Speaking Your Brand: Public Speaking Tips and Strategies

We’re continuing our series on Frameworks with a deep dive into how my guest and her business partner created their framework, from idea to testing with clients to writing a book. My guest is Danya Shea, who is the co-founder of FervorWorks, a think tank that helps companies achieve exponential growth and scalability. How do they help companies do this? With what they call Radical Customer Empathy. What is Radical Customer Empathy? You’ll learn about it in this episode, as well as how Shea has successfully used their framework to attract different types of clients, from software start-ups to mid-tier consumer goods companies. Shea and I talk about: What Radical Customer Empathy is (you can use this in your business too) Examples of 3 different stages of companies with which Shea has used her framework How having a replicable, scalable, and predictable framework has been beneficial to the growth of her company, including in the sales process and for attracting speaking opportunities How she came up with and tested the framework, including their Ideal Customer Journey This episode is part of our series on Frameworks, episodes 145-148. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business. In this video masterclass, you’ll learn the 3 C’s: Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time. About My Guest: Danya Shea is co-founder of FervorWorks and is your on-call market-acquisition strategist and technologist. As an advocate and activist, she stays on top of rapidly changing trends in consumer behavior and expectations. Keeping objectives in full-view, she insists data be meaningful and clear to support rapid decision-making. Shea’s leadership and teaching on empathy in business and modern business design has earned her recognition by the Orlando Business Journal as one of twelve 2016 Economic Game Changers, Women Who Means Business and a 2015 Top 40 Under 40. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/147 Connect with Shea on her website at https://www.fervorworks.com/. Get Shea’s book “Radical Customer Empathy” at https://www.fervorworks.com/book. Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Connect with me on LinkedIn. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 16: Connecting through Empathy and Storytelling with Karen Millsap Episode 28: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute Episode 145: You Need to Create a Framework [Frameworks Series]

In last week’s episode, you learned why having a framework in your business and for your presentations and workshops is incredibly powerful and the many ways you can use it. In today’s episode, you’ll hear an on-air coaching call where I help my guest find her framework. My guest is Cha’Lea Stafford, who is the founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha’Lea’s been facilitating workshops for her clients using her leadership development approach, but hadn’t yet codified it into a framework. You’ll hear the questions I ask Cha’Lea, that you can ask yourself, to extract the process she uses to get results. We then turn that process into an acronym, so it’s easy for her and her audiences to remember. What do we end up with for the acronym? Listen in to find out. This episode is part of our series on Frameworks, episodes 145-148. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business. In this video masterclass, you’ll learn the 3 C’s: Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time. About My Guest: Cha'Lea Stafford is the host of a leadership podcast called Flipping the Script Leadership Behind the Scenes, a soon to be author and the CEO and founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha'Lea is an ex-corporate executive who has over a decade of leadership experience successfully leading high performing sales teams across the nation. She is no stranger to what it means to lead the complexities of your success through fear, failure, and adversity. By challenging some of the darkest moments of her life, she broke the barriers of adversity, climbed the corporate ladder, and launched into entrepreneurship. Cha'Lea is on a mission to create diverse leadership strategies for ALL. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/146 Connect with Cha’Lea on her website at https://www.goflipthescript.com/. Listen to Cha’Lea’s podcast “Flipping the Script Leadership Behind the Scenes.” Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Connect with me on LinkedIn. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching] Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 145: You Need to Create a Framework [Frameworks Series]

When you hear “Maslow’s hierarchy of needs,” does a shape come to mind? How about “sales funnel?” These are both examples of frameworks. Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations. Frameworks help us to organize information, visualize a process, and remember it. A framework can be represented by a visual shape (triangle, circle, roadmap), an acronym (e.g., I.D.E.A.L. story ingredients - see episode 137), or an alliteration (such as 3 C’s or 3 S’s). In this episode, you’ll learn: What a framework is The multiple benefits of having one How to create yours The many places you can use your framework Lots and lots of examples This episode is the first in our new series on Frameworks. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business. In this video masterclass, you’ll learn the 3 C’s: Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/145 Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create both your signature talk and framework. Get all the details at https://www.speakingyourbrand.com/coaching. Connect with us on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox/ Diane Diaz = https://www.linkedin.com/in/dianediaz/ Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz

We’re continuing our podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. In this episode, I share key lessons I’ve learned, including around a recent business decision. To me, being a leader means helping others navigate change, to move from initial resistance and discomfort to understanding, acceptance, and enthusiasm to take new action. As humans, we tend to resist change out of self-protection (fear of the unknown) and desire to keep the status quo (“don’t fix what’s not broken”). At times, this serves us well. However, progress, innovation, and success require change. And it’s leaders like you who make it happen. Listen in for strategies you can use to be a more impactful speaker and leader. This episode is part of our podcast series on Leadership, episodes 141-145. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/144 Connect with us on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox/ Diane Diaz = https://www.linkedin.com/in/dianediaz/ Company page = https://www.linkedin.com/company/speakingyourbrand/ Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 118: Push Past Your Speaking Plateau

We all have blindspots. As leaders, entrepreneurs, and speakers, we should want to find out what they are and then work to minimize or improve in those areas. How do you know what your blindspots are? My guest is Rhonda Peterson, who works with business owners and executive teams on leadership and delegation, to help them bridge the gap between the leader they currently are and the leader they want to be. In this episode, Rhonda and I talk about: Where business owners and leaders should be focusing their time and attention The difference between managing time and managing energy How to uncover your blindspots 2 key questions to ask yourself The benefits of deadlines and constraints for getting things done This episode is part of our podcast series on Leadership, episodes 141-145. About My Guest: Rhonda Peterson, ACC guides financial services leaders and entrepreneurs to lean into their Return on Energy (ROE) to increase their ROI, both professionally and personally. This opens space for their highest priorities. Rhonda spent her corporate career in Consumer Affairs and Marketing, working for Fortune 500 companies, including Borden Foods, International Paper, and Abbott Labs. She describes herself as moving from marketing products to marketing people as she transitioned from consumer product brands into coaching leaders on developing their personal brand for marketplace impact through executive coaching. Along with coaching individual clients, Rhonda is an engaging speaker and an accomplished facilitator. Her audiences and clients love her high energy, her sense of humor, and ability to connect to their struggles while helping them grow. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/143 Connect with Rhonda on her website at https://rhondapeterson.com/ and on LinkedIn at https://www.linkedin.com/in/rhondapetersoncoach/. Books mentioned: The E-Myth Revisited Flow The Big Leap Deep Work Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 111: Make More Time for Speaking and Visibility with Clockwork Principles with Adrienne Dorison Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching]

As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth? When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements. My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition. In this episode, Lisa and I talk about: What it means to have a strong personal brand The difference between marketing and positioning Most people *think* they have a marketing problem, but really they have a positioning problem 3 ways to figure out your positioning The impact of having a signature offering on your business growth About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems. Lisa is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment. Lisa is also the host of the Message & Mastery podcast. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/142 Connect with Lisa on her website at https://lisaprincic.com/. Listen to Lisa’s podcast “Mastery & Message” (I was on in episode 4). Listen to “Leveraging Your Special Sauce with Carol Cox” on the What Works podcast episode 236 hosted by Tara McMullin. (Tara was on the SYB podcast in episode 122: A Fresh Approach to Social Media Engagement.) Listen to “Scale Your Message with Carol Cox” on the Fierce Feminine Leadership podcast episode 369 hosted by Eleanor Beaton. (Eleanor was on the SYB podcast in episode 128: The 4 Visibility Mindset Shifts You Must Make.) Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 12: Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

We’re kicking off a new podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. You’re going to love the stories and strategies that my guest, Nicole Tisdale, shares. Her story of literally running down a Congressman to ask him for a job is incredible - and shows the power of an “elevator pitch” (or, in this case, the Capitol Hill subway pitch). I had to ask Nicole where she got the confidence to go after what she wants - and you’ll hear what she answers. Nicole first contacted me earlier this year after listening to episode 98 with Dr. Nicole Rochester and her work that she’s doing to improve the doctor-patient-caregiver relationship. Nicole said she wanted to shout through the podcast during that episode to tell Dr. Nicole what she could do to get policies enacted, something most of us never think about doing. We also talk about women in politics, how Nicole approaches her speaking engagements, and why she decided to write a book. Nicole has a fascinating and impressive background: she worked on Capitol Hill for 10 years as a high-ranking staffer, with a focus on issues related to national security. Nicole recently started her own company to help organizations and individuals learn how to advocate for themselves, whether it’s in Congress, your state legislature, or local city council. About My Guest: Nicole Tisdale, principal of Advocacy Blueprints, works with individuals and organizations who are eager to accelerate policy issues, increase advocacy efforts, and create changes in their organizations and communities. Nicole’s passion is making government accessible to all. During her ten-year tenure on the US House Committee on Homeland Security, Nicole developed a strong proficiency in handling congressional investigations of the Executive Branch and the private sector by mastering congressional process and procedure. Serving as the former Director of Intelligence and Counterterrorism and the Director of Outreach and Coalitions for members and staff, she helped to advance the Committee’s outreach efforts by creating strategic partnerships between the private sector and the Committee in an effort to harness support for legislation and oversight for national security efforts. Her book, “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips,” is already a political reference bestseller and has received numerous excellent reviews, as the first of its kind. Nicole received both her Juris Doctorate (’09) and Bachelors of Art (’06) from the University of Mississippi. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/141 Connect with Nicole on her websites at https://nicoletisdale.com/ and https://advocacyblueprints.com/. Nicole’s book “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips.” Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. [Coaching] Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching] Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics

What can we learn from political speeches to apply to our own presentations? Quite a bit! For this episode, we watched speeches given by former First Lady Michelle Obama, Senator and Presidential Candidate Elizabeth Warren, and Congresswoman Alexandria Ocasio-Cortez (known as AOC). I’m joined by one of our speaking coaches Diane Diaz as we talk about the similarities and differences in their speeches, including: Understanding who their real audience is Using certain stories and historical references to relate to their audience The impact of visual imagery when telling a story Repetition of key phrases The change in tone and content between Michelle Obama’s 2008 and 2016 DNC speeches - and why The role authenticity plays Stereotypes that women leaders have to overcome The generational differences we see with Alexandria Ocasio-Cortez’s speaking style This episode is part of our Storytelling series, episodes 137-140. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Speeches: Michelle Obama's 2008 DNC speech Michelle Obama's 2016 DNC speech Elizabeth Warren's Sept. 2019 campaign speech Alexandria Ocasio-Cortez speeches Greta Thunberg’s speech at the United Nations Climate Summit 2019 Links: Show notes at https://www.speakingyourbrand.com/140 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 33-777. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics Episode 137: The Missing Ingredients in Your Stories [Storytelling Series]

We're continuing our series on storytelling with this on-air coaching call episode about what stories you should select to include in your signature talk, whether it's a business presentation, a conference session, or, in this case, a keynote. My guest is Marie Fiebach, who is a speaker and a regular contributor on her local TV station. Marie is part of our Master Your Speaking online group coaching program and she’s been working on her keynote talk. I invited her to come on the podcast to share with us how she selected the main story that was going to be the thread throughout her talk, as well as some of the other stories that she chose, including ones that showcase her credibility and her experience. This is a fun episode! We cover a lot, from call backs that comedians like Whitney Cummings use, to adding props and funny memes, to incorporating music and songs in your talks. This episode is part of our Storytelling series, episodes 137-140. About My Guest: Marie Fiebach has been working with non-profits for more than 20 years. Through her work in strategic planning and fundraising leadership, she has helped many organizations break through the status quo and achieve goals once thought to be impossible. Marie has helped organizations plan and execute fundraisers with revenues in excess of $100,000, developed a food program for at-risk teens, designed and executed a process for recruiting and hiring a new executive director, and so much more. She currently sits on two local non-profit boards and is a weekly guest on KAKE TV's Good Morning Kansas. She lives, works, and volunteers in Wichita, Kansas. When she is not helping others dream bigger you may find her pursuing her passion for helping busy families at FeedYourFamilyTonight.com. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/139 Connect with Marie on her websites: https://mariefiebach.com/ and https://feedyourfamilytonight.com/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement Episode 118: Push Past Your Speaking Plateau Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery Episode 137: The Missing Ingredients in Your Stories [Storytelling Series]

If you're sharing something personal in a presentation or a talk, you know that you should make it a story and include stories in your presentations in general. What about if you're presenting on topics that are more data-driven or research-based? You should definitely include stories as well. My guest in this episode is Karen Corbin, PhD, RD, who's a scientist herself and has a company with a great name called Geeks That Speak® to inspire and empower scientists to become powerful storytellers. Incorporating storytelling into their presentations is crucial, whether they’re presenting at conferences to peers or to the general public. Stories can help spark curiosity, give context to facts and data, and make the information being presented more memorable. You don’t have to be a scientist to learn a lot in this episode. What Karen and I talk about applies to any topic. This episode is part of our Storytelling series, episodes 137-140. About My Guest: Karen D. Corbin, PhD, RD is the Owner and Chief Geek of Geeks That Speak® and an Investigator at the AdventHealth Orlando Translational Research Institute for Metabolism and Diabetes. She is an expert in human nutrition and metabolism. Her scientific career is devoted to finding new approaches to prevent and treat diseases like diabetes and fatty liver disease. She is also an expert is scientific storytelling. After spending years traversing the worlds of healthcare and science, she realized that a fundamental gap exists for translating ideas into solutions: the common inability of scientists and other “geeks” to deliver information in a way that is impactful, relevant and inspires action. This led Dr. Corbin to an important conviction: by helping scientists translate complex scientific information in a way that is accessible to a broad range of audiences, she could help advance the innovation that will solve many of society’s most pressing problems So, she created the movement “Geeks That Speak®” to inspire and empower scientists to become powerful storytellers. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/138 Connect with Karen on her website at https://www.geeksthatspeak.com/. New York Times article: “N.I.H. Head Calls for End to All-Male Panels of Scientists.” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C.

We’ve all heard to use stories in our presentations. Stories make our content more interesting and memorable for the audience and can aid in learning. What I’ve seen is that we’re good at providing a *summary* of the story. But, what we’re not doing is *telling* a story. What’s the difference? 5 key ingredients that will spice up your stories. How do you go about telling a good story? Make it an I.D.E.A.L. story. You know I love acronyms and alliterations, so I came up with the acronym I.D.E.A.L. In this episode, we go through each letter - each ingredient - for a great story. → Download the free PDF with the I.D.E.A.L. story ingredients at https://www.speakingyourbrand.com/137. This episode is the first of our new series on Storytelling, episodes 137-140. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes and free PDF at https://www.speakingyourbrand.com/137 Book “Storycraft: The Complete Guide to Writing Narrative Nonfiction” by Jack Hart. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C. Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery

How can you increase leads and sales at your presentations? By asking for them! Having a feedback form that the audience fills out is one of the best ways to generate leads, especially if you don’t feel comfortable making a hard sales pitch in your presentation or if the place you’re speaking at forbids “selling from the stage.” Since I first started talking about the feedback form on this podcast in 2017, I get asked regularly which episode someone can listen to specifically about it. I haven’t had one specific episode - until now. In this episode, I describe what the feedback form is, what’s included on it, and how to use it. And then you’ll hear from six women in the Speaking Your Brand community who have used the feedback form at their presentations and the results they’ve received. Be sure to listen until the end - I have a bonus tip that you won’t want to miss. This episode is part of our Money series, episodes 132-136. If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program. This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker. Appearing in order in this episode: Janna Lundquist is founder of Janna Lundquist Consulting and is known as the Team Whisperer. Karen Wilson is a clinical neuropsychologist, founder of ChildNEXUS.com, and owner of West LA Neuropsychology, PC. Annette Adamska is your Small Business Stage Manager. Lorena Klingel is founder of Learn to Flourish. Lorena was on in episode 117: Turning Your Signature Talk into a Lead Generation Webinar. Kathy McEwan is a certified professional organizer and owner of a home organizing company called Second Set of Hands. She’s host of the podcast Organize for Success. Pam Andrews is founder of The Scholarship Shark and host of the podcast of the same name. Pam was on in episode 48: Strategies to Get Visible. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/136 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 48: Strategy Session to Get Visible with Pam Andrews [Coaching] Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 74: Increase Conversions at Your Speaking Engagements [Coaching] Episode 110: Making the Most of Speaking at Trade Shows and Conferences with Sue Monhait Episode 117: Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel [Coaching]

For the past few episodes, we’ve talked about how you can monetize your speaking, whether it’s by getting paid a fee or generating leads and sales. Have you thought about putting on your own live, in-person event as another way to monetize your speaking and business? Notice that the title of this episode is “profits” (plural). That’s because, as you’ll hear, there are multiple benefits for you of putting on a live event. My guest is Anna Seewald, who has built a community from her own podcast and Facebook group. She decided at the end of 2018 that she was going to put on a live event in 2019. In this episode, Anna and I talk about: Why she decided to host an in-person, one-day event The reality of breaking even on the event itself The profits you can make that are more than the money How Anna decided on her ticket prices Anna paid her speakers (yay!) Where most of her ticket sales came from - and the surprising role social media played Revenue streams from the event besides ticket sales Lessons learned for next time, including you being the keynote speaker This episode is part of our Money series, episodes 132-136. If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program. This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker. About My Guest: Anna Seewald, M.Ed is a Parent Educator, Keynote Speaker, Author and Host of The Authentic Parenting Podcast. With background in psychology and education, having worked with children for 18 years, today she helps conscious moms and dads to become calm and connected to themselves and their children through trauma-informed education. She believes in helping children by helping parents. She has a private practice that specializes in parent education, where she provides one-on-one parent coaching, parenting, court ordered, and co-parenting classes. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/135 Connect with Anna on her website: http://www.authenticparenting.com. Listen to Anna’s podcast “Authentic Parenting”. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 52: Producing Live Events to Showcase Your Business & Brand with Renee Warmack Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier Episode 109: How to Put On a Winning Workshop with Carol Cox and Diane Diaz

How can you approach an uncomfortable or difficult topic with your audience, so that they open up and you can facilitate a productive conversation, learning, and action taking? For many companies, the gender pay gap is one of those issues that they want to be seen as making progress on, yet having real conversations around it, that lead to action, can be challenging. This is the situation that my guest, Michelle Gyimah, finds herself in regularly. Michelle lives in the U.K. and works with companies to improve the pay and leadership gap between men and women. Michelle faced this issue herself when she went back to work after having children and what she found was frustrating: resistance by companies to part-time and remote work for women at her skill level who should be paid equitably but aren’t. In this episode, Michelle and I talk about: The gender pay gap is more than money The way the world of work is structured is putting up barriers Michelle’s personal story How Michelle gets people at all levels of a company to open up and have these difficult conversations about the gender pay and leadership gap The solutions are found when you come to the table The kind of company culture that’s open to this The workshop activities Michelle uses Bringing people’s objections out into the open (this is for any topic you speak on) Women speakers not getting paid, especially ones like Michelle who speak on the gender pay gap {rant} This episode is part of our Money series, episodes 132-136. If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program. This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker. About My Guest: Michelle Gyimah is the Director of Equality Pays, a gender equality consultancy dedicated to closing workplace pay gaps. In addition to working with employers, Michelle is also a passionate advocate for enabling women to get equal pay and close their pay gaps. She does this by supporting their equal pay investigations and teaching women workplace negotiation skills to allow them to get more of what they want. Michelle has over 10 years’ experience of working at the Equality and Human Rights Commission and holds a Masters in Human Rights from The University of Manchester. Michelle is a regular contributor to numerous national business magazines, international conferences and lives in Manchester, UK. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/134 Connect with Michelle on her website: http://www.equalitypays.co.uk Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michellegyimah/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics Episode 126: Gain Skills and Visibility By Serving on a Board with Shireen Motara Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

When we’re doing unpaid speaking engagements, the expectation is that, because it’s free, we can use it for building brand awareness and for lead generation. However, many conferences and groups explicitly forbid “selling from the stage.” I’ve never liked that phrase because it conjures up images of a pitchman on stage hawking their wares like on an infomercial. It’s a turn off to the audience and for many of us speakers it feels awkward and inauthentic. But, there IS a way to sell who you are and what you do in your presentations authentically and by providing value to your audience. My guest is Nikki Rausch, who is my sales coach and who last appeared on the podcast in episode 34 in September 2017. In this episode, Nikki and I talk about: How to sell from the stage in an authentic and genuine way How to prime people in the audience to want more Why you should pre-frame your offer at the beginning of your presentation Planting seeds throughout your presentation by telling stories Transitioning to your offer and how to determine what price point the offer should be for that audience What to do after your presentation is over to get consult calls scheduled right then and there Nikki’s Selling Staircase framework (5 steps) Negotiating your speaking fees This is the second episode in our new podcast series on Money, episodes 132-136. Nikki was a guest speaker in our Master Your Speaking group coaching program and the women were blown away by her feedback to them. If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program. This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker. About My Guest: Founder and CEO of “Sales Maven”, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way. Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.” An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/133 Connect with Nikki on her website at https://yoursalesmaven.com. Get Nikki’s free ebook gift “Closing the Sale” at https://www.yoursalesmaven.com/ebook. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 34: Relationship Selling with Nikki Rausch Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching] Episode 96: Booking Corporate Workshops from Local Speaking Gigs with Louise Brogan [Coaching]

As we gain more experience as speakers and build our platforms, many of us want to get paid to speak. But, we don't know where to start - or we're asking to be paid and hearing "it's not in our budget." In this episode, I’m joined by one of our speaking coaches Diane Diaz to talk about 7 reasons why you aren’t getting paid to speak - and what to do to change it. A few of the reasons may seem obvious (not knowing to ask to be paid in the first place), but some of them may surprise you and be ones you haven’t considered. If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, get on the interest list for our upcoming Monetize Your Speaking online group coaching program. This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker. This is the first episode in our new series on Money. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our one-on-one and group coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/132 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 123: The Key Elements You Need to Get Paid Speaking Engagements with Li Hayes Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Coaching]

Have you held back from pitching yourself for bigger speaking engagements? Or have you not raised your speaking fees even after you’ve been speaking for a while? Or have you not asked to be paid at all? Just like in our businesses, we need to develop confidence in the value, expertise, and experience we provide as speakers at an event. And sometimes having an outside perspective, like a coach, can be the push you need. My guest is Maureen Taylor, known as The Photo Detective. Maureen has been a speaker for years and has appeared on national TV programs like The View and The Today Show. As a member of our Master Your Speaking group coaching program, Maureen has been encouraged by me and the other women in the group to go after bigger speaking opportunities and to raise her fees. In this on-air coaching call, Maureen and I talk about: How nerves can appear even when you’ve been speaking for years (and oftentimes it’s because of a certain type of audience) What to do when you’re hit with a bundle of nerves to gain your confidence back The energy you have as a speaker and the energy and personality of the audience How to handle hecklers in the audience Negotiating your speaker fees Pitching yourself, including what to write in the introductory email Strategies to make it easier to promote yourself Whether you’ve been speaking for years or have started more recently, you’ll learn a lot from this episode. This episode is part of our Confidence Series, episodes 127-131. About My Guest: Maureen Taylor is a frequent keynote speaker on photo identification, photograph preservation, and family history at historical and genealogical societies, museums, conferences, libraries, and other organizations across the U.S., London and Canada. She’s the author of several books and hundreds of articles and her television appearances include The View and The Today Show (where she researched and presented a complete family tree for host Meredith Vieira). She’s been featured in The Wall Street Journal, Better Homes and Gardens, The Boston Globe, Martha Stewart Living, Germany’s top newspaper Der Spiegel, American Spirit, and The New York Times. Maureen was recently a spokesperson and photograph expert for MyHeritage.com, an internationally known family history website and also writes guidebooks, scholarly articles and online columns for such media as Smithsonian.com. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/131 Connect with Maureen on her website at https://maureentaylor.com/. Listen to Maureen’s podcast “The Photo Detective.” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 72: How to Speak Strategically for Better Business Results Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 127: Developing Confidence in Public Speaking

We all know that non-verbal communication can be as important as our words, whether we're talking with a person one-on-one or speaking in front of an audience. Did you know that our body movement - our kinetic energy - is something different from what we traditionally think of regarding body language and it has an impact too? My guest is Ritu Chander, the founder of The Next Move LLC, which is a decision-making consultancy. In this episode, Ritu and I talk about: How she became interested in body movement The history of movement analysis The subconscious behaviors we do How our body movement reflects our cognitive processing and how we make decisions The difference between looking at body language and kinetic energy As speakers, how our body movement can impact the audience subconsciously Why it’s important to change up our body movement, gestures, and voice when we’re speaking Why we want to come across as approachable and warm - and what to do if we feel like that’s not our natural personality This episode is part of our Confidence Series, episodes 127 through 131. About My Guest: Ritu Chander is the Founder of The Next Move LLC, with offices in Chicago, Illinois. The Next Move is a leading decision-making consultancy in the United States. Ritu is passionate about the transformative results that occur as her clients break through the roadblocks of their ingrained decision-making patterns. Ritu employs an analytical technique of correlating subconscious behaviors to cognitive strengths and weaknesses, a technique scientifically proven as 99% accurate. Ritu expands her services to speaker training, jury selection, witness preparation, mediation and more, integrating her expertise in cognitive patterns with Laban Movement Analysis for thorough mind-body integrated analysis and coaching. Ritu’s international client base reaches entrepreneurs, politicians, scientists, physicians, corporate leaders, teams and attorneys. As a leading expert in her field, she is an engaging speaker and trainer and is passionate about sharing her knowledge to maximize the potential of her clients. Ritu is an Associate Lecturer at the University of Wisconsin in Madison, and previously was Adjunct Faculty in the graduate school at Columbia College Chicago in the MPA Certification Program. Along with her training and expertise in decision-making studies, Ritu has a background in genetics, molecular biology and a career in intellectual property, with her own patent firm specializing in biotechnology and pharmaceutical patents. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/130 Connect with Ritu on her website at http://www.thenextmovellc.com. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 49: This Surprising Element Will Make You a Better Speaker Episode 66: Mastering Your Speaking Style and Stage Presence

If you have a fear of public speaking, this episode is for you. If you’re confident when speaking but have a fear in a different area of your life, this episode is for you. My guest’s story of how she went from a self-described fear of public speaking to being an in-demand paid keynote speaker in just 2 years is incredibly inspiring. Charmaine Gregory, M.D. is an emergency room doctor and speaks to professional groups about burnout. You’ll hear: How Charmaine’s fearlessness and love of the stage as a child transformed into fear How the fear of speaking presented itself when she had to do it Why she decided to conquer this fear What she did first Her journey to becoming a speaker Strategies she used and still uses today to feel more confident and comfortable when speaking Charmaine is a member of our Master Your Speaking group coaching program. Want to know when enrollment opens again? Sign up for the interest list at https://www.speakingyourbrand.com/mastery. → Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129. This episode is part of our Confidence Series, episodes 127 through 131. About My Guest: Charmaine Gregory, M.D. has served countless patients and taught resident doctors and medical students for 13 years as Clinical Faculty at St. Joseph Mercy Ann Arbor in Michigan, following Emergency Medicine Residency training at Duke University Medical Center. She has been honored as a nominee for the Golden Apple teaching award by the resident doctors she teaches several years in a row. She is an active member of the Clinical Practice Committee for the Emergency Medicine Physician Group, PC. She serves as a Peer Coach providing feedback on communication techniques for Emergency providers and facilitates talks with healthcare providers about burnout, wellness, and work-life balance/integration. Most recently, Dr. Gregory has had the honor of being a contributing author of the books, The Chronicles of Women in White Coats and Thinking About Quitting Medicine Volume 2 and Doctoring Better. Dr. Gregory faces her fear of public speaking by speaking publicly on topics of burnout, wellness, fitness, work life integration, and night shift life. Outside of medicine, Charmaine’s passion to pursue wellness and work-life balance led to the establishment of the virtual greatness and wellness coaching company Fervently Fit with Charmaine, LLC. Wellness coaching and health content sharing serve as an extension of clinical service by focusing on preventative methods for health and wellness maintenance. She is also a trained Physician Coach, helping colleagues find meaning and direction when most needed. She is the host of the Women in White Coats and Fearless Freedom with Dr. G podcasts. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/129 Connect with Charmaine on her website at https://www.ferventlyfitwithcharmaine.com/. Listen to Charmaine’s podcast “Fearless Freedom with Dr. G.” Book: “The Chronicles of Women in White Coats” Book: “Alter Ego” by Todd Herman Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 66: Mastering Your Speaking Style and Stage Presence Episode 118: Push Past Your Speaking Plateau Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery Episode 127: Developing Confidence in Public Speaking

This conversation is one I’ll be listening to again, especially the end (!). Is there something that has held you back from being more visible, whether it’s sharing a powerful message or standing on a stage in front of an audience? You’re far from alone. As women, we’ve grown up with societal and cultural messages (some subtle and subconscious, others not) that can influence us to keep quiet, not share our strong opinions, or even feel fearful of being seen. My guest is Eleanor Beaton, a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization and a podcast of the same name. This is a powerful and enlightening conversation on the mindset shifts and strategies we can use to be willing to be seen and heard - and why as women it’s so important for us to do so. Eleanor and I talk about: The mixed messages she received growing up about being bold Her work as a journalist and the distance that provided by not having to have an opinion on the story being covered In contrast, my work as a political commentator on TV and having to share my opinions Eleanor’s story of being interviewed for the first time and feeling like it was life and death Why sharing a deeper message feels so vulnerable The 4 mindset shifts Eleanor recommends We both share practical strategies we use to deal with criticism from strangers The importance of living life vividly so you have rich material to work with as a speaker Embodying your message as a speaker, like musicians and performers do This episode is part of our Confidence Series, episodes 127 through 131. About My Guest: Eleanor Beaton is a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization that helps ambitious women develop the confidence, presence, political savvy and influence they need to smash the glass ceiling and take their seats at the tables where the big deals and big decisions are made. Eleanor is also an award-winning journalist and host of the Fierce Feminine Leadership podcast. She has served as Chair of the Visiting Women's Executive Exchange Program at the Yale School of Management. She currently sits on the boards of Innovacorp and Invest Nova Scotia. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/128 Eleanor’s website: https://eleanorbeaton.com/ Listen to Eleanor’s podcast Fierce Feminine Leadership: http://www.eleanorbeatonpodcast.com/ Connect with Eleanor on LinkedIn: https://www.linkedin.com/in/eleanorbeaton/ Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 118: Push Past Your Speaking Plateau

Starting with this episode, the next 5 episodes will be related to confidence: from putting yourself out there to pitch for speaking gigs, to conquering a fear of public speaking, to standing on stage and delivering your talks with presence and poise. This episode kicks off this series by talking about what confidence is, my own ups and downs with confidence, and specific strategies you can use to increase your confidence. Although power posing is great (I recommend it!), we’re going deeper than that - much deeper to discuss: Why we lack confidence in the first place Why confidence is attractive What we gain by being confident More importantly, what our audience gains from our confidence How we can develop confidence Examples from my own experience and from some of our clients About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/127 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Resources Mentioned: Book “Alter Ego” by Todd Herman Book “City of Girls” by Elizabeth Gilbert Vanity Fair article on Star Wars Article on Digital Influencers Nancy Ganzekaufer My FB Live with Nancy (lots of public speaking tips!) Alyx Gardner, HouseMacros.com Related Podcast Episodes: Episode 66:Mastering Your Speaking Style and Stage Presence with Carol Cox Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 101: Public Speaking Trends for 2019 Episode 108: NLP Can Make You a Better Speaker with Candice Czaplak Episode 118: Push Past Your Speaking Plateau

Serving on a corporate or non-profit board is an excellent opportunity for you to gain skills and visibility and broaden your network. Plus, representation matters: not only to the performance of the companies and organizations who have more women on their boards, but to women who see other women on boards and can then imagine it for themselves (“If you can see it, you can be it”). I’ve served on several boards over the years and the relationships I’ve made have been such an important part of building Speaking Your Brand. My guest is Shireen Motara, who consults with companies and agencies like the United Nations on gender equality and women’s rights, including board diversity. This is a deep conversation about: How Shireen became interested in gender equality at a young age Why companies benefit from having more women on their boards Why there are so few women on boards What it looks like to serve on a board How to let organizations know you’re interested The skills you gain by serving on a board Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0 About My Guest: Shireen Motara is deeply passionate about the potential of Women, Entrepreneurs and Africa, and has a lifelong commitment to social change. For over two decades, Shireen has been working and volunteering for social justice. She’s held roles in management, coaching, executive leadership and consulting in South Africa, SADC and the United Kingdom. She volunteers her time to serve as a non-executive director on various boards and as a mentor to entrepreneurs. Her background qualifications include coaching, law, HR and business administration. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/126 Shireen’s website: https://taratransform.com/ Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0 Connect with Shireen on LinkedIn: https://www.linkedin.com/in/shireenmotara/ Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/ Authors/books mentioned: bell hooks Toni Morrison Maya Angelou Dr. Tererai Trent Invisible Women: Data Bias in a World Designed for Men Catalyst research on women on boards: https://www.catalyst.org/research/women-on-corporate-boards/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter

You may not be talking about politics at your speaking engagements, but you may be discussing issues that are controversial or where people have a distinct point of view. Or, you may get a question from an audience member that throws you off. How can you handle hard conversations, whether it’s at events, panels, media interviews, or even with your family and friends? Joining me in this episode are Sarah Stewart (from the left) and Beth Silvers (from the right) of the Pantsuit Politics podcast. Along with their strategies for handling hard conversations, we get into why companies don’t seem to value training on these “soft skills” as much as they should, why they tend to bucket it as a “women’s issue”, and how we can position these topics differently. About My Guests: On the Pantsuit Politics podcast, two friends on opposite sides of the aisle have real conversations about politics and policy. Sarah Stewart Holland (from the left) has always loved politics, although her political opinions have changed drastically over the years. As the creator and cohost of Pantsuit Politics, she has turned that passion into a career. When she's not opining about policy or the latest political firestorm from behind the mic, Sarah is raising her three young song with her husband in her hometown of Paducah, KY, where she served on the Paducah City Commission. Before turning to the mic, Sarah wrote about parenting and politics on her blog bluegrass redhead. Her writing has also been published on the Atlantic, Huffington Post, Scary Mommy, and BlogHer. Beth Silvers (from the right) owns and operates Checking In with Beth Silvers, a life and business coaching practice. Drawing on her eleven years of experience with a large midwestern law firm as an attorney and human resources executive, Beth helps individuals clarify and realize their goals. She has been recognized as one of Ohio’s Most Powerful and Influential Women by the Ohio Diversity Council, a Human Resources GameChanger by Workforce Magazine, and one of Cincinnati’s Forty Under 40 business leaders. A graduate of Leadership Northern Kentucky, Beth lives in Union with her husband, two daughters, and miniature schnauzer. She loves people, politics, poetry, and watermelon. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/125 Listen to the Pantsuit Politics podcast: http://www.pantsuitpoliticsshow.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 123: The Key Elements You Need to Get Paid Speaking Engagements with Li Hayes

Have you ever been asked to give an important talk or presentation with a very short time frame? You knew that saying “yes” would be beneficial, but then you had to scramble to put it together, which meant pushing aside your other work, stressing about it, and creating a presentation that wasn’t as good as it could have been? What if, instead, you’re prepared when great speaking opportunities present themselves? My guest today is Karen Briscoe, the author of several books, highly successful in real estate, and an action taker. In this episode, Karen and I talk about: Why she decided it was time to create her signature talk Her inspiring story of being turned down for a speaking engagement - and then getting the opportunity again How she took her signature talk and turned it into a book (and found the time to do so!) Her writing routine Flipping the pyramid to achieve your goals The importance of goals and milestones in your life This episode is sponsored by Modern Traction, a web development and content marketing company. We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in. Melanie Richards, the founder of Modern Traction, was on the podcast in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker. Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough. About My Guest: Karen Briscoe has been on a heroine's journey from being too busy and overwhelmed to love the life she has, much less to make time to create and co-create the life of her dreams. In her real estate career, she experienced several major obstacles: her business partner passed away in September 2008, the same month as the financial markets crashed. That crisis was the beginning of the great recession. For the next 5 years, she set about to re-build the business with her new business partner. By my mid-50's she had achieved a high level of success in her profession, ranking in the top 250 agents WSJ list. In her personal life, she enjoys good health for her age, a happy marriage, and 2 healthy, well-established kids. She still felt as though there was something more that was hers to do. And yet there never seemed to be enough time or money. Busy had become a competitive arena, a badge of honor. What she found is the only one truly stopping her was her. How she "flipped" time to focus on meaningful activities and work. If she can do it, you can too! Karen's book, FLIP TIME: LOVE LIFE is based on this heroine's journey. Her books are available on Amazon and in bulk on the 5 Minute Success website. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/124 Karen’s website and podcast: http://www.5minutesuccess.com/ Karen’s book: https://www.amazon.com/Flip-Time-Love-Life-Heroines/dp/1936961423/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Apply for a Virtual VIP Day to create your signature talk: https://www.speakingyourbrand.com/coaching Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching] Episode 116: 16 Ways You Can Use Your Signature Talk

You’re going to love this episode, so much so that you may want to listen to it more than once. It’s packed with what you need in order to get paid speaking engagements. There are 5 key elements that event planners look for in speakers they hire. In this episode, you’ll learn what these key elements are and how to position yourself as a paid speaker. My guest is Li Hayes, who is a speaker manager and also facilitates speakers’ exchange groups. Li has been on both sides: helping event planners find speakers and helping speakers get paid gigs, so she knows exactly what speakers need - and what they’re lacking that’s preventing them from getting paid engagements. Li and I talk about: “Famous is relative” Finding your inner dominatrix (well, *you* don’t have to find your inner dominatrix, but this is a great example of an interesting topic) Why there are very few women keynote speakers who make more than $10,000 How to promote yourself as a premium speaker The importance of video clips The difference between a PR person, a speaker manager, an agent, and a bureau Tips for speaking for lead generation Speaker fees and how much associations tend to pay Tips for negotiating your fees This episode is sponsored by Modern Traction, a web development and content marketing company. We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in. Melanie Richards, the founder of Modern Traction, was on the podcast in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker. Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough. About My Guest: Li Hayes is a professional Speaker Liaison who facilitates the business communications and contracts between top quality business speakers and great events. Prior to founding GoLeeward, the un-agency for business speakers, she spent over 15 years in Human Resources on the other side of the speaker industry – planning conferences and business meetings first in the service and hospitality industries and then in Big Dia/Pharma. Li planned national conferences, as well as leadership retreats, and employee training events utilizing professional speakers, consultants and agencies. She has worked with speaker bureaus and directly with speakers and learned the ins and outs of hiring speakers, from the client’s point of view. She proudly supports a small stable of top business speakers and helps clients create successful, engaging events. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/123 Li’s website: https://goleeward.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Need help identifying your topic and audience? Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead Episode 60: Finding Your Presentation’s Spine & Why It Absolutely Needs One with Joanna Sapir [Coaching] Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest

Have you heard the term “call and response”? When I hear the phrase, I think of preachers, especially in black churches, who use it to engage their parishioners and uplevel the energy in the room. As speakers, we can use call and response to heighten energy and emotion with our audiences and get them to participate more in the experience. (See episode 113 on E.P.I.C. content for some examples.) But, have you thought about using this idea of “call and response” on social media? I certainly hadn’t until I saw a post by my guest, Tara McMullin, in her What Works online community that I’m a member of. Here’s what’s interesting about Tara’s idea: We assume we’re creating the “call” with our social media posts and content. However, what if our posts are the response to the question that’s already in the minds of our audience. Our goal is to seek out the call from our audience and respond to it, not the other way around. Mind-shifting, isn’t it? In this episode, Tara and I talk about: The business model of her What Works community and how it evolved from what she had before How this idea of call and response is influencing what Tara is doing on social media The impact, engagement, and results Tara has seen with this fresh approach, especially on Instagram As a marketer, we need to think of what the questions (calls) our audiences/prospective clients have What I’m currently doing on social media How Tara approaches the content she creates for speaking engagements I was curious about where the phrase "call and response" originated, so I did some searching: “Call and response is deeply embedded into African-American musical traditions including blues, jazz, gospel, R&B, soul, and hip-hop. The phrasing is a musical conversation—a statement made by a musician or group musicians is answered by a response. Call and response comes from Sub-Saharan African cultures and developed in America through slave work songs and field hollers, spirituals, and blues.” (Source: https://stevetres.com/2016/01/5-types-of-call-and-response-phrases/) This episode is sponsored by Modern Traction, a web development and content marketing company. We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in. Melanie Richards, the founder of Modern Traction, was on the podcast last week in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker. Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough. About My Guest: Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation. She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/122 Explore the What Works network and podcast: https://explorewhatworks.com/ Follow Tara on Instagram: @Tara_McMullin Carol on the What Works podcast episode 185 on networking: https://cocommercial.co/networking/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to create your signature talk and framework? Email [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 89: Building a Community from Your Podcast with Debbie Gonzales [Coaching] Episode 101: Public Speaking Trends for 2019 Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C. Episode 121: Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards

How does your website impact your speaking opportunities and the fees you can charge? More than you may think. If you want to be seen as an authority in your field and charge premium rates, as both a speaker and an entrepreneur, your branding needs to reflect that. This includes your website, your marketing materials, your graphics, and your content. This may be controversial, but I’m going to say it: DIY is not your BFF. When you come to a place in your speaking and business when you need to level up, you need to bring in experts to help you. As a speaker, if you want to get paid gigs and bigger stages, how you present yourself online and in your materials needs to reflect your value and build trust with event organizers. You think doing things yourself is saving you money, but it’s really not. It’s costing you money: lost time, lost productivity, and actual lost revenue from prospective clients who don’t convert. I came to this point about a year ago and I’ve been seeking out experts since then: hiring a high-level VA, a professional podcast editor, a sales coach, another speaking coach to work with our clients, most recently a website designer/developer, and soon a marketing strategist. My guest today is Melanie (Mel) Richards, the founder of Modern Traction, a web development and content marketing company. I hired Mel earlier this year to design and build the new website for https://www.speakingyourbrand.com. This was a big decision for me. My previous two businesses had been web development companies, so I had always created my own websites. But, that was no longer my identity or my business. And it was no longer a good use of my time - I needed the expert guidance and skillset that Mel and her team provided. Whether you know you need a new look for your brand and website, are happy with what you currently have, or perhaps just need a refresh, you’ll hear tips you can use to position yourself as a premium speaker. In this episode, you’ll learn: How Mel got interested in design (and what a 4-ton printing press has to do with it) What elements make a great website that works for you How your website can be your most powerful marketing and sales tool Where to start when working on your website (this may surprise you) What to look for when hiring a designer What the impact has been on my business since launching the new site How we decided on the branding for the new website (this can help you with yours too) About My Guest: Having debuted her career in web design and development in 1999, Melanie (Mel) Richards is a highly experienced and award-winning art director and digital strategist. She’s sought out for her knowledge on branding, design, UX, conversion strategies and the technologies that make it all possible. Her dedication to helping her clients get more traction with their business drives her to create solutions that meet her client’s objectives and expectations so they see a healthy ROI after working with her. In her spare time, Melanie can be found reading non-fiction, hosting a lively dinner with friends, or pushing her boundaries through adventure sports. Living in the small mountain town of Squamish, B.C., the outdoors offer her an endless playground where she enjoys kiteboarding, mountain biking and skiing with friends and family. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/121 Visit Mel’s website: https://moderntraction.com/ Schedule a consult call with Mel: https://moderntraction.com/chat/ Download the free guide for getting great professional photos: https://www.moderntraction.com/speakingyourbrand Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to create your signature talk and framework? Email [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 116: 16 Ways You Can Use Your Signature Talk

A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share? To figure this out, start with these two questions: #1 = What are you selling (your program, service, product)? This will help you to determine what content will best align with your offer. #2: Who is your ideal client and what do they need to know to make a decision / take action? This is what my guest today, Layne Booth, and I did during our recent VIP Day to create her signature talk. Layne is brilliant at numbers and data analysis - and her clients love her for that. However, we decided to go in a slightly different direction for her signature talk. The content we ended up with may surprise you. You’ll hear us talk about the process that led us to this, as well as the different ways Layne is using her signature talk to get her message out and attract her ideal clients. About My Guest: Layne’s business, The Project Booth, focuses on the inventory and ordering mayhem that becomes a struggle for many product-based businesses. Layne grew up as a math nerd, graduated college with two engineering degrees and went straight into manufacturing. She spent over a decade in the supply chain world. But as her family started to grow, she was ready for more flexibility. She started The Project Booth to help businesses confidently plan their sales and inventory and maximize their bottom line. It results in the owner’s clarity, confidence, and of course, cash flow! Layne makes the numbers in your business “show you the money”. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/120 Visit Layne’s website: https://www.theprojectbooth.com/ Connect in Layne’s Facebook group: https://www.facebook.com/groups/1984665971752657/ Watch Layne’s masterclass for product-based entrepreneurs: http://www.bit.ly/profitceo Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 72: How to Speak Strategically for Better Business Results Episode 80: Connecting Your Why with What Makes Your Approach Unique with Anne Torrez [Coaching] Episode 93: Turning Your Framework into a Course with Jessica Korthuis Episode 116: 16 Ways You Can Use Your Signature Talk Episode 117: Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel [Coaching]

In the last episode, I talked about pushing past your speaking plateau - what happens when we get to a certain point in our skillset, it’s a comfortable place, but we’re no longer progressing or challenging ourselves, and I shared some ways you can get past your plateau. That’s where my guest today, Diane Diaz, was in her speaking journey. You may recognize Diane - she’s been on the podcast a couple times this year and she’s one of the speaking coaches here at Speaking Your Brand. Diane does quite a bit of speaking for her business, The Brand Teacher - about once a month for the past few years, mostly to build brand awareness and for lead generation. She’s gotten really good at - audiences love her presentations and she gets clients from them. And then Diane was asked to give the luncheon keynote at a women’s conference here in Orlando where we both live. Like most of us would be, she was both excited and nervous about it - and she knew saying yes was going to help propel her to the next level in her speaking journey, which is what we talk about in today’s episode. You’ll hear how we decided on the content for her keynote, how she practiced and prepared for it, including handling the roller coaster of emotions leading up to it, and how it went. Pushing past your speaking plateau and going after bigger opportunities and bigger stages, like keynotes, is why I created our new Master Your Speaking online group coaching program. The program starts May 16, 2019, and applications are currently open. The program combines 1:1 coaching and expert guidance from both me and Diane, group calls, peer feedback and support, and accountability. We will challenge you and gently push you out of your comfort zone so you can become a Master Speaker. You’ll work on creating or refining your signature talk and adding layers to it - emotion, humor, video and audio clips, audience experience, and stories with visual scenes and dialogue. You’ll create your speaker promotional materials so you can position and market yourself as a speaker to get those bigger opportunities, including paid ones. You can get all the details and apply online today at www.speakingyourbrand.com/mastery. Diane’s speaking highlights: https://youtu.be/hASGMpco62A About My Guest: Diane Diaz is founder of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that attract their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching and training programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/119 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 55: Should You Give an Instructional or an Inspirational Talk Episode 66: Mastering Your Speaking Style and Stage Presence Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 118: Push Past Your Speaking Plateau

In today’s episode, we’re talking about hitting a plateau, why it happens, the danger of staying there, and how to get past one. I’m going to be sharing some of my own experiences plus giving you specific strategies you can use. The definition of plateau is to reach a state or level of little or no growth or decline, especially to stop increasing or progressing; remain at a stable level of achievement; level off (from Dictionary.com). Notice the word “achievement”. Just because you’re at a plateau doesn’t mean you’re not a good speaker - or entrepreneur or writer or podcaster. You’re achieving - getting speaking engagements, getting good feedback. But, you’re not getting the same results you used to for the same effort. You’re at a place where there’s little to no growth, you’re no longer progressing, you’ve hit a point that you’re not going beyond. It’s ok to be here for a little while - sometimes we need to coast a little on our achievements, take a breather. But, not for too long because we can lose momentum and motivation, get stagnant, and not achieve what IS possible for us. In this episode, you’ll hear: Why we plateau and get stuck Times when I’ve reached a plateau Strategies you can use to get past your plateau to uplevel your skillset and mindset What I believe is necessary for us to shift to get past a plateau How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences? We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program. This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live. By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities. Get all the details and apply online at https://www.speakingyourbrand.com/mastery. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/118 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 108: NLP Can Make You a Better Speaker with Candice Czaplak Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C.

How can you take the presentation you do in person and convert it to a webinar for lead generation, particularly if you’re selling a program or course? Much of the content from your presentation can be easily repurposed for a webinar, but there are some considerations and constraints when you have attendees online vs. in person. Hosting a webinar before giving your presentation in person is also a great way to practice and get comfortable with the content and get feedback from a real audience. In this episode, my guest Lorena Klingel of Learn to Flourish and I talk about how we approached repurposing her signature talk into a webinar to promote her online program, Video Fundamentals. You’ll learn: Why we started with her offer when deciding on the content for her signature talk How and why we chose the opening of her presentation The changes we made for the webinar version The results Lorena got from the webinar she recently did Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with? How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences? We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program. This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live. By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities. I’m still working out all the details, but the program will start in May 2019. Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery. About My Guest: Learn to Flourish was born from Lorena’s desire to share her enthusiasm for creating online courses that actually TEACH – a skill that she’s mastered after more than 20 years of experience in corporate learning. Now, Learn to Flourish is a team of eLearning and tech experts dedicated to taking your message to your audience in a way that is effective, engaging, innovative, and ultimately, successful. About Lorena: When Lorena is not helping her clients create beautiful and engaging online courses and communication videos, she can also be found hitting the slopes, hiking the trails, finding her next favorite hand-pottered mug, or mothering her three girls. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links for Our Guest Lorena Klingel: Lorena’s website: https://www.learntoflourish.com Connect with Lorena on LinkedIn: https://www.linkedin.com/in/lorena-klingel-2876ba10/ Get the Heart-Head-Hands Framework Microlearning Tutorial: https://www.learntoflourish.com/creating-videos-takes-your-heart-head-and-hands/ Watch Lorena’s Webinar Recording: https://www.learntoflourish.com/create-your-own-marketing-videos-webinar-replay/ Register for Video Fundamentals: https://www.learntoflourish.com/wp-content/uploads/2019/01/Video-Fundamentals.pdf Links for Speaking Your Brand: Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the “Master Your Speaking” online group program interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 37: What to Include In Your Webinar with Samantha Agostino [Coaching] Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 93: Turning Your Framework into a Course with Jessica Korthuis Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching] Episode 116: 16 Ways You Can Use Your Signature Talk

When we think of a signature talk, we naturally think of standing in front of a group of people delivering our talk. Did you know that there are many more ways - 16 at least! - that you can use your signature talk? Why can you use it in all these ways? The work of creating your signature talk becomes the foundation on which everything else stands. A signature talk is what you want to be known for, your area of expertise, and the insights you want to share. Your talk reflects your beliefs and values, what you do or believe that’s different or that others aren’t seeing, as well as the way you work, your methodology, process, approach. Not only do you have your presentation ready to go, but in the process you’ve identified and articulated your core message. You now have Clarity + Conviction + Confidence in your message. If you want expert help to create your signature talk that you’ll be able to use for multiple purposes, check out our coaching packages at https://www.speakingyourbrand.com/coaching. The framework I’ve developed that we use when we work with you takes classic 3-act story structure and the hero’s journey and infuses it with savvy marketing and sales techniques, so your signature talk is more than a presentation - it’s your core message: who you are, who you help, what they need, how you help them, and why it matters - both to you and to your audience/potential clients. Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with? How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences? We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program. This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live. By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities. I’m still working out all the details, but the program will start in May 2019. Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/116 → Get the FREE Strategic Speaking Guide and Visibility Framework at www.speakingyourbrand.com/strategic-speaking/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! People Mentioned: 1. Maelisa Hall - QA Prep: https://www.qaprep.com/ 2.Blair Thielemier: Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier 3. Teresa McCloy: https://teresamccloy.com/ Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching] 4. Lisa Zawrotny: https://positivelyproductive.com/ Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching] 5. Sue Monhait: http://giftbizunwrapped.com/ Episode 110: Making the Most of Speaking at Trade Shows and Conferences with Sue Monhait 6. Sheri Gazitt - Teenwise Seattle: https://www.teenwiseseattle.com/ 7. Lorena Klingel: http://lorenaklingel.com/ 8. Karen Corbin - Geeks that Speak: https://www.geeksthatspeak.com/ 9. Amber De La Garza: https://amberdelagarza.com/ Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza 10. Brenda Reiss - Forgiveness Coach: https://brendareisscoaching.com/ 11. Karey Northington - Northington Fitness and Nutrition: https://www.northingtonfitnessandnutrition.com/ 12. Maureen Taylor - The Photo Detective: https://maureentaylor.com/ 13. Karen Briscoe - Five Minute Success / Flip Time" http://www.5minutesuccess.com/flip-time-love-life/ 14. William Hung - Professional Speaker / Champion by Choice: https://www.willhung.com/speaking/ Related Podcast Episodes: Episode 25: Why You Need a Signature Talk for Your Business Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Ep

What happens when lots of good things start happening to you and your business, as more people and organizations are recognizing you as a rising star in your industry? You may be tempted to back off your visibility, thinking the organic growth will continue. However, an even better strategy is to accelerate your visibility and go after bigger opportunities: TV, major publications, speaking at high-profile events. My guest, Wendy Glaister, talks about why she decided to hire a PR firm to help her grow her visibility through TV appearances, speaking engagements, magazine features, Instagram takeovers, and more. We also talk about why Wendy reached out to me a few months ago to help her create a talk. However, the talk wasn’t one about interior design (that one’s next), rather it’s related to a cause very close to Wendy that she wants to help other women with, which you’ll hear about in our conversation. → Get on the interest list for our brand new “Master Your Speaking” online group coaching + mastermind program, starting in mid-May 2019: https://www.speakingyourbrand.com/mastery. About My Guest: Typically, the world of luxury interior design is associated with major urban centers and far off vacation destinations, but regional ASID President, interior designer and sought-after speaker, Wendy Glaister has thought fully carved her own niche and fostered a deep connection to California’s agriculturally rich Central Valley. Born and raised among sweeping farmlands and working ranches, Wendy understands families’ need for beautiful, quality design with practical functionality. Her design work is strikingly diverse, ranging from quintessential farmhouse to sleek contemporary honoring each client’s unique design aesthetic. Along with her many public and TV appearances, Wendy is a passionate champion to those suffering from domestic violence. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/115 Visit Wendy’s website at https://wendyglaisterinteriors.com/. Connect with Wendy on Instagram @wendydesign Wendy on “Good Day Sacramento” TV talking about wellness in design trends and showcasing a client’s home decorated for the holidays. LuAnn Niagara’s podcast “A Well-Designed Business”: Carol was on episodes 140 and 307 Wendy was on episode 386 Forgiveness Coach Brenda Reiss: https://brendareisscoaching.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the interest list for our brand new “Master Your Speaking” online group program: https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 11: Creating and Preparing for a Keynote Presentation with LuAnn Nigara [Coaching] Episode 13: How to Get Local and National Media Coverage for Your Business with Christina Nicholson Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin

What are the elements of being a thought leader? What does it mean to be a thought leader? How can you build your thought leadership platform? As a speaker, you are seen as a leader, an authority, an expert in your space, which is why many of us want to speak to share our big idea to larger audiences. In this episode, my guest Lisa Zawrotny and I talk about how she’s going to be putting herself out there with her new message and signature talk, including in speaking engagements, workshops, webinars, a book, and potentially a TEDx talk. Lisa is a holistic productivity coach, so you’ll also hear Lisa’s unique perspective, framework, and approach to decluttering and organization. → Get the FREE Strategic Speaking Guide and Visibility Framework to help you start building your thought leadership platform at https://www.speakingyourbrand.com/strategic-speaking/. About My Guest: Lisa Zawrotny created Positively Productive Systems after a deeply overwhelming time in her life juggling multiple roles as a caregiver for her Mom (who had Alzheimer’s) as well as wife, mother (to kids & cats) and as a business owner. After being trapped in her own clutter and chaos, she took back her health and sanity through a combination of renewed self-care, personal development, and a customized combination of organizing and productivity approaches. The process was so healing for her and her family, she knew immediately she wanted to guide others in the same way. As a holistic productivity coach certified in time management and life coaching, Lisa helps constantly multi-tasking, chronically overwhelmed clients embrace simplicity and find success by decluttering their lives (inside & out) and designing systems and habits that honor their personalities and values. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes and free Strategic Speaking Guide and Visibility Framework at https://www.speakingyourbrand.com/114 Visit Lisa’s website at https://positivelyproductive.com/. Connect with Lisa on Facebook and Instagram. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 25: Why You Need a Signature Talk for Your Business Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C’s of Visibility: What It Takes to Get Known Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 93: Turning Your Framework into a Course with Jessica Korthuis

I gave this presentation on E.P.I.C. content 4 times to 4 different groups in a recent 2-week period. Whew! In this episode, you'll hear the presentation itself as well as why I decided to include certain things, like video and music clips. Why this topic? Business storytelling has been all the rage for the past few years: we’ve been told to share stories in our presentations, on our websites, and on social media about our companies, our customers, and our team members. But, for the most part, these stories have fallen flat and no longer have the novelty they once did. A bunch of random stories included here and there or sharing your personal bio or your business origin story isn’t enough. Too much content that’s created, whether presentations, videos, podcasts, articles, or social media, is uninspired, undifferentiated, and unmemorable. How can you attract and retain your audience? How can you avoid getting into - or get out of - a rut of routine, unoriginal, and tired content? Your content and your presentations need to be E.P.I.C. In this episode, you’ll learn what E.P.I.C. stands for, how to use it for your content and presentations, and the transformation you’ll see for yourself and those you serve. → Download the free PDF with the E.P.I.C. Content Model at https://www.speakingyourbrand.com/113. → Need help creating your E.P.I.C. presentation? Schedule a free consultation call to learn how we can work together. Clips Mentioned in the Presentation: Nike “Dream Crazier” Ad Bohemian Rhapsody movie and song Tammy Lally's TEDx talk on Money Shame Simon Sinek’s TEDx talk on Start with Why Switched on Pop podcast episode 91 We Will Rock You song About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes and free PDF guide at https://www.speakingyourbrand.com/113 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 82: [Coaching] How to Create an Emotional Connection with Your Audience with Leanne Kabat Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 97: Thinking Bigger: I Get Coached On-Air by Geraldine Carter Episode 101: Public Speaking Trends for 2019

If you have multiple aspects of your business or of the work you do with your clients, it can be challenging to figure out what’s the best topic and content to use for your signature talk. Should you just pick one? Should you have two different signature talks? Should you try to combine them? The answer could be yes to any of those three questions - it depends on your goals, your audience, and your offer. In this episode, my guest is Teresa McCloy, who was facing this question when we first spoke a few months ago. We did a Virtual VIP Day together to create her signature talk and decided to select a topic that would have the most use for the types of groups she’ll be speaking to. You’ll hear why we selected the topic we did (Time Blocking for Productivity), working backwards from her offer and the kinds of clients she works with. You’ll also learn how Teresa is using the signature talk we created in other ways, including Facebook Live videos, her website content, and a recent challenge she ran to promote her online course. About My Guest: Teresa McCloy is the creator of the REALIFE ProcessTM, a Certified Leadership & Business Coach, Accredited Enneagram Professional, Podcaster, and Keynote Speaker. Teresa partners with her clients as a coach, consultant, and professional speaker to FORGET being productive and do what truly matters. As a recovering workaholic who was addicted to all the latest apps, software, and best-selling books on productivity, Teresa is passionate about helping entrepreneurs, creators, and leaders assess their habits and execute a REALIFETM Process to take their everyday, ordinary life to something extraordinary in their REALIFETM, REALWORKTM & REALSELFTM. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/112 Visit Teresa’s website at https://teresamccloy.com/ Listen to Teresa’s podcast “The Enneagram in your REALIFE”. Connect with Teresa on her Facebook page. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 25: Why You Need a Signature Talk for Your Business Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching] Episode 75: Finding the Right Presentation Content for Your Business with Regina Byrne [Coaching] Episode 111: Make More Time for Speaking and Visibility with Clockwork Principles with Adrienne Dorison

I’m obsessed with the book “Clockwork” by Mike Michalowicz (who also wrote “Profit First”). I read it the first weekend it came out last fall and it has revolutionized the way I look at my business. When a mutual colleague offered to connect me with Adrienne Dorison, the co-founder of Run Like Clockwork™, I jumped at the chance to have her on the podcast. As an entrepreneur, one of your most important roles is being the face and voice of your business, which means speaking at conferences and events, being a guest on podcasts and in other people’s groups, and appearing in the media. However, I see this a lot with colleagues and clients: When they started their business, they had time for speaking and visibility. Then, as as they approach years 2, 3, 4 in their business, they are incredibly busy doing the work as their sales grow (those visibility seeds they planted in the beginning are paying off!). The problem is that now they’re neck deep in the business so they don’t have much time for speaking and visibility, which means they’re losing out on this proven marketing channel. In this episode, you’ll learn about: Designing your business with operational efficiency How you as the business owner are oftentimes the bottleneck Specific tips on how to hand off work to others → this will give you more time for speaking and visibility Giving team members ownership for decision making How to do a time analysis so you can see where you’re spending your time and how to improve it The kinds of speaking engagements Adrienne does About My Guest: Adrienne Dorison is the Co-Founder of Run Like Clockwork™ alongside of author + speaker, Mike Michalowicz. Run Like Clockwork equips CEO's to design a business + team that can run itself. Adrienne has helped hundreds of business leaders + teams — from Fortune 500 corporations to fast-growth startups — to expand their profit margins, cut their costs + take an unplugged vacation. She's personally passionate about baking in generosity into business models, + believes when we earn more money, we can give more. Adrienne lives in St. Petersburg, Florida with her husband + their 2 dogs. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/111 Learn about Run Like Clockwork’s resources and programs at https://www.runlikeclockwork.com/. Purchase the book “Clockwork” (I can’t recommend it highly enough!). Get the free time tracking spreadsheet Adrienne mentioned. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 72: How to Speak Strategically for Better Business Results Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching]

When you speak at a conference or trade show, have you thought about how you can invite the audience to continue the conversation with you after your session? In this episode, my guest Sue Monhait shares strategies she uses when she speaks at trade shows - and she’s done it a lot! Sue has two different kinds of businesses: one is product-based called The Ribbon Print Company (she sells ribbon printers, software, and ribbon itself - the kind you see on gift packages) and the other is an online program, Makers MBA. Sue is delightful and you’ll hear her experience come out as we talk about how she makes the most of speaking at trade shows. Whether you’re a product or service business, you’ll learn: Tips for continuing the conversation with the audience after you speak Doing demos from the stage If you’ve written a book, offering book signing times The pros and cons of paying for a booth Hosting your own meetups while at a conference Sue lives in Chicago and I was recently there for a business retreat with 7 other women business owners, including Sue. We booked an extra day at the AirBnB we rented and did a VIP Day in person to create Sue’s new signature talk, so you’ll hear a bit about that experience at the end of the episode. Interested in a Virtual VIP Day to create your signature talk? Schedule a free consult call. About My Guest: Sue Monhait is a business owner, podcast host, speaker, educator and bestselling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue has been working in both the retail and online spaces for over 25 years. After spending time in corporate sales/marketing, working with literally hundreds of boutique shops and larger brands, she went on to open two profitable multi-six-figure businesses of her own. The Ribbon Print Company offers custom ribbon printing systems, supplies and training so businesses can provide product personalization right in their store or craft studio. Gift Biz Unwrapped is a weekly podcast, online training and a membership community for women who have a hobby or creative passion. Sue teaches them, step by step, how to turn their hobby into a profitable business. Her book, “Maker To Master: Find and Fix What’s Not Working in Your Small Business” is available on Amazon in paperback, Kindle and Audible formats. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/110 Visit Sue’s website at http://giftbizunwrapped.com/. Listen to Sue’s podcast “Gift Biz Unwrapped.” Listen to my episode #200 on Sue’s podcast. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 66: Mastering Your Speaking Style and Stage Presence Episode 69: What Event Organizers Look for in Speakers with Erin Smith

This episode is jam-packed with what you need to know to put on your own paid workshop. I recently co-hosted a workshop on Personal Branding and Visibility with Diane Diaz, founder of The Brand Teacher and a Speaking Your Brand coach. From deciding on the topic and price to selling seats to determining the agenda, we lay it all out for you, so you can successfully put on your own paid workshop. We talk about: Deciding on the topic and content based on who your ideal clients are and your offer Determining the best pricing for the workshop Partnering with a local business for the venue Selling: What works - and what doesn’t work - when selling workshops Why we chose to do a 1/2-day (not full day) workshop and have it in the morning The results we got → Download the FREE “How to Put on a Winning Workshop” PDF guide at https://www.speakingyourbrand.com/109. Need help with your workshop topic, offer, price, sales strategy, or content? Sign up for a strategy session. About My Guest: Diane Diaz is Founder & CEO of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that attract their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/109 Download the FREE “How to Put on a Winning Workshop” PDF guide at https://www.speakingyourbrand.com/109. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Our EventBrite page for the workshop we did: https://visibilitymasterclass.eventbrite.com (click on “View Details” in the upper right of the page to see it). Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching] Episode 83: Collaborating to Expand Your Reach with Baily Hancock Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz

You want to feel more confident and prepared for your speaking engagements, especially if it’s an important one like the first time delivering your signature talk or a big keynote or a TEDx talk. But, oftentimes, our minds and thoughts get in our own way. I first heard about NLP a few years ago in a sales context but didn’t know much about it. Then, I had a pre-chat with my guest, Candice Czaplak, a few months ago when I was on her podcast and she mentioned she uses NLP with her clients to help them achieve their goals. My ears perked up and I immediately saw how this could be helpful for you as a speaker. In this episode, Candice shares with us specific techniques we can use to feel more confident and to prepare ourselves for being on stage or in any situation where we want to perform our best. We talk about: What NLP is Perceptual positions and how to use them (this was really interesting) How we can pre-frame the outcome we want Identifying resources (could be others or ourselves) and creating a circle of excellence that we can bring with us Envisioning potential obstacles and how to do it so it sets us up for ultimate success (and not putting us into a worry spiral) Have you ever tried NLP techniques? Any of the ones that Candice and I talk about appeal to you? Let us know in the Speaking Your Brand community. You can join for free by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. About My Guest: Candice Czaplak is an NLP Master Practitioner, expert in personality and emotional intelligence, serial entrepreneur, mom, wife, podcast influencer, intuitive, coach, speaker, consultant, teacher and success catalyst. She has two bachelor’s degrees with highest distinction, graduate work in both Counseling and Business Administration, too many certifications to mention and over 25 years of experience. Candice is living her purpose and found her place of positive impact as the Founder and CEO “Chief Epiphany Officer” at Thriverz.com. The mission of Thriverz.com is to connect, inspire and equip growth focused individuals and organizations so they can prosper, profit and more fully thrive by living The Thrive Formula™ and leveraging the power of their unique Personal Genius™. Candice is proud to be a former military spouse, and even more proud to have made giving back to children and families (especially military and veteran) part of her business mission. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/108 Visit Candice’s website and schedule a complimentary consultation call at http://thriverz.com/ Listen to Candice’s podcast “Thriverz”. I was on episode 3 of Candice’s podcast. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 66: Mastering Your Speaking Style and Stage Presence Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 107: Make Your Presentations More Brain-Friendly Using Behavioral Economics with Melina Palmer

I love this line from my guest: “Our brains are lazy.” That includes your audience’s brains (no offense). Knowing this, how can you make your presentations more brain-friendly, engaging, and persuasive? In this episode, Melina Palmer, who has a Master’s degree in Behavioral Economics, shares with us how we can use behavioral economics principles to be better speakers. Melina breaks it down for us in simple and straightforward strategies we can use right away. We talk about: What happens when our brains get overwhelmed Why 3 choices are better than more if we want people to buy How much our subconscious brains are doing compared to our conscious (I was surprised by this) How to create high points in your presentations to keep the audience engaged The importance of repetition and reciprocity How many calls to action to have Making the audience feel smart and the dopamine hit that produces Melina’s wardrobe malfunction at her first important speaking engagement (you will laugh with us!) About My Guest: Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help companies and entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference. The result is messaging, branding, advertisements, pricing and products that are more “brain friendly” (meaning more leads, conversions, and revenue). About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/107 Visit Melina’s website and download her free e-book at http://thebrainybusiness.com/. Listen to Melina’s podcast “The Brainy Business” at http://thebrainybusiness.com/podcast/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 101: Public Speaking Trends for 2019

We hear the term “personal brand” a lot, but do we know exactly what it means and how to use our personal brand to get more speaking opportunities? Imagine getting requests from organizers to speak at their conferences and events without you having to pitch them and, even better, getting paid speaking engagements. That’s what having a powerful personal brand can do for you. My guest in this episode, Diane Diaz, has experienced exactly that that as she’s built her personal brand both online and offline. We talk about: What a personal brand is Ways to figure out what your personal brand is (i.e. how do others see you) How Diane has positioned herself as an expert and as a speaker over the past two years and the results she’s seen Specific strategies you can use to create a powerful personal brand (we even come up with an alliteration of 3 S’s!) Doing webinars for other people’s online communities Be sure to also check out the Facebook Live video replay that Diane and I recently did on Leveraging LinkedIn for Speakers. Plus, I have an exciting announcement that you’ll hear in this episode! About My Guest: Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that will attract their dream jobs or clients so they can build careers or businesses they love. Diane also teaches branding classes at Full Sail University. Diane has spoken on the topic of personal branding to organizations including NAWBO Orlando, International Coaching Federation, FemCity Orlando, Florida Trucking Association, Public Allies, Winter Park Chamber of Commerce, Women in Automotive, Indian American Chamber of Commerce, and Commercial Real Estate Women Orlando. She’s also been interviewed on numerous podcasts on the topic of personal branding. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/106 Check out Diane’s website at http://www.thebrandteacher.com. Watch the Facebook Live video replay on “Leveraging LinkedIn for Speakers.” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 2: Taking Your Speaking to the Next Level with Diane Diaz [Coaching] Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 72: How to Speak Strategically for Better Business Results Episode 83: Collaborating to Expand Your Reach with Baily Hancock

Get ready for a whirlwind conversation on all things speaking! I guarantee you will learn something you didn’t know before. For instance, do you have a walk-on song? Don’t know what a walk-on song and why you need one? Definitely listen in to hear Mia’s and how to choose a good one. If you do have one, let us know in the Speaking Your Brand Facebook group. (Join for free at https://www.speakingyourbrand.com/join.) Want to hear what mine is? I share in the group the week this episode airs. My guest is Mia Voss, who is a speaker, emcee, and brand ambassador, and we have a lot of fun - and we get real about things like gender pay parity for speakers - during this interview. We talk about: How Mia seems like an unlikely speaker because of what happened to her in her 20s The work Mia does as an emcee and panel moderator Getting paid to speak The pay disparity between male and female speakers Asking and negotiating with event organizers on your pay What to do when you’re asked to be on a panel or speak at an event and there’s no diversity The importance of having a walk-on song What to wear when speaking How NOT to start your talk Ways to get the audience to tag you on social media About My Guest: Brand Ambassador, Spokesperson, Social Storyteller, Speaker, Expert Interviewer; Mia connects brands and businesses to their most powerful buying market: Women. She's currently working with brands such as Collette Travel, Lexus, Toyota, BMW and more. Her engaging & energized style showcases businesses with authentic & engaging social content. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/105 Visit Mia’s website at https://miaonthego.com. Connect with Mia on Instagram and Twitter @miavossonthego. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 70: Aligning Your Wardrobe with Your Brand with Jennifer Mackey-Mary Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest Episode 101: Public Speaking Trends for 2019 Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin

You may have a twinkling of an idea for your topic for your signature talk, keynote, or TEDx talk, but perhaps you’re not sure where to go from there. How can you take your idea, expand upon it, and make it your own? In this on-air coaching call, you’ll hear the key questions I ask my clients to help find their core message, including the one question that tends to be the most useful. My guest, Nettye Johnson, a certified health educator and coach, sent me a lovely email after I posted in the Speaking Your Brand Facebook group asking for on-air coaching call guests. (A great reason to join the group and check in every few days! Not a member? It’s free. Go to https://www.speakingyourbrand.com/join or text SPEAKING to 444-999.) She wrote to me: “The idea I want to share goes against the popular position that we are all the same, and should be considered and treated equally. When we try not to see differences in people we actually hinder progress because differences beg for understanding and equitable action - not equal action. “The root of this is a short 5-minute talk I did shortly after the Alton Sterling killing in my town 2 years ago. I was at a speaker training session about to have my prepared talk on faith-based fitness (my professional niche) coached in a small group. My heart was so heavy, that morning I went with my heart and instead spoke on race relations to a group of white women - trying to get us all to see the different people and perspectives of this divisive issue, and how leaning into differences can help. A video of it is at https://youtu.be/C-HGr8UDvWs.” I watched the video and was impressed by Nettye’s passion, poise, presence, and empathy, so I invited her to come on the podcast to talk about this idea of “the value of labels” or “one size doesn’t and can’t fit all” and how that can be turned into a signature talk or TEDx talk. In this on-air coaching call, you’ll hear the questions I ask and how, through digging deeper and reflecting back, we get to the root of her idea - and from there the seed of the talk can grow. You’ll also hear the key question I ask my clients to help get to the root of their core message, which I encourage you to ask yourself and journal about or, even better, talk to someone about There’s tremendous value in hearing your ideas spoken out loud, which is why coaching can be so powerful. Need a coach to help you make your idea your own and turn it into a signature talk, keynote, or TEDx talk? That’s what we love to do! Review our coaching packages and schedule a consultation call with us at https://www.speakingyourbrand.com/contact. About My Guest: Nettye Johnson is a wife, mom, author, speaker, trainer, certified health educator and health coach. Wholeheartedly believing apart from God we can do nothing, Nettye combined health education and coaching knowledge with 25 years of Christian education study and experience and founded Nettye Johnson Faith and Fitness Services LLC, (NJFFS), that provides curated holistic solutions that help women find balance and live well. Nettye began her career in technology as a software engineer for Eastman Kodak. Career changes to IT Training for Jacobs Engineering and Corporate Training for Weight Watchers International, shifted her focus from programs to people, and helped Nettye find her voice and passion in speaking and teaching. During her decade tenure with the nation’s leading weight loss company, Nettye’s work in training, business development, and operations management on local, state and national levels impacted thousands. In this work, she was struck by the decline of health, wellness, and wholeness in our nation, moved by African-American health disparities and focused to develop and deliver holistic education, resources and support to effectively address this problem. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/104 Visit Nettye Johnson’s website at http://nettyejohnson.com/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 55: Should You Give an Instructional or an Inspirational Talk Episode 80: [Coaching] Connecting

If one of your goals is to become a keynote speaker, this on-air coaching call will help you identify the stepping stones to get you there. My guest in this episode, Laura Gallaher, was on the podcast about a year ago (episode 54), talking about how to build trust with your teams and audience, based on a powerful workshop experience I had had with her. Laura and I have worked together on her signature talk and, more recently, on her TEDx talk for TEDxOrlando (here's the intro). Now, Laura wants to know how she can become a keynote speaker, including a paid one, as well as how she can find other speaking engagements where her ideal clients would be in the audience. In this on-air coaching call, you’ll hear us talk about: What Laura and her company do Who her ideal clients are and where she can find them The types of speaking engagements that are the size and format for the work she does and that will generate the most interest in hiring her company How Laura can start positioning herself to be a keynote speaker Whether Laura should niche down even more (you may be surprised at my response) Speaking topics that could be good ones for conferences Laura wants to attend How to title her talks And more. About My Guest: Dr. Laura Gallaher is an Organizational Psychologist, Executive Coach, and Licensed Human Element Practitioner. She began her career at NASA Kennedy Space Center. After the Space Shuttle Columbia exploded upon re-entry in 2003, killing everybody aboard, Kennedy Space Center hired Laura and a team of organizational psychologists to change the cultural influences that were deemed to play a role in the tragedy. She worked for 8 years with NASA to positively influence culture, develop leadership capacity, and improve organizational performance at Kennedy Space Center. She was also hired to help manage the change associated with radical changes in the performance management process and philosophy at Walt Disney Parks & Resorts. Laura’s company, Gallaher Edge, works with executives who want an edge over their competition by looking inward, and pushing past the edge of their comfort zone in order to increase their awareness, alignment, and accountability. She helps executive teams have conversations they didn’t even know they needed to have. Organizations are just people. Gallaher Edge helps executives learn what it takes to be more profitable by truly putting people first. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/103 Visit Laura Gallaher’s website and download her free guide at http://www.gallaheredge.com. Join Laura’s membership program at https://gallaheredge.com/join/. Listen to Laura’s podcast “Expand Your Edge”. Laura's TEDx talk: https://youtu.be/RUxT8wuDsG4 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 8: [Coaching] Topics Worthy of a Keynote with Danielle Liss Episode 11: Creating and Preparing for a Keynote Presentation with LuAnn Nigara Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C’s of Visibility: What It Takes to Get Known Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

You’re speaking, you’re podcasting, you’re creating videos to increase your visibility. Have you thought about expanding your visibility strategy to include “traditional” media like TV, radio, and magazines? Appearing on TV and radio as a political analyst over the past 12 years has been a vital part of building my personal brand and visibility, not only in my local market (Orlando) but also using those clips on my website and social media to build credibility. Seeing yourself on TV with your name on the lower third of the screen can be a thrill - and it’s something that can position you as an expert in a way that online videos you create yourself can’t. Our mission at Speaking Your Brand is to get more women in positions of influence and power - and that includes more representation of women (that means you!) in the media, especially TV and magazines. What’s the best way to get started? What are local TV, radio, and publications looking for in your pitches? How can you connect with producers, reporters, and writers? In this episode, publicity expert Amanda Berlin gives us concrete strategies we can use to: Take our speaking topics and turn them into media topics Write pitches that get noticed, including the headline and tease Emphasize the local angle Identify visuals that would enhance our media segments Connect with producers, reporters, and writers, including the best ways to contact them Get a feature in a magazine Contribute our own articles to publications About My Guest: After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic storytelling and media relations based on her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media - from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She's the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gem to recognizable trusted expert. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/102 Visit Amanda Berlin’s website at http://www.amandaberlin.com. Listen to Amanda’s podcast “Empowered Publicity”. Take Amanda’s Publicity Personality Quiz. Twitter thread from Bloomberg reporter about intentionally seeking more women’s voices for their media coverage. Personal Brand & Visibility Masterclass in Orlando, Florida, on February 7, 2019, hosted by Carol Cox and Diane Diaz. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 13: How to Get Local and National Media Coverage for Your Business with Christina Nicholson Episode 42: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark Episode 45: Your Visibility Roadmap - Build Your Business, Brand, and Influence Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews

What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them? What are conferences and events looking for in their speakers and the topics they select? How can you improve your presentations and workshops so the audience raves about you and you get invited to do more (including paid speaking)? After having worked with over 100 clients during the past couple of years to create their presentations, workshops and keynotes, attended and spoken at many conferences and events, and talked to event organizers, I’ve noticed several key areas that too many speakers (and thus events) are missing, but that you can incorporate to set yourself apart. In this episode, you’ll learn 3 trends you can apply to your presentation content and delivery that can make the difference between a so-so speaking engagement and one that makes an impact. Hint: One of them has to do with candy (even better, the zero-calorie kind!). The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and executives create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/101 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 47: Creating Better Audience Engagement and Learning with Amy Lang Episode 50: The 3 C’s of Visibility - What It Takes to Get Known Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 64: [Coaching] Show, Don’t Just Tell, Your Audience How You’re Different with Kimberley O’Brien Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement

When I launched this podcast in February 2017, I committed to myself that I was going to do it for one year. No matter what, I was going to make the time to release a weekly episode (and there were weeks when I was up until midnight getting the podcast done for the next morning’s release!). We’re now at episode 100 (woohoo!) and in a couple of months, the podcast will be 2 years old. My tendency is to breeze past this milestone. After all, it’s just one more episode. That’s my Type-A personality: going from achievement to achievement and not taking the time to reflect and celebrate. It’s like when we run off the stage after we’ve finished our talk instead of receiving the applause and celebrating (ahem, yes, I’ve done this in the past). Now, you don’t need to applaud me for episode 100. Rather, I want to thank you and tell you how grateful I am that you listen to the podcast, share it on social media, let your friends and colleagues know about it, and post in the Speaking Your Brand community. (Not a member? Join today for free.) In the Facebook group, I asked which were your favorite episodes. There were a few that many of you said, like episode 61 on frameworks and episode 82 (and others) on using feedback forms at your speaking engagements to collect leads. There was also a few that came up more than once - and I saw a pattern. So, this episode is *not* a collection of clips from past episodes. Rather, I’m highlighting which episodes were your favorites - based on your responses and download numbers - and WHY I think they are. The WHY is what you can apply to your own speaking engagements, whether you’re standing on a stage, facilitating a workshop, or being interviewed on or hosting a podcast. Curious to hear what these are? Listen in. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/100 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Related Podcast Episodes: Episode 3: How I Created My Podfest Presentation [Training] Episode 25: Why You Need a Signature Talk for Your Business Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 55: Should You Give an Instructional or an Inspirational Talk with Carol Cox Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox Episode 60: Finding Your Presentation's Spine & Why It Absolutely Needs One with Joanna Sapir Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest Episode 81: Be a Better Speaker - Top Takeaways from Watching Presenters at Podcast Movement Episode 82: How to Create an Emotional Connection with Your Audience with Leanne Kabat Episode 84: Less Is More: Developing Your Visibility Strategy with Wendy Zanders Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power

You’ve heard their on-air coaching calls - and now you get to hear what they’ve been up to since their coaching call. You know that I love leaving my guests and clients with action items and homework. As a speaking coach, I want you to take what we do together and get results, so you can gain more confidence, get better results from speaking, and someday soon stand on your dream stage and deliver the message you know will have an impact. Putting yourself out there isn’t easy and doing an on-air coaching call isn’t either! A huge thank you and congratulations to these women for sharing their updates with us. See if you can spot the themes - I’ll pull them together in the outro, along with some action items for you (of course!). Say hello to these women and let us know what your visibility goals are in the free Speaking Your Brand community. Appearing in order in this episode: Jodi Flynn is founder of Women Taking the Lead and host of the “Women Taking the Lead” podcast. Jodi was on episode 26: Specific Strategies to Improve Your Presentations. Dr. Carmen Landrau is a cardiologist and sought-after speaker. Carmen was on episode 29: Networking the Right Way to Find Speaking Opportunities. Pam Andrews is founder of The Scholarship Shark and host of “The Scholarship Shark” podcast. Pam was on in episode 48: Strategy Session to Get Visible. Kimberly O’Brien is founder of Quirky Kid and host of the “Impressive” podcast for parents. Kimberley was on in episode 64: Show, Don’t Just Tell, Your Audience How You’re Different. April Caldwell is a Money Coach and Financial Planner. April was on in episode 74: Increase Conversions at Your Speaking Engagements. Anne Torrez is founder of Tri It Your Way, coaching for athletes. Anne was on in episode 80: Connecting Your Why with What Makes Your Approach Unique. Wendy Zanders is a professional home organizer and founder of Functional Organizing with Wendy. Wendy was on in episode 84: Less Is More: Developing Your Visibility Strategy. Stacey Ogden is founder of Side Hustle Moms and host of the “Side Hustle Moms” podcast. Stacey was on in episode 86: How to Generate Leads From Your Podcast. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/99 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 26: Specific Strategies to Improve Your Presentations Episode 29: Networking the Right Way to Find Speaking Opportunities Episode 48: Strategy Session to Get Visible Episode 64: Show, Don’t Just Tell, Your Audience How You’re Different Episode 74: Increase Conversions at Your Speaking Engagements Episode 80: Connecting Your Why with What Makes Your Approach Unique Episode 84: Less Is More: Developing Your Visibility Strategy Episode 86: How to Generate Leads From Your Podcast

You may have had an experience, a situation, a life event that caused you to change how you looked at the world or led to a new understanding of how something is wrong and needs to be changed. Your personal story can have a powerful impact on an audience. But, for it to spark a movement, to cause others to change, to cause systems to change, you need to expand your personal story into a universal message. This is especially true for TEDx talks and keynotes. I had posted in the Speaking Your Brand Facebook group about a month ago looking for some willing participants to do on-air coaching calls. (Not a member? Join for free.) My guest today, Dr. Nicole Rochester, sent me an email with her idea for a TEDx talk and I loved it. Nicole is a physician (pediatrician by training) who left clinical medicine a year ago to launch a health advocacy and consulting company. You’ll hear in this episode what prompted her to start her company and how that has led to her idea for a TEDx talk. It was a pleasure talking with Nicole and you’ll hear the process we went through to take her personal story and expand it into a universal message. We come up with a really clear spine for her talk - and a single word that serves as a powerful metaphor for the change she wants to see and how it can happen. About My Guest: Dr. Nicole T. Rochester is a board-certified pediatrician, Clinical Assistant Professor, and the CEO of Your GPS Doc, LLC, an innovative company that helps aging individuals, those with chronic illnesses, and their family caregivers navigate the healthcare system through education, empowerment, advocacy, speaking, and consulting. While helping to care for her late father, who had multiple chronic illnesses including dementia, Dr. Rochester witnessed the disjointed healthcare system from the other side of the stethoscope and gained invaluable insight into the plight of patients and their caregivers. On many occasions, it was only because of her medical expertise that her father received the care he needed and deserved. She realizes that most patients and families do not have access to this “inside knowledge” and has made it her personal mission to make this information widely available. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/98 Visit Nicole’s website at http://www.yourgpsdoc.com/. Connect with Nicole on LinkedIn, Facebook, Instagram, and Twitter. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your TEDx talk or signature talk? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 60: [Coaching] Finding Your Presentation's Spine and Why It Absolutely Needs One with Joanna Sapir Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally