Speaking Your Brand: Public Speaking Tips and Strategies

I was listening to a well-known, very popular male podcaster a few months ago and he put me over the edge when he said something like this (I'm paraphrasing): "Some people tell me I should have more diverse guests - women and people of color - but I don't think that should be a criteria for who I invite. I want the best person on a given topic no matter their gender or race." And at that moment, I hit stop, unsubscribed, and deleted his show from my podcast app. 🤯​ (You'll hear who it was and more in this episode.) I do have to thank him for partly inspiring the #ChoosingWomensVoices challenge we're running this month to raise our awareness of the voices we listen to (and read), from podcasts and books to movies, tv, and news to our specific industry. How many are women? Is there diversity within those women's voices? Are there women podcasters/authors/experts you can find to augment (or replace) the male voices? You may be wondering: why does it matter if the content I listen to or read is from a woman or a man? That’s what we’re talking about on the podcast as well as during the challenge. In this episode, Diane Diaz and I talk about: What’s just as important as visibility is our actual voices as women and what we’re saying: “If you can see it *and* hear it, you can be it.” Although there are more women in higher-profile positions than ever, we're still hitting that glass ceiling. Why is that? There are many factors, but one is literally the voices we hear. The history of women being shamed, ridiculed, threatened, even harmed and killed for speaking up. This continues even today: GamerGate, harassment on social media, women in politics. Women’s actual voices are criticized as being shrill, nagging, whining, too angry, too emotional or not emotional enough. The positive impact that collective women’s voices can have, as we've seen in movements like Black Lives Matter, #MeToo, and #TimesUp. What we can do about it by being more intentional with the voices we choose. Unsilencing ourselves and developing the confidence to do so. Join the Challenge! To sign up for our #ChoosingWomensVoices challenge, go to https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. During the challenge, you'll receive an email prompt each day for 7 days with a short activity, along with recommendations. We'll also be asking you to share the women's voices you've found during the challenge. You can start the challenge any time - we’ll be repeating the 7 days each week in March. About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by Diane Diaz, one of our speaking coaches. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/162 Sign up for our 7-day challenge #ChoosingWomensVoices at https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. Connect on social media: LinkedIn = https://www.linkedin.com/in/carolcox Instagram = https://www.instagram.com/carolmorgancox Twitter = https://www.twitter.com/carolmorgancox Diane Diaz = https://www.linkedin.com/in/dianediaz Related Podcast Episodes: Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women Episode 97: Thinking Bigger: I Get Coached On-Air by Geraldine Carter

Join me for an insightful conversation with my guest Latesha Byrd, a speaker, podcaster, and the founder of Byrd Career Consulting, a consulting agency that provides professional and executive career coaching. Latesha and I talk about: Figuring out what you want to be known for The identity shift that Latesha went through when she left one career to go into an entirely different field Why and how Latesha re-birthed her own brand and what the results have been Mindset strategies we can use to put ourselves out there: “Marry the process, not the outcome” Really good tips on how Latesha diversifies her social media content How Latesha gets speaking engagements and how she handles requests for free speaking Pricing and negotiating your speaking fees Join Our Challenge! Women's voices should carry equal weight, authority, and expertise. Join us in the #ChoosingWomensVoices 7-day challenge to bring awareness to and expand who we listen to, from podcasts and books to news, movies, and more. Sign up for free at https://www.speakingyourbrand.com/challenge/ or text the word SPEAKING to 33-777. About My Guest: As a career designer, speaker and consultant, Latesha Byrd - Founder and CEO of Byrd Career Consulting, is on a mission to help millennial professionals turn their dreams into careers that will allow them to live life on their own terms. Her work is centered at the intersection of career empowerment and life visioning. She founded Byrd Career Consulting, a consulting agency that provides resume makeovers, LinkedIn makeovers, interview coaching and executive career coaching. She partners with professional organizations, nonprofits, universities and corporations to deliver keynotes and workshops centered around people engagement and upward mobility, and provides coaching, with a range of clients including Black Enterprise, United Negro College Fund, Wake Forest University and the Urban League. She’s also an Adjunct Faculty at the North Carolina A&T State University, and a Certified Life and Career Coach. She also hosts a weekly career advice podcast with Living Corporate, The Link Up With Latesha. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/161 Latesha’s website: https://www.lateshabyrd.com/ Living Corporate, a podcast for black and brown professionals at work. Sign up for our 7-day challenge #ChoosingWomensVoices at https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Latesha Byrd (guest) = https://www.linkedin.com/in/lateshabyrd/ Connect on Twitter: Carol Cox = https://www.twitter.com/carolmorgancox Latesha Byrd (guest) = https://www.twitter.com/latesha_byrd Related Podcast Episodes: Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 105: Tips for Speakers: From Negotiating Your Fee to Opening Your Talk Episode 132: 7 Reasons Why You Aren't Getting Paid to Speak

How would you like a bucket of leads at your business doorstep every day? Sounds great, right? Well, maybe not. This conversation with sales expert Reena Philpot is going to revolutionize the way you look at sales. I’ve gotten to know Reena over the past 2 years, and we worked together a few months ago to create her signature talk. The sales insights and approaches she shared with me while we created her talk were so profound that I started using them myself - and have seen the results. In this episode, Reena and I talk about: Why more leads coming to you is *not* the answer Why and how Reena hand selects 90% of her clients The power of truly identifying the need a prospect has - Reena shares a great story about her dad The difference between marketing and sales Common sales mindset issues and how to shift them for higher sales Feeling good about the sales process Join Our Challenge! Women's voices should carry equal weight, authority, and expertise. Join us in the #ChoosingWomensVoices 7-day challenge to bring awareness to and expand who we listen to, from podcasts and books to news, movies, and more. Sign up for free at https://www.speakingyourbrand.com/challenge/. About My Guest: Reena Philpot is a sales coach with 25 years of experience in sales. She and her husband own and operate a successful office equipment dealership in Kentucky that they started in their garage 17 years ago. Reena enjoys working with others helping them become successful and confident with their sales process. She believes it’s better to pick your clients when possible rather than waiting on them to come to you. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/160 Reena’s website: https://reenaphilpot.com/ Sign up for our 7-day challenge #ChoosingWomensVoices at https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Reena Philpot (guest) = https://www.linkedin.com/in/reena-philpot/ Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Related Podcast Episodes: Episode 133: Authentic Selling at Your Speaking Engagements with Nikki Rausch [Money Series]

How do you know when you’re ready for the next big thing, to make a change? Do you feel that you need to learn more, become more of an expert? Or are you the type of person who’s willing to learn while leaping? I’m joined by my friend and incredible coach Stephanie Harter, who’s made a few leaps herself over the years. We talk about what prompted her career changes, whether she felt ready, and what mindset strategies helped her and could help you. Stephanie has great energy, so you’ll be inspired by this conversation! Women's voices should carry equal weight, authority, and expertise. Join us in the #ChoosingWomensVoices 7-day challenge to bring awareness to and expand who we listen to, from podcasts and books to news, movies, and more. Sign up for free at https://www.speakingyourbrand.com/challenge/. About My Guest: Stephanie Harter is the co-instructor of the online Vegan Nutrition Health Coach Certificate course, award-winning author of the book The Skinny On Eating Like You Give a Damn, and the host of the popular Eating Like You Give a Damn podcast where she interviews experts, innovators, and celebrities about the global movement towards a plant-based future. As a vegan visionary and certified coach, Stephanie works with vegan, vegetarian, and plant-based coaches and wellness professionals to set the foundation to their online practice, earn a full-time income while living a freedom-based lifestyle, and make a big impact in the world for people, animals and our planet. Stephanie is also a sought-after speaker on vegan leadership and business development for health coaches. You’ll likely find her raising everyone’s energy at a personal growth event, helping out at a farm animal sanctuary, or kickboxing at her local gym in St. Petersburg, FL. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/159/ Stephanie’s website: https://www.eatinglikeyougiveadamn.com/. Stephanie’s Instagram: https://www.instagram.com/eatinglikeyougiveadamn/ Listen to Stephanie’s podcast “Eating Like You Give a Damn” https://www.eatinglikeyougiveadamn.com/ Carol’s interview on Stephanie’s podcast: http://eatinglikeyougiveadamn.buzzsprout.com/377237/1632292-12-speaking-tips-for-epic-vegan-outreach-carol-cox Sign up for our 7-day challenge #ChoosingWomensVoices at https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.

Public speaking can certainly bring about nerves and uncertainty, whether you’re a new speaker or you’ve been speaking a while and want to try something new on stage or with a larger audience. In this episode, Diane Diaz and I talk about: The improv class we’re taking and what we’ve learned so far that can help you Our own personal experiences of feeling uncertain about new experiences How Diane is approaching hiking part of the Appalachian Trail next year (bears, oh my!) How I’m approaching writing my book proposal and book this year (self-doubt, for sure!) How some of our clients have approached dealing with uncertainty and fear The benefits of uncertainty - that’s where growth comes from Interestingly, the week we recorded this episode, I had received an email newsletter from Leo Babauta of Zen Habits about uncertainty. Here’s what he wrote: “The first mindset shift to consider is that uncertainty is not bad, or something to be avoided. It’s a natural part of doing anything meaningful. In fact, feeling uncertainty is a great sign that you’re doing something challenging and meaningful. “The second mindset shift is to see an uncertain path as a practice opportunity. It’s not something to run from, but a place to stay, so that we can grow, learn, and create.” Embrace trying new things and having new experiences, both on stage and off. What’s something new you want to do this year? Let me know on LinkedIn! Speaking of LinkedIn, have you purchased our LinkedIn for Speakers masterclass yet? Users are loving it! Here’s a recent review: “For months, I have moved the ‘learn to leverage LinkedIn’ task from one month to the next. Finding a class with the content, expertise and price point to fit my needs was a challenge. Finally success - I found Diane! She did a wonderful job focusing on the how's and why's of each topic. Her modules were well-organized to build upon one another and just the right length to absorb and apply the material. Because of the LinkedIn Masterclass, I am ready to leverage the platform to build my brand and grow my business. I could not be more pleased.” Get instant access to the online masterclass at https://www.speakingyourbrand.com/linkedin. About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our top speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/158 Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Book Writing Resources Mentioned: The Busy Woman’s Guide to Writing a World-Changing Book by Cynthia Morris Book Proposal Academy with Joelle Hahn Related Podcast Episodes: Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest Episode 127: Developing Confidence in Public Speaking [Confidence Series] Episode 129: From Fear of Speaking to Keynote Speaker in 2 Years with Dr. Charmaine Gregory [Confidence Series] Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

I’m sharing 7 books and 4 podcast series that have impacted me personally and professionally because they’ve made me think about being a speaker (and an entrepreneur) in a different way. You won’t find these books or podcasts in the business or marketing section. They’re also not about public speaking tips. Instead, they can add depth and dimension to you as a speaker, so you’re more captivating, engaging, and memorable. I’ve listed the names of the books and podcasts below. To hear what I’ve learned from them as a speaker, listen in. I’d love to hear your thoughts if you’ve read any of these books or listened to these podcasts. Let me know on LinkedIn! About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/157 Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Casey Gromer (client) = https://www.linkedin.com/in/caseygromer/ Books Mentioned: "The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism" by Olivia Fox Cabane "The Art of Gathering: How We Meet and Why It Matters" by Priya Parker "The Soul of Money: Transforming Your Relationship with Money and Life" by Lynne Twist "Invisible Women: Data Bias in a World Designed for Men" by Caroline Criado Perez "Off the Clock: Feel Less Busy While Getting More Done" by Laura Vanderkam "The Awakened Woman: A Guide for Remembering & Igniting Your Sacred Dreams" by Dr. Tererai Trent "The Signature of All Things" by Elizabeth Gilbert Podcasts Mentioned: The Jungle Prince 1619 The Dream Ordinary Equality

What does “being visible” mean? It means being seen and being in public view. As entrepreneurs, we want to be seen, so people know what we do and how we can help them. Visibility strategies, including being a panelist and speaker, posting on LinkedIn, and writing for publications, is what my guest Janice Gassam has successfully done over the past few years (even as an introvert - and we talk about this). From graduating with her Ph.D. in Applied Organizational Psychology to becoming a sought-after speaker and a Senior Contributing Writer to Forbes, Janice has quickly elevated her visibility. But, “visible” also means something that’s apparent or obvious (from dictionary.com). It seems obvious that companies should improve diversity among their employees - and many are working towards this. But, they have blindspots and tend to be reactive rather than proactive, particularly when it comes to inclusion, leadership, and retention. Janice works with companies on diversity, inclusion, and equity, so we talk about this important topic too. About My Guest: Janice Gassam, Ph.D. is a consultant, who created BWG Business Solutions, LLC, to help organizations create environments that are equitable for all employees. Janice facilitates workshops, delivers keynote speeches and “Awareness Talks” to spark important dialogue and develop strategies for more workplace inclusion. She is the host of the Diversity Dinner Dialogue in New York City, which is a free workshop on diversity, equity, and inclusion-related issues that companies and individuals are facing. She is a senior contributing writer for Forbes and a contributing writer for Fast Company. Janice is a TEDx speaker, having delivered a talk on emotional intelligence. Janice has a Ph.D. in Organizational Psychology and she is a professor of Business Management. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/156 Forbes article: “How Carol Cox Is Helping Women Speakers Get Paid What They Deserve” Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin/in/dianediaz Janice Gassam = https://www.linkedin.com/in/janicegassamphd/ Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Join our Master Your Speaking program at https://www.speakingyourbrand.com/mastery. Related Podcast Episodes: Episode 84: Less Is More: Developing Your Visibility Strategy with Wendy Zanders [Coaching] Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin Episode 126: Gain Skills and Visibility By Serving on a Board with Shireen Motara

Public speaking has undoubtedly been one of the key factors in building 3 different businesses over the last 18 years. You’ll hear the lessons and mistakes I learned, so you can use speaking effectively and strategically as part of your overall marketing strategy, whether you’re newer in your business or years in. Why does public speaking work so well as an entrepreneur? Being a speaker gives you instant credibility and authority. Putting your message out there gives you invaluable feedback (real-time market research). It generates leads and clients and fast tracks the sales process. It grows your network and the number of people who know what you do. If you’d like to make speaking and visibility a focus this year, we’d love to work with you in our Master Your Speaking program. It’s a combination of one-on-one individual coaching where you work with us to create your signature talk in a Virtual VIP Day plus you get bi-weekly group calls for 3 months as you learn how to position, promote, and market yourself to get better speaking engagements, including paid ones. We’re accepting applications now for the few spots we have left. (This is a small program - max 12 women.) To learn more about Master Your Speaking and apply today (no credit card required), go to https://www.speakingyourbrand.com/mastery. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and leaders create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/155 ENROLLMENT IS CLOSING SOON! Apply for our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery. Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin/in/dianediaz Related Podcast Episodes: Episode 116: 16 Ways You Can Use Your Signature Talk Episode 132: 7 Reasons Why You Aren’t Getting Paid to Speak Episode 136: How to Use the Feedback Form for Higher Quality Lead Generation [Money Series] Episode 145: You Need to Create a Framework [Frameworks Series]

What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them? How can you improve your presentations so the audience raves about you and you get invited to do more (including paid speaking)? How can you be memorable as a speaker? In this episode, you’ll learn 3 trends you can apply to your presentation content and delivery that can make the difference between a so-so speaking engagement and one that makes an impact. After having worked with over 150 clients during the past 4 years to create their presentations, workshops and keynotes, attended and spoken at many conferences and events, and talked to event organizers, I’m keenly attuned to what sets apart good speakers from great ones - those who’ve mastered speaking as a communication medium. What I mean by trends are not fads or cliches or gimmicks. Trends are like currents or waves of energy that move through our society and affect everything from business and the economy to popular culture and media as well as our politics. As speakers and leaders, our talks have more of an impact if our audiences can see the bigger picture of what’s affecting them and the world around them. Curious what these 3 big trends are? Listen in! Are you ready to master your speaking? Our next Master Your Speaking program starts in mid-January and enrollment is open right now. You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one. To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery. If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email [email protected]. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/154 ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery. Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin/in/dianediaz Maureen Taylor (client - The Photo Detective) = https://www.linkedin.com/in/photodetective/ Marie Fiebach (client) = https://www.linkedin.com/in/mariefiebach/ Teresa McCloy (client - executive coach) = https://www.linkedin.com/in/teresamccloy/ Laura Gallaher (client - TEDx talk) = https://youtu.be/RUxT8wuDsG Danielle Medrano (client - cognitive performance coach) = https://www.linkedin.com/in/danielle-medrano/ Book “The Art of Gathering” by Priya Parker. Related Podcast Episodes: Episode 101: Public Speaking Trends for 2019 Episode 145: You Need to Create a Framework

Do you feel like you have too much content in your presentations? Too many good things you can share with your audiences and you’re not sure how to select what to include? Most of us feel this way - and it’s our job as speakers to identify the most essential elements and convey them in a way the audience can understand and apply. One way to do this is to thread a story throughout your talk, where the people (could be you, a client, or someone else) in the story, the situation they’re in, the challenges they face, and how they overcome them becomes the lessons the audience learns. In this on-air coaching call, my guest Amber Hawley and I do exactly this as we go through her signature talk. We identify a client story Amber can use and then play with the timeline to keep it interesting. Amber recently graduated from our Master Your Speaking program. Our next Master Your Speaking program starts in mid-January and enrollment is open right now. You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one. To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery. If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email [email protected]. About My Guest: Amber Hawley is a Licensed Marriage and Family Therapist and owner of a group private practice. Amber is also co-host of the My Biz Bestie Podcast, Founder of CouplesFix, which provides relationship support to high achieving couples, and is a speaker. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/153 Connect with Amber: http://www.amberhawley.com Listen to Amber’s podcasts “Couples Fix” and “My Biz Bestie.” ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery. Related Podcast Episodes: Episode 82: How to Create an Emotional Connection with Your Audience with Leanne Kabat [Coaching] Episode 137: The Missing Ingredients in Your Stories [Storytelling Series] Episode 139: Selecting the Best Stories to Include in Your Signature Talk with Marie Fiebach [Storytelling Series]

This is a secret bonus episode - my podcast editor doesn’t know about it, neither does my assistant (shhh!). I had originally planned to do a “year in review” episode, but as early December became mid-December and the holidays were upon us, I got busy and decided to skip it. But, I’ve found myself enjoying listening to other podcasters talk about their year and what worked for them. So, here’s my review of what worked this past year, what didn’t, and what’s coming in 2020. I cover the business, the podcast, visibility, social media, sales approaches, and personal experiences. At the end, I sum everything up into 3 big lessons, including my biggest lesson, which was a surprise for me. Wishing you a happy, healthy, and prosperous 2020! Our next Master Your Speaking program starts in mid-January and enrollment is open right now. You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one. To learn more about the program and enroll, go to https://www.speakingyourbrand.com/mastery. If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email [email protected]. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery. Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin/in/dianediaz Reena Philpot (client - sales professional) = https://www.linkedin.com/in/reena-philpot/ Want to improve your podcast or need an editor? I highly recommend our editor, Tim Wohlberg. Check him out at https://podcastperformancecoach.com/. Related Podcast Episodes: Episode 116: 16 Ways You Can Use Your Signature Talk Episode 149: A Different Way of Setting and Achieving Your Speaking Goals

Remember the VH1 series from the late 1990s called “Where are they now?” The show would look back at artists, bands, and actors (mostly from the 1980s) and see what happened to them. It was captivating television because we’re curious to see what happens to people, especially famous people, after they’ve had their big success. My guests today, Teresa McCloy and Anne Torrez, aren’t 80s pop stars and they're not famous (yet!), but they have been on this podcast previously in on-air coaching calls. Both Teresa and Anne also recently graduated from our Master Your Speaking online coaching program. I figured it would be a great opportunity to catch up with them to see what they’ve been doing since we last heard from them and what goals they have for the new year. Do you have doing more speaking - and making revenue from it - as one of your goals for 2020? Our next Master Your Speaking program starts in mid-January and enrollment is open right now. You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one. To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery. If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email [email protected]. About My Guests: Teresa McCloy is the creator of the REALIFE ProcessTM, a Certified Leadership & Business Coach, Accredited Enneagram Professional, Podcaster, and Keynote Speaker. Teresa partners with her clients as a coach, consultant, and professional speaker to FORGET being productive and do what truly matters. Teresa is the host of the podcast “The Enneagram in your REALIFE.” Anne Torrez was hooked for the long haul after completing her first triathlon as a way to improve her health. Today, Anne coaches runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne speaks to groups about how to make changes, both in ourselves and in the culture of sport, in order to impact future of women in the world. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/152 Connect with Teresa: https://teresamccloy.com/. Listen to Teresa’s podcast “The Enneagram in your REALIFE.” Connect with Anne: http://triityourway.com/ and http://annetorrez.com/. ENROLLMENT IS OPEN! Join our Master Your Speaking online coaching program at https://www.speakingyourbrand.com/mastery. Related Podcast Episodes: Episode 80: Connecting Your Why with What Makes Your Approach Unique with Anne Torrez [Coaching] Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching]

What stage do you dream to be standing on, looking out at the audience, sharing your message? What kind of speaker do you want to be? This month on the podcast, we’re talking about goals and planning, so I thought it would be fun to bring on some women entrepreneurs and have them share with us what their big speaking dreams are. Hopefully, they will inspire you as much as they’ve inspired me. Appearing in order in this episode: Angela Hosking is the owner and CEO of Her One Tribe and author of the book “Woman on Top: Lead Like a Lady Boss.” Brenda Reiss is a Forgiveness Coach and CEO of Brenda Reiss Coaching. Tanea Smith is an Inspirational Speaker & Transition Expert for women who are transitioning from welfare to work. She’s also the founder of She’s Got Papers, a witty & empowering stationery collection. Amanda J. Hill is the founder of MaesAwyr, LLC, which provides communities, aviation businesses, and consultants with airport and airspace planning, program management, and funding expertise. Isabel Varela is an eco-friendly fashion designer, environmental activist and sustainability advocate. Tori Boats is a business strategy and peak performance expert who helps high-achieving leaders to become visionary business leaders while experiencing more joy, ease, and freedom. All of these women have worked with us here at Speaking Your Brand and five out of the six just graduated from our online coaching program. Our next Master Your Speaking program starts in mid-January and enrollment is open right now. You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one. To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery. If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email [email protected]. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/151 ENROLLMENT IS OPEN! Join our Master Your Speaking online coaching program at https://www.speakingyourbrand.com/mastery. Related Podcast Episodes: Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 149: A Different Way of Setting and Achieving Your Speaking Goal [Goals & Planning Series]

Do you have being a guest on podcasts as one of your goals for 2020? It’s a fantastic way to reach new audiences, build relationships with podcast hosts, and hone your message. But, there’s definitely a *right* way and a *wrong* way to pitch podcast hosts. As a podcaster, I get email pitches every day. And I delete 99% of them. The few I’ve kept have been from my guest on this episode, Angie Trueblood. Why are her pitches so effective? That’s what we talk about, along with how to be a great guest. You’ll learn: The benefits of being a guest on podcasts How to find relevant shows How to be a great guest Strategies for lead generation when you’re a guest Do’s and Don'ts of pitching - this also applies to pitching for speaking engagements Tips for your first time being a guest This episode is part of our series on Goals & Planning. ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program that begins in mid-January: https://www.speakingyourbrand.com/mastery/. You get the best of one-on-one work with us on your signature talk (Virtual VIP Day) + a 3-month online group coaching program so you learn how to position, market, and promote yourself as a paid speaker. About My Guest: As a podcast visibility expert who fiercely believes in the power of women stepping more fully into their gifts, Angie Trueblood knows that the only 'perfect pitch' is the one that leads with value and focuses on building a genuine connection. Whether she is teaching entrepreneurs how to pitch themselves or working behind the scenes to secure opportunities for others, Angie leverages her super-connector powers to grow businesses and build long-lasting relationships. Angie is the host of the Go Pitch Yourself podcast. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/150 Connect with Angie on her website at https://www.angietrueblood.com/. Listen to Angie’s podcast “Go Pitch Yourself”: https://www.angietrueblood.com/podcast/. Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery. Related Podcast Episodes: Episode 149: A Different Way of Setting and Achieving Your Speaking Goal [Goals & Planning Series]

Before you ask yourself *what* goals you want to achieve as a speaker, ask yourself *who* do you want to *be* as a speaker and then what do you need to do to become that? Taking on that identity is what will make the goals real to you. This has been so helpful to me because traditional goal setting has never worked that well. I’d make a goal, like guesting on 2 podcasts a month or doing 1 speaking engagement a month. But, I never felt truly motivated to keep pursuing them. I’d give a bit of an effort and then it would fizzle out. Until I read a book earlier this year about a different way of setting and achieving goals: WHO you want to be comes first. Then, the goals and habits follow. In this episode, you’ll learn a different way of setting goals: First, we go through specific questions to reflect on the speaking and visibility you did this year (Diane shares hers) Visualizing the big picture of what you want with a journaling exercise Stepping back and thinking about WHO you want to become as a speaker Identifying what you’ll need to do to make that happen, using a handy acronym S.E.A.M. we came up with → Download the prompts we go through and the S.E.A.M. acronym in the free PDF guide at https://www.speakingyourbrand.com/149 This episode is the first in our new series on Goals & Planning. ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program that begins in mid-January: https://www.speakingyourbrand.com/mastery/. You get the best of one-on-one work with us on your signature talk (Virtual VIP Day) + a 3-month online group coaching program so you learn how to position, market, and promote yourself as a paid speaker. Spots are limited to 10-12 women, so secure your spot today at https://www.speakingyourbrand.com/mastery/. About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our top speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Download the FREE PDF guide for this episode at https://www.speakingyourbrand.com/149 Join our Master Your Speaking program at https://www.speakingyourbrand.com/mastery. Get instant access to our LinkedIn for Speakers online masterclass = https://www.speakingyourbrand.com/linkedin Brainy Business podcast episode 70 on goals = https://thebrainybusiness.com/podcast/70-how-to-set-achieve-exceed-brainy-goals/ Book: “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear Related Podcast Episodes: Episode 72: How to Speak Strategically for Better Business Results Episode 118: Push Past Your Speaking Plateau

Ideas that come from innovation and creativity seem like they come out of nowhere, a flash of inspiration that hits you all of a sudden. This can certainly happen, but in a business, innovation and creativity can - and should - be harnessed regularly to understand your customers, create new products, and find new market opportunities. My guest is Sura Al-Naimi, who is a former Disney Global Innovation Officer at their internal think tank and now has her own company that helps startups and Fortune 100 organizations, including Hyperloop, Facebook, and Kaiser Permanente. In her workshops and consulting, Sura helps teams get out of silos and risk-averse behavior to find a common language, toolkit, and mindset to unlock their creativity to solve problems. And she does so using a framework. Sura and I talk about: Why we (individually and in teams) get stuck creatively The innovation framework Sura uses with her clients How having this framework helps get buy-in from various stakeholders in the sales process Key mindsets that help in creative sessions How to set up a creative session This episode is part of our series on Frameworks, episodes 145-148. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business. In this video masterclass, you’ll learn the 3 C’s: Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time. About My Guest: Since 2001, Sura Al-Naimi has been in the world of innovation and creativity. She is a former Disney Global Innovation Officer at their internal think tank, B2B tech and luxury jewelry entrepreneur, and challenger strategist at the What If Innovation Group, Synectics and EatBigFish. Sura has bridged the worlds of startups and Fortune 100 organizations. Disney, Hyperloop, Facebook, Chick-Fil-A, Levis, Kaiser Permanente, Barilla to name a few. She is the co-founder and Chief Co-Creation Officer of WeOverMe, an innovation network, founder of HiHelloSura, and an adjunct at Ray Kurzweil and Peter Diamandis Singularity University. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/148 Connect with Sura on her website at https://www.hihellosura.com/. Book recommendation “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker. Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session to create your framework at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 145: You Need to Create a Framework [Frameworks Series]

We’re continuing our series on Frameworks with a deep dive into how my guest and her business partner created their framework, from idea to testing with clients to writing a book. My guest is Danya Shea, who is the co-founder of FervorWorks, a think tank that helps companies achieve exponential growth and scalability. How do they help companies do this? With what they call Radical Customer Empathy. What is Radical Customer Empathy? You’ll learn about it in this episode, as well as how Shea has successfully used their framework to attract different types of clients, from software start-ups to mid-tier consumer goods companies. Shea and I talk about: What Radical Customer Empathy is (you can use this in your business too) Examples of 3 different stages of companies with which Shea has used her framework How having a replicable, scalable, and predictable framework has been beneficial to the growth of her company, including in the sales process and for attracting speaking opportunities How she came up with and tested the framework, including their Ideal Customer Journey This episode is part of our series on Frameworks, episodes 145-148. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business. In this video masterclass, you’ll learn the 3 C’s: Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time. About My Guest: Danya Shea is co-founder of FervorWorks and is your on-call market-acquisition strategist and technologist. As an advocate and activist, she stays on top of rapidly changing trends in consumer behavior and expectations. Keeping objectives in full-view, she insists data be meaningful and clear to support rapid decision-making. Shea’s leadership and teaching on empathy in business and modern business design has earned her recognition by the Orlando Business Journal as one of twelve 2016 Economic Game Changers, Women Who Means Business and a 2015 Top 40 Under 40. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/147 Connect with Shea on her website at https://www.fervorworks.com/. Get Shea’s book “Radical Customer Empathy” at https://www.fervorworks.com/book. Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Connect with me on LinkedIn. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 16: Connecting through Empathy and Storytelling with Karen Millsap Episode 28: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute Episode 145: You Need to Create a Framework [Frameworks Series]

In last week’s episode, you learned why having a framework in your business and for your presentations and workshops is incredibly powerful and the many ways you can use it. In today’s episode, you’ll hear an on-air coaching call where I help my guest find her framework. My guest is Cha’Lea Stafford, who is the founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha’Lea’s been facilitating workshops for her clients using her leadership development approach, but hadn’t yet codified it into a framework. You’ll hear the questions I ask Cha’Lea, that you can ask yourself, to extract the process she uses to get results. We then turn that process into an acronym, so it’s easy for her and her audiences to remember. What do we end up with for the acronym? Listen in to find out. This episode is part of our series on Frameworks, episodes 145-148. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business. In this video masterclass, you’ll learn the 3 C’s: Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time. About My Guest: Cha'Lea Stafford is the host of a leadership podcast called Flipping the Script Leadership Behind the Scenes, a soon to be author and the CEO and founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha'Lea is an ex-corporate executive who has over a decade of leadership experience successfully leading high performing sales teams across the nation. She is no stranger to what it means to lead the complexities of your success through fear, failure, and adversity. By challenging some of the darkest moments of her life, she broke the barriers of adversity, climbed the corporate ladder, and launched into entrepreneurship. Cha'Lea is on a mission to create diverse leadership strategies for ALL. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/146 Connect with Cha’Lea on her website at https://www.goflipthescript.com/. Listen to Cha’Lea’s podcast “Flipping the Script Leadership Behind the Scenes.” Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Connect with me on LinkedIn. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching] Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 145: You Need to Create a Framework [Frameworks Series]

When you hear “Maslow’s hierarchy of needs,” does a shape come to mind? How about “sales funnel?” These are both examples of frameworks. Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations. Frameworks help us to organize information, visualize a process, and remember it. A framework can be represented by a visual shape (triangle, circle, roadmap), an acronym (e.g., I.D.E.A.L. story ingredients - see episode 137), or an alliteration (such as 3 C’s or 3 S’s). In this episode, you’ll learn: What a framework is The multiple benefits of having one How to create yours The many places you can use your framework Lots and lots of examples This episode is the first in our new series on Frameworks. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business. In this video masterclass, you’ll learn the 3 C’s: Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/145 Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create both your signature talk and framework. Get all the details at https://www.speakingyourbrand.com/coaching. Connect with us on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox/ Diane Diaz = https://www.linkedin.com/in/dianediaz/ Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz

We’re continuing our podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. In this episode, I share key lessons I’ve learned, including around a recent business decision. To me, being a leader means helping others navigate change, to move from initial resistance and discomfort to understanding, acceptance, and enthusiasm to take new action. As humans, we tend to resist change out of self-protection (fear of the unknown) and desire to keep the status quo (“don’t fix what’s not broken”). At times, this serves us well. However, progress, innovation, and success require change. And it’s leaders like you who make it happen. Listen in for strategies you can use to be a more impactful speaker and leader. This episode is part of our podcast series on Leadership, episodes 141-145. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/144 Connect with us on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox/ Diane Diaz = https://www.linkedin.com/in/dianediaz/ Company page = https://www.linkedin.com/company/speakingyourbrand/ Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 118: Push Past Your Speaking Plateau

We all have blindspots. As leaders, entrepreneurs, and speakers, we should want to find out what they are and then work to minimize or improve in those areas. How do you know what your blindspots are? My guest is Rhonda Peterson, who works with business owners and executive teams on leadership and delegation, to help them bridge the gap between the leader they currently are and the leader they want to be. In this episode, Rhonda and I talk about: Where business owners and leaders should be focusing their time and attention The difference between managing time and managing energy How to uncover your blindspots 2 key questions to ask yourself The benefits of deadlines and constraints for getting things done This episode is part of our podcast series on Leadership, episodes 141-145. About My Guest: Rhonda Peterson, ACC guides financial services leaders and entrepreneurs to lean into their Return on Energy (ROE) to increase their ROI, both professionally and personally. This opens space for their highest priorities. Rhonda spent her corporate career in Consumer Affairs and Marketing, working for Fortune 500 companies, including Borden Foods, International Paper, and Abbott Labs. She describes herself as moving from marketing products to marketing people as she transitioned from consumer product brands into coaching leaders on developing their personal brand for marketplace impact through executive coaching. Along with coaching individual clients, Rhonda is an engaging speaker and an accomplished facilitator. Her audiences and clients love her high energy, her sense of humor, and ability to connect to their struggles while helping them grow. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/143 Connect with Rhonda on her website at https://rhondapeterson.com/ and on LinkedIn at https://www.linkedin.com/in/rhondapetersoncoach/. Books mentioned: The E-Myth Revisited Flow The Big Leap Deep Work Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 111: Make More Time for Speaking and Visibility with Clockwork Principles with Adrienne Dorison Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching]

As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth? When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements. My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition. In this episode, Lisa and I talk about: What it means to have a strong personal brand The difference between marketing and positioning Most people *think* they have a marketing problem, but really they have a positioning problem 3 ways to figure out your positioning The impact of having a signature offering on your business growth About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems. Lisa is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment. Lisa is also the host of the Message & Mastery podcast. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/142 Connect with Lisa on her website at https://lisaprincic.com/. Listen to Lisa’s podcast “Mastery & Message” (I was on in episode 4). Listen to “Leveraging Your Special Sauce with Carol Cox” on the What Works podcast episode 236 hosted by Tara McMullin. (Tara was on the SYB podcast in episode 122: A Fresh Approach to Social Media Engagement.) Listen to “Scale Your Message with Carol Cox” on the Fierce Feminine Leadership podcast episode 369 hosted by Eleanor Beaton. (Eleanor was on the SYB podcast in episode 128: The 4 Visibility Mindset Shifts You Must Make.) Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 12: Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

We’re kicking off a new podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. You’re going to love the stories and strategies that my guest, Nicole Tisdale, shares. Her story of literally running down a Congressman to ask him for a job is incredible - and shows the power of an “elevator pitch” (or, in this case, the Capitol Hill subway pitch). I had to ask Nicole where she got the confidence to go after what she wants - and you’ll hear what she answers. Nicole first contacted me earlier this year after listening to episode 98 with Dr. Nicole Rochester and her work that she’s doing to improve the doctor-patient-caregiver relationship. Nicole said she wanted to shout through the podcast during that episode to tell Dr. Nicole what she could do to get policies enacted, something most of us never think about doing. We also talk about women in politics, how Nicole approaches her speaking engagements, and why she decided to write a book. Nicole has a fascinating and impressive background: she worked on Capitol Hill for 10 years as a high-ranking staffer, with a focus on issues related to national security. Nicole recently started her own company to help organizations and individuals learn how to advocate for themselves, whether it’s in Congress, your state legislature, or local city council. About My Guest: Nicole Tisdale, principal of Advocacy Blueprints, works with individuals and organizations who are eager to accelerate policy issues, increase advocacy efforts, and create changes in their organizations and communities. Nicole’s passion is making government accessible to all. During her ten-year tenure on the US House Committee on Homeland Security, Nicole developed a strong proficiency in handling congressional investigations of the Executive Branch and the private sector by mastering congressional process and procedure. Serving as the former Director of Intelligence and Counterterrorism and the Director of Outreach and Coalitions for members and staff, she helped to advance the Committee’s outreach efforts by creating strategic partnerships between the private sector and the Committee in an effort to harness support for legislation and oversight for national security efforts. Her book, “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips,” is already a political reference bestseller and has received numerous excellent reviews, as the first of its kind. Nicole received both her Juris Doctorate (’09) and Bachelors of Art (’06) from the University of Mississippi. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/141 Connect with Nicole on her websites at https://nicoletisdale.com/ and https://advocacyblueprints.com/. Nicole’s book “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips.” Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. [Coaching] Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching] Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics

What can we learn from political speeches to apply to our own presentations? Quite a bit! For this episode, we watched speeches given by former First Lady Michelle Obama, Senator and Presidential Candidate Elizabeth Warren, and Congresswoman Alexandria Ocasio-Cortez (known as AOC). I’m joined by one of our speaking coaches Diane Diaz as we talk about the similarities and differences in their speeches, including: Understanding who their real audience is Using certain stories and historical references to relate to their audience The impact of visual imagery when telling a story Repetition of key phrases The change in tone and content between Michelle Obama’s 2008 and 2016 DNC speeches - and why The role authenticity plays Stereotypes that women leaders have to overcome The generational differences we see with Alexandria Ocasio-Cortez’s speaking style This episode is part of our Storytelling series, episodes 137-140. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Speeches: Michelle Obama's 2008 DNC speech Michelle Obama's 2016 DNC speech Elizabeth Warren's Sept. 2019 campaign speech Alexandria Ocasio-Cortez speeches Greta Thunberg’s speech at the United Nations Climate Summit 2019 Links: Show notes at https://www.speakingyourbrand.com/140 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 33-777. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics Episode 137: The Missing Ingredients in Your Stories [Storytelling Series]

We're continuing our series on storytelling with this on-air coaching call episode about what stories you should select to include in your signature talk, whether it's a business presentation, a conference session, or, in this case, a keynote. My guest is Marie Fiebach, who is a speaker and a regular contributor on her local TV station. Marie is part of our Master Your Speaking online group coaching program and she’s been working on her keynote talk. I invited her to come on the podcast to share with us how she selected the main story that was going to be the thread throughout her talk, as well as some of the other stories that she chose, including ones that showcase her credibility and her experience. This is a fun episode! We cover a lot, from call backs that comedians like Whitney Cummings use, to adding props and funny memes, to incorporating music and songs in your talks. This episode is part of our Storytelling series, episodes 137-140. About My Guest: Marie Fiebach has been working with non-profits for more than 20 years. Through her work in strategic planning and fundraising leadership, she has helped many organizations break through the status quo and achieve goals once thought to be impossible. Marie has helped organizations plan and execute fundraisers with revenues in excess of $100,000, developed a food program for at-risk teens, designed and executed a process for recruiting and hiring a new executive director, and so much more. She currently sits on two local non-profit boards and is a weekly guest on KAKE TV's Good Morning Kansas. She lives, works, and volunteers in Wichita, Kansas. When she is not helping others dream bigger you may find her pursuing her passion for helping busy families at FeedYourFamilyTonight.com. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/139 Connect with Marie on her websites: https://mariefiebach.com/ and https://feedyourfamilytonight.com/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement Episode 118: Push Past Your Speaking Plateau Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery Episode 137: The Missing Ingredients in Your Stories [Storytelling Series]

If you're sharing something personal in a presentation or a talk, you know that you should make it a story and include stories in your presentations in general. What about if you're presenting on topics that are more data-driven or research-based? You should definitely include stories as well. My guest in this episode is Karen Corbin, PhD, RD, who's a scientist herself and has a company with a great name called Geeks That Speak® to inspire and empower scientists to become powerful storytellers. Incorporating storytelling into their presentations is crucial, whether they’re presenting at conferences to peers or to the general public. Stories can help spark curiosity, give context to facts and data, and make the information being presented more memorable. You don’t have to be a scientist to learn a lot in this episode. What Karen and I talk about applies to any topic. This episode is part of our Storytelling series, episodes 137-140. About My Guest: Karen D. Corbin, PhD, RD is the Owner and Chief Geek of Geeks That Speak® and an Investigator at the AdventHealth Orlando Translational Research Institute for Metabolism and Diabetes. She is an expert in human nutrition and metabolism. Her scientific career is devoted to finding new approaches to prevent and treat diseases like diabetes and fatty liver disease. She is also an expert is scientific storytelling. After spending years traversing the worlds of healthcare and science, she realized that a fundamental gap exists for translating ideas into solutions: the common inability of scientists and other “geeks” to deliver information in a way that is impactful, relevant and inspires action. This led Dr. Corbin to an important conviction: by helping scientists translate complex scientific information in a way that is accessible to a broad range of audiences, she could help advance the innovation that will solve many of society’s most pressing problems So, she created the movement “Geeks That Speak®” to inspire and empower scientists to become powerful storytellers. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/138 Connect with Karen on her website at https://www.geeksthatspeak.com/. New York Times article: “N.I.H. Head Calls for End to All-Male Panels of Scientists.” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C.

We’ve all heard to use stories in our presentations. Stories make our content more interesting and memorable for the audience and can aid in learning. What I’ve seen is that we’re good at providing a *summary* of the story. But, what we’re not doing is *telling* a story. What’s the difference? 5 key ingredients that will spice up your stories. How do you go about telling a good story? Make it an I.D.E.A.L. story. You know I love acronyms and alliterations, so I came up with the acronym I.D.E.A.L. In this episode, we go through each letter - each ingredient - for a great story. → Download the free PDF with the I.D.E.A.L. story ingredients at https://www.speakingyourbrand.com/137. This episode is the first of our new series on Storytelling, episodes 137-140. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes and free PDF at https://www.speakingyourbrand.com/137 Book “Storycraft: The Complete Guide to Writing Narrative Nonfiction” by Jack Hart. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C. Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery

How can you increase leads and sales at your presentations? By asking for them! Having a feedback form that the audience fills out is one of the best ways to generate leads, especially if you don’t feel comfortable making a hard sales pitch in your presentation or if the place you’re speaking at forbids “selling from the stage.” Since I first started talking about the feedback form on this podcast in 2017, I get asked regularly which episode someone can listen to specifically about it. I haven’t had one specific episode - until now. In this episode, I describe what the feedback form is, what’s included on it, and how to use it. And then you’ll hear from six women in the Speaking Your Brand community who have used the feedback form at their presentations and the results they’ve received. Be sure to listen until the end - I have a bonus tip that you won’t want to miss. This episode is part of our Money series, episodes 132-136. If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program. This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker. Appearing in order in this episode: Janna Lundquist is founder of Janna Lundquist Consulting and is known as the Team Whisperer. Karen Wilson is a clinical neuropsychologist, founder of ChildNEXUS.com, and owner of West LA Neuropsychology, PC. Annette Adamska is your Small Business Stage Manager. Lorena Klingel is founder of Learn to Flourish. Lorena was on in episode 117: Turning Your Signature Talk into a Lead Generation Webinar. Kathy McEwan is a certified professional organizer and owner of a home organizing company called Second Set of Hands. She’s host of the podcast Organize for Success. Pam Andrews is founder of The Scholarship Shark and host of the podcast of the same name. Pam was on in episode 48: Strategies to Get Visible. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/136 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 48: Strategy Session to Get Visible with Pam Andrews [Coaching] Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 74: Increase Conversions at Your Speaking Engagements [Coaching] Episode 110: Making the Most of Speaking at Trade Shows and Conferences with Sue Monhait Episode 117: Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel [Coaching]

For the past few episodes, we’ve talked about how you can monetize your speaking, whether it’s by getting paid a fee or generating leads and sales. Have you thought about putting on your own live, in-person event as another way to monetize your speaking and business? Notice that the title of this episode is “profits” (plural). That’s because, as you’ll hear, there are multiple benefits for you of putting on a live event. My guest is Anna Seewald, who has built a community from her own podcast and Facebook group. She decided at the end of 2018 that she was going to put on a live event in 2019. In this episode, Anna and I talk about: Why she decided to host an in-person, one-day event The reality of breaking even on the event itself The profits you can make that are more than the money How Anna decided on her ticket prices Anna paid her speakers (yay!) Where most of her ticket sales came from - and the surprising role social media played Revenue streams from the event besides ticket sales Lessons learned for next time, including you being the keynote speaker This episode is part of our Money series, episodes 132-136. If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program. This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker. About My Guest: Anna Seewald, M.Ed is a Parent Educator, Keynote Speaker, Author and Host of The Authentic Parenting Podcast. With background in psychology and education, having worked with children for 18 years, today she helps conscious moms and dads to become calm and connected to themselves and their children through trauma-informed education. She believes in helping children by helping parents. She has a private practice that specializes in parent education, where she provides one-on-one parent coaching, parenting, court ordered, and co-parenting classes. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/135 Connect with Anna on her website: http://www.authenticparenting.com. Listen to Anna’s podcast “Authentic Parenting”. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 52: Producing Live Events to Showcase Your Business & Brand with Renee Warmack Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier Episode 109: How to Put On a Winning Workshop with Carol Cox and Diane Diaz

How can you approach an uncomfortable or difficult topic with your audience, so that they open up and you can facilitate a productive conversation, learning, and action taking? For many companies, the gender pay gap is one of those issues that they want to be seen as making progress on, yet having real conversations around it, that lead to action, can be challenging. This is the situation that my guest, Michelle Gyimah, finds herself in regularly. Michelle lives in the U.K. and works with companies to improve the pay and leadership gap between men and women. Michelle faced this issue herself when she went back to work after having children and what she found was frustrating: resistance by companies to part-time and remote work for women at her skill level who should be paid equitably but aren’t. In this episode, Michelle and I talk about: The gender pay gap is more than money The way the world of work is structured is putting up barriers Michelle’s personal story How Michelle gets people at all levels of a company to open up and have these difficult conversations about the gender pay and leadership gap The solutions are found when you come to the table The kind of company culture that’s open to this The workshop activities Michelle uses Bringing people’s objections out into the open (this is for any topic you speak on) Women speakers not getting paid, especially ones like Michelle who speak on the gender pay gap {rant} This episode is part of our Money series, episodes 132-136. If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program. This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker. About My Guest: Michelle Gyimah is the Director of Equality Pays, a gender equality consultancy dedicated to closing workplace pay gaps. In addition to working with employers, Michelle is also a passionate advocate for enabling women to get equal pay and close their pay gaps. She does this by supporting their equal pay investigations and teaching women workplace negotiation skills to allow them to get more of what they want. Michelle has over 10 years’ experience of working at the Equality and Human Rights Commission and holds a Masters in Human Rights from The University of Manchester. Michelle is a regular contributor to numerous national business magazines, international conferences and lives in Manchester, UK. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/134 Connect with Michelle on her website: http://www.equalitypays.co.uk Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michellegyimah/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics Episode 126: Gain Skills and Visibility By Serving on a Board with Shireen Motara Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

When we’re doing unpaid speaking engagements, the expectation is that, because it’s free, we can use it for building brand awareness and for lead generation. However, many conferences and groups explicitly forbid “selling from the stage.” I’ve never liked that phrase because it conjures up images of a pitchman on stage hawking their wares like on an infomercial. It’s a turn off to the audience and for many of us speakers it feels awkward and inauthentic. But, there IS a way to sell who you are and what you do in your presentations authentically and by providing value to your audience. My guest is Nikki Rausch, who is my sales coach and who last appeared on the podcast in episode 34 in September 2017. In this episode, Nikki and I talk about: How to sell from the stage in an authentic and genuine way How to prime people in the audience to want more Why you should pre-frame your offer at the beginning of your presentation Planting seeds throughout your presentation by telling stories Transitioning to your offer and how to determine what price point the offer should be for that audience What to do after your presentation is over to get consult calls scheduled right then and there Nikki’s Selling Staircase framework (5 steps) Negotiating your speaking fees This is the second episode in our new podcast series on Money, episodes 132-136. Nikki was a guest speaker in our Master Your Speaking group coaching program and the women were blown away by her feedback to them. If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program. This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker. About My Guest: Founder and CEO of “Sales Maven”, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way. Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.” An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/133 Connect with Nikki on her website at https://yoursalesmaven.com. Get Nikki’s free ebook gift “Closing the Sale” at https://www.yoursalesmaven.com/ebook. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 34: Relationship Selling with Nikki Rausch Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching] Episode 96: Booking Corporate Workshops from Local Speaking Gigs with Louise Brogan [Coaching]

As we gain more experience as speakers and build our platforms, many of us want to get paid to speak. But, we don't know where to start - or we're asking to be paid and hearing "it's not in our budget." In this episode, I’m joined by one of our speaking coaches Diane Diaz to talk about 7 reasons why you aren’t getting paid to speak - and what to do to change it. A few of the reasons may seem obvious (not knowing to ask to be paid in the first place), but some of them may surprise you and be ones you haven’t considered. If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, get on the interest list for our upcoming Monetize Your Speaking online group coaching program. This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker. This is the first episode in our new series on Money. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our one-on-one and group coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/132 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 123: The Key Elements You Need to Get Paid Speaking Engagements with Li Hayes Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Coaching]

Have you held back from pitching yourself for bigger speaking engagements? Or have you not raised your speaking fees even after you’ve been speaking for a while? Or have you not asked to be paid at all? Just like in our businesses, we need to develop confidence in the value, expertise, and experience we provide as speakers at an event. And sometimes having an outside perspective, like a coach, can be the push you need. My guest is Maureen Taylor, known as The Photo Detective. Maureen has been a speaker for years and has appeared on national TV programs like The View and The Today Show. As a member of our Master Your Speaking group coaching program, Maureen has been encouraged by me and the other women in the group to go after bigger speaking opportunities and to raise her fees. In this on-air coaching call, Maureen and I talk about: How nerves can appear even when you’ve been speaking for years (and oftentimes it’s because of a certain type of audience) What to do when you’re hit with a bundle of nerves to gain your confidence back The energy you have as a speaker and the energy and personality of the audience How to handle hecklers in the audience Negotiating your speaker fees Pitching yourself, including what to write in the introductory email Strategies to make it easier to promote yourself Whether you’ve been speaking for years or have started more recently, you’ll learn a lot from this episode. This episode is part of our Confidence Series, episodes 127-131. About My Guest: Maureen Taylor is a frequent keynote speaker on photo identification, photograph preservation, and family history at historical and genealogical societies, museums, conferences, libraries, and other organizations across the U.S., London and Canada. She’s the author of several books and hundreds of articles and her television appearances include The View and The Today Show (where she researched and presented a complete family tree for host Meredith Vieira). She’s been featured in The Wall Street Journal, Better Homes and Gardens, The Boston Globe, Martha Stewart Living, Germany’s top newspaper Der Spiegel, American Spirit, and The New York Times. Maureen was recently a spokesperson and photograph expert for MyHeritage.com, an internationally known family history website and also writes guidebooks, scholarly articles and online columns for such media as Smithsonian.com. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/131 Connect with Maureen on her website at https://maureentaylor.com/. Listen to Maureen’s podcast “The Photo Detective.” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 72: How to Speak Strategically for Better Business Results Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 127: Developing Confidence in Public Speaking

We all know that non-verbal communication can be as important as our words, whether we're talking with a person one-on-one or speaking in front of an audience. Did you know that our body movement - our kinetic energy - is something different from what we traditionally think of regarding body language and it has an impact too? My guest is Ritu Chander, the founder of The Next Move LLC, which is a decision-making consultancy. In this episode, Ritu and I talk about: How she became interested in body movement The history of movement analysis The subconscious behaviors we do How our body movement reflects our cognitive processing and how we make decisions The difference between looking at body language and kinetic energy As speakers, how our body movement can impact the audience subconsciously Why it’s important to change up our body movement, gestures, and voice when we’re speaking Why we want to come across as approachable and warm - and what to do if we feel like that’s not our natural personality This episode is part of our Confidence Series, episodes 127 through 131. About My Guest: Ritu Chander is the Founder of The Next Move LLC, with offices in Chicago, Illinois. The Next Move is a leading decision-making consultancy in the United States. Ritu is passionate about the transformative results that occur as her clients break through the roadblocks of their ingrained decision-making patterns. Ritu employs an analytical technique of correlating subconscious behaviors to cognitive strengths and weaknesses, a technique scientifically proven as 99% accurate. Ritu expands her services to speaker training, jury selection, witness preparation, mediation and more, integrating her expertise in cognitive patterns with Laban Movement Analysis for thorough mind-body integrated analysis and coaching. Ritu’s international client base reaches entrepreneurs, politicians, scientists, physicians, corporate leaders, teams and attorneys. As a leading expert in her field, she is an engaging speaker and trainer and is passionate about sharing her knowledge to maximize the potential of her clients. Ritu is an Associate Lecturer at the University of Wisconsin in Madison, and previously was Adjunct Faculty in the graduate school at Columbia College Chicago in the MPA Certification Program. Along with her training and expertise in decision-making studies, Ritu has a background in genetics, molecular biology and a career in intellectual property, with her own patent firm specializing in biotechnology and pharmaceutical patents. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/130 Connect with Ritu on her website at http://www.thenextmovellc.com. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 49: This Surprising Element Will Make You a Better Speaker Episode 66: Mastering Your Speaking Style and Stage Presence

If you have a fear of public speaking, this episode is for you. If you’re confident when speaking but have a fear in a different area of your life, this episode is for you. My guest’s story of how she went from a self-described fear of public speaking to being an in-demand paid keynote speaker in just 2 years is incredibly inspiring. Charmaine Gregory, M.D. is an emergency room doctor and speaks to professional groups about burnout. You’ll hear: How Charmaine’s fearlessness and love of the stage as a child transformed into fear How the fear of speaking presented itself when she had to do it Why she decided to conquer this fear What she did first Her journey to becoming a speaker Strategies she used and still uses today to feel more confident and comfortable when speaking Charmaine is a member of our Master Your Speaking group coaching program. Want to know when enrollment opens again? Sign up for the interest list at https://www.speakingyourbrand.com/mastery. → Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129. This episode is part of our Confidence Series, episodes 127 through 131. About My Guest: Charmaine Gregory, M.D. has served countless patients and taught resident doctors and medical students for 13 years as Clinical Faculty at St. Joseph Mercy Ann Arbor in Michigan, following Emergency Medicine Residency training at Duke University Medical Center. She has been honored as a nominee for the Golden Apple teaching award by the resident doctors she teaches several years in a row. She is an active member of the Clinical Practice Committee for the Emergency Medicine Physician Group, PC. She serves as a Peer Coach providing feedback on communication techniques for Emergency providers and facilitates talks with healthcare providers about burnout, wellness, and work-life balance/integration. Most recently, Dr. Gregory has had the honor of being a contributing author of the books, The Chronicles of Women in White Coats and Thinking About Quitting Medicine Volume 2 and Doctoring Better. Dr. Gregory faces her fear of public speaking by speaking publicly on topics of burnout, wellness, fitness, work life integration, and night shift life. Outside of medicine, Charmaine’s passion to pursue wellness and work-life balance led to the establishment of the virtual greatness and wellness coaching company Fervently Fit with Charmaine, LLC. Wellness coaching and health content sharing serve as an extension of clinical service by focusing on preventative methods for health and wellness maintenance. She is also a trained Physician Coach, helping colleagues find meaning and direction when most needed. She is the host of the Women in White Coats and Fearless Freedom with Dr. G podcasts. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/129 Connect with Charmaine on her website at https://www.ferventlyfitwithcharmaine.com/. Listen to Charmaine’s podcast “Fearless Freedom with Dr. G.” Book: “The Chronicles of Women in White Coats” Book: “Alter Ego” by Todd Herman Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 66: Mastering Your Speaking Style and Stage Presence Episode 118: Push Past Your Speaking Plateau Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery Episode 127: Developing Confidence in Public Speaking

This conversation is one I’ll be listening to again, especially the end (!). Is there something that has held you back from being more visible, whether it’s sharing a powerful message or standing on a stage in front of an audience? You’re far from alone. As women, we’ve grown up with societal and cultural messages (some subtle and subconscious, others not) that can influence us to keep quiet, not share our strong opinions, or even feel fearful of being seen. My guest is Eleanor Beaton, a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization and a podcast of the same name. This is a powerful and enlightening conversation on the mindset shifts and strategies we can use to be willing to be seen and heard - and why as women it’s so important for us to do so. Eleanor and I talk about: The mixed messages she received growing up about being bold Her work as a journalist and the distance that provided by not having to have an opinion on the story being covered In contrast, my work as a political commentator on TV and having to share my opinions Eleanor’s story of being interviewed for the first time and feeling like it was life and death Why sharing a deeper message feels so vulnerable The 4 mindset shifts Eleanor recommends We both share practical strategies we use to deal with criticism from strangers The importance of living life vividly so you have rich material to work with as a speaker Embodying your message as a speaker, like musicians and performers do This episode is part of our Confidence Series, episodes 127 through 131. About My Guest: Eleanor Beaton is a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization that helps ambitious women develop the confidence, presence, political savvy and influence they need to smash the glass ceiling and take their seats at the tables where the big deals and big decisions are made. Eleanor is also an award-winning journalist and host of the Fierce Feminine Leadership podcast. She has served as Chair of the Visiting Women's Executive Exchange Program at the Yale School of Management. She currently sits on the boards of Innovacorp and Invest Nova Scotia. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/128 Eleanor’s website: https://eleanorbeaton.com/ Listen to Eleanor’s podcast Fierce Feminine Leadership: http://www.eleanorbeatonpodcast.com/ Connect with Eleanor on LinkedIn: https://www.linkedin.com/in/eleanorbeaton/ Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 118: Push Past Your Speaking Plateau

Starting with this episode, the next 5 episodes will be related to confidence: from putting yourself out there to pitch for speaking gigs, to conquering a fear of public speaking, to standing on stage and delivering your talks with presence and poise. This episode kicks off this series by talking about what confidence is, my own ups and downs with confidence, and specific strategies you can use to increase your confidence. Although power posing is great (I recommend it!), we’re going deeper than that - much deeper to discuss: Why we lack confidence in the first place Why confidence is attractive What we gain by being confident More importantly, what our audience gains from our confidence How we can develop confidence Examples from my own experience and from some of our clients About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/127 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Resources Mentioned: Book “Alter Ego” by Todd Herman Book “City of Girls” by Elizabeth Gilbert Vanity Fair article on Star Wars Article on Digital Influencers Nancy Ganzekaufer My FB Live with Nancy (lots of public speaking tips!) Alyx Gardner, HouseMacros.com Related Podcast Episodes: Episode 66:Mastering Your Speaking Style and Stage Presence with Carol Cox Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 101: Public Speaking Trends for 2019 Episode 108: NLP Can Make You a Better Speaker with Candice Czaplak Episode 118: Push Past Your Speaking Plateau

Serving on a corporate or non-profit board is an excellent opportunity for you to gain skills and visibility and broaden your network. Plus, representation matters: not only to the performance of the companies and organizations who have more women on their boards, but to women who see other women on boards and can then imagine it for themselves (“If you can see it, you can be it”). I’ve served on several boards over the years and the relationships I’ve made have been such an important part of building Speaking Your Brand. My guest is Shireen Motara, who consults with companies and agencies like the United Nations on gender equality and women’s rights, including board diversity. This is a deep conversation about: How Shireen became interested in gender equality at a young age Why companies benefit from having more women on their boards Why there are so few women on boards What it looks like to serve on a board How to let organizations know you’re interested The skills you gain by serving on a board Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0 About My Guest: Shireen Motara is deeply passionate about the potential of Women, Entrepreneurs and Africa, and has a lifelong commitment to social change. For over two decades, Shireen has been working and volunteering for social justice. She’s held roles in management, coaching, executive leadership and consulting in South Africa, SADC and the United Kingdom. She volunteers her time to serve as a non-executive director on various boards and as a mentor to entrepreneurs. Her background qualifications include coaching, law, HR and business administration. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/126 Shireen’s website: https://taratransform.com/ Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0 Connect with Shireen on LinkedIn: https://www.linkedin.com/in/shireenmotara/ Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/ Authors/books mentioned: bell hooks Toni Morrison Maya Angelou Dr. Tererai Trent Invisible Women: Data Bias in a World Designed for Men Catalyst research on women on boards: https://www.catalyst.org/research/women-on-corporate-boards/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter

You may not be talking about politics at your speaking engagements, but you may be discussing issues that are controversial or where people have a distinct point of view. Or, you may get a question from an audience member that throws you off. How can you handle hard conversations, whether it’s at events, panels, media interviews, or even with your family and friends? Joining me in this episode are Sarah Stewart (from the left) and Beth Silvers (from the right) of the Pantsuit Politics podcast. Along with their strategies for handling hard conversations, we get into why companies don’t seem to value training on these “soft skills” as much as they should, why they tend to bucket it as a “women’s issue”, and how we can position these topics differently. About My Guests: On the Pantsuit Politics podcast, two friends on opposite sides of the aisle have real conversations about politics and policy. Sarah Stewart Holland (from the left) has always loved politics, although her political opinions have changed drastically over the years. As the creator and cohost of Pantsuit Politics, she has turned that passion into a career. When she's not opining about policy or the latest political firestorm from behind the mic, Sarah is raising her three young song with her husband in her hometown of Paducah, KY, where she served on the Paducah City Commission. Before turning to the mic, Sarah wrote about parenting and politics on her blog bluegrass redhead. Her writing has also been published on the Atlantic, Huffington Post, Scary Mommy, and BlogHer. Beth Silvers (from the right) owns and operates Checking In with Beth Silvers, a life and business coaching practice. Drawing on her eleven years of experience with a large midwestern law firm as an attorney and human resources executive, Beth helps individuals clarify and realize their goals. She has been recognized as one of Ohio’s Most Powerful and Influential Women by the Ohio Diversity Council, a Human Resources GameChanger by Workforce Magazine, and one of Cincinnati’s Forty Under 40 business leaders. A graduate of Leadership Northern Kentucky, Beth lives in Union with her husband, two daughters, and miniature schnauzer. She loves people, politics, poetry, and watermelon. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/125 Listen to the Pantsuit Politics podcast: http://www.pantsuitpoliticsshow.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 123: The Key Elements You Need to Get Paid Speaking Engagements with Li Hayes

Have you ever been asked to give an important talk or presentation with a very short time frame? You knew that saying “yes” would be beneficial, but then you had to scramble to put it together, which meant pushing aside your other work, stressing about it, and creating a presentation that wasn’t as good as it could have been? What if, instead, you’re prepared when great speaking opportunities present themselves? My guest today is Karen Briscoe, the author of several books, highly successful in real estate, and an action taker. In this episode, Karen and I talk about: Why she decided it was time to create her signature talk Her inspiring story of being turned down for a speaking engagement - and then getting the opportunity again How she took her signature talk and turned it into a book (and found the time to do so!) Her writing routine Flipping the pyramid to achieve your goals The importance of goals and milestones in your life This episode is sponsored by Modern Traction, a web development and content marketing company. We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in. Melanie Richards, the founder of Modern Traction, was on the podcast in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker. Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough. About My Guest: Karen Briscoe has been on a heroine's journey from being too busy and overwhelmed to love the life she has, much less to make time to create and co-create the life of her dreams. In her real estate career, she experienced several major obstacles: her business partner passed away in September 2008, the same month as the financial markets crashed. That crisis was the beginning of the great recession. For the next 5 years, she set about to re-build the business with her new business partner. By my mid-50's she had achieved a high level of success in her profession, ranking in the top 250 agents WSJ list. In her personal life, she enjoys good health for her age, a happy marriage, and 2 healthy, well-established kids. She still felt as though there was something more that was hers to do. And yet there never seemed to be enough time or money. Busy had become a competitive arena, a badge of honor. What she found is the only one truly stopping her was her. How she "flipped" time to focus on meaningful activities and work. If she can do it, you can too! Karen's book, FLIP TIME: LOVE LIFE is based on this heroine's journey. Her books are available on Amazon and in bulk on the 5 Minute Success website. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/124 Karen’s website and podcast: http://www.5minutesuccess.com/ Karen’s book: https://www.amazon.com/Flip-Time-Love-Life-Heroines/dp/1936961423/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Apply for a Virtual VIP Day to create your signature talk: https://www.speakingyourbrand.com/coaching Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching] Episode 116: 16 Ways You Can Use Your Signature Talk

You’re going to love this episode, so much so that you may want to listen to it more than once. It’s packed with what you need in order to get paid speaking engagements. There are 5 key elements that event planners look for in speakers they hire. In this episode, you’ll learn what these key elements are and how to position yourself as a paid speaker. My guest is Li Hayes, who is a speaker manager and also facilitates speakers’ exchange groups. Li has been on both sides: helping event planners find speakers and helping speakers get paid gigs, so she knows exactly what speakers need - and what they’re lacking that’s preventing them from getting paid engagements. Li and I talk about: “Famous is relative” Finding your inner dominatrix (well, *you* don’t have to find your inner dominatrix, but this is a great example of an interesting topic) Why there are very few women keynote speakers who make more than $10,000 How to promote yourself as a premium speaker The importance of video clips The difference between a PR person, a speaker manager, an agent, and a bureau Tips for speaking for lead generation Speaker fees and how much associations tend to pay Tips for negotiating your fees This episode is sponsored by Modern Traction, a web development and content marketing company. We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in. Melanie Richards, the founder of Modern Traction, was on the podcast in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker. Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough. About My Guest: Li Hayes is a professional Speaker Liaison who facilitates the business communications and contracts between top quality business speakers and great events. Prior to founding GoLeeward, the un-agency for business speakers, she spent over 15 years in Human Resources on the other side of the speaker industry – planning conferences and business meetings first in the service and hospitality industries and then in Big Dia/Pharma. Li planned national conferences, as well as leadership retreats, and employee training events utilizing professional speakers, consultants and agencies. She has worked with speaker bureaus and directly with speakers and learned the ins and outs of hiring speakers, from the client’s point of view. She proudly supports a small stable of top business speakers and helps clients create successful, engaging events. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/123 Li’s website: https://goleeward.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Need help identifying your topic and audience? Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead Episode 60: Finding Your Presentation’s Spine & Why It Absolutely Needs One with Joanna Sapir [Coaching] Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest

Have you heard the term “call and response”? When I hear the phrase, I think of preachers, especially in black churches, who use it to engage their parishioners and uplevel the energy in the room. As speakers, we can use call and response to heighten energy and emotion with our audiences and get them to participate more in the experience. (See episode 113 on E.P.I.C. content for some examples.) But, have you thought about using this idea of “call and response” on social media? I certainly hadn’t until I saw a post by my guest, Tara McMullin, in her What Works online community that I’m a member of. Here’s what’s interesting about Tara’s idea: We assume we’re creating the “call” with our social media posts and content. However, what if our posts are the response to the question that’s already in the minds of our audience. Our goal is to seek out the call from our audience and respond to it, not the other way around. Mind-shifting, isn’t it? In this episode, Tara and I talk about: The business model of her What Works community and how it evolved from what she had before How this idea of call and response is influencing what Tara is doing on social media The impact, engagement, and results Tara has seen with this fresh approach, especially on Instagram As a marketer, we need to think of what the questions (calls) our audiences/prospective clients have What I’m currently doing on social media How Tara approaches the content she creates for speaking engagements I was curious about where the phrase "call and response" originated, so I did some searching: “Call and response is deeply embedded into African-American musical traditions including blues, jazz, gospel, R&B, soul, and hip-hop. The phrasing is a musical conversation—a statement made by a musician or group musicians is answered by a response. Call and response comes from Sub-Saharan African cultures and developed in America through slave work songs and field hollers, spirituals, and blues.” (Source: https://stevetres.com/2016/01/5-types-of-call-and-response-phrases/) This episode is sponsored by Modern Traction, a web development and content marketing company. We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in. Melanie Richards, the founder of Modern Traction, was on the podcast last week in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker. Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough. About My Guest: Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation. She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/122 Explore the What Works network and podcast: https://explorewhatworks.com/ Follow Tara on Instagram: @Tara_McMullin Carol on the What Works podcast episode 185 on networking: https://cocommercial.co/networking/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to create your signature talk and framework? Email [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 89: Building a Community from Your Podcast with Debbie Gonzales [Coaching] Episode 101: Public Speaking Trends for 2019 Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C. Episode 121: Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards

How does your website impact your speaking opportunities and the fees you can charge? More than you may think. If you want to be seen as an authority in your field and charge premium rates, as both a speaker and an entrepreneur, your branding needs to reflect that. This includes your website, your marketing materials, your graphics, and your content. This may be controversial, but I’m going to say it: DIY is not your BFF. When you come to a place in your speaking and business when you need to level up, you need to bring in experts to help you. As a speaker, if you want to get paid gigs and bigger stages, how you present yourself online and in your materials needs to reflect your value and build trust with event organizers. You think doing things yourself is saving you money, but it’s really not. It’s costing you money: lost time, lost productivity, and actual lost revenue from prospective clients who don’t convert. I came to this point about a year ago and I’ve been seeking out experts since then: hiring a high-level VA, a professional podcast editor, a sales coach, another speaking coach to work with our clients, most recently a website designer/developer, and soon a marketing strategist. My guest today is Melanie (Mel) Richards, the founder of Modern Traction, a web development and content marketing company. I hired Mel earlier this year to design and build the new website for https://www.speakingyourbrand.com. This was a big decision for me. My previous two businesses had been web development companies, so I had always created my own websites. But, that was no longer my identity or my business. And it was no longer a good use of my time - I needed the expert guidance and skillset that Mel and her team provided. Whether you know you need a new look for your brand and website, are happy with what you currently have, or perhaps just need a refresh, you’ll hear tips you can use to position yourself as a premium speaker. In this episode, you’ll learn: How Mel got interested in design (and what a 4-ton printing press has to do with it) What elements make a great website that works for you How your website can be your most powerful marketing and sales tool Where to start when working on your website (this may surprise you) What to look for when hiring a designer What the impact has been on my business since launching the new site How we decided on the branding for the new website (this can help you with yours too) About My Guest: Having debuted her career in web design and development in 1999, Melanie (Mel) Richards is a highly experienced and award-winning art director and digital strategist. She’s sought out for her knowledge on branding, design, UX, conversion strategies and the technologies that make it all possible. Her dedication to helping her clients get more traction with their business drives her to create solutions that meet her client’s objectives and expectations so they see a healthy ROI after working with her. In her spare time, Melanie can be found reading non-fiction, hosting a lively dinner with friends, or pushing her boundaries through adventure sports. Living in the small mountain town of Squamish, B.C., the outdoors offer her an endless playground where she enjoys kiteboarding, mountain biking and skiing with friends and family. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/121 Visit Mel’s website: https://moderntraction.com/ Schedule a consult call with Mel: https://moderntraction.com/chat/ Download the free guide for getting great professional photos: https://www.moderntraction.com/speakingyourbrand Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to create your signature talk and framework? Email [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 116: 16 Ways You Can Use Your Signature Talk

A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share? To figure this out, start with these two questions: #1 = What are you selling (your program, service, product)? This will help you to determine what content will best align with your offer. #2: Who is your ideal client and what do they need to know to make a decision / take action? This is what my guest today, Layne Booth, and I did during our recent VIP Day to create her signature talk. Layne is brilliant at numbers and data analysis - and her clients love her for that. However, we decided to go in a slightly different direction for her signature talk. The content we ended up with may surprise you. You’ll hear us talk about the process that led us to this, as well as the different ways Layne is using her signature talk to get her message out and attract her ideal clients. About My Guest: Layne’s business, The Project Booth, focuses on the inventory and ordering mayhem that becomes a struggle for many product-based businesses. Layne grew up as a math nerd, graduated college with two engineering degrees and went straight into manufacturing. She spent over a decade in the supply chain world. But as her family started to grow, she was ready for more flexibility. She started The Project Booth to help businesses confidently plan their sales and inventory and maximize their bottom line. It results in the owner’s clarity, confidence, and of course, cash flow! Layne makes the numbers in your business “show you the money”. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/120 Visit Layne’s website: https://www.theprojectbooth.com/ Connect in Layne’s Facebook group: https://www.facebook.com/groups/1984665971752657/ Watch Layne’s masterclass for product-based entrepreneurs: http://www.bit.ly/profitceo Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 72: How to Speak Strategically for Better Business Results Episode 80: Connecting Your Why with What Makes Your Approach Unique with Anne Torrez [Coaching] Episode 93: Turning Your Framework into a Course with Jessica Korthuis Episode 116: 16 Ways You Can Use Your Signature Talk Episode 117: Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel [Coaching]

In the last episode, I talked about pushing past your speaking plateau - what happens when we get to a certain point in our skillset, it’s a comfortable place, but we’re no longer progressing or challenging ourselves, and I shared some ways you can get past your plateau. That’s where my guest today, Diane Diaz, was in her speaking journey. You may recognize Diane - she’s been on the podcast a couple times this year and she’s one of the speaking coaches here at Speaking Your Brand. Diane does quite a bit of speaking for her business, The Brand Teacher - about once a month for the past few years, mostly to build brand awareness and for lead generation. She’s gotten really good at - audiences love her presentations and she gets clients from them. And then Diane was asked to give the luncheon keynote at a women’s conference here in Orlando where we both live. Like most of us would be, she was both excited and nervous about it - and she knew saying yes was going to help propel her to the next level in her speaking journey, which is what we talk about in today’s episode. You’ll hear how we decided on the content for her keynote, how she practiced and prepared for it, including handling the roller coaster of emotions leading up to it, and how it went. Pushing past your speaking plateau and going after bigger opportunities and bigger stages, like keynotes, is why I created our new Master Your Speaking online group coaching program. The program starts May 16, 2019, and applications are currently open. The program combines 1:1 coaching and expert guidance from both me and Diane, group calls, peer feedback and support, and accountability. We will challenge you and gently push you out of your comfort zone so you can become a Master Speaker. You’ll work on creating or refining your signature talk and adding layers to it - emotion, humor, video and audio clips, audience experience, and stories with visual scenes and dialogue. You’ll create your speaker promotional materials so you can position and market yourself as a speaker to get those bigger opportunities, including paid ones. You can get all the details and apply online today at www.speakingyourbrand.com/mastery. Diane’s speaking highlights: https://youtu.be/hASGMpco62A About My Guest: Diane Diaz is founder of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that attract their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching and training programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/119 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 55: Should You Give an Instructional or an Inspirational Talk Episode 66: Mastering Your Speaking Style and Stage Presence Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 118: Push Past Your Speaking Plateau

In today’s episode, we’re talking about hitting a plateau, why it happens, the danger of staying there, and how to get past one. I’m going to be sharing some of my own experiences plus giving you specific strategies you can use. The definition of plateau is to reach a state or level of little or no growth or decline, especially to stop increasing or progressing; remain at a stable level of achievement; level off (from Dictionary.com). Notice the word “achievement”. Just because you’re at a plateau doesn’t mean you’re not a good speaker - or entrepreneur or writer or podcaster. You’re achieving - getting speaking engagements, getting good feedback. But, you’re not getting the same results you used to for the same effort. You’re at a place where there’s little to no growth, you’re no longer progressing, you’ve hit a point that you’re not going beyond. It’s ok to be here for a little while - sometimes we need to coast a little on our achievements, take a breather. But, not for too long because we can lose momentum and motivation, get stagnant, and not achieve what IS possible for us. In this episode, you’ll hear: Why we plateau and get stuck Times when I’ve reached a plateau Strategies you can use to get past your plateau to uplevel your skillset and mindset What I believe is necessary for us to shift to get past a plateau How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences? We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program. This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live. By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities. Get all the details and apply online at https://www.speakingyourbrand.com/mastery. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/118 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 108: NLP Can Make You a Better Speaker with Candice Czaplak Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C.

How can you take the presentation you do in person and convert it to a webinar for lead generation, particularly if you’re selling a program or course? Much of the content from your presentation can be easily repurposed for a webinar, but there are some considerations and constraints when you have attendees online vs. in person. Hosting a webinar before giving your presentation in person is also a great way to practice and get comfortable with the content and get feedback from a real audience. In this episode, my guest Lorena Klingel of Learn to Flourish and I talk about how we approached repurposing her signature talk into a webinar to promote her online program, Video Fundamentals. You’ll learn: Why we started with her offer when deciding on the content for her signature talk How and why we chose the opening of her presentation The changes we made for the webinar version The results Lorena got from the webinar she recently did Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with? How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences? We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program. This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live. By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities. I’m still working out all the details, but the program will start in May 2019. Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery. About My Guest: Learn to Flourish was born from Lorena’s desire to share her enthusiasm for creating online courses that actually TEACH – a skill that she’s mastered after more than 20 years of experience in corporate learning. Now, Learn to Flourish is a team of eLearning and tech experts dedicated to taking your message to your audience in a way that is effective, engaging, innovative, and ultimately, successful. About Lorena: When Lorena is not helping her clients create beautiful and engaging online courses and communication videos, she can also be found hitting the slopes, hiking the trails, finding her next favorite hand-pottered mug, or mothering her three girls. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links for Our Guest Lorena Klingel: Lorena’s website: https://www.learntoflourish.com Connect with Lorena on LinkedIn: https://www.linkedin.com/in/lorena-klingel-2876ba10/ Get the Heart-Head-Hands Framework Microlearning Tutorial: https://www.learntoflourish.com/creating-videos-takes-your-heart-head-and-hands/ Watch Lorena’s Webinar Recording: https://www.learntoflourish.com/create-your-own-marketing-videos-webinar-replay/ Register for Video Fundamentals: https://www.learntoflourish.com/wp-content/uploads/2019/01/Video-Fundamentals.pdf Links for Speaking Your Brand: Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the “Master Your Speaking” online group program interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 37: What to Include In Your Webinar with Samantha Agostino [Coaching] Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 93: Turning Your Framework into a Course with Jessica Korthuis Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching] Episode 116: 16 Ways You Can Use Your Signature Talk

When we think of a signature talk, we naturally think of standing in front of a group of people delivering our talk. Did you know that there are many more ways - 16 at least! - that you can use your signature talk? Why can you use it in all these ways? The work of creating your signature talk becomes the foundation on which everything else stands. A signature talk is what you want to be known for, your area of expertise, and the insights you want to share. Your talk reflects your beliefs and values, what you do or believe that’s different or that others aren’t seeing, as well as the way you work, your methodology, process, approach. Not only do you have your presentation ready to go, but in the process you’ve identified and articulated your core message. You now have Clarity + Conviction + Confidence in your message. If you want expert help to create your signature talk that you’ll be able to use for multiple purposes, check out our coaching packages at https://www.speakingyourbrand.com/coaching. The framework I’ve developed that we use when we work with you takes classic 3-act story structure and the hero’s journey and infuses it with savvy marketing and sales techniques, so your signature talk is more than a presentation - it’s your core message: who you are, who you help, what they need, how you help them, and why it matters - both to you and to your audience/potential clients. Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with? How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences? We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program. This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live. By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities. I’m still working out all the details, but the program will start in May 2019. Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/116 → Get the FREE Strategic Speaking Guide and Visibility Framework at www.speakingyourbrand.com/strategic-speaking/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! People Mentioned: 1. Maelisa Hall - QA Prep: https://www.qaprep.com/ 2.Blair Thielemier: Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier 3. Teresa McCloy: https://teresamccloy.com/ Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching] 4. Lisa Zawrotny: https://positivelyproductive.com/ Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching] 5. Sue Monhait: http://giftbizunwrapped.com/ Episode 110: Making the Most of Speaking at Trade Shows and Conferences with Sue Monhait 6. Sheri Gazitt - Teenwise Seattle: https://www.teenwiseseattle.com/ 7. Lorena Klingel: http://lorenaklingel.com/ 8. Karen Corbin - Geeks that Speak: https://www.geeksthatspeak.com/ 9. Amber De La Garza: https://amberdelagarza.com/ Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza 10. Brenda Reiss - Forgiveness Coach: https://brendareisscoaching.com/ 11. Karey Northington - Northington Fitness and Nutrition: https://www.northingtonfitnessandnutrition.com/ 12. Maureen Taylor - The Photo Detective: https://maureentaylor.com/ 13. Karen Briscoe - Five Minute Success / Flip Time" http://www.5minutesuccess.com/flip-time-love-life/ 14. William Hung - Professional Speaker / Champion by Choice: https://www.willhung.com/speaking/ Related Podcast Episodes: Episode 25: Why You Need a Signature Talk for Your Business Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Ep

What happens when lots of good things start happening to you and your business, as more people and organizations are recognizing you as a rising star in your industry? You may be tempted to back off your visibility, thinking the organic growth will continue. However, an even better strategy is to accelerate your visibility and go after bigger opportunities: TV, major publications, speaking at high-profile events. My guest, Wendy Glaister, talks about why she decided to hire a PR firm to help her grow her visibility through TV appearances, speaking engagements, magazine features, Instagram takeovers, and more. We also talk about why Wendy reached out to me a few months ago to help her create a talk. However, the talk wasn’t one about interior design (that one’s next), rather it’s related to a cause very close to Wendy that she wants to help other women with, which you’ll hear about in our conversation. → Get on the interest list for our brand new “Master Your Speaking” online group coaching + mastermind program, starting in mid-May 2019: https://www.speakingyourbrand.com/mastery. About My Guest: Typically, the world of luxury interior design is associated with major urban centers and far off vacation destinations, but regional ASID President, interior designer and sought-after speaker, Wendy Glaister has thought fully carved her own niche and fostered a deep connection to California’s agriculturally rich Central Valley. Born and raised among sweeping farmlands and working ranches, Wendy understands families’ need for beautiful, quality design with practical functionality. Her design work is strikingly diverse, ranging from quintessential farmhouse to sleek contemporary honoring each client’s unique design aesthetic. Along with her many public and TV appearances, Wendy is a passionate champion to those suffering from domestic violence. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/115 Visit Wendy’s website at https://wendyglaisterinteriors.com/. Connect with Wendy on Instagram @wendydesign Wendy on “Good Day Sacramento” TV talking about wellness in design trends and showcasing a client’s home decorated for the holidays. LuAnn Niagara’s podcast “A Well-Designed Business”: Carol was on episodes 140 and 307 Wendy was on episode 386 Forgiveness Coach Brenda Reiss: https://brendareisscoaching.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for our brand new “Master Your Speaking” online group program: https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 11: Creating and Preparing for a Keynote Presentation with LuAnn Nigara [Coaching] Episode 13: How to Get Local and National Media Coverage for Your Business with Christina Nicholson Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin

What are the elements of being a thought leader? What does it mean to be a thought leader? How can you build your thought leadership platform? As a speaker, you are seen as a leader, an authority, an expert in your space, which is why many of us want to speak to share our big idea to larger audiences. In this episode, my guest Lisa Zawrotny and I talk about how she’s going to be putting herself out there with her new message and signature talk, including in speaking engagements, workshops, webinars, a book, and potentially a TEDx talk. Lisa is a holistic productivity coach, so you’ll also hear Lisa’s unique perspective, framework, and approach to decluttering and organization. → Get the FREE Strategic Speaking Guide and Visibility Framework to help you start building your thought leadership platform at https://www.speakingyourbrand.com/strategic-speaking/. About My Guest: Lisa Zawrotny created Positively Productive Systems after a deeply overwhelming time in her life juggling multiple roles as a caregiver for her Mom (who had Alzheimer’s) as well as wife, mother (to kids & cats) and as a business owner. After being trapped in her own clutter and chaos, she took back her health and sanity through a combination of renewed self-care, personal development, and a customized combination of organizing and productivity approaches. The process was so healing for her and her family, she knew immediately she wanted to guide others in the same way. As a holistic productivity coach certified in time management and life coaching, Lisa helps constantly multi-tasking, chronically overwhelmed clients embrace simplicity and find success by decluttering their lives (inside & out) and designing systems and habits that honor their personalities and values. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes and free Strategic Speaking Guide and Visibility Framework at https://www.speakingyourbrand.com/114 Visit Lisa’s website at https://positivelyproductive.com/. Connect with Lisa on Facebook and Instagram. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 25: Why You Need a Signature Talk for Your Business Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C’s of Visibility: What It Takes to Get Known Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 93: Turning Your Framework into a Course with Jessica Korthuis