Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 119, originally published in November 2013. "The Prudent Marketer," Steve Mills is the founder of the LinkedIn Academy. He joins the show to discuss his "Marketing without Money Formula" and gives some tips for more effective location marketing. Mills believes in creating targeted, local content, so he shares some secrets to automating such services. Mills is also one of the foremost experts on LinkedIn. He shares how publishers can use LinkedIn to effectively market. Website: www.ThePrudentMarketer.com www.SteveMillsMarketing.com www.TheLinkedinAcademy.com

Jason Hartman talks with George "Monk" Foreman III, son of boxing legend George Foreman II and founder of EverybodyFights gym, about the sport of boxing and how you can market your business in a way that helps you grow the right way. Monk also tells Jason about some ways his gyms are helping people who can't make it to the gym, as well as some stories from his life growing up with a boxing legend as a father. Key Takeaways: [1:53] Why George left boxing to be a fitness entrepreneur and 3 things that differentiate his product [6:03] How George goes around marketing to fill his gyms [9:22] Why audio classes are a thing at Everybody Fights [9:55] Growing up in the Foreman house Website: www.EverybodyFights.com

Today's Flash Back Friday comes from Episode 32, originally published in January 2011. Jason Hartman talks with Darren LaCroix, the World Champion of Public Speaking, who out-spoke 25,000 contestants from 14 countries to win that title. That was just a benchmark. Since that victory, Darren has traveled the world demystifying the process of creating a powerful speech. He has roused audiences in faraway places like Saudi Arabia, China, Malaysia, and Taiwan with his inspirational journey from first-rate chump to first-class champ, proving anything is possible if you are willing to work for it. Darren may have been "born without a funny bone in his body," but he possessed the desire to learn and the willingness to fail necessary to achieve his dream. The self-proclaimed "student of comedy" is living proof that humor is a skill that can be learned. As a keynote speaker since 1994, he brings his incredible story to conferences around the world. He is consistently the top rated speaker at conferences. He changes the way people think about challenges, humor, and presentations… forever. His clients include IBM, Fidelity investments, and numerous associations too long to list! He is known as the person who helps speakers launch their careers in professional speaking. His trademarked program Get Paid to Speak by Next Week. Now, Darren is in high demand as a speaking coach. The new standard for advanced presentation skills was created when he co-created How Professional Presenters Can Own the Stage. There is no other program on the market that even comes close to this transformational program. Viewers witness exactly how coaches can create lasting significant improvement in just two days. His successful book, Laugh & Get Rich: How to Profit from Humor in Any Business (6th printing), contains interviews with corporate executives who share his philosophy. Now translated into three languages, it is a mainstay on business bookshelves. As co-founder of The Humor Institute and a co-creator of The Humor Boot Camp®, Darren directs seminars that help presenters wisely use the power of humor to "lighten up" their presentations. He is also an award-winning producer of the film Healing, Hope, and Humor. Website: www.DarrenLaCroix.com

Today's Flash Back Friday comes from Episode 287, originally published in July 2017. Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%. Key Takeaways: [1:33] The power of the word "you" [4:48] How one word can change the dynamic of your copy dramatically [7:05] The big secret of copy writing to influence your customers [9:58] How you create your customer avatar that you write your copy for [11:16] THE biggest problem advertisers have today [13:58] People want to follow people who have the guts to take a position [18:02] Honesty is missing in copy writing today [21:36] The importance of modality marketing [24:01] Even the decisions we make that we think are rational are driven by emotions [29:37] Jon's challenge that will help you double your online sales Website: www.Sellerator.com

Jason Hartman talks with David Osborn, co-founder of Magnify Capital and best-selling author of Wealth Can't Wait: Avoid the 7 Wealth Traps, Implement the 7 Business Pillars, and Complete a Life Audit Today!, about making the conscious decision to be wealthy and how you can actually follow through on that decision while avoiding common pitfalls. They also discuss how absolutely vital the morning is to your life and how you can win the morning. Key Takeaways: [2:21] Being wealthy starts with making a choice [6:27] The mindset is critical but often overlooked [10:50] When you become successful you eventually just have to learn to deal with being in lawsuits [14:07] Do NOT hire someone just because you like them [21:16] Miracle Morning Millionaires [23:19] By 11am the world is coming at you and you're in reaction mode Website: www.DavidOsborn.com

Today's Flash Back Friday comes from Episode 156, originally published in July 2014. Dale Brown writes military-action-aviation techno-thrillers and was a navigator-bombardier in the G-model B-52 Stratofortress heavy bomber and the FB-111, a supersonic medium bomber. He rose to the rank of captain via automatic promotion and is the recipient of several military decorations and awards, including the Air Force Commendation Medal, the Combat Crew Award, and the Marksmanship ribbon. He is also a Life Member of the Air Force Association and the U.S. Naval Institute. His new book is called, "Starfire," which challenges notions of what is possible in the realm of cutting-edge weaponry and spacecraft and with life and humanity itself. Previously Dale wrote "TIGER'S CLAW" - a rapidly unfolding narrative of U.S.-China relations today. He believes China is America's #1 military, economic and political rival, and he explains how he expects US-Chinese relations to play out. Brown writes military-action-aviation techno-thrillers, so he tell us more about his history and background to qualify him to write on such topics, and hands out advice to writers who want to get their work out there. Dale was a navigator-bombardier in the B-52G Stratofortress heavy bomber and the FB-111A supersonic medium bomber, and is the recipient of several military decorations and awards including the Air Force Commendation Medal with oak leaf cluster, the Combat Crew Award, and the Marksmanship ribbon. Dale was also one of the nation's first Air Force ROTC cadets to qualify for and complete the grueling three-week U.S. Army Airborne Infantry paratrooper training course. He was also an Air Force instructor on aircrew life support and combat survival, evasion, resistance, and escape. Nowadays Dale supports a number of organizations to promote law enforcement, education, and literacy. He is a Life Member of the Air Force Association, U.S. Naval Institute, and National Rifle Association. He is a command pilot for Angel Flight West (www.angelflightwest.org), a group that donate their time, skills, and aircraft to fly medical patients free of charge. He is also a mission pilot with the Civil Air Patrol, flying a variety of missions in support of the U.S. Air Force and other federal agencies. He is a multi-engine and instrument-rated private pilot and can often be found in the skies all across the United States, piloting his Piper Aztec-E airplane. On the ground, Dale enjoys tennis, scuba diving, and soccer. Dale, his wife Diane, and son Hunter live near Lake Tahoe, Nevada. Website: www.DaleBrown.info

Jason Hartman talks with Josh Elledge, founder of both Savings Angel and Up My Influence, about how he was able to gain PR from the beginning of his business when he had absolutely no money to pay for advertising. Josh explains the crucial factors in generating media attention, what journalists and content creators are looking for and some magic words that will get you what you want more often than anything else. Key Takeaways: [2:36] How did Josh go about getting media attention with no money? [6:01] How to approach traditional media [9:16] It's not enough to just produce content, you need to build relationships [14:31] Every journalist and influencer is available, you don't have to pay to approach them, but you need the right approach [17:42] The magic words when pitching a journalist or influencer Website: www.UpMyInfluence.com www.SavingsAngel.com

Today's Flash Back Friday comes from Episode 146, originally published in June 2014. Jason Mott is the New York Times best-selling author of, "The Returned." Mott wrote "The Returned" while working as a customer service rep at a Verizon call center. How explains how he was able to write while working. The book was haphazardly on a mail pile when a bored literary agent waiting for a meeting picked it up off an assistant's desk and leafed through. He contacted Mott and sold the book to Harlequin. Brad Pitt bought the TV rights and sold it to ABC to create the new ABC TV series "The Resurrection." Jason Mott lives in southeastern North Carolina. He has a BFA in Fiction and an MFA in Poetry, both from the University of North Carolina at Wilmington. His poetry and fiction has appeared in various literary journals. He was nominated for a 2009 Pushcart Prize award and Entertainment Weekly listed him as one of their 10 "New Hollywood: Next Wave" people to watch. Website: www.JasonMottAuthor.com

Jason Hartman talks with Cameron Herold, host of The Second in Command podcast and author of Free PR, about how to get free PR, how to hold PR firms and employees accountable, as well as how to go about pitching yourself to the media effectively. Key Takeaways: [1:57] The potential monetary issue with hiring a PR firm vs an employee [6:09] Sales people are the best option for landing free publicity [10:24] Publishing press releases that get picked up by wire scraping websites gets you good link backs and helps SEO significantly [13:54] How do you work best with remote PR employees and freelance PR people? [18:43] Always think about your PR pitches to the media as how they can help their target market Website: www.TheCOOAlliance.com

Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries. Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work. Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists. Ford is active in real estate development both in the United States and abroad. Key Takeaways: [3:07] The history of the financial newsletter [10:04] Breaking down "Ready, Fire, Aim" [13:33] His movie making ventures [17:42] Finding your optimal selling proposition [23:05] Real estate investing [28:53] How we let some industries teach us terribly Website: www.PalmBeachGroup.com

Today's Flash Back Friday comes from Episode 138, originally published in March 2014. Christopher Johnson is the CEO of the Whitehorn Group and a contributor to Branding Magazine. He joins the show to discuss the development of facial recognition software for marketing. The conversation then turns to branding and how a celebrity association with a brand can be like lightning in a bottle. Johnson believes brands can positively impact humanity, so he shares tips on how people can improve their own personal brands. Website: www.WhitehornGroup www.ChristopherWJohnson.com

Today's Flash Back Friday comes from Episode 215, originally published in September 2015. Jason Hartman talks with Jenny Q. Ta, CEO of Sqeeqee, about monetizing social networking. Key Takeaways: [4:25] How the user can profit from social networking on her site [10:43] The viral growth of Sqeeqee [15:23] If we're in another technology bubble Website: www.Sqeeqee.com

Jason Hartman talks with Jeff Fromm, the Millennial Marketing Guy, about the differences between Gen Y and Gen Z. While the two generations are close in age, they are incredibly different when it comes to advertising, so it's crucial that you know the difference in the two. Jeff explains how those differences will impact society at large and certain industries specifically. Key Takeaways: [3:04] Gen Z are NOT Millennials to the 2nd degree. They're more like Gen X [6:36] Some of the big differences between Gen Y and Gen Z [15:10] Gen Z and Y both like to be involved with companies that support their causes, but there are some differences [19:18] Will the Millennials and Gen Zers have interest in the McMansions that were built? Website: www.JeffFromm.com

Today's Flash Back Friday comes from Episode 108, originally published in October 2013. Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005 – 2008, and he has been blogging for nearly a decade. His book, New Business Networking, is available from Que Publishing. Since moving to Nashville, TN in 2007, Dave has co-founded two annual unconferences, PodCamp and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the US, South Africa and Australia. In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. In May 2012, Delaney was featured by the Nashville Business Journal as a Power Leader of Technology in Nashville, TN. In 2011, Dave was awarded the prestigious Digital Media Champion AIM Award by the American Marketing Association in Nashville. In 2009, he was nominated for Nashville's blogger of the year by the Nashville Technology Council. Website: www.NetworkingForNicePeople.com

In this off-topic 10th episode, Jason Hartman talks with Lawrence Susskind, Ford Professor of Environmental & Urban Planning at MIT and Vice-Chair of the Program on Negotiation at Harvard Law School and author of Entrepreneurial Negotiation: Understanding and Managing The Relationships That Determine Your Entrepreneurial Success, about what urban development means in today's age and ideas coming up that can help alleviate many of our city's difficulties. Jason and Lawrence also discuss the importance of negotiation and the mindset you must have whenever you enter into them. Many people's attitudes these days are skewed toward doing what's best for themselves, and Lawrence explains why that's wrong and why the methods we're trying to use for negotiations are all wrong. Key Takeaways: [3:04] The art of urban planning and its changing nature [6:06] Cities are going through a process of change and we're likely to see big cities continuing to spread rather than becoming denser [11:09] Some ideas for the future on how to reduce or eliminate traffic [15:47] The single most important thing to becoming a better negotiator [20:49] You need to know the other party's options so that you can know where you stand in negotiations [24:42] How negotiation can make you a better leader [29:10] We need to stop thinking that text based communication can be a way to run a business Website: www.EntrepreneurialNegotiation.com www.LawrenceSusskind.mit.edu

Today's Flash Back Friday comes from Episode 27, originally published in November 2010. Jason Hartman talks with author, editor and literary coach, Ariel Gore. Some call her The Indiana Jones of literature" and her books include Bluebird: On Women and Happiness (forthcoming from Farrar, Straus and Giroux), the critically acclaimed writing guide How to Become a Famous Writer Before You're Dead, the Booksense pick novel The Traveling Death and Resurrection Show, the Oregon Book Award finalist Atlas of the Human Heart, and cult classic The Hip Mama Survival Guide. She founded the award-winning parenting zine Hip Mama back in 1993. Over the years, the zine featured many new and emerging writers. Still, The New Yorker raved: Gore's the quality of the writing that sets Hip Mama apart. Ariel now serves as Hip Mama's consulting editor. The Utne Reader said, Ariel Gore's transformation from globetrotting teenager to the hippest of mamas reads like a movie script about a Gen-X slacker following her bliss to unlikely success. Website: Bluebird: Women and the New Psychology of Happiness

Today's Flash Back Friday comes from Episode 115, originally published in November 2013. Note: Please excuse the poor audio quality. Edward Meyer is the VP of Exhibits and Archives at Ripley Publishing. He's been with Ripley's for more than 30 years. He joins the show to explain what has helped make Ripley so sustainable, engaging and entertaining. He also shares some of the new marketing tactics he's utilizing for his books and exhibits. Meyer then shares some crazy stories in this year's edition, such as: - Oscar the Incredible Traveling Dog visiting over 30 countries in the past three years - Creepy and crazy Halloween-theme stories Website: www.Ripleys.com.

Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today's environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business. Key Takeaways: [1:11] There's been nothing but talk about e-mail marketing for years now that it's hard to remember that direct mail is nowhere near dead [5:35] Some of the unique pieces Travis' company has mailed for advertising clients [7:59] How you separate self-mailers and packaged mailers [11:42] 3D Mail nearly guarantees that your mail will at least be opened, not tossed out like most other mailers [12:57] The 3 components of direct mail Website: www.3DMailResults.com www.3DMailSuccess.com

Today's Flash Back Friday comes from Episode 48, originally published in April 2012. In this first episode of our series on podcasting, Jason Hartman hears founder of Palladium Education, Inc, Alex Haddox's story of how he began podcasting to enhance his business. One of Alex's favorite things to do was radio shows and was in public relations for many years. He began marketing his seminars through podcasts and building his brand. Alex currently has over 200 podcasts. He explains how he tracked downloads, noting that it takes a while to build up a listening audience. He learned how to engage the audience and to fulfill their desire for more episodes. He came up with the idea of doing a Quick Tip every other episode. As he posted these podcasts, his listening audience increased six-fold. He encourages consistency and diligence, explaining that having a passion for it, for the content, is very important for success. Alex calls podcasting a "long game." He has his own equipment, does his own editing and uploading, and has low overhead costs. By joining a podcasting network, Alex's audience doubled. He explains the benefits of the podcast network, i.e. the support and rapport that is built, leading to a close knit group of podcasters. All in all, Alex has experienced great success with his podcasts, having never spent money on advertising for his show, and managing the process himself. Website: www.PalladiumEducation.com www.AlexHaddox.com

Today's Flash Back Friday comes from Episode 186, originally published in February 2015. Whether it's your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language. "The Five Love Languages" are: Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch. Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship. Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships. Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain's Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications. Website: www.5LoveLanguages.com

Today's Flash Back Friday comes from Episode 194, originally published in April 2015. Jason Hartman invites Brian Gruber President of Lucky Orange to the Speaking of Wealth Show. On today's episode, Brian talks about the customer data you can get from heat mapping, polls on your website to find out how to make your customers purchase your products, and the beneficial ways of using Lucky Orange's product. Key Takeaways: 2:14 – Heat mapping can show you which pages are the most visited and which ones are not. 3:13 – A poll is a quick question that can help you find out what your customer is thinking. 5:47 – Brian explains how the privacy of their product works. 7:56 – Brian explains more about different types of heat mapping. 11:45 – Lucky Orange has a feature called Behavior Tagging which segments the recordings of people by the actions they take on your website. 13:59 – Lucky Orange has another feature called Form Analytics that allows you to see people in real-time and see where they're stuck on your forms. 15:00 – Brian's advice is to get information from your customers by watching their movements on your website and asking them questions. 16:56 – Listeners of this podcast can get an extended free trial on Lucky Orange's product via email. Mentioned in this episode: www.LuckyOrange.com

Today's Flash Back Friday comes from Episode 262, originally published in March 2017. Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies. Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to each individual. Key Takeaways: [2:27] How Chris' trip across the US and Canada led to his book The $100 Startup [5:35] What being geographically independent can mean for you and your lifestyle [9:20] Why Chris decided he should write about non-conformity [12:20] Chris' experience between writing his thesis paper compared to blogging [16:07] What The Happiness of Pursuit means to Chris [20:16] Chris' advice to any aspiring authors Websites: www.ChrisGuillebeau.com www.ArtOfNonconformity.com

Jason Hartman talks with James Malinchak, #1 speaker coach & trainer and former Secret Millionaire on ABC, about his time on the TV show as well as how people can take what they have, get the right mindset, and turn their life into a success. There are a lot of external forces on you in your life, but the response you have to all of them is strictly up to you. Key Takeaways: [2:47] James' experience on The Secret Millionaire [10:56] What are the traits that lead someone who is poor to become successful? [13:42] In every situation you can either have excuses or results, and excuses don't matter [17:25] The response you choose to tell yourself after an event is all that really matters [20:58] What James will be talking about at the upcoming Profits in Paradise [24:54] It is an absolute necessity to invest in yourself Website: www.JasonHartman.com/Events www.BigMoneySpeaker.com

Today's Flash Back Friday comes from Episode 136, originally published in February 2014. Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years. Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others. The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications. Al first rose to fame in 1972 when a series of three articles on a new concept called "Positioning" authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years. In 1981, the Positioning book was published and has since sold well over 1 million copies. The book has sold over 400,000 copies in China alone. The two authors also wrote Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing. More recently, Al & Laura have written six books together and have continued to rattle the establishment by breaking with traditional conventions. Website: www.Ries.com

Jason Hartman talks with Michelle Tillis Lederman, author of The Connector's Advantage, The 11 Laws of Likability, Heroes Get Hired and Nail The Interview – Land The Job, about how likability works and the mindset you have to have in order to succeed in business. There's no way to make people like you, but there are ways to present yourself that will allow you to have a better chance of being liked. Key Takeaways: [2:21] What is Mood Memory? [5:44] How do you segue out of a conversation without offending the person you're speaking to? [9:16] The definition of a "niche connector" [11:29] The 7 Mindsets of connectors [15:15] Always have the mindset that when you connect online your goal is to bring it offline Website: www.MichelleTillisLederman.com

Today's Flash Back Friday comes from Episode 231, originally published in January 2016. Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don't let the "Mr. Nice Guy" tag fool you, Doug has entered into many high level negotiations and is anything but a pushover. His speaking and consulting business is geared towards improving relationships and winning business through his time tested sales, service and relationship building system. Doug is a nationally recognized speaker, and writer for Huffington Post. His weekly posts reach over hundreds of thousands of readers. Doug has been titled by a leading social media marketing company in the top 100 of Social Media Thought Influencers to follow. Key Takeaways: [4:36] The importance of always being on the lookout for what the next step is in your life [8:31] How to make yourself start reaching out to clients/friends/anyone and improve your life [14:02] The importance of empowering others and how it will cause your business to thrive [18:09] Companies that have the "Nice Guy" environment [22:28] The differences between companies people like working with and companies everyone wants to avoid Website: www.DougSandler.com

Jason Hartman talks with Michael E Gerber, founder of Michael E Gerber Companies and E-Myth, as well as author of The E-Myth, about why small businesses fail, as well as how to successfully systemitize your processes to achieve success. Key Takeaways: [5:47] Why Michael created Radical U [7:55] Small business owners almost always fail to understand what a business is, and that includes real estate investors [11:38] Why the idea that McDonald's is in the real estate business is a myth [16:49] The most important tool for running your business [21:03] Why successful contractors fail when they try to scale their business Website: www.MichaelEGerberCompanies.com www.FreeBook.MichaelEGerber.com

Today's Flash Back Friday comes from Episode 188, originally published in February 2015. Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code. Website: Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Jason Hartman talks with Anita Campbell, founder and publisher of Small Business Trends, about what markets are currently the friendliest to entrepreneurs. Some rankings are surprising and there's a big surprise when it comes to entrepreneurs in rural areas. They also discuss the potential impacts of minimum wage on small business. Key Takeaways: [2:03] Some of Anita's rankings for best cities for entrepreneurs really suprised her [4:53] How Anita's company was able to use the US Census to help in the rankings [7:49] Technology has allowed rural areas to start flourishing as entrepreneurial havens [10:20] Does having more entrepreneurs in an area make the market more or less stable? [16:34] How the movement to a $15/hr wage is impacting entrepreneurs Websites: www.JasonHartman.com/Properties www.SmallBizTrends.com www.DataUSA.io

Today's Flash Back Friday comes from Episode 234, originally published in June 2016. Jane Root is a leading creative executive producer who has transformed major networks on both sides of the Atlantic, and delivered innovative, acclaimed programming to the content market worldwide in both television and digital. Previously President of Discovery Networks and controller of BBC2, Jane established herself as co-founder of Wall to Wall Television creating a number of hit programs for the British and US markets. In 2008, Jane set up Nutopia and since its launch has created international formats, won awards, achieved record-breaking ratings and pioneered a new genre of television – the mega-doc. Key Takeaways: [1:20] An overarching look at the peaceful beginning of the 2000s [3:05] The flavor of the decades, the 80s created the world we now have, the 90s were peace and prosperity [7:39] The technologies that changed society in the 2000s, starting with Napster [9:31] A look back at the financial side of the 2000s and how it was a continuation of the 90s weakening of restrictions [12:20] The changing speed of technological advances [15:42] Some fun facts about the 2000s Websites Mentioned: www.nutopia.com

Jason Hartman talks with Brian Kurtz, author of Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, about how it's important to look past the short game and why direct response marketing can help you in the long game. They also discuss the importance of copywriting and how you can figure out if you're hiring a good one. Key Takeaways: [1:24] Most people see direct response marketing as a short game, why does Brian say it's part of the long game? [5:04] How do you differentiate yourself in today's market [7:38] The most dangerous number in business is 1. You need multiple channels [11:19] The characteristics you're looking for in a copywriter [15:39] How to structure your payments with your copywriters Website: www.OverdeliverBook.com

Today's Flash Back Friday comes from Episode 233, originally published in February 2016. Harpreet Singh is Co-founder and Co-CEO of ExperFy, as well as a Fellow at Harvard Innovation Lab. He is responsible for Experfy's strategy and operations. He is an entrepreneur with experience leading cross-functional teams in global execution of product development, business strategy, operations, and technology functions. With exceptional emphasis on structured governance, he managed the program management initiatives for sixty technology startups from Citigroup's e-Citi Venture Portfolio Office. In a later role as Director of Technology, also at Citigroup, he architected the infrastructure of global multi-tiered, web-based electronic exchanges. Harpreet subsequently established the Project Management Office (PMO) for FX Alliance, a global foreign exchange platform, where he was responsible for enabling project and risk management functions for New York, London and Tokyo locations. Harpreet earned Master's and PhD degrees from Harvard University, where he currently serves as a faculty member. In 2001, Harpreet co-founded the Sikh Coalition—a civil rights group—in the wake of hate crimes against Sikh-Americans after the September 11 attacks. In 2003, along with Desmond Tutu, Harpreet was honored with the James Parks Morton Interfaith Tribute by the Interfaith Center of New York for his work to help heal local communities on the grassroots level. Key Takeaways: [1:26] Dr. Singh breaks down the 3 characteristics of big data: volume, variety and velocity [4:11] How big data is being used in a way that small businesses can actually use [7:15] How big data has been used in conferences to aid in seating people, at a price that businesses can actually afford [9:21] How Experfy has been able to recruit and retain some of the big names in the data scientist world [10:15] Using big data can help your company automate things previously done manually, drive down your prices and help you expand [14:34] The future of big data and analytics [16:00] Describing the Harvard Innovation Lab Websites Mentioned: www.experfy.com

Today's Flash Back Friday comes from Episode 235, originally published in February 2016. Kevin Jans is the President and Founder of Skyway Acquisition Solutions ("Skyway"). After 16 years as a Department of Defense contracting officer, he founded Skyway to help companies navigate the increasingly complex process of competing for Federal contracts. Kevin built the company on the premise that no one knows the Federal acquisition system better than contracting officers who managed it from the inside. Following this idea, he built a team of experts with actual contracting officer experience. What separates this podcast is the insight that Kevin and Paul bring from having been Contracting Officers (COs). In addition to his hands on experience, Kevin has extensive credentials in the contracting and source selection field. He is an active member of the National Contract Management Association (NCMA), Suncoast Chapter. Kevin also has elite training and development experience in the Federal contract market. He was competitively selected for both the US Air Force's Copper Cap Training Program and the Career Broadener Programs. Both of these targeted Department of Defense training programs are designed to accelerate the experience and knowledge of high-performing professionals in the DOD contracting and acquisition field. He is a Certified Federal Contracts Manager (through NCMA), DOD-Certified in both Contracting and Program Management (through Defense Acquisition University) and he holds a Yellow Belt Certification in Six Sigma. Key Takeaways: [4:27] Kevin's new 80/20 rule [6:21] A few places you can go to find government contracts out there and if you might be a fit [9:02] Getting started and learning the basics of learning to get government contracts [11:04] How to compete for government contracts with small businesses and minority owned businesses [14:07] Comparing the government contract market to the stock market [17:05] How long it takes to get a government contract going [21:09] Exploring the all important topic of how much it costs to get help submitting your government contract proposal [23:54] Looking at what the government's going to look at when they're considering if you'll win the contract Websites Mentioned: www.USASpending.gov www.FederalBusinessOpporunities.gov www.SkywayAcquisition.com www.ContractingOfficerPodcast.com

Today's Flash Back Friday comes from Episode 283, originally published in July 2017. We've been hearing for years that print media is dead, but it's still around and some venues are even doing quite well. But with pay walls abound and different publications having different takes that you want to read it can get real expensive real fast to read all your favorite news. Jason Hartman talks with Alex Gruntsev, Chief Innovation Officer at PressReader, about how their service allows customers to subscribe to a huge variety of publications for a low monthly fee. They discuss how businesses can use hot spots to add value to their customers, how publishers can get in on the action, and why people would want the app. Key Takeaways: [1:54] What is PressReader? [6:13] How PressReader pays the publishers [11:18] What Alex sees as the future of PressReader [14:44] Whether things like PressReader will also cause a revolution in advertising Webste: www.PressReader.com

Today's off-topic 10th episode has Jason Hartman talking with Sally Kohn, CNN political commentator, host of The State of the Resistance podcast and author of The Opposite of Hate: A Field Guide to Repairing Our Humanity, about why there's so much hate in our country at the moment and how we need to continue acknowledging problems and working to get better. Key Takeaways: [3:22] Technology makes us feel more anonymous, which isn't always the best thing [6:00] Does the US deserve credit for being better than the rest of the world? [10:51] What definition of "hate" Sally's working from [15:02] Most people don't think they're hateful, they believe "those people" are hateful so the things they do are justified [18:46] We have been taught throughout history that men should be in positions of power, which is a powerful thing to have to break through Website: www.SallyKohn.com

Today's Flash Back Friday comes from Episode 222, originally published in November 2015. Christian Fioravanti is the founder and creator of Attractionology, co-founder and co-creator of 20 Minute Video Payday and founder and publisher of Project Catapult. He has been a small business owner since 2007. He owns and operates several web-based businesses and has authored several books and other pieces of literature related to business. Key Takeaways: [4:45] A good reason for dealing with physical products [9:12] The secret sauce for giveaways [14:56] The sweet spot to make free offers really work [20:31] The Jason Hartman bumper sticker tag [27:58] The funnel process that's 3 years ahead of everyone else [31:08] If there's a barrier to what size companies can use funnels Websites Mentioned: www.MouseFlow.com www.ClickFunnelsComp.com www.Stripe.com www.ChristianFioravanti.com

Jason Hartman talks with Stephen Davis, author of Truthteller: An Investigative Reporter's Journey Through the World of Truth Prevention, Fake News and Conspiracy Theories, about the prevalence of fake news online and in every form of media. The two try to find ways to combat the issue head on and what the average person can do today (and in the future) to avoid being fooled. Key Takeaways: [1:54] It's easier now than ever before for governments to lie to you and get away with scandals [3:58] Fake news travels faster than truth on Twitter [7:02] If you want good, investigative journalism, you're going to have to pay for it [13:07] We need to stop letting companies like Facebook and Google escape the responsibility that media outlets have [19:21] How governments deceive you [25:43] Dealing with fake reviews on sites Website: www.StephenDavisWriter.com

Today's Flash Back Friday comes from Episode 101, originally published in October 2013. David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media. His previous experience is as a recovering marketing VP for two U.S. publicly traded companies and was also an Asia marketing director for Knight-Ridder, at one time the world's largest information company. David has lived and worked in New York, Tokyo, and Hong Kong. He currently resides in the Boston area. David currently works as an advisor to numerous emerging companies in the marketing technology field including HubSpot, GrabCAD, Libboo, VisibleGains, ExpertFile, GutCheck, and Newstex. He also spends his time working with various nonprofits that interest him including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. In the past he was on the boards of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013). Website: www.DavidMeermanScott.com

Jason Hartman talks with Geoff Cook, co-founder and CEO of MeetMe and The Meet Group, about the creation of his company that has created a $400 market cap. MeetMe is a dating app like many others, but has differentiated itself by using live streaming. Geoff and his team have noticed that people are segmenting their personalities across brands rather than trying to change their privacy settings on one platform, and was able to take advantage of that. Key Takeaways: [1:45] How live streaming made Geoff's dating app revenue explode [4:44] Deciding to go forward with live streaming was an all in bet for the company [7:30] The problem right now with video on dating apps is that many people don't want to be in a video [10:17] People share different aspects of their life with different brands Website: www.MeetMe.com

Today's Flash Back Friday comes from Episode 237, originally published in March 2016. Gerard Adams is a thought leader, serial entrepreneur, angel investor, and philanthropist. His lifes purpose is to inspire other Millennials to leverage their passions for success and create the lifestyle they dream of. Gerard started from the bottom, and made it his mission to get to the top, doing what he was passionate about, and giving a voice to the millenial generation. He co-founded a well-loved news platform called EliteDaily.com, hustled, and recently sold it for $50,000,000. After meeting Tony Robbins, Gerard is now dedicating his life to mentoring aspiring entrepreneurs to help them avoid the pitfalls he faced. Key Takeaways: [4:06] How EliteDaily.com got started [7:40] How to hire and pay writers for your publication/company/blog [11:10] How EliteDaily.com was able to ensure they were speaking with the right voice [14:24] EliteDaily.com's current size [16:26] The rising importance of video in today's online landscape [19:07] Gerard's new thought leader business Website Mentioned: www.GerardAdams.com

Jason Hartman talks with Dan Martell, founder of SaaS Academy, about how to scale your business using software as a service. Dan and Jason explore how current conditions have actually created an even bigger opportunity for software services than originally thought. Most every problem that pops up can be solved with a service you can provide a subscription for. Key Takeaways: [2:12] You need to perfect 4 core pillars to get to scale [4:21] Dan likes using the acronym MEVO rather than MVP [8:33] Outline your product and go try and get 10 orders [11:34] What you need to make freemium work [14:16] Dan believes you succeed in business when you fall in love with the problem rather than the solution [17:48] We're moving toward a subscription society Website: www.DanMartell.com

Today's Flash Back Friday comes from Episode 74, originally published in March 2013. Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss "out-of-the-box" marketing principles that led to Michael's and Bonnie's highly successful wine business. Though his business card reads, "Head Stomper," Michael officially served as president and CEO for 19 years. She was Vice President and "The Original Foot" for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael's role was "big picture visionary," Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well. Starting with no money and no knowledge of the wine industry, Michael and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on "worthy cause marketing" instead of conventional advertising to grow a loyal following and promote their favorite causes. Their new book is entitled: The Barefoot Spirit: How Hardship, Hustle and Heart Built a Bestselling Wine. Barefoot Wines went on to win the industry's top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005. Since then, along with Bonnie, Michael has been a valued advisor to large and small corporations and start-ups, offering his real world experience to improve their profitability, grow their brands, and improve their culture. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability. Website: www.TheBarefootSpirit.com www.TheBrandAuthority.net

Jason Hartman talks with Greg S Reid, author of the new book Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich, about the hacks he learned by interviewing multiple multi-millionaires and several billionaires. Greg also dispels some old advice that he doesn't think holds true today, as well as providing an important concept when planning your future. Key Takeaways: [2:22] Some of the hacks that Greg discovered in his research [6:22] The concept of CPC: Clues, Patterns, Choices [9:54] If the concept of "your income is the average of the 5 people you spend the most time with" is outdated, what's the solution nowadays [12:48] It's important to remember, thoughts are not things [15:40] Don't follow your passion to make money, create opportunities and wealth for yourself so you can follow your passion Website: Wealth Made Easy www.KeynoteSpeaker.tv

Today's Flash Back Friday comes from Episode 96, originally published in September 2013. Dave Jackson has been educating people about technology since 1995. He once designed a class to teach people how to surf the Internet because they had no idea what it was. At one point in his his career he was the three time "Employee of the Year" winner for a company that was netting over 40 million dollars a year. Mr. Jackson worked in about every department the company had including a technician, customer service rep, marketing director, software developer, and training manager. In late 2005 he launched the School of Podcasting, a website with step by step tutorials on how to podcast. This has lead to other podcasting related sites and services including Podcast Mechanic dealing with consulting in the world of podcasts, Podcast Clicks which is geared towards promotion, Learn to Subscribe a free tutorial for listeners of his shows, and many more. When he is not podcasting he is a musician in a local band, active in his church, and is currently working on his Bachelor's Degree (in education specializing in Tech Ed) at the University of Akron in Akron, Ohio. Website: www.SchoolOfPodcasting.com

In this 10th episode, Jason Hartman talks with Cynthia Kane, author of How to Communicate Like a Buddhist, as well as Talk To Yourself Like a Buddhist, about how we should be communicating with ourself and with others. Too often we say things hurtful to ourselves and our loved ones which we don't even realize until it's too late. Cynthia explains the elements of right speech that will point us in the right direction, as well as the importance of silence. Key Takeaways: [2:39] How does communicating like a Buddhist help you? [6:18] The importance of "Mindful Listening" [8:48] How we can use silence in a positive way [16:22] How do you talk to YOURSELF as a Buddhist? [20:27] You need to pump yourself up with self talk a little bit [22:17] The importance of questioning Website: www.CynthiaKane.com

Today's Flash Back Friday comes from Episode 149, originally published in July 2014. Bryan Dulaney has helped companies more than triple their revenue using his Perfect Funnel System when consulting and when implementing it for clients. His recent case study he helped a vacation company, Vacation Strategy, scale from $1.5 million to over $5 million dollars in less than 5 months and is what he now calls "The $5,357,728 Case Study." Bryan started marketing online while finishing up his Masters in Marketing at Liberty University in Lynchburg, VA. It was back then that Bryan taught himself how to build lead capture and sales pages that could convert. His first day, was while he was at Liberty University, where he made just over $10,000 in sales for a product launch. Then again a few weeks later over $20,000 where he outranked his mentor, Mike Filsaime, at the time. Now they are friends. Bryan has been paid upwards of $100,000 to help people launch products and services online and his normal consulting fee is $10,000 for a one day strategy session where he helps you personally roll out a Perfect Funnel System. Why $10,000? Because it's worth 10x that amount in actual revenue and sales immediately, in his experience. Bryan has helped people launch Webinars, where they generated over $150,000 in 90 days and the list goes on and on. So what are you waiting for? Click Here to Get a Quote and let Bryan and his OptimizePress Ninja's do it for you while you can "guide them" or just sit back and kick it on the beach, spend time with your family, take a break from all of the learning that you're doing and start putting other people to work in your business so that you can work ON your business as Michael Gerber says it best. Website: www.OptimizePressNinja.com

Jason Hartman talks with Stephan Evergreen, founder of Evergreen Data and author of Effective Data Visualization, about how to improve your presentations by improving your visual aids. Sight is our dominant sense, so your presentation can be made or broken depending on how your audience sees what you're showing them. Confuse them with information presented poorly and sometimes it doesn't matter what you say. Key Takeaways: [1:41] What's the problem with the way we try and communicate data in presentations? [5:19] How to choose the right way to present data visually [7:36] What software does Stephanie recommend? [12:24] Ways you need to tweak your presentation from the default Excel design [16:06] We have 5 senses, but sight is probably the king [18:43] There are cultural differences around color [21:55] How much data can you show in a presentation? Website: www.StephanieEvergreen.com

Today's Flash Back Friday comes from Episode 174, originally published in November 2014. Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium. Key Takeaways: 2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years. 4:20 – With podcasting you can target a very specific audience on your own terms. 7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time. 9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth. 12:37 – You don't need a large audience to be a successful podcaster. 15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone. 19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier. 23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast. 25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands. 28:15 – Having a lot of content available on a regular basis is what builds a great audience. 29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period. Mentioned In This Episode: http://www.podfly.net/ overseasradio.com/ http://www.libsyn.com/ http://www.buzzsprout.com/

Jason Hartman talks with John Warrilow, author of Built To Sell, as well as The Automatic Customer, about how to improve your businesses value to the point where you can sell it for top dollar. Personal branding can be great for your business when you start, but can create a rough environment for selling. Listen in as John explains how you can utilize subscription models in today's world to drastically increase your business value. Key Takeaways: [1:18] How John started helping companies increase their value [2:15] How a consulting company John had with blue chip clients and several million dollars in sales was worthless, and how he turned it around [5:22] The 3 attributes to scale [9:19] The good and bad of personal branding [13:02] Don't try to ride your business to the peak and get every last penny before selling, but you want to sell earlier in the game than that [17:17] How much should you be willing to lose in customer acquisition in order to get that monthly recurring revenue? [21:33] The 9 subscription models [24:55] Amazon is a trillion dollar business is because of their subscription models Website: www.ValueBuilder.com

Today's Flash Back Friday comes from Episode 202, originally published in May 2015. Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners. Key Takeaways: [2:30] Podcasting allows you to create content in a very easy way and it builds relationships. [5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc? [9:45] Don't be afraid to turn some people off. [14:15] Develop a podcast the way you'd develop any friendship. [16:25] Ben shares direct response marketing tips to convert listeners into potential customers. [22:10] Jason loves Tucker Max's show notes. [29:00] Podcast between 17-22 minutes long works really well for listeners. Website: www.CashFlowPodcasting.com