SoundBreaker

In this episode of SoundBreaker, host Bob Shami sits down with Eric Petersen, founder and CEO of FanzPass, to explore the future of the creator economy and how super fans are transforming the way athletes and musicians monetize their audiences.Eric shares the inspiration behind building FanzPass and explains why the traditional models of streaming revenue and merchandise sales are no longer enough for modern creators. Instead, the key lies in identifying and activating super fans — the most loyal and engaged supporters who drive real revenue and community growth.Drawing from his experience in NFL licensing and merchandise strategy, Eric discusses how sports and music industries can rethink fan engagement by focusing on deeper connections rather than mass audiences.The conversation dives into:How FanzPass creates a new vertical for creator monetizationWhy super fans are the most valuable asset for creatorsLessons from sports merchandising that apply to musiciansThe role of social media, digital communities, and emerging technologiesHow the creator economy must evolve beyond traditional streaming platformsEric also shares his perspective on innovation, belief systems, and why understanding fan psychology is critical to building sustainable revenue streams.If you're a creator, athlete, musician, entrepreneur, or fan of the creator economy, this episode provides valuable insights into the next wave of fan-driven monetization and community building.Eric Petersen: https://www.linkedin.com/in/eric-petersen-5981ba62/ | [email protected]: https://www.linkedin.com/company/fanzpassvip

In this episode of SoundBreaker, host Bob Shami sits down with Bob Barbiere, Executive Vice President and General Manager at OpenPlay, to explore the complex infrastructure behind the modern music industry.Bob shares his unconventional journey from telecommunications into music technology, and how that background helped him understand the deep structural challenges surrounding music rights management, metadata, and digital distribution.The conversation dives into one of the industry's biggest problems: accurate ownership data. With millions of songs being distributed globally, incomplete or incorrect metadata can mean lost revenue, delayed payments, and confusion around licensing. Bob explains how OpenPlay is building software designed to help music companies manage catalogs, track rights, and improve transparency across the ecosystem.They also explore the cultural and financial impact of DJ culture and remixes, highlighting how remixing and reinterpretation continue to drive discovery, creativity, and monetization in music.Looking ahead, Bob discusses the emerging role of AI and blockchain technologies in improving rights tracking and bringing clarity to one of the most fragmented industries in entertainment.Throughout the conversation, the theme remains clear: better data leads to better outcomes—for artists, labels, publishers, and the entire music economy.If you're interested in music tech, licensing, catalog management, or the future of music monetization, this episode offers a deep dive into the systems powering the global music business.Bob Barbiere: https://www.linkedin.com/in/bobbarbiere/OpenPlay: https://openplay.co/

In this episode of Soundbreaker, host Bob Shami sits down with Mark Meyer, founder and CEO of Random Sounds, the first music distribution company in Paraguay. Mark shares his journey from teenage music blogger and concert producer to becoming a pioneer in Latin America’s music technology space.They explore how a lack of Paraguayan music on global streaming platforms sparked the idea for Random Sounds, and how the company has since expanded to support independent artists across multiple Latin American countries. Mark also dives deep into the impact of AI in music, the evolving landscape of music distribution, and how emerging technologies like blockchain could reshape music monetization.Throughout the conversation, Mark emphasizes the importance of genuine relationships in the music industry, adaptability in the face of technological change, and why aspiring entrepreneurs should focus on playing the long game. This episode is packed with insights for artists, founders, and anyone interested in the future of the music business.Mark Meyer: https://www.linkedin.com/in/markimeyer/ | [email protected]

The music industry has undergone one of the most dramatic transformations of any creative field. In this episode, Dusan Simic breaks down how technology reshaped the business—from physical sales and downloads to streaming platforms, digital distribution, and AI-driven tools.We explore how new companies, distributors, and aggregators emerged as the old infrastructure disappeared, creating entirely new job opportunities across the industry. Bob emphasizes that while the tools have changed, the core challenge remains the same: adapt or be left behind.This conversation dives into the role of artificial intelligence in future workflows, why change is inevitable, and how artists, professionals, and businesses can position themselves to thrive in an ever-evolving landscape. Whether you’re an artist, executive, or technologist, this episode offers a clear message: the future of music belongs to those who embrace innovation.Dusan Simic: https://www.linkedin.com/in/dusan-simic1/ | [email protected] 2immersive4u: https://2immersive4u.com/

In this episode of Soundbreaker, host Bob Shami sits down with Sophie Elizabeth Small, COO of Music Gateway, to explore how technology is reshaping the modern music industry.With over a decade of experience at Music Gateway, Sophie shares her journey through the evolving music business and explains why legal knowledge, data literacy, and adaptability are more important than ever for today’s artists. The conversation dives deep into the challenges musicians face when it comes to monetization, distribution, and audience engagement—and how platforms like Music Gateway are creating hybrid solutions that combine services, data insights, and creative opportunities.Bob and Sophie also unpack the growing role of AI in music creation, discussing its potential as a creative tool rather than a threat, and examine how blockchain technology could solve long-standing issues around transparency and rights management. From sync licensing and artist management to the future of music technology, this episode offers invaluable insight for artists, professionals, and aspiring leaders—especially women looking to carve out space in the industry.Sophie Elizabeth Small: https://www.linkedin.com/in/sophiesmallops/Music Gateway: http://www.musicgateway.com/

🚀 New Episode Alert!In this episode of SoundBreaker, host Bob Shami sits down with Neil Sheehan, the President of Vocana and a veteran of the music industry with over 30 years of experience. Neil takes us through his incredible journey—from booking metal and punk bands in VFW halls with $900 in his pocket to running StandBy Records and achieving #1 Billboard success with Black Veil Brides.Now at the helm of Vocana, Neil is on a mission to solve the four biggest problems facing independent musicians today: unfair pay, lack of fan data, editorial gatekeeping, and the "boring" user experience of modern DSPs. We dive deep into the "User-Centric" payment model, the return of social-driven music discovery (think MySpace for the modern age), and how Vocana is providing a sanctuary for the 120 million+ independent tracks that the major labels overlook. Whether you’re an artist frustrated with 0.0003-cent payouts or a tech enthusiast curious about the future of AI and blockchain in music, this episode is a masterclass in industry evolution.Neil Sheehan: https://www.linkedin.com/in/sheehanneil/ | [email protected] Vocana: https://www.vocana.co/

Welcome to Soundbreaker! In this compelling episode, host Bob Shami sits down with award-winning composers and producers Mark Batson and Chris Hanebutt. These two incredible talents, hailing from Brooklyn and South Carolina respectively, share their unique journeys into the music industry, from early piano lessons and barbershop quartets to collaborating with music legends like Dr. Dre, Eminem, 50 Cent, and Alicia Keys.Mark and Chris dive deep into their recent impactful work, discussing their powerful score for "The Alabama Solution," an HBO documentary exposing civil rights injustices and a modern-day slavery system within Alabama prisons. They also chat about their adrenaline-pumping contributions to the latest season of "Power Book Force" on Starz.The conversation takes a critical turn as they explore the evolving landscape of the music business. From the challenges artists face with streaming royalties and the rise of AI in music creation, to the importance of intellectual property and the potential of Web3 and blockchain technologies (like NFHits) to empower artists and ensure fair compensation. They offer invaluable advice to young artists and entrepreneurs, emphasizing the enduring power of the human element in music and the necessity of diversifying skills to thrive in an ever-changing industry. Don't miss this insightful discussion on the past, present, and future of music!📺 Watch on YouTube: https://youtu.be/EZCd485Hovs

In this episode of Soundbreaker, host Bob Shami sits down with Jack McCarthy, co-founder of IndieX, one of the leading agencies helping artists unlock new and sustainable revenue through e-commerce. Jack explains why e-commerce is the most overlooked income stream for musicians and how independent artists can use digital tools, data, and direct-to-fan marketing to take control of their careers.They explore the outdated structures of the music industry, the slow adoption of new technologies, and why ownership—of audience, data, and distribution—is now the key to long-term success. Jack shares insights from Indiex’s strategic approach, the challenges artists face when selling merch or promoting online, and the growing wave of artist independence powered by smarter digital marketing and AI-driven tools.Whether you're a new artist trying to navigate digital revenue or a seasoned industry professional curious about the future of music marketing, this conversation breaks down what’s changing, what’s working, and what’s coming next.Contact Jack McCarthy: https://www.linkedin.com/in/jackmccarthy1991/ | Indepreneur / IndieX: https://www.linkedin.com/company/indepreneur/ | https://indepreneur.io/

In this episode of SoundBreaker, host Bob Shami sits down with Dr. Kobi Abayomi, Head of Data Science at Gumbel Demand Acceleration & Clinical Asst. Professor of Data Science at Arizona State University and an influential voice at the intersection of music, technology, and analytics. Together, they explore how data science is reshaping the music industry—from understanding audience behavior and predicting music preferences to building the next generation of tools for artists, producers, and rights holders.Dr. Abayomi breaks down how AI and machine learning can supercharge the creative process without replacing the essential spark of human artistry. The conversation spans the evolution of DJing technologies like Serato, the growing importance of accurate rights attribution, and the rise of personalized, interactive live experiences. He also offers a candid look at how music-industry veterans can adapt to rapid technological change while remaining grounded in creativity and culture.This episode is a deep dive into the future of music consumption, creation, and performance—rich with insight, foresight, and a passion for the art form. Whether you’re an artist, technologist, industry professional, or music lover, this discussion offers a powerful look at how data and creativity can coexist to shape what comes next.Contact Dr. Abayomi: https://www.linkedin.com/in/dr-kobi-abayomi-7437a17/ | [email protected] Gumbel Demand Acceleration: https://www.linkedin.com/company/gumbel-d-a/about/

In this episode of Soundbreaker, host Bob Shami sits down with Joshua Kennedy, Team Lead at FUGA, to unpack the fast-evolving world of User Generated Content (UGC) in the music industry. With years of experience across YouTube, VEVO, and digital rights management, Joshua offers a masterclass on how artists can thrive in the digital age.From understanding Content ID and music monetization to avoiding common pitfalls when setting up artist channels, this episode dives deep into the realities of today’s online music economy. Joshua also sheds light on Meta’s monetization tools, the ongoing challenges of fraud prevention, and the often-overlooked opportunities hidden in UGC ecosystems.Whether you’re an independent musician, a label manager, or simply curious about the business of music, this conversation provides practical insights into how to protect your work, grow your audience, and maximize your revenue across platforms like YouTube and VEVO.

“We wanted fans to feel like they’re inside the music.”In this episode of SoundBreaker, host Bob Shami sits down with guests Ornagh Lynch and Ben Dawson, the visionary minds behind immersiv.es. Together, they explore how music, technology, and XR converge to reshape nightlife and live entertainment. From Ben’s beginnings as a choir boy to his leap into electronic music, to Ornagh’s early projects blending fashion and sound, their journeys reveal how creativity fuels innovation. Discover how live streaming gigs around the world sparked the idea for immersiv.es—a platform that transforms clubs, concerts, and festivals into unforgettable, fully immersive experiences. Learn how collaboration, XR storytelling, and cutting-edge music technology are setting a new standard for modern audiences seeking connection, creativity, and next-level nightlife.Ornagh Lynch: https://www.linkedin.com/in/ornagh/Ben Dawson: https://www.linkedin.com/in/bendawson/Immersive.es : https://immersiv.es/

In this episode of Soundbreaker, Bob Shami sits down with Neal O’Connor and Aaron Greene, co-founders of Slush Management, to explore the evolving landscape of the music industry. They discuss the crucial role of artist management, the challenges of breaking new talent, and how independent artists are gaining more power and control than ever before. Neal and Aaron share insights on artist development, touring, and building long-term careers while emphasizing the importance of passion, authenticity, and creating meaningful connections with fans. Whether you’re an aspiring artist, entrepreneur, or music industry professional, this episode offers valuable guidance and inspiration for navigating today’s music business.Visit our guest’s website: https://www.slushmanagement.com/ | https://www.linkedin.com/company/slush-management | https://www.instagram.com/slushmgmt/ Contact our guests: Aaron Greene: https://www.linkedin.com/in/aaronagreene/ Neal O'Connor: https://www.linkedin.com/in/neal-o-connor-b1b2a55/

"If you can’t tell your own story, someone else will."In this episode of SoundBreaker, we sit down with Joe Gallo, founder of Catch Buzz, to explore the art and science of music branding. Joe shares his journey into the music industry, revealing how his passion for connection, culture, and lifestyle shaped his work with artists.From the importance of a unique brand story to the role of innovation, technology, and AI in the evolving music landscape, Joe offers practical advice for independent artists looking to stand out. He highlights why branding isn’t just about visuals—it’s about building a deep emotional connection with your audience.We also dive into how music, fashion, and lifestyle industries intersect, the challenges artists face in a siloed industry, and why community and collaboration are essential for long-term success. Whether you’re an artist, manager, or music enthusiast, this episode will inspire you to think beyond the sound and into the brand world.Visit our guest’s website: https://catchbuzz.co/Contact our guest: [email protected] | https://www.linkedin.com/in/joe-gallo-3a322851/

In this thought-provoking episode of Soundbreaker, host Bob Shami sits down with Anna Lenarcik, the visionary co-founder of Virtual Sound Media, a startup dedicated to simplifying music production and empowering creators through technology.Anna shares her unique journey through the music industry, from her deep roots in sound engineering to pioneering tools that blend AI, blockchain, and immersive technology. Together, they explore how music theory is not just academic—but a vital compass for building tools that truly serve artists.Discover how the Polish music tech scene is growing rapidly, why AI should be seen as a co-creator, and how blockchain could change the way artists own and distribute their work. Anna also shares her vision for the future of music consumption, including AI-generated content, virtual experiences, and a more democratized creative landscape.Whether you’re a musician, technologist, or just a lover of sound, this episode is a must-listen for anyone interested in where music is headed next.Visit our guest’s website: https://virtualsoundmedia.com Contact our guest: https://www.linkedin.com/in/anna-lenarcik | [email protected]

In this episode of SoundBreaker, host Bob Shami sits down with Andrew Schiffman—music industry veteran and former MTV executive—who has helped shape the sound of generations. From major labels to today’s indie explosion, Andrew shares an insider’s look at how the music business has evolved in the digital age.We explore the rise of independent artists and how curated playlists have become essential for exposure. Schiffman also breaks down the role of artificial intelligence in music discovery and curation, and why nostalgia is making a comeback in physical formats.Beyond music, Andrew discusses how CrossFit and fitness have enhanced his mental clarity and focus—fueling his ability to stay sharp in an ever-evolving industry. Whether you’re an artist, curator, or just love music, this episode delivers valuable insights on where the industry is heading and how technology continues to shape it.Visit our guest’s website: https://sociatap.com/shiftynyc/ Contact our guest: https://www.linkedin.com/in/andrew-schiffman/ | [email protected]

In this soul-stirring episode of SoundBreaker, host Bob Shami welcomes the incomparable Sheléa, a powerhouse vocalist, songwriter, and multi-instrumentalist whose journey began in the heart of gospel music. From growing up in a musically gifted family to paying tribute to icons like Aretha Franklin and Whitney Houston, Sheléa opens up about the deep roots that shaped her artistry.Listeners will be taken behind the scenes of her mentorship under the legendary Quincy Jones, her reflections on the state of modern music, and her passion for preserving authenticity and musical education. She shares her thoughts on the rise of independent artists, the evolving role of AI in music, and how her faith fuels every performance.Whether you’re an aspiring artist, a music lover, or just need inspiration, this episode delivers truth, talent, and timeless insight.Visit our guest’s website: https://sheleamusic.com/Contact our guest: https://www.instagram.com/sheleamusic

In this episode of Soundbreaker, Australian-born country music artist Shea Fisher shares her compelling journey from growing up in a rodeo family to becoming a chart-topping country singer in Australia and breaking into the U.S. music scene. Shea reflects on falling in love with country music in 1990s Texas and the whirlwind success of her debut album, which featured four #1 hits. But the road wasn’t always smooth—after signing with a U.S. label, she faced a major setback when it suddenly shut down. Instead of giving up, Shea chose to stay in Nashville, focus on songwriting, and embrace the path of an independent artist. Tune in as she discusses the shifting landscape of the music industry, the power of authenticity, and what she’s working on now—including new singles and music videos. This episode is packed with insights for aspiring musicians and fans of country music alike.Visit our guest’s website: https://sheafisher.com/Contact our guest: https://www.instagram.com/sheafishermusic/, https://www.tiktok.com/@sheafishermusic, https://www.facebook.com/sheafisher

In this compelling episode of Soundbreaker, we sit down with Ralph Tashjian, founder and CEO of Intercept Music, to explore his remarkable journey from a young music enthusiast to a transformative force in the music industry. Ralph shares how sobriety marked a turning point in his personal and professional life, reigniting his passion and paving the way for his innovative work in artist empowerment. We dive into the shifting landscape of digital music, the resurgence of independent artists, and the critical role of transparency and customer service in today’s music business. Ralph also sheds light on the growing impact of AI in marketing and what it means for the next generation of creators. Whether you're an aspiring artist or a music executive, this episode is packed with inspiration and insight.Visit our guest’s website: https://interceptmusic.com/Home/Contact our guest: https://www.linkedin.com/in/ralph-tashjian-94a39215/