Speaking Of Wealth with Jason Hartman

After a tour of an Amazon fulfillment center, Jason Hartman has an "investigative report" from the inside of a ride-sharing trip talking with a former employee of Amazon on how we have been misled a little by the company. Key Takeaways: [2:23] Amazon pickers are walking at least 10 miles a day to get orders together [4:08] The pay raise that Amazon gave their warehouse employees was offset by a slash in benefits Website: www.JasonHartman.com/Properties

Today's Flash Back Friday comes from Episode 128, originally published in December 2013. Donald Katz is the founder & CEO of Audible. He successfully built the world's largest seller and publisher of audiobooks. He joins the show to discuss how he built his company. Audible isn't just a successful company. It also impacts local communities. Katz believes companies should do more social work to revitalize its surroundings. He thinks "do-good" helps businesses and their goodwill assets. Amazon recently announced that it has launched some upgrades to its Whispersync for Voice technology to make it easier for people reading Kindle books to switch between reading and listening to the Audible audiobook version on a smartphone or tablet. Katz explains this new feature. Audible just launched a creative partnership with Playtone, the celebrated television, film and music production company founded by Academy Award-winning actor-director Tom Hanks. Katz tells us more about this partnership. Website: www.Audible.com

Jason Hartman talks with Joe Calloway, author of Becoming a Category of One, as well as Be the Best at What Matters Most, about how you can avoid becoming commoditized as a business (and why you absolutely don't want that to happen to you). There are things you can learn from commoditized businesses, and one thing in particular you absolutely need to copy from Amazon, Google and Apple. Key Takeaways: [2:07] Why you don't want to become a commodity as a business [6:10] Your customers are the only vote that matters, so no matter what you think of your product/price/etc, it all comes down to what they think [7:59] One thing you need to copy from Amazon, Google and Apple [12:04] Most people are not spending enough time on their #1 thing [15:14] People crave simplicity, so deliver it and you'll succeed immensely Website: www.JoeCalloway.com

Today's Flash Back Friday comes from Episode 66, originally published in January 2013. Jason Hartman and Ken McArthur get together to talk about making an impact in people's lives. People have the ability to make either a positive or negative difference in the lives of millions of people. Creating products and services or providing valuable solutions to problems can make a positive impact and Ken explains some of the techniques that aid in delivering that impact, such as color, sound, and repetition. Ken then delves into the topic of joint ventures, a most powerful way to succeed from building great relationships. He stresses the importance of thinking of the other person in the venture and being relevant to the people with whom you are trying to network. He also encourages people, "Don't think you have to do things alone and don't think small." Ken, best-selling author of "Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World," has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone. Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. Website: www.KenMcArthur.com

In this 10th episode, Jason Hartman talks with Tal Ben-Shahar, co-founder of The Happiness Studies Academy and best-selling author of Happier and the new book, Short Cuts to Happiness: Life-Changing Lessons from My Barber, about how you measure happiness, predictors of happiness and what sorts of things Tal was able to learn from his barber. They also discuss whether Millennials and Generation Z to see if they've been coddled too much or if we've just learned how to better communicate with them. Key Takeaways: [3:06] How do you rate a country's happiness? [5:33] There's only one thing that predicts happiness levels on a national level [9:52] The hazards of social media on happiness [11:55] Lessons learned from Tal's barber [17:24] How to praise people properly to encourage growth [20:13] If you don't teach people to face reality then you're setting them up for failure [23:38] The first step toward happiness is, surprisingly, allowing in unhappiness Website: www.TalBenShahar.com

Today's Flash Back Friday comes from Episode 104, originally published in October 2013. Greg Hickman is the Creator/Host of Mobile Mixed, a Mobile Marketing Consultant focused on retail. Hickman is also the co-founder of Thumbfound, a boutique, independent mobile marketing agency. Greg started off as a self-professed "agency guy," and had the opportunity to work on brands like Pepsi, Lipton, and Walmart. In this line of work, he created and managed digital, in-store and grassroots marketing campaigns. In 2005, Greg moved on from the larger agency to a smaller operation, but still worked with major brands, including AT&T, EA Games, Sony Pictures, The New York Jets, Florida Marlins, Winterfresh and Axe. Greg created mobile marketing campaigns for these giants, bringing them into a new space. Over the last 3 years, Greg has spent his time and focused his passion towards developing, implementing and managing mobile marketing programs for a media network of 300 shopping centers across the country. It's an understatement to say that the mobile marketing space for retail is a hot commodity right now. According to Hickman, "Implementing the right mobile strategies can have huge impacts on your business. Whether it's driving people to your establishment, generating increased sales online or improving retention I can help. I've managed initiatives that cover Mobile Web, Smartphone apps, SMS, QR Codes, Location based services, mobile SEO etc." Mobile marketing for businesses big and small in the retail space is not going anywhere any time soon. That's what makes Greg so passionate about his strategy through Mobile Mixed. Greg wants to help you create integrated mobile marketing strategies by talking with the best and most successful mobile marketers out there. Website: www.System.ly

Jason Hartman talks with Joe Apfelbaum, founder and CEO of Ajax Union, about the recent changes to the LinkedIn platform. LinkedIn is a platform that many people no longer understand the importance of. It has changed direction to a content management platform and is a good way to reach over 600 million people currently. The audience of LinkedIn is much more busienss oriented as opposed to platforms like Facebook, which makes it a potentially huge asset to your business. Key Takeaways: [1:41] Why Microsoft paid over market price for LinkedIn and how you can utilize the new platform [5:19] LinkedIn is a different mindset than Facebook [6:08] The 3 activities you should do on LinkedIn in only 15 minutes a day [8:37] The 3 steps to messaging people on LinkedIn [12:38] The power of the feed Website: www.SocialSellin.com

Today's Flash Back Friday comes from Episode 179, originally published in December 2014. Today's Speaking of Wealth Show features the ultimate in the world of travel, Chris Guillebeau, who has visited every one of the world's countries. Together, he and Jason Hartman discuss many of the issues facing those looking at finding alternative sources of income, as well as providing general life tips to achieve the most success and satisfaction from what you do. He also describes some of the personal, real-life stories included in his latest book The Happiness of Pursuit. Key Takeaways 02.36 – Chris Guillebeau is one of the rare few who can say they've visited every country in the world, but it's not just about bragging rights. 04.47 – Having just a $100 start-up gives you the chance to branch out, become empowered and find meaningful freedom. 10.20 – Once you've figured out what you want to get from life, you can work your projects around that. 12.16 – There are certain questions you need to ask yourself to be sure you're really getting everything you can out of life. 16.12 – Try not to regret late starts – it's almost never the first movers who end up most successful. 18.55 – Chris Guillebeau's book, The Happiness Pursuit, deals with the undertaking of various challenges, how real people have dealt with them and the effects they've had on them. 21.21 – People like having some kind of marker that shows how far they've come and how far they've got to go. It can help to make the challenge feel even more real. 22.39 – For more information and to read Chris's blog, head to www.ChrisGuillebeau.com 23.21 – Whatever it is you want to do, start it. No-one's going to do it for you and you have to start somewhere. Mentioned in this episode The $100 Start Up by Chris Guillebeau The Happiness Pursuit by Chris Guillebeau www.TheMilesGuy.com

Jason Hartman talks with James Whittaker, author of Think and Grow Rich: The Legacy and host of Win the Day with James Whittaker, about how Napoleon Hill's original Think and Grow Rich still applies in today's world. James and Jason look at how you can reprogram your brain and why his book still matters all these years later. Key Takeaways: [1:36] What's the big deal about Napoleon Hill's Think and Grow Rich? [4:55] The mastermind principle [10:33] Is everything from the original Think and Grow Rich still valid or do we have to modify it for today's world? [13:19] Opportunities will come, so you have to constantly be ready [17:06] Reprogramming your mind to conquer limiting beliefs and start living with intent Website: www.JamesWhitt.com www.Facebook.com/JamesWhitt

Today's Flash Back Friday comes from Episode 199, originally published in May 2015. Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode. Key Takeaways: [1:35] Steven talks a little bit about his story. [5:40] Doing your webinars live brings a more natural message to the audience. [7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes. [14:10] You want to have between 3 to 5 steps and really break it down so the content is simple. [21:00] Steven explains how he closes the deal in a webinar. [26:25] How do you get people to your webinar? [31:05] If you're getting more than a 10% conversion rate, your prices are too low. Website: www.SteveEssa.com

Today's Flash Back Friday comes from Episode 52, originally published in April 2012. Further exploring why and how people podcast, Jason Hartman interviews philosopher Mark Linsenmayer about the origins of The Partially Examined Life, a free philosophy podcast hosted by Mark and two of his philosophical counterparts. At first, Mark was doing all of the editing of the tracks and combining them together, but as the podcast grew, he reached out to the other hosts and to his listening audience through the Cloud for assistance with editing, receiving a good response. Mark talks about the various software programs that he and the other hosts use, such as Audacity for recording and Cubase for combining tracks, and services they use, such as Libsyn for a server and tracking downloads. The podcast was featured on iTunes, which boosted downloads and reviews quickly. He's got a band called New People, a big catalog of work with previous bands, and dabbles in fiction. When in grad school for philosophy, he mostly studied continental philosophy and philosophy of mind, with interests in phenomenology and explanations of consciousness. He more recently taught an ethics course for several semesters at Lakeland College. Website: www.PartiallyExaminedLife.com

Today's Flash Back Friday comes from Episode 94, originally published in September 2013. Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting. He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public. Website: www.EverteFarnell.com

Today's Flash Back Friday comes from Episode 169, originally published in October 2014. Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing. Key Takeaways: 3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand. 7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising. 10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views. 13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video. 14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you. 16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues. 17:30 – YouTube.com is a major player, because it's owned by Google. Mentioned In This Episode: www.YouTube.com/LaneVid www.YouTube.com/TheFunnyRats

Jason Hartman talks with Mitch Russo, CEO of Mindful Guidance and author of The Invisible Organization and the new book Power Tribes: How Certification Can Explode Your Business, about how to install corporate culture, how to create a tribe of people who will make you money, and how to avoid franchise laws with one simple maneuver. Key Takeaways: [2:26] What is a Power Tribe? [5:10] If you don't create, install, and define a culture it will grow on its own [9:30] Does Mitch's concept work in every business? [13:47] You need to create videos for people so they understand you're offering them a new profession [17:34] How do you get started? [21:20] You need to steer clear of franchise laws, and Mitch has your solution Website: www.PowerTribesBook.com

Today's Flash Back Friday comes from Episode 200, originally published in May 2015. Jason Hartman talks with Shane Snow, co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative. Website: www.Contently.com www.ShaneSnow.com

Jason Hartman talks with Paul Jarvis, internet consultant and author of Company of One: Why Staying Small is the Next Big Thing for Business, about what scaling is like these days. You don't have to have a ton of employees to have a big company anymore, but your business does need a personality. Key Takeaways: [3:25] You can scale a business without actually growing these days [7:17] Everyone's playing the short game, how can we fix that? [10:49] Begin. Define. Maintain. [15:18] Your business needs to have a personality [20:45] Adding more is an easy "solution" to business problems, but not necessarily the best one Website: www.PJRVS.com www.JasonHartman.com/Masters

Today's Flash Back Friday comes from Episode 114, originally published in November 2013. Yaro Starak is an acclaimed blogger and Internet entrepreneur from Australia, Brisbane. He joins the show to discuss how people can make more than $10,000 a month just by sitting in front of their laptops. He follows up by discussing Tim Ferris' book, "4-Hour Work Week". Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging part time through his Blog Mastermind coaching program and how to launch online membership sites through his Membership Site Mastermind course. Website: www.Yaro.blog www.2HourWorkDay.com www.BlogMastermind.com

Jason Hartman talks with Beerud Sheth, founder of Elance and his new project, Gupshup, about the changing nature of working with freelancers and how AI is going to change our work habits and customer interactions forever. Key Takeaways: [4:48] How many people utilize all of Beerud's platforms? [10:04] The profile of typical Elance/Upwork's freelancers [12:24] Beerud's newest venture, Gupshup [17:09] How AI customer service agents are changing the landscape [20:35] The perception of online anonymity has brought out the worst in some people Website: www.Gupshup.io www.Twitter.com/Beerud

Today's Flash Back Friday comes from Episode 118, originally published in November 2013. Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He's an accomplished marketing entrepreneur and speaker. Holguin tells us about Ideal Media's content discovery platform and how he's able to offer free content marketing services to his advertisers. He describes the model and how its different from Outbrain. Holgui then shares some content marketing rules for success. He answers what is left for advertisements to be placed on and discusses the next major place we will see ads. He also elaborates on consumers becoming numb to current advertising. Website: www.IdealMedia.com

Today's Flash Back Friday comes from Episode 89, originally published in September 2013. Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She's now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, "Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands." Gill discusses how businesses can create compelling brands based on emotional connection, authentic value and flawless delivery. She shares a few core mindshare methods and how businesses can capture the mindshare of their customers. Website: www.LibbyGill.com

Today's Flash Back Friday comes from Episode 124, originally published in December 2013. In this episode, Jason talks with Adam Swart about his unique and important business model. Adam's company Crowds on Demand allows anyone to hire real actors to protest and picket your next movement. Website: www.CrowdsOnDemand.com

Today's Flash Back Friday comes from Episode 142, originally published in April 2014. Kate Mosse is an English novelist, non fiction and short story writer and broadcaster. She is best known for her 2005 novel Labyrinth, which has been translated into more than 37 languages.Although best known for her adventure and ghost fiction, inspired by real history, Mosse's first two works were non fiction. Becoming A Mother (now in its seventh edition) was published by Virago in 1993, followed in 1995 by The House: Behind the Scenes at the Royal Opera House, Covent Garden, published by BBC books to accompany the award-winning BBC 2 fly-on-the-wall documentary series of the same name. She then turned her hand to fiction, publishing two contemporary novels. Eskimo Kissing, about a young, adopted woman searching for her background, was published to critical acclaim in 1996. This was followed in 1998 by the biotech thriller Crucifix Lane. From 1998 up to 2001, she held the position of executive director of the Chichester Festival Theatre. Meanwhile she also remained engaged in research work for the first of a series of timeslip historical adventure novels set in southwest France in the past and present day. In 2005, the first of the Languedoc Trilogy, Labyrinth, was published. A number 1 bestseller all over the world, it has sold millions of copies throughout the world, was the bestselling title in the UK for 2006 and won the Richard & Judy Best Book at the British Book Awards 2006 and was named as one of Waterstones Top 25 books of the past 25 years. Television rights were sold to Scott Free and Tandem Communications and the Labyrinth miniseries was broadcast in 2013. The international cast included John Hurt, Janet Suzman, Jessica Brown Findlay, Tom Felton, and Sebastian Stan. In October 2007, the second novel in the Languedoc Trilogy - Sepulchre - was published in 2007. A tale of haunting and Tarot set in fin-de-siècle and 20th century France, it was also a No.1 bestseller in the UK and an international bestseller. While Mosse was researching for the third and final novel in the Trilogy, she released her novel The Winter Ghosts in 2009, based on a novella she previously contributed to the Quick Reads Initiative. Film rights have been sold to Ruby Films. Citadel, the third novel in Mosse's Languedoc Trilogy, came out in 2013 and was also an international bestseller. Inspired by the real history of the resistance in Carcassonne during WW II, it tells the story of an imagined all-female resistance unit. In October 2013, Mosse's collection of short stories, The Mistletoe Bride & Other Haunting Tales was published. The Mistletoe Bride & Other Haunting Tales is a collection of ghost stories inspired by traditional folk tales and country legends from England and France, throughout Sussex, Brittany and the Languedoc (settings Mosse is known for). Website: www.KateMosse.co.uk

Jason Hartman talks with Jami Stout, founder of the Financial Market Summit, about her history in affiliate marketing and how she's set up her conferences to be massive successes. Jami was hired by Agora to run their affiliate marketing and has some suggestions on what kinds of commissions to give, what prices have worked for her, and optimizing your sponsorships. Key Takeaways: [4:50] Some affiliate marketing tricks of the trade for the financial sector [9:13] Jami's conference is able to attract the top executives and decision makers partially because of their ticket prices [15:53] How to utilize sponsorships in your events Website: www.FinancialMarketingSummit.com

Today's Flash Back Friday comes from Episode 33, originally published in March 2011. Join Jason Hartman as he and Don Osborne, President and Founder of INQUARTA, discuss powerful, yet simple internet marketing techniques to boost your small business. Don shares his expertise on how to get started and what to do next when marketing your business online, as well as how to get the financial results you desire. Don Osborne founded INQUARTA in 1994 and has counseled over 2,000 applicants to graduate school. Don has worked for The Princeton Review as co-author of their MCAT verbal program and author of the "Verbal Accelerator" course. A prolific speaker and author, Don has delivered more than 400 speeches and is the author of 15 books, guides, planners and DVDs available through INQUARTA Publishing. Website: www.Inquarta.com

Jason Hartman talks with Gregory Galant, founder of Muck Rack and the Shorty Awards, about how to do PR in today's environment. The two discuss the importance of entrepreneurial attitude, the importance of Twitter in dealing with journalists and the importance of being "quotatious". Key Takeaways: [1:57] The mindset every entrepreneur needs [5:07] The basics of PR [6:47] Journalists LOVE Twitter, so communicate with them through that but don't pitch them through Twitter [11:37] You need to put 2-3 hours per week into doing PR [14:45] You need to be "quotatious" [18:34] How do you stand out as a "guru"? Websites: www.MuckRack.com www.ShortyAwards.com www.Twitter.com/Gregory

Today's Flash Back Friday comes from Episode 70, originally published in August 2012. We progress through this life often believing that our experiences define who we are and how we respond to situations. We may believe we are essentially good, but have negative and self-defeating beliefs about ourselves that we perceive as truth based on previous experiences. Jason Hartman interviews life coach, Laurie Gerber of Handel Group, about eliminating these falsehoods through personal integrity to overcome whatever is blocking a person from success. Laurie explains her five steps to personal integrity, using having more money as an example. Change your mind Find your role model Make your plan Keep promises and keep track Dare to do business Laurie also talks about the "chicken" and the "brat" in each of us. We can make every excuse in the book for not pursuing and following through with our dreams. They sound legitimate in our heads, but if we're honest with ourselves, they are just excuses that prevent us from realizing our goals. The Handel Group Life Coaching teaches many different exercises, beginning with what Laurie calls dream statements and moving into purging all negativity surrounding those statements. Obtaining personal integrity is empowering and she encourages people to use this power to change the world for the better. Laurie Gerber is President of Handel Group Life Coaching (HGLC) and an expert life coach herself. Passionate about personal development, Laurie has been coaching individuals and groups for 15 years. Before enthusiastically joining The Handel Group, Laurie owned and operated Partners with Parents, a tutoring and educational consulting business in New York City. Laurie oversees 16 coaches in their work with clients on improving all areas of life. She considers herself "an angel recruiter" because she is busy looking for other people who share her mission to instill more joy and peace in the world. "When all people are living true to their ideals, then I can rest," she says. She doesn't anticipate being able to rest anytime soon. For the majority of her adult life, Laurie has been teaching and coaching adults and children in a variety of settings including lectures, discussion groups, seminars, classroom teaching, tutoring and one-on-one coaching. Laurie holds a degree in Education and Political Science from Swarthmore College, along with her teaching certification. She leads large groups at Kripalu Center, Esalen Institute, Equinox Fitness, Soho House, the JCC of Manhattan and Natural Health Magazine's Women's Wellness Weekends. She regularly blogs for The Daily Love, Huffington Post, Crazy Sexy Wellness, Dr. Frank Lipman, HGLC's own weekly newsletter and more. Laurie's rigorous yet loving coaching style was recently showcased in MTV's True Life Special "I'm Getting A Second Chance." In April 2012, she launched "Wake Up Your Week," an on-going subscription to weekly live teleseminars. Laurie feels blessed to spend her days (and most nights) doing work that makes her proud and she is inspired by HGLC clients for having the guts to look at themselves honestly. Website: www.HandelGroup.com

Today's Flash Back Friday comes from Episode 135, originally published in February 2014. Rich Zeoli is an author, talk show host, and communications expert. Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, and a weekday host on CBS Radio Talk Radio 1210 WPHT in Philadelphia. Rich Zeoli has worked with clients ranging from Fortune 100 companies and national television personalities to candidates for national political office and bestselling authors. He has personally trained individuals for appearances on major programs including Good Morning America, CNN American Morning, Larry King Live, CBS Evening News, Hannity, NPR, and many others. All of his training is personal and customized to the individual needs of the client. Website: www.Facebook.com/ZeoliShow

Today's Flash Back Friday comes from Episode 214, originally published in September 2015. Jason Hartman talks with Michael O'Neal, host of the popular podcast "The Solopreneur Hour" and creator of The Solo Lab about how to be a successful entrepreneur. Key Takeaways: [4:41] How he developed his business [8:31] Who you need to know to get what you want [14:51] What you HAVE to have when you attend a conference [22:52] How to use the elevator to get over your fear of public speaking [26:46] The best business hack ever Websites: www.SoloHour.com www.IWantSoloLab.com

Today's Flash Back Friday comes from Episode 211, originally published in June 2015. Steve Siebold is a public speaker and mental toughness coach. Steve is the author of How Rich People Think, a book that compares the thoughts, habits, and philosophies of the middle class and the upper class when it comes to wealth. Steve has spent nearly three decades interviewing millionaires around the world and shares some of his valuable insight to Jason on the show. He also talks on the subject of how you can be a better public speaker and to build mental toughness. Key Takeaways: [1:20] How do rich people think? [4:.00] It's only been about three decades where we've had an abundance of stuff. Before then, resources were scarce. [5:40] Anybody can adopt a rich mindset. It's not rocket science. [6:30] How can people be better public speakers? [9:35] Nobody is perfect and experienced speakers make mistakes all the time. [13:05] You're really doing two types of speeches in one. [14:50] Self-effacing humor is a great way to connect with the audience. [17:30] Steve and Jason talk about good public speakers in politics. [21:20] Please visit SpeechWorkshop.com if you're interested in attending a Bill Gove workshop. Mentioned In This Episode: http://speechworkshop.com/ http://freespeakingcourse.com/

Jason Hartman talks with Diane DiResta, author of Knockout Presentations: How to Deliver Your Message with Power, Punch & Pizzazz, about the tactics of public speaking. We're all selling something to someone, so it's crucial to understand what you're doing. Jason and Diane look at how you can become more persuasive, how you can focus your speeches, what great speakers have in common, and more. Key Takeaways: [1:35] How do speakers get more persuasive? [2:45] H.I.R.B.E.C. [7:12] People don't spend enough time profiling their listener [9:18] How to get laser like focus on your presentation [12:24] What great speakers have in common [17:05] How to do with certain audience members [20:57] Leave some meat on the bone in a business deal and you'll find yourself winning all the time Website: www.DiResta.com

Today's Flash Back Friday comes from Episode 176, originally published in December 2014. Kurt Mortensen is an expert in persuasion, influence, and negotiation. He has spent at least 15 years studying the art of persuasion and motivational psychology. He is also a best-selling author and has written books such as The Laws of Charisma, Maximum Influence, and Persuasion IQ. He shares some important tips and tricks on the show to help you become a little bit more persuasive in your every day life. Key Takeaways: 3:30 – Everything we do and what we want comes from the ability to influence other people. 6:40 – Millionaires are more open to hearing what you have to say than the average joe. 10:15 – People believe charisma is born in people, but the truth it is learned. 15:10 – People who over do their perfume or cologne is a big turn off during a business meeting. Keep it simple. 20:15 – How you word things is also a big factor to how you influence people. 24:00 – How do you change the mood of an audience? Kurt explains in this segment. 28:05 – Biggest problem for persuaders is that they push too much. 30:10 – We gotta get the little yeses along the way before we can get the big yes. Break it down in smaller pieces. Mentioned In This Episode: www.KurtMortensen.com

Jason Hartman talks with CT, CEO of WizKru, about how to create videos that actually tell a story. The two discuss how to tell a story, what your story needs to have, and some secrets behind visual storytelling. The also examine the traits of viral videos and how you can optimize your chances of creating one. Key Takeaways: [1:30] What's the secret behind visual storytelling? [4:54] How to tell a story and what to put in it [8:08] Using creative B roll [9:45] What makes a video go viral? [11:27] Virality isn't about production, it's about the story (and absolutely no ask) [17:19] Should you use chat bots? Website: www.WizKru.com www.ManyChat.com Aubrey Marcus' What is the Psychedelic Experience?

Today's Flash Back Friday comes from Episode 69, originally published in August 2012. As the face of business evolves, more small and medium businesses are outsourcing work to remote employees or independent contractors versus maintaining the brick and mortar offices with onsite employees. The advances in technology have made it possible to find employees and contractors around the world. But what kinds of work should be done remotely, what can be effectively outsourced overseas or should be U.S. based, and how does an employer keep workers accountable? Jason Hartman visits with Leadership IQ founder and CEO, Mark Murphy, about these questions. Mark explains outcome-based management techniques, such as deadlines for projects, technologies to monitor employees, and various instant messaging programs to check in. Mark encourages outcome-based work accountability over technological monitoring to build a healthy relationship and accountability with workers. Mark also discusses screening and hiring from the remote workforce, describing the personality types that work best remotely. Additionally, he shares the importance of good leadership, stressing that leaders need to be much more explicit and transparent, and have clear expectations with a clear "why." One of the major sources of remote employee dissatisfaction is feeling left out of the loop. Mark Murphy is the founder and CEO of Leadership IQ. He leads one of the world's largest studies on goal-setting and leadership, and his groundbreaking research has been featured in Fortune, Forbes, Businessweek, U.S. News & World Report, the Washington Post, and hundreds more periodicals. Mark has appeared on CBS News Sunday Morning, ABC's 20/20, Fox Business News, and other top broadcasts. Mark has lectured at the Harvard Business School, Yale University, the University of Rochester, and the University of Florida. And his clients include Microsoft, IBM, MasterCard, Merck, MD Anderson Cancer Center, FirstEnergy, Volkswagen and Johns Hopkins. Author of the new book Hiring for Attitude (McGraw-Hill; Dec. 9, 2011), Mark has also written the international bestseller Hundred Percenters: Challenge Your People to Give It Their All and They'll Give You Even More, as well as Hard Goals, The Deadly Sins of Employee Retention, and Generation Y and the New Rules of Management. Among his many honors, Mark was a three-time nominee for Modern Healthcare's "Most Powerful People in Healthcare Award," joining a list of 300 luminaries including Hillary Clinton and Bill Frist -- among only 15 consultants ever to be nominated to this list. He was also awarded the prestigious Healthcare Financial Management Association's "Helen Yerger Award for Best Research" for being the first person to discover the link between patient mortality rates and hospital finances. Some of his other well-known research studies include "Are SMART Goals Dumb?," "Why CEO's Get Fired," "Why New Hires Fail" and "Don't Expect Layoff Survivors to Be Grateful." Previously, Mark was President of a joint venture with Mercer Human Resources Consulting. Prior to that he was a partner in the management consulting subsidiary of VHA, Inc., the world's largest healthcare consortium. He holds degrees from the University of Buffalo, executive coursework at The Wharton School and an MBA from the University of Rochester. He lives in Atlanta and Washington, DC. Website: www.LeadershipIQ.com

Jason Hartman talks with Nate Woodbury, YouTube producer and founder of Be the Hero Studios, about how to get more views and subscribers on YouTube. Nate explains what you videos should look like, how long they should be, how to research for your videos and pretty much every other question you might have about how to stand out and succeed on YouTube among your competition. Key Takeaways: [1:31] The process of "pre-searching" [5:12] The keyword research process [8:53] The 4 Month Rule to get YouTube to promote your videos [11:15] Potential draw backs on buying ads on YouTube [14:04] How long should you be making your YouTube videos? [15:04] Two tips for content creation Website: www.BeTheHeroStudios.com The Keyword Magic Tool by SEM Rush

Today's Flash Back Friday comes from Episode 109, originally published in October 2013. Rick Mulready was in the corporate internet marketing space for 12 years, having worked for the likes of AOL, Yahoo!, Funny Or Die, and Vibrant Media. During this time, he worked with a variety of advertisers from Fortune 500 brands to small businesses, running all different kinds of online ad campaigns. A couple of years ago Rick realized the potential of social media and how entrepreneurs and small businesses can use it to grow their brand, so he took his years of internet marketing experience and knowledge, left his six-figure job and started his own business. Rick is a regular contributor to Entrepreneur.com and runs a popular podcast called Inside Social Media. He also regularly works with the most successful brands in the world like Ford, Intel, McDonald's, Pepsi, Coke, Gary Vaynerchuk, etc. Website: www.RickMulready.com

Today's Flash Back Friday comes from Episode 130, originally published in December 2013. Chuck Gallagher is the Chief Operating Officer at American Funeral Financial and Founder and CEO at Ethics Resource Group. He's the author of "SECOND CHANCES: Transforming Adversity into Opportunity." Chuck is a Prostate Cancer Survivor. He discusses the emotional journey from diagnosis to treatment and what happens after the treatment is over and how the side effects changed his life. Website: www.ChuckGallagher.com

Jason Hartman talks with Steven Blue, author of Metamorphosis, about changing your business in today's economic environment. Steven explains what's happening in the Rust Belt, the impact tariffs are having, and the state of manufacturing in the United States. Key Takeaways: [2:06] What's going on in the Rust Belt? [4:45] Even with even tariffs, the circumstances each country allows their companies to have makes trade unequal [9:39] The mainstay of the US is still manufacturing, but it's eroding because of fat, happy CEOs [16:40] Can the "Rust Belt businesses" play the same game as the high tech companies? [19:30] A quick tip on company culture: have a Cirque du Soleil culture [23:16] The new way of going to trade shows Website: www.StevenLBlue.com

Today's Flash Back Friday comes from Episode 84, originally published in August 2013. Patrick Ambron is Co-founder & CEO of Brand Yourself, which helps shape online profiles for people, companies and brands. Ambron explains how people can brand themselves better online. He believes there is significant room for the online reputation management industry to grow. Ambron is still in his mid-20's. He explains how he got involved with this business while still in college at Syracuse University. Website: www.BrandYourself.com

Today's Flash Back Friday comes from Episode 56, originally published in April 2012. Joining Jason Hartman from Barrington, England, is Dr. Chris Smith, creator of the popular podcast, "The Naked Scientists." Dr. Smith shares the fascinating tale of how he and his colleagues began their radio show in 2000, which then led to creating one of the world's first podcasts. They were one of the first podcasts listed on iTunes when it first launched in 2005. Adding their podcast to iTunes literally broke their server with the huge surge in their listening audience, which is known as the "iTunes Effect." Dr. Smith relates that the first interview they did, which they thought would be around a 5-minute interview, turned into a two-hour interview. With the success the group achieved, Dr. Smith was able to raise money from grant-awarding bodies, such as The University of Cambridge, Research Councils of England, Rolls Royce, etc, which enabled them to put together a strong production team of scientists with skills in journalism. The podcast has grown by being repurposed to specialty shows around the world, five broadcasts per week. Dr. Smith explains the process he and his team employ to bring their show to a large listening audience from all around the globe. Website: www.TheNakedScientists.com

Today's Flash Back Friday comes from Episode 159, originally published in July 2014. Scott Petinga is the Founder of Akquracy, which specializes in data driven marketing to better optimize leads and existing contacts. Petinga joins the show to explain how to better segment lists and use marketing correlations to boost revenue. Petinga discusses why most "marketers" completely miss the mark, so he lists some things that great marketers get that failing ones don't. He also shares modern strategies for building market share. Petinga caps the discussion by telling the story of how he launched Akquracy in his basement after surviving cancer. Website: www.Akquracy.com.

Jason Hartman talks with Ross Baird, President at Village Capital Group and author of The Innovation Blind Spot, about where all the startup money is going these days. Venture capital is flowing to tech and everyone's trying to hit a home run, not a bunch of singles. Ross discusses the danger of our current "winner take all" mentality, some options for what to do with the big companies like Google and Facebook, and why sometimes looking in your back yard for an investment is the way to go. Key Takeaways: [2:48] Where is all the startup money going? [5:57] Most people in positions of power and influence are unintentionally leaving out entire swaths of the population [8:47] We're living in a "winner take all" type society right now [11:18] The 3 options for what needs to happen to these big public companies [15:04] You don't always have to look for the next big thing, sometimes you just have to look at what's going on right around your home town [19:06] Everyone goes for location in real estate, but the better yield is in the non-trophy property Website: www.VilCap.com

Today's Flash Back Friday comes from Episode 126, originally published in December 2013. Adam Dince is the Head of Organic Search (SEO) at Deluxe Corp. He joins the show to discuss what small online businesses can offer that big businesses can't and how to better optimize keyword search. He also explains what teenagers can teach businesses about social media and why young shoppers are flocking to boutiques. Dince thinks Millennials are extremely important demographics for all businesses. He shares how businesses can reach and retain them. Website: www.AdamDince.com www.Deluxe.com

Today's Flash Back Friday comes from Episode 132, originally published in January 2014. Paul Tobey is a digital marketing, data mining, SEO and social media expert. He's the CEO of Training Business Pros, which coaches executives in public speaking and consultation marketing. He's also a renowned jazz pianist, producer, arranger, composer, and director. Tobey discusses his key hypnotic marketing concepts that will increase online conversions. He explains how people can leverage the Internet and social media to grow their reputations. Tobey believes everyone should follow his basic rules of marketing, whether marketing a business or oneself. He shares some advanced Internet marketing techniques. Website: www.PaulTobey.com www.TrainingBusinessPros.com

Today's Flash Back Friday comes from Episode 133, originally published in February 2014. Julia Herz is Publisher of CraftBeer.com and the Craft Beer Program Director at the Brewers Association. She joins the show to discuss an array of topics dealing with beer. The fourth quarter been the biggest annual sales period for the craft beer market over the last five years, largely because of the holidays. Herz explains the correlation. Herz also discusses some of the best "hometown" beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP! Website: www.CraftBeer.com www.BrewersAssociation.org

Today's Flash Back Friday comes from Episode 112, originally published in November 2013. Jason Drohn is an American marketing expert, author, entrepreneur, and ex-truck driver for Pepsi Bottling Group in Erie, Pennsylvania. His is a genuine story of overcoming adversity. Alongside his wife Chelsey, he has gone from living too broke to buy spaghetti noodles to leaving his truck driving job in 2006 because of the successful business he built with the power of digital marketing. Even while studying at Mercyhurst College, Jason recognized he had a talent for communication that resonated and motivated, and he has used those gifts to build an amazingly successful marketing company and assist major companies explode their bottom line profits. Literally thousands of people have benefited from Jason's digital training and coaching programs such as MoneySites.com and Leveling Up Marketing to name a few. He has consulted privately with both major companies and home-based business owners all over the world. Jason's business strategies for marketing on the internet are state of the art and have become one of the highest standards of quality. Website: www.JasonDrohn.com.

Today's Flash Back Friday comes from Episode 166, originally published in September 2014. Izabela Russell is the Managing Director at Music Radio Creative. She joins the show to give insight into the field of audio branding and the effects high quality audio has on a podcast. Izabela Russell is an entrepreneur - Managing Director of Music Radio Creative - an audio production company that works with DJs, podcasters, radio stations and businesses on their audio image. Izabela's personal and professional passion is the audio branding - through Music Radio Creative she gets to work with podcasters, individuals and businesses in creating their own unique sound and encompassing it within their marketing strategies. Find out more about Izabela Russell at www.IzabelaRussell.com. Visit Music Radio Creative at www.MusicRadioCreative.com.

Today's Flash Back Friday comes from Episode 105, originally published in October 2013. Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He presents and blogs at www.FlyteBlog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell. He is currently an Expert Blogger at www.FastCompany.com and a regular contributor at www.SocialMediaExaminer.com. Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He is the "tech guru" on WCSH Channel 6's evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education. Website: www.TakeFlyte.com

Today's Flash Back Friday comes from Episode 86, originally published in August 2013. James Altucher is the Managing Director of Formula Capital and Founder of Stockpickr. He writes the popular blog, "Altucher Confidential." He is also the author of the new book, "Choose Yourself: Be Happy, Make Millions, Live the Dream." James first first went through big publishers to get your investing-related books out, but you now self-publish everything. James explains how viable self-publishing is and how he gets the word out for his books. James frequently holds Twitter chats with his followers and has even written books based off these conversations. Now he is paying people to read his new. book. This strategy is already revolutionizing content marketing. James is the first person to pre-sell a book on Bitcoin. He describes his outlook on this currency, and how will it affect gold's value. Website: www.JamesAltucher.com

Today's Flash Back Friday comes from Episode 116, originally published in November 2013. David Newman is the Founder of Do It! Marketing. He's a prolific marketing speaker and author of the #1 Amazon Bestseller: "Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition." Newman discusses the services he offers professional speakers, authors and consultants to maximize their income. He also shares some tips for speaking more profitably. The conversation then shifts to personal marketing, including key differences between marketing one's business vs. their career. Newman explains whether the Door-to-Door Salesman can survive today. He talks about the future of marketing and selling - and business in general. Newman tops it all off with some myths about marketing that are just no longer true, and he answers whether kickstarters work for marketing young businesses. Website: www.DoItMarketing.com.

Today's Flash Back Friday comes from Episode 207, originally published in June 2015. James Karl Butler is a serial entrepreneur who has built four companies from the startup phase into a million dollar business. He is the author of seven books and talks about his most recent book, The System is the Secret. He tells Jason why it's important to have a good system in place and how strong systems are the key to business growth in any industry you are in. Key Takeaways: [2:05] Good systems are the key to growing your business rapidly. [3:40] James talks about the various moving parts needed for a successful business. [4:50] How do you develop a good lead generating system? [15:05] You need some kind of lead magnet that will attract your potential customer to your website. [18:35] How do you find good talent for your company? What's the hiring process? [23:30] Ask your potential employee lots of questions about your business to see who they are as people and also see where you're business is lacking. [25:00] Crave out 90 minute blocks once a week to work on these very important systems. Mentioned In This Episode: The System is the Secret The E-Myth by Michael Gerber Influence by Robert Cialdini www.SoundLawsOfSuccess.com