improv comedian. With an MBA and MA, she has 20 years in communication and innovation strategy and storytelling on business and comedy stages in the San Francisco Bay Area. Her career is a story of using play as creative fuel. How does your culture focus on making people’s lives better? It can run like an improv group with a collaborative “yes and” mentality. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. I’m thrilled that this episode is being sponsored by Book Launchers. I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast (episode 65). Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely! But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it. That’s where Julie’s company Book Launchers comes in. Book Launchers has a hands-on workshop coming up June 21-23 in the Los Angeles area. They have people flying in to attend, so you don’t have to be local. Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace. On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles. Getting those things right will matter a lot for your book marketing … and tying it into your signature talk. You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter. Plus, before you leave, you'll have created a clear step by step plan (with dates!) to walk you step by step from writing to book launch. And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! I invite you to check out the details at https://booklaunchers.com/carol You can use the code “Carol” to receive $100 off the single pay option. Links: Show notes at https://www.speakingyourbrand.com/71 Check out Kathy’s website and speaker videos at https://www.keepingithuman.com/ Connect with Kathy on Twitter @KathyKlotzGuest My appearance on Kathy’s show SHEnanigans: When brands get political Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes Mentioned: Episode 66: Mastering Your Speaking Style and Stage Presence Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

How can your wardrobe align with and reflect your brand and make you feel confident, so that you attract your ideal clients, whether you’re speaking, on video, or at a networking event? My guest is wardrobe stylist Jennifer Mackey-Mary, founder of Apple + Pear Wardrobe. We talk about what you should wear on stage and how you can use your business branding to decide what to wear, including whether or not to wear your brand colors. Jennifer uses two words that are crucial for dressing to attract your ideal clients (and I love that they both start with “A” :-). What do you like to wear when you speak? I’d love to see a photo - share in the Speaking Your Brand Facebook group. Not a member? It’s free - go to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999 to get access. About My Guest: Jennifer Mackey-Mary, founder Apple + Pear Wardrobe, is a wardrobe stylist who has a knack for helping entrepreneurs elevate their personal brand by curating a wardrobe that aligns with the personality and energy of their business. She has dressed thousands of women over the last 17 years, has held leadership positions with Chico's, South Moon Under, and Gap Maternity. Jennifer has worked with both business owners and high-level executives to help dress them in a way that reflects the level of success they are aiming to achieve, with pretty incredible results. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: What you should and shouldn’t wear on stage How you can use your business branding to decide what to wear Whether or not to wear your brand colors Two words that are crucial for dressing to attract your ideal clients How to curate a good wardrobe What your shoes say about you Links: Show notes at https://www.speakingyourbrand.com/70 Connect with Jennifer on her website at http://appleandpearwardrobe.com/ Get Jennifer’s free style guide at http://bit.ly/bossbabestyle Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!

Do you have your eye on a conference or event that you really want to speak at? How can you get selected? My guest today is Erin Smith, who runs the annual Entrepreneur Summit in Dallas, Texas. We go behind-the-scenes into how event organizers select speakers, who they choose to pay and why, and what *not* to do as a speaker. Erin shares what to include in your speaker submissions to get noticed and how to negotiate your speaker fee. This conversation was very eye-opening for me and you’ll walk away with a new understanding of how to get selected to speak. About My Guest: Erin Smith is the founder of The Starters Club, a place for entrepreneurs and new business owners to get on their feet and start making sales. Erin runs the annual Entrepreneur Summit in Dallas, Texas, and is the host of the Epic Live Events podcast. Erin has successfully run and sold two businesses and bought and sold real estate all across the country. She also loves dogs and has rescued a number of them. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: What running an event has done for Erin and her business What to do - and what *not* to do - as a speaker for an event What to include in your speaker submissions How to get invited to be a speaker How to get paid to speak and how to negotiate your fee Links: Show notes at https://www.speakingyourbrand.com/69 Check out Erin’s upcoming summit in Dallas on June 18-19, 2018: https://www.esummitevents.com/ Erin’s business The Starters Club: https://www.thestartersclub.com/ Erin’s podcast Epic Live Events: https://www.epicliveevents.co/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework or sizzle reel? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes Mentioned: Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: Developing Your Own Framework

How can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate? In this episode, you’ll hear from 7 women entrepreneurs and speakers who share how they got their first paid speaking engagement. I also share how I got my first paid gig for Speaking Your Brand and how I got paid to be a political analyst on TV news. There are lots of great reasons to speak for free and I speak for free several times a year for: Brand awareness Credibility builder Lead generation Networking In-kind exchange (ticket to conference) Practice Enjoyment However, it also feels really great to be paid to speak - plus it’s nice to have direct revenue for your time and effort. As you listen to each speaker, see if you can spot the commonalities in their stories. I’ll share at the end what I see as the top takeaways. You can connect with the women featured here in the free Speaking Your Brand community. You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Guests Featured: Diane Diaz of The Brand Teacher Tara Lynn Foster Kate Ahl of Simple Pin Media Jan Bowen Lara Currie Jill Allison Bryan Dr. Carmen Landrau Other Episodes Mentioned: Episode 45: Your Visibility Roadmap Episode 50: The 3 C's of Visibility: What It Takes to Get Known Episode 2: [Coaching} Taking Your Speaking to the Next Level with Diane Diaz Episode 14: [Coaching] Shifting Your Presentation from Practical to Inspirational with Tara Lynn Foster Episode 19: How Publishing a Book Impacts Your Speaking Opportunities with Jan Bowen Episode 28: [Coaching] Networking the Right Way to Find Speaking Opportunities with Carmen Landrau Links: Show notes at https://www.speakingyourbrand.com/68 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!

If you’ve been giving a presentation but you feel like what you do in your business isn’t well integrated into it and you aren’t getting the leads, clients, and referrals that you know you could, it’s time to stop giving that version and create one that gets you results. In this on-air coaching call, I help my guest Melissa Bennett re-work her presentation to make it more impactful for her audience and for her business. If you’ve listened to episode 57 on my story structure framework, you’ll see it put into action here. There’s a way of integrating what you do through your experiences, client stories, and framework that’s much more effective than “selling from the stage” and you’ll hear how we do that with Melissa’s content. About My Guest: Melissa Bennett is a writer, artist, seeker, and coach. She lives at The Watershed Farm just outside of Chattanooga, Tennessee, with her two young, energetic, wide-eyed, adventuresome boys (+ another on the way!) & life partner on this incredible journey, her husband David. Alongside her wise herd of equine partners, Melissa supports & empowers women just like YOU to move through fear and live a life of confidence, courage, & creative expression. Melissa also carries this wisdom of the Horse and healing powers of the Earth into her online offerings, which includes a women's circle with highly personalized monthly gift boxes, ritual kits, group and private coaching, and spiritual guidance to women who are dedicated to showing up for themselves, owning their power, and playing bigger in their own lives and in their communities. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: How Melissa can open her presentation to create connection and trust with her audience Understanding the obstacles or objections your audience may have Finding your a-ha moment and teasing it at the beginning of your talk to keep your audience interested Melissa explains her framework (You can see Melissa’s sketch of her framework in the Speaking Your Brand Facebook group at https://www.facebook.com/groups/speakingyourbrand/permalink/1769876323079328/. Not a member? Go to https://www.speakingyourbrand.com/join to get access.) The importance of adding your stories and client examples into your presentations Include the transformation that happens as a result of people working with you What to do if no one in the audience wants to share Links: Show notes at https://www.speakingyourbrand.com/67 Connect with Melissa on her website and get her free gifts at http://thewatershedfarm.com/freegifts Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to improve your presentation or create your signature talk? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other episodes mentioned: Episode 57: How to Use Simple Story Structure to Create Compelling Content - Includes the free Story Structure Framework you can download Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 60: Finding Your Presentation's Spine and Why It Absolutely Needs One - Includes the free Feedback Form PDF you can download

I can remember talks I’ve given, especially ones on stages in front of large audiences, where it felt like an out of body experience. I gave my talk, it went really well, but it was a complete blur, like tunnel vision. It all happened so fast and I felt like I was observing myself rather than being truly present and a part of it. Now, when I do a presentation, I’m in my comfort zone. I feel confident about my material and my stage presence. That’s what I want for you too, which is what I’m sharing with you in this episode: specific techniques and strategies you can use when preparing for and delivering your talk, including what to do the day-of and on stage. I also share a few personal stories of how I conquered my nerves and what happened to me in a dress rehearsal and why I’m really glad there weren't cell phone cameras back then. Remember: Your audience doesn’t want you to be perfect; they want you to be present. Download the free PDF with checklists for preparation, day-of, and delivery at https://www.speakingyourbrand.com/66. NEW! You can now listen to the Speaking Your Brand podcast directly on Amazon’s Echo / Alexa smart speakers. All you have to do is say: “Alexa, enable skill Speaking Your Brand.” After you’ve enabled the skill, you can then play the podcast any time by saying, “Alexa, play Speaking Your Brand.” The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: What information to ask the event organizer ahead of time What to wear and why How to practice What to do the day of when you arrive How to reduce your nerves Using your body, voice, and movement effectively Feeding off the energy of the audience What to do at the end of your presentation Links: Download the free PDF with checklists for preparation, day-of, and delivery at https://www.speakingyourbrand.com/66. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session to work on your speaking delivery and stage presence at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other episodes and people mentioned: Episode 57: Why You Shouldn’t Sell from the Stage - and What to Do Instead Episode 41: Behind the Scenes of My Presentation at BizChix Live Episode 26: On-air coaching call with Jodi Flynn Jodi Flynn’s podcast Women Taking the Lead Amy Cuddy’s TED talk on power posing

Have you thought about writing a book, but you’re not sure what’s involved or even if it’s worth it? My guest today, Julie Broad of Book Launchers, answers the questions you have about the process of writing, publishing, and promoting a book. You’ll hear towards the end of the episode what’s the best way to promote and sell your book - and it’s not social media. We talk about: The advantages of self-publishing vs. traditional publishing The typical timeline of writing, publishing, and promoting a book How having a book helps you as a speaker How having a signature talk can become the backbone of your book Why social media is *not* the way you’ll sell books - and what is What you need to start doing now, even if you’re not planning on writing a book for months or even a year or more from now About My Guest: Julie Broad is the Founder of Book Launchers, which helps busy entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book. Julie is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. In 2017, she also became a new Mom and moved from Vancouver Island, Canada to Los Angeles, California. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: The advantages of self-publishing vs. traditional publishing The typical timeline of writing, publishing, and promoting a book The importance of pre-orders How having a book helps you as a speaker The emotional part of writing a book and getting back edits How having a signature talk can become the backbone of your book Why social media is *not* the way you’ll sell books - and what is What you need to start doing now, even if you’re not planning on writing a book for months or even a year or more from now What it really takes to write a book Links: Show notes at https://www.speakingyourbrand.com/65 Connect with Julie on her website at https://booklaunchers.com/ Get the free ebook at https://booklaunchers.com/sellbooks Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!

Speaking at groups and conferences is one of the best ways to create awareness about what you do and how you help your clients. The key is to show, through the examples and main points you include in your presentations, how what you do is different from others. In prior episodes, I’ve talked about how to do this without “selling from the stage” (episode 59), using story structure to create compelling content (episode 57), and developing your own framework (episode 61). Now, in this on-air coaching call, listen in as I coach entrepreneur Kimberley O’Brien on how she can show, not just tell, her audience how her approach is different and why her clients choose her. You’ll hear how we take Kimberley’s presentation outline and make it more impactful and effective for both her audience and for her business, and strategies Kimberley can use to select speaking engagements and make the most of the ones she says “yes” to. Do you have an existing presentation that’s working, but you know it could be better to get you more leads and referrals? Book a Persuasive Presentation Package at https://www.speakingyourbrand.com/persuasive-presentation-package/. About My Guest: Kimberley O'Brien is one of Australia’s most trusted and renowned Child Psychologist with a knack for solving problems from the child’s perspective. With twelve years experience working around Australia and internationally, Kimberley is now Principal Psychologist at the Quirky Kid Clinic in Woollahra (Sydney) offering consultations, training, resources and immediate intervention ideas for parents, professionals and the media sector. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/64 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Do you have an existing presentation that’s working, but you know it could be better to get you more leads and referrals? Book a Persuasive Presentation Package at https://www.speakingyourbrand.com/persuasive-presentation-package/. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!