Sound in Marketing

Today’s episode, I interviewed Vijay Iyer from Amp Sound Branding. Vijay brought up an excellent example to close this episode. We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand. Check back next week for the conclusion to our chat. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe, rate, and share. You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. We all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode, we continue talking Seinfeld with Jonathan Wolff, creator of the Seinfeld score and theme song. We explore how it helped get him out of “the pile” and create a unique name for himself which led to other iconic shows like Will and Grace. Theme songs are a calling card to a show. It’s the first thing that is presented before you even watch anything. In TV and movies, great music and sound is absolutely imperative. In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand. You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. We all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Today’s episode is about Seinfeld and how Jonathan Wolff created that iconic sound that will forever live on in the memory of that show. Theme songs are a calling card to a show. It’s the first thing that is presented before you even watch anything. In TV and movies, great music and sound is absolutely imperative. In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand. You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. We all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds. We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one. Brands are like people. They have a personality and a style. Their sound should have that as well. We wouldn’t change our visual logo every other day, why should our sound be any different? For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/ For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In today’s episode of the Sound In Marketing podcast, we talked with Alexander Wodrich of Why Do Birds about audio branding, the origin of their name Why Do Birds, and one of two examples of their work with companies. The time and thought that goes into their creation is absolutely wonderful. Join us next week when we conclude our interview with Alex Wodrich. We’ll have another example of their work on the Hyundai Pavilion sound design for the 2018 WInter Olympics in South Korea. If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/ For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In today’s episode, we discuss this past January in Vegas at the Voice at CES event and how that went, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future. Tune in for episode 36 and 37 where we talk with Alex Woodrich of Why Do Birds, a sound agency based in Berlin. It was really fun to take the temperature of Europe's approach and beyond. Remember, the sound marketing industry is an inclusive and encouraging community. We’re starting something from nothing really and everyone is super excited to lift each other up so we can all belong and succeed together. So ask questions. No question is too dumb or too obvious. Trust me, I’ve asked some doozies. We all make sounds. Let’s make them “on purpose”. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode of the Sound In Marketing Podcast was with Pete Erickson, founder of Modev, Voice Summit, and the Inside Voice Podcast. We talked about how these companies came about as well as their missions, the evolution of a new market, how Apple played a major role in how this voice first world came about, how all industries are included in sound marketing and its possibilities, and community builders in sound marketing. In episode 35, we conclude our interview with Pete where we talk about this past January in Vegas at the Voice at CES event, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future. We all make sounds. Let’s make them “on purpose”. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

The world of marketing is changing. All that COVID-19 did was to speed that change up. Now is the time to re-imagine our creative. Now is the time to explore our delivery. Now is the time to adapt, relate, and reconnect with our audience. Now is the time to get on board with voice and sound in marketing. If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode is part two of our conversation with Dr. Joan Palmiter Bajorek of Women In Voice. In this episode, we talked about how we should recognize and support voices that needed “amplification”, allyship and what that means, voice conferences (the good and the bad), hardware and software companies realizing the importance of the voice experience, representation of different people and cultures in the data, the interactivity of words, and the opportunity to be on the build side of rapidly changing human computer interaction. Joan also mentioned 2 articles that she wrote. One was her CES takeaways and the other was an article she wrote for the Harvard Business Journal. Both great reads so don’t forget to check them out. To get in touch with Joan, you can email her at [email protected] or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. Let’s make this world of sound more intriguing, more unique, and more and more on brand. And remember, we all make sounds. Let’s make them on purpose. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek. We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up. We all have a voice and a piece of the global story that needs to be told. Let’s tell it proudly and lift up others who need help doing the same. Let’s celebrate, amplify, and empower one another. To get in touch with Joan, you can email her at [email protected] or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. Let’s make this world of sound more intriguing, more unique, and more and more on brand. And remember, we all make sounds. Let’s make them on purpose. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Season Two of The Sound In Marketing Podcast premiers Tuesday April 7th. In the meantime, here’s a recap of what we’ve learned and who we’ve heard from thus far. Please send any and all topic ideas to [email protected] as this podcast exists to more fully explore what YOU are interested in learning in the sound marketing space. My personal education is just a nice perk. Remember, we all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Sunday March 8th is International Women's Day. In tribute, here's a sneak peek at my upcoming episode with Dr. Joan Palmiter Bajorek, founder of Women In Voice. Season Two of the Sound In Marketing Podcast coming soon. For more on the amazing things that Women In Voice is doing, check them out here.

Today’s episode is about audio alchemy; audio archetypes, examples of companies and brands that are doing it right, and conversational AI and its potential. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora. Through fully understanding sound science and common attributes of language and communication, it is possible to communicate your brand intent and story in a clearer, more sincere, and more direct way than ever before. Don’t miss part one of my interview with Steve Keller of Pandora released last week (ep. 29). You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora. Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand. There is a happy balance between sound science and sound art. For the full blog article, click here. Check back next week for part two of my interview with Steve Keller of Pandora. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

In part two of my interview with Arafel Buzan and Rachel Lowenstein from Mindshare, among other things, we discuss the adaptive consumer, our fragmented consumption of media today, and adaptive experiences rather than disruptive experiences. Brands need to think beyond linear storytelling in their marketing in order to help engage consumers more fully and bring them into the brand’s world. Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends.https://www.mindshareworld.com/usa/media-dystopia If you haven’t already, check out last week’s part one of my interview with Rachel and Arafel. You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. For the full blog article, click here. And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode. To get ahold of Rachel or Arafel, you can find them at www.MindShareWorld.com. Or email them at [email protected] or [email protected]. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In part one of this Sound In Marketing episode, I’m joined by Arafel Buzan and Rachel Lowenstein from Mindshare, a global media and marketing services company created in 1997. We discuss consumer’s untethering themselves from screen addiction, the human voice as the original media channel, a democratized story experience, and what your creative should be in an audible environment. Every brand should be thinking about what they stand for within sound. It should have just as much weight and consideration as a visual representation. Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends.https://www.mindshareworld.com/usa/media-dystopia For the full blog article, click here. Check back next week for part two of my interview with Rachel and Arafel. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode. To get ahold of Rachel or Arafel, you can find them at www.MindShareWorld.com. Or email them at [email protected] or [email protected]. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. For the full blog article for this episode, you can find it at Dreamr Productions. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com). Some links for reference of our discussion: According to Project Management Institute, Alexa is #13 of most influential projects ever created https://mip.pmi.org/alexa. The iPod was #23. Pandora partnered with Propel Water to create an experience tied to both sight and sound. https://www.pandoraforbrands.com/article/how-propel-and-pandora-tapped-into-the-power-of-sonic-experiences-through For the full blog article, click here. With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. If you’re just using it as a “tactic”, it will fail. The mission of the Sound In Marketing podcast is to pique your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode. To get ahold of my guests Scot and Susan Westwater, you can find them at Pragmatic Digital or on Linkedin. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at [email protected]. The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In part one (Episode 25), I talked with Scot and Susan Westwater of Pragmatic Digital. We talked about being practical and using your existing brand strategy to incorporate voice within. If you don’t already have a brand strategy, then using voice technology will do you little good so we stepped back a bit to see what that looks like. With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. This led into a sneak peek of their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com) which we go more into depth with in part two (coming next week). In Part Two (Episode 26), we’ll be talking about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as more details on their new book. For the full blog article, click here. The mission of the Sound In Marketing podcast is to pique your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode. To get ahold of my guests Scot and Susan Westwater, you can find them at Pragmatic Digital or on Linkedin. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at [email protected]. The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In part two of this episode, we talked with Bob Stolzberg of VoiceXP about how Alexa Skills can both provide a service for your company as well as being a service to the community as a whole. It’s another place to make a name or a “voice” for yourself. Some great examples that Bob elaborated on was how cities and municipalities can use it for emergency management and response systems, how the government will be using it to get out election related information to the public. Politicians can relate direct from source information to their constituents. Even real estate agents and podcasters like myself can use these skills to push audience growth and to strengthen their network and pipeline. Bob also believes that the voice industry presents the biggest opportunities for women, minorities, and veterans. As Bob says, “Voice is a great way to get into a technical career without any prior experience”. VoiceXP isn’t just saying that, they’re taking action and supporting women to succeed. They go as far as partnering with the Girl Scouts, teaching them how to build a skill. Details and more on special offers for this within the episode. As an added bonus, VoiceXP will give a free premium license for personal use to all Women In Voice members. So women, sign up with Women In Voice, sign up with VoiceXP, and empower your projects today. For screen grabs and for the full blog, click here. Voice is here and it’s coming at us in a big way. Take the time to experiment and learn this new voice technology now before anyone else and your brand will thank you. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode. To get ahold of my guest Bob Stolzberg, you can find him at VoiceXP.com or on Linkedin for some great video features. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at [email protected]. The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In part one of this episode, we talked with Bob Stolzberg of VoiceXP about creating Alexa Skills for your brand in a code free way and what an Alexa Skill actually is. Having an Alexa Skill will have an ROI on your brand. Here are just a few examples. It can help build a customer contact list for your company, relay information about your products and services, increase your ranking for search engines. Don’t forget to tune into Part Two because it gets really good. The GOOD that can come out of smart speaker technology is absolutely amazing. Bob brought up some great uses for Alexa Skills that I NEVER would have thought of. For screen grabs and for the full blog, click here. Voice is here and it’s coming at us in a big way. Take the time to experiment and learn this new voice technology now before anyone else and your brand will thank you. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode. To get ahold of my guest Bob Stolzberg, you can find him at VoiceXP.com or on Linkedin for some great video features. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at [email protected]. The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In this episode, Andreas Cooper of Smart Voice Systems and I discuss focusing on subtle and sincere voice marketing instead of a “sell”, creating community within voice marketing, creating a personality for our voice marketing, customized voicing for brands (it’s not just about Alexa and Siri’s voices anymore), the limitations to massive creativity with hospitality voice systems but the possibility for it with a little more time and vision, and future thoughts on voice in hospitality as integrations and data progresses. Although, as Andreas said, the hotel industry may be slow to adapt, there is a vast opportunity for them once they do. Having voice assistance right in their room, the guest can have all the creature comforts, conveniences and food and activity suggestions they could possibly want. And that hotel can be driving their own revenue in the meantime with ad sell generation from all those helping guide that guests stay along the way. Special thanks to my guest Andreas Cooper for a great discussion. You can find Andreas on Linkedin and for more information on his company and what he could do for you, go to SmartVoiceSystems.NZ. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at [email protected]. The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guest was Andreas Cooper from Smart Voice Systems. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. Let’s make this world of sound more intriguing, more unique, and more and more on brand. For the full blog article of this conversation, click here.

In this episode, Andreas Cooper from Smart Voice Systems and I talked about merging old and new technology to make a smoother transition for the hospitality industry, how the Volara software is different, and his partnerships with hotels to help educate and introduce voice technology; what is the benefit and expectations. Hotels are still new to the game in voice technology but when they fully embrace it the effect will be quite lucrative in many different ways. The hospitality industry is a great space for voice assistance to help guide and inform guests on what their trip and stay will look like. It also can increase revenue, efficiency, and ease of stay for the guests themselves. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at [email protected]. The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guest was Andreas Cooper from Smart Voice Systems. Let’s make this world of sound more intriguing, more unique, and more and more on brand. For the full blog article of this conversation, click here.

In this episode, we talked about establishing an audio DNA for a brand, merging sonic branding within user experience audio, and forecasts of what the sound marketing landscape will look like in the future. This sound revolution age isn’t going away. It will only become more and more relevant as voice technology adoption and creation continues. It is important now more than ever to find your brand sound identity. There is even a shift towards creating a unique voice to reflect a brand before Alexa or Siri even starts talking. Smart, in my opinion. This will create an even more engaged and invested relationship between man and machine. Custom sound makes things you buy more “premium”. It creates a unique experience. Hardware to software devices are listening. They are even starting to listen to each other. How do we stay ahead of that and “see” it coming? Brand Sense by Martin Lindstrom is a great reference of where the focus on sensorial marketing should be as well as where it is going. For more information on Sonic Signatures, go to www.sonicsignatures.io Don’t forget to subscribe, like, share, and follow and reviews are always appreciated. Let’s make this world of sound more intriguing, more unique, and more and more on brand. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at [email protected]. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guests were Jon Brennan and Sean Beeson from Sonic Signatures.

In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought. Now-a-days, we have an endless amount of musical options from production music catalogs and libraries. It’s easy to get overwhelmed or just not want to spend the time to find music that fits both the commercial spot and your brand. But as we get deeper into this “screenless society” that we are becoming, the importance of taking that time becomes greater. We must put sound and music into consideration during the creative creation process. It must have a home alongside our marketing foresight. For more information on Sonic Signatures, go to www.sonicsignatures.io Don’t forget to subscribe, like, share, and follow and reviews are always appreciated. Let’s make this world of sound more intriguing, more unique, and more and more on brand. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at [email protected]. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guests were Jon Brennan and Sean Beeson from Sonic Signatures.

In this episode, I discussed: Vibroacoustic therapy, a non pharmacological non invasive therapy that has a proven track record of a massive reduction of symptoms in patients suffering from cancer, heart, lung, and blood disorders, infectious diseases, mood disorders, and miscellaneous conditions. Sound vibrations can actually contribute to an experience of relaxation and pain management. 40-80Hz is considered the most “therapeutic” frequency range. Understanding the power of sound vibrations can help marketers curate the type of music and sounds they incorporate into the brand that they manage. “Alarm fatigue” in hospitals have created a massive push for a more cultivated sound design to equipment and infrastructure of hospitals. Along with the Affordable Health Care Act turning hospitals into a “sell”, the future of sound in healthcare is very exciting. Sound agencies such as Man Made Music, HealthTunes and Sen Sound are 100% on board are doing a lot to reveal new and exciting opportunities for the improvement of sound in healing. If sound can be attributed to the healing process of cancer patients, it most certainly has the power to affect our audience in a favorable way. For the full article on this episode, click here. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. This podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. A big thank you to www.freesound.org for the sound effects for this episode. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at www.dreamrproductions.com or email me at [email protected]. You can also connect with me on LinkedIn, or follow me on Facebook. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In this episode, I discussed a number of different topics including: The progression of voice technology in smart speaker “skills” as well as the consumers’ interest. The March 2019 Smart Speaker Consumer Report from Voicebot.ai The 2019 State of Voice Assistants as a Marketing Channel report. Food industry and their lead into utilizing voice tech at present. Where and how people are voice shopping. Adobe Digital Insights (ADI) survey. The opportunity and advantages of experimenting now will pay out in the future. For a free month of Stitcher Premium, enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode. If you need help in developing what your Sound In Marketing landscape may look like, don’t hesitate to reach out and let’s brainstorm together. You can find me at www.dreamrproductions.com or email me at [email protected]. You can also connect with me on LinkedIn, or Facebook. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform. How Veritonic gains attention and clientele. Convincing the world that what the consumer “hears” matters. Adopting new ways of thinking in the marketing world is not an easy feat. Audio as an afterthought on a sound first platform is a recipe for disaster. New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive data. For the full breakdown blog of these episodes, go to the blog. Veritonic also just announced the launch of their new Predictive Veritonic Audio Score. Built on machine listening and learning (M-LAL), the new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed decisions as a result. Click here for more details and read their article in Advertising Week on the subject. I hope you enjoyed today's episode of Sound In Marketing. Don’t forget to follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, and Stitcher. For a free month of Stitcher Premium, go to stitcher.com/premium and enter promo code SOUNDINMARKETING at checkout. To get ahold of Scott, you can email him at [email protected] or visit the Veritonic website at www.veritonic.com. To get ahold of me, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook. You can also email me at [email protected]. I’d be happy to chat about any and all sound in marketing questions so don’t hesitate to reach out. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform. How Veritonic gains attention and clientele. Convincing the world that what the consumer “hears” matters. Adopting new ways of thinking in the marketing world is not an easy feat. Audio as an afterthought on a sound first platform is a recipe for disaster. New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive data. For the full breakdown blog of these episodes, go to the blog. Veritonic also just announced the launch of their new Predictive Veritonic Audio Score. Built on machine listening and learning (M-LAL), the new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed decisions as a result. Click here for more details and read their article in Advertising Week on the subject. I hope you enjoyed today's episode of Sound In Marketing. Don’t forget to follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, and Stitcher. For a free month of Stitcher Premium, go to stitcher.com/premium and enter promo code SOUNDINMARKETING at checkout. To get ahold of Scott, you can email him at [email protected] or visit the Veritonic website at www.veritonic.com. To get ahold of me, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook. You can also email me at [email protected]. I’d be happy to chat about any and all sound in marketing questions so don’t hesitate to reach out. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Thanks for joining me on the Sound In Marketing podcast for part two of my interview with Matty Staudt, former VP of Podcast Programming at iHeartRadio and current CEO and founder of Jam Street Media a podcast production company for brands. My name is Jeanna Isham and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. Matty predicts, and I tend to agree that we are in a reboot of the 2001 .com and apps era. The buzz is hot, the advertising dollar spend is high, and so everyone is jumping on the bandwagon. But that doesn't necessarily mean they will succeed. Those without a true plan will experience "pod fade". They'll realize it's an actual job and drop off. Those that are tried and true will have a great ROI. So when it is time to start a podcast for your brand, put some thought into it before launching. “No one is ever good at it right away.” Matty stated. With any craft or new project, it takes trial and error. And until you try, you just don’t know what will come out of it. Matty has 3 E’s that he carefully considers when starting any new podcast. Empathy; a good podcast creates an empathetic experience. Education; is there an educational factor that goes along with the podcast? People want to learn. They are interested in the world. And lastly, is it entertaining? Is it good? But it's not all about the end product. In order to be successful a brand must actually market the product. They can't just sit on their hands and wait for their audience to come to them. And don't forget networking and connections. The space is still friendly and people are helpful. Take advantage of this opportunity (in a good way) and see how you can help others succeed and they will most likely reciprocate. We are living in a screenless society. What does that mean? It means that we have become so busy that we don’t have time to look down at our phone screens let alone a computer screen. So existing in the audio world for a brand or a company is essential. I hope you enjoyed today's episode of Sound In Marketing. Don’t forget to follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, and Stitcher. And don’t forget about your one month free trial of Stitcher Premium. Just enter promo code SOUNDINMARKETING at checkout. To get ahold of Matty, you can find him on Linkedin and Twitter and for more information on his company go to Jam Street Media. To get ahold of me, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook. You can also email me at [email protected] Let’s make this world of sound more intriguing, more unique, and more on brand. In these episodes, Matty and I discussed a number of different topics which included: What makes a good podcast How to decide the definition of your podcast’s ROI Is a podcast for everyone? The three E’s Advertising in the podcast space

Today I’m joined by Matty Staudt former Vice President of Podcast Programming at iHeartRadio. Just recently, he took his passion for podcasting full time devoting his full efforts to his company Jam Street Media a podcast production company for brands. Matty is not new to the world of audio. At age 16, he started in broadcast at his hometown radio station then off to CBS Radio to produce the G Gordon LIddy Show in DC, The Sports Guys at WNEW NYC and Alice Radio and Live 105 as the AM Executive Producer in San Francisco. In 2007, he left traditional radio, and became Stitcher’s first Director of Content. I am really glad that he’s joining me today. Matty has a wealth of knowledge on what a podcast can look like for a brand, why a podcast is relevant to a brand, and how a brand can go about finding their podcast story. Not to mention he helped start Stitcher. I feel that gives him more than a little bit of an authority on this. And while we’re on the subject of Stitcher. If you’re interested in a one month free trial of Stitcher Premium, head on over to Stitcher.com/premium and use promo code SOUNDINMARKETING today. It’s a great platform and free...is free. So check it out. I’m planning on signing up too so I’ll let you know what I think. So sit back and enjoy. Yet again, too much good stuff for one episode so here is Part One of My Interview with Matty Staudt on the Sound In Marketing Podcast. My name is Jeanna Isham and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. Emerging audio and sound technologies are new to us all. None of us have it figured it out because it is in constant flux. This is a new age, a new empire. Now is the time to experiment, research, and dig a little deeper. Pay attention to the things that are just barely surfacing and look closer to see what hasn’t surfaced yet. Be inquisitive, be curious, ask questions. The only way any of us will be able to get ahead in this is if we work together and share clues. We all bring different things to the table so don’t see your peers as threats, see them as reinforcement. I hope you enjoyed today's episode of Sound In Marketing. Don’t forget to follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, and Stitcher. And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode. To get ahold of Matty, you can find him on Linkedin and Twitter. For more information on his company go to Jam Street Media. To get ahold of me, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook. You can also email me at [email protected] Let’s make this world of sound more intriguing, more unique, and more on brand.

Thanks so much for tuning in for Part 2 of my interview with Patrick Givens VP and Head of VaynerSmart, VaynerMedia's Innovations & Emerging Technologies division. We pick up in Part two discussing the ethics of AI in these emerging technologies. Patrick and I discussed the importance of being mindful of a brand’s safety when it comes to using these emerging technologies; calculating the risks and the investment expectations up front to investigate the best practices and paths at present while planning for the future. It is our responsibility to be aware of what is happening ahead of the rules and regulations that have not yet been set in place. AI ethics are hugely important right now but completely optional. Non-disclosures of synthetic audio manipulation should not be taken lightly. Audio manipulation is not currently monitored and so it is our responsibility to do our due diligence as sound strategists despite the fact that it isn’t “necessary”. For planning sound strategy, VaynerSmart and VaynerMedia prefers to approach their projects with clients with a low initial investment to find efficient ways to expose and evaluate performance and to streamline channel planning. Proxy testing and pre market testing creative ideas can be a huge time and financial investment. Vayner tends to go lower scale at first to test out ideas, get to know their client and their ultimate objectives for a sound identity and audio incorporation to create the right sound landscape (as well as the right financial investment) for that specific client. All brands and companies are going to make a bunch of noise. Are they creating them thoughtfully? If the objective and strategy is clear then go. However, maybe the initial objective is just to experiment and play with some options. Find the brands’ core identity. Be clear on what it’s trying to achieve. Then create a plan that allows dynamic reach with a compass put in place. Patrick also listed some examples of personal favorites of great sound advertising. One was from an Under Armor campaign called “Click Clack”. The other was a project where VaynerSmart worked alongside NPR and created an interactive version of the Wait, Wait Don’t Tell Me Show for Alexa and Google Assistant Smart Speakers. To reach Patrick Givens, you can contact him through the VaynerSmart Website or through Linkedin. You can find me at www.dreamrproductions.com, Linkedin, FaceBook or you can email me at [email protected] Don’t forget to subscribe, follow, add to your library, and share with a friend. Let’s make this world of Sound more intriguing, more unique, and more on brand. Patrick and I discussed a number of things in Part 1 and 2 that included: What are the next set of important channels of media to keep our eyes on for ourselves as well as clients? Responsible AI ethics Finding compelling and innovative ways to introduce sound marketing to a client with a relatively low initial investment Evangelizing and educating for future sound identities The risks of innovation Exploring a client or brands core identity Experimenting to find the sound identity within

Sounds are being made whether we realize it or not. It’s not a question of creating sounds, it’s about being mindful of the sounds that we create. Is our sound sincere or is it just a happy (or sad) accident? Patrick Givens, Vice President and Head of VaynerSmart, and I discussed all things sound marketing in this latest episode of Sound In Marketing. There was so much good information, I decided to split the interview into 2 parts. This is Part 1 of my interview with Patrick Givens. In this current world of a “screenless society”, increased digital audio engagement is occurring with a secondary attention to the actual sounds created. Even at Cannes this year, Patrick witnessed that the focus is still more on traditional broadcast and print focused marketing. This is largely a result of the categories that are lacking, requirements and expense of submissions along with a more traditional based judging process. As a result, Patrick observed some great thinking and strategy but not the most innovative channel planning. There was some creative thinking and compelling strategy but a lack of representation largely due to the reasons I stated above. Our willingness to experiment is crucial in this time of innovation and evolution. We need to harness these creative opportunities and come up with compelling strategy. This can be achieved with a smaller initial investment while contemplating the risk ahead of time to avoid problems way down the road when AI ethics are more clearly defined. Now is the time to build a relationship between brand and sound strategist; to understand operational context, analyze user and customer desire, learn what the brand’s core identity and objectives are, and keep an eye on the reality of where the brand stands in the audio space at present day as well as the future. Tune in next Wednesday September 18th for Part 2 of my interview with Patrick. Don’t forget to subscribe, follow, add to your library, and share with a friend. To reach Patrick Givens, you can contact him through the VaynerSmart Website or through Linkedin. You can find me at www.dreamrproductions.com, Linkedin, FaceBook or you can email me at [email protected] Let’s make this world of Sound more intriguing, more unique, and more and more on brand. Patrick and I discussed a number of things in Part 1 and 2 that included: What are the next set of important channels of media to keep our eyes on for ourselves as well as clients? Responsible AI ethics Finding compelling and innovative ways to introduce sound marketing to a client with a relatively low initial investment Evangelizing and educating for future sound identities The risks of innovation Exploring a client or brands core identity Experimenting to find the sound identity within

When you hear a sound or a song, your mind creates a visual representation. You hear a car honk, you visualize a car; maybe even a scenario of an angry motorist stuck in traffic honking at the guy in front of him. You hear a baby cry in a crowd. You may not see the baby but you’re picturing one. You hear a song from your past and it brings you back to a specific time and place. Your brain processes sound by creating images. So it only makes sense that sound is visual. Sound is more than just pretty music or distracting sounds. It has helped shape our history and development and continues to do so. It is the precursor to language. It is powerful. If it has this much hold on us, why shouldn’t we be incorporating it in everything about us. You can share an experience with someone who is nothing like you, lives in a completely different place, speaks a completely different language, thinks differently and looks differently. Even with all of these factors at play, you can still share in and bond over something you have in common; sound. Sound connects us. Sound shapes us. Sound is everywhere and in everything. Even the deaf who can’t audibly hear sound can feel it. I’ve said it before but I’ll say it again. Sound is powerful. So let’s utilize that power and tell our story through a medium that has not yet been fully realized. Let’s experiment. Now’s the time to play with this concept. Look around you. Listen...really listen. What does your world sound like? And when you discover what it sounds like, share it. I guarantee that someone will be listening. Don’t forget to subscribe, follow, add to your library, and share with a friend. And I’d love to hear your thoughts on sound in marketing topics that you’re interested in. Have you read an interesting article lately, do you have questions, do you have a really off ball event that you heard about that you want to send my way? Please share! You can find me at www.dreamrproductions.com, Linkedin, FaceBook or you can email me at [email protected] I want this podcast to be a collaborative event. I want it to be of benefit to us all so stop by and say hi. Let’s make this world of Sound more intriguing, more unique, and more and more on brand. For the full transcribed blog click here.

Today’s episode is about…. Voice Technology. How the world is using it, seeing it, and what we expect from it already. To read the full transcript- go to Episode 9 Blog Transcript at Dreamr Productions This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small. My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. I create sound identities for companies, brands, individuals, and events. According to the latest smart audio report from NPR and Edison Research, smart speakers in the US between 2017 and 2018 increased by 78% from 66.7 million to 118.5 million. Although the article, and actually quite a few of the articles I read, notate that the increase on buying smart speakers has started to decline, the popularity and notoriety of voice compatibility in consumer products is increasing. Originally voice compatible products and services was presented to offer something “different” and “cutting edge” but as voice assistants’ popularity has grown, it’s now something that we just expect to be able to access. Most marketers have not figured out how to best utilize smart speakers and voice technology. Now's the time to experiment and learn and grow in this niche marketing industry. I believe that the real focus for marketers shouldn’t be in the speakers itself but how to best utilize the tech associated with them for their brands’ gain. People still see it as something shiny and new, as do marketers. The head scratching on next steps is still happening. Let’s get in on this on the ground floor! I had been encouraging you to take the “Alexa Challenge” as I was calling it. I wanted you to buy an Echo Dot to do some R&D on it. I chose the Dot because it was, in my opinion, the lowest price point to get in on understanding Alexa technology as well as experiment on it with how your brand could be a part of that sound universe. I have no idea if you’ve done it yet but I bought mine during the Amazon Day Prime sales. What I’ve found so far has been highly intriguing. First off, I put it in our living room and my family adopted it pretty quickly. Especially my 4 year old daughter. She asks Alexa things like “Alexa, can we have a play-date?” Obviously, Alexa does not understand her yet, but it’s pretty entertaining to listen to her responses. Although she asks silly questions a lot, she also just intuitively picked up on how to ask Alexa things in general. And here’s the cool part. She asked Alexa, “Alexa, play music” and a kid’s music playlist started playing. Alexa knew a child was talking to her. I’ve also done the customaries. I’ve added to my grocery list and I’ve linked Pandora and Spotify. I also searched out my podcast. That took a little longer because it’s not on Amazon Music so I had to do a little extra work on the app on my phone first. I started to create a profile, which I think you can do all from voice activation but I got distracted with day to day things, as do we all. So I’ll have to go back to that later. I’m also still not sure if by teaching my smart speaker about this Sound In Marketing podcast that it will rank hirer universally or if it’s just limited to my own machine’s understanding (which my guess is the latter). Another thing that I noticed was that the tech was still largely dependent on the app. So not quite as “hands free” as one would assume. Or at least, as I had assumed. Now there is a ton that I haven’t delved into yet but I think that that is the number one reason why we need to explore this now. By me not getting to all the features that Alexa has to offer yet, I believe models society today. The common consumer has not yet fully immersed themselves in this new tech. Amazon posted a video which I’ll link in the show notes below about their “Alexa Pioneers”. It shows the amazing innovation that programmers are creating to serve a vaster audience with their product. They found a gateway and created their own path. I so wish I understood code but I don’t so I’ll just applaud these guys louder. One of these “pioneers” that Amazon spotlighted is doing exactly what I’m encouraging us to do. Tushar Chugh created a smart cap for the visually impaired. The cap records the images and “narrates the scene to the visually impaired.” He’s solving an actual problem and using the tech to make it happen. Voice as a person is another reason why I believe that there is no turning back from the direction we are going. I read another article that I shared on my Linkedin profile that really brought it all home for me. Sixieme Son wrote a great article in Martech reporting on the status of voice assistants using the term that I love “Uncharted Creative Territory”. There was a lot of good information in this article but the part that really got to me was their comments on how in one study in England, Alexa was found to be “unsympathetic” and a “know-it-all”. I don’t know

Today’s episode is about advertising in the sound universe. Although there are a bunch of platforms that advertise through sound and music, I decided to do a focus on the two that were most noteworthy to me in present day; Pandora and Spotify. Pandora not only has a super interesting podcast on sound marketing but they also launched their Pandora For Brands department. This is where they actually are working with brands to develop ads to target your exactly specific audience. Pandora will develop an ad with you that will speak to your correct audience and ideally increase your click rate by using their 10 years of data and analytics on their consumers to your advantage. And if that weren’t enough, Pandora even has 10+ third party data providers that can hone in even further with data like shopping behaviors, media consumption, purchase habits, what media they go crazy for, etc. I’m not sure what the cost is for Pandora. They don’t list it I assume because they want to curate your experience. They mention and are aware of the small business so it may be based on annual revenue or marketing budget. With Spotify, they have an Ad Studio where it looks very similar to creating a FaceBook or a LinkedIn ad. You target your audience, write your script, choose your background song, and send it over to them to record V/O and begin the campaign. They have their own V/O team which I could see as a good thing (30 seconds goes by fast...sometimes faster than an average person naturally talks). Studies have shown that 61% of audience responds better to an announcer read ad as opposed to a host read ad. So it makes sense to keep this outsourced. Their minimum ad spend is $250 and you don’t get charged over your campaign budget spend. However, I’m not sure if there would be foreign fees or not because I believe Spotify is a Swedish company. The main objective I believe for both parties is that they don’t want to kill the listening vibe. They want to create relevant ad experiences. And they now have the data and know-how on how to do that. Moving back to sound advertising, I found a company called AdSonica. I reached out to the founder and he provided me with some great information. AdSonica creates static ads with sound that you can attach to your marketing arsenal. They combine both the audio and the image into one jpeg file so that the two can stay cohesive as well as keep the quality of both functions clear without deterioration. You’re also able to include things like coupons and multiple soundtracks within the whole thing. There limitations are that they ad size maxes out at 150k so with combined image and sound, you have about 12 seconds of real estate. Yet another reason why a sonic logo comes in handy. With limited time comes limitations. Create a recognizable sound and you can cut right to your point that much more effectively. They’re cost is a small percentage of your ad spend. That’s it. For more information on AdSonica and to see if it’s right for you, I’ve included a link in the show notes. Just tell them Jeanna Isham says hi. Veritonic is an unbiased 3rd party company that gathers data from all sorts of companies to see how their sounds and sound marketing fairs with the global consumer market. They just released a new case study on the effectiveness of Earcons, another word for Functional Sound, in the market today. I’ll attach the link to the eBook if you’re interested in downloading, in the show notes. So so much amazingly awesome geeky information in there so I’ll just rein it back to stay on point. Premium vs. generic earcons is basically what the case study was about so they started it off with the premise that functional sound IS effective regardless. There were a whole bunch of numbers that I won’t get into but to sum it up 60% of listeners preferred a premium sound to a generic sound. The study also found that, “Premium sounds that are designed as part of a unified experience are more effective than sounds designed in isolation.” What all of this means, is that premium sounds (sounds customized to a specific brand), and unified experience sounds (such as keeping on/off or connected/disconnected sounds reciprocal) have the highest recall rates. Don’t forget to subscribe, follow, add to your library, and share with a friend. Have you read an interesting article lately, do you have any questions, do you have a really off ball event that you heard about that you want to send my way? Please share! You can find me at www.dreamrproductions.com, Linkedin, FaceBook or you can email me at [email protected]. I want this podcast to be a collaborative event. I want it to be of benefit to us all so stop by and say hello. Let’s make this world of Sound more intriguing, more unique, and more and more on brand. www.pandoraforbrands.com https://adstudio.spotify.com/?utm_source=us_brand_contextual_text&utm_medium=paidsearch&utm_campaign=alwayson_multi_multi_partnersolutions_adstudio_paidsearch+deskto

Jingles are fun but if they are not relevant to your brand then they won’t serve their original intent; recall. Without your consumer being able to recall who put that funny or emotional jingle together, then you’ve spent your money on nothing. With sonic branding, you have the power to create something catchy but also relevant and on brand. If done right, the consumer will have no problem remembering what brand put that sound together and easily go back to access more information. I believe that a hybrid of jingles is forming between the jingle of yesteryear and what is now deemed a sonic identity. It will take the insanely effective jingles of the past, and rework them into more than just a one-off commercial and become the foundation of the brand. CHALLENGE: What does your brand sound like? Imagine it’s not sound but video. What does your brand look like? What do those visuals sound like? I encourage you to grab a recorder, here’s a link to a good one, https://amzn.to/2Ks1keB and start recording your world; your brands world. Is it the rustling of the wind through the trees, is it children laughing, is it the noise of a busy street? BOOK SUGGESTION: Seth Godin’s book https://amzn.to/324Tdu7 Purple Cow: Transform Your Business By Being Remarkable is a must read. It seems simple, but so many of us just ride the coattails of something that’s already been done. That won’t get us noticed. That just brings more attention and notoriety to the one who did it first. This podcast is for you so please let me know if there is anything in particular you’ve been curious about. Don’t be afraid to be vague or even of talking in incomplete sentences; I get it. It’s new and ever changing. That’s why I’m here. To help bridge that gap between traditional marketing and this whole new way of thinking. For more information on me and what I do or what I can do for you, you can find me at www.Dreamrproductions.com, Linkedin, and Facebook. All of the links will be listed in the show notes. I’d love to help you on your sonic branding journey in any way I can so leave a comment, write a review, send me an email and let’s chat more! Let’s make this world of Sound more intriguing, more unique, and more and more on brand. Site Sources https://en.m.wikipedia.org/wiki/Jingle https://www.youtube.com/watch?v=jdccNAOvPHg https://www.theatlantic.com/business/archive/2016/08/what-killed-the-jingle/497291/ https://money.howstuffworks.com/commercial-jingle3.htm https://www.forbes.com/sites/jordanpassman/2017/05/30/why-advertising-jingles-will-make-a-comeback/#33dfc1871b2e This podcast is available on iTunes, Spotify, Google Play, Stitcher and Podbean. Coming soon to iHeart Radio.

Today’s episode is about how sound can be used as a universal language and can drive marketing effectively and efficiently.   This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small.  Sound marketing is a great way to break through the noise that visual marketing creates. This podcast breaks down what has happened, is happening, and insights on what’s happening in the future.  But the biggest take away is that you can be a company of 1 or a company of 1,000, sound marketing is accessible and affordable for us all. My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment.  I create sound identities for companies, brands, individuals, and events. I have a passion for sound and what it’s capable of and I want to share how massively effective a curated sound can be for a brand identity.  So stop and listen for a bit as I create a sound picture of what sonic branding is all about, what it’s doing and what it means to the future of marketing a business.  Humans tend to use the same sounds or avoid certain sounds in languages all over the world.  There are sound symbolism patterns. In the articles that I wrote about this episode, word lists were analyzed over nearly two thirds of the world’s languages.  Researchers found that a considerable amount of 100 basic vocabulary items associate strongly with specific kinds of human speech sounds. These are from unrelated languages that often use or avoid the same sounds.  According to Morten H. Christiansen, professor of psychology and director of Cornell’s Cognitive Neuroscience lab, “These sound symbolic patterns show up again and again across the world, independent of the geographical dispersal of humans and independent of language lineage.” This goes to show that sound is beyond language.  Without speech and apparently without connection, the world is similar in its communication foundations.   So what about music? In a huge experiment, scientists asked hundreds of English speakers all over the world to listen to different genres of music from non-Western cultures.  The results were that those listeners quickly distinguished lullabies and dance songs.  Granted this is a survey from English speakers only but the article states that they will be conducting the experiment next with non-english speaking participants.  There was also another online test done that included both US and Indian participants. A theory put forward is that the origin of “Lullabies, for example, may have evolved from parent-offspring interactions.”  This makes sense that before language skills are built, offspring can communicate with the world in the form of song.  This just goes to prove that music and sound is inherently encased in us.  It’s one of the first things we are cognitive of at the beginning of our existence; before we are even born.  In utero, we hear and feel our mothers’ heartbeat and voice. We come out knowing who she is. That is powerful! This is all subjective and even this study said that they couldn’t prove music as a “universal language” per se but what I believe is that it proves that you can more than get your gist across.  It’s like sitting at a table with a French speaking person and being able to recall your 2 years of high school french. You won’t be able to delve into a huge conversation on the meaning of life, the universe and everything (42), but you’ll at least be able to say “hello” and “my name is”. “Bonjour” and “je m’appelle”. Mindshare released a report recently on statistics of streaming through platforms such as Spotify.  A lot of fascinating information but something in particular I wanted to share for this episode.   “55% (of listeners) listen to music streaming services weekly” (According to Mindreader Wave 9, 2019. This data was taken over 47 markets globally). “55% agree that streaming music is helping them expand their musical knowledge and explore other genres” (According to Mindshare, Music Listening Attitudes and Consumption Formats (Mexico, India, US, China and UK), 2019). “In the music streaming segment, the number of users is expected to reach 978.1 million by 2023” (According to Statista, November 018, Digital Market Outlook).  “In 2018, the streaming revenue accounted for almost half (47%) of global revenue, driven by a 32.9% increase in paid subscription streaming. Last year represented the fourth consecutive year of growth” (According to the Global Music Report 2019). Streaming is how people discover new music.  It is how they curate their tastes and prefe

In this day and age no one wants to be sold to. They want to make up their own mind without being pressured. I was listening to a podcast the other day called Brand Builder where Dave Gerhardt VP of Marketing at Drift shares some huge knowledge bombs. He said that according to Harvard Business Review 75% of B2B gather all of their information before even going to your website. That’s pretty phenomenal if you think about it. Information is free. It’s everywhere. Case in point with this podcast. The power lies in the consumer not the company. The consumer makes up their mind who they want to do business with, buy from, partner with. They do all this on their own thanks to the information superhighway. They don’t even have to ask a person necessarily a question. We’ve got bots for that now. The world of marketing is changing. We have to think differently at how we market to our audience. We can’t just sell at them anymore; we have to draw them in, in a new way; a more subtle way. This is how we stack the deck to get people paying attention to us. My challenge for you this episode is to record your brand. What emotions or actions does your brand evoke? For example, say you are a motivational speaker? Try recording motivational music that speaks to you, sounds of footsteps going up to the podium, clapping, room noise. Listen to this over and over again until actual explainer words come to mind like “leadership”, “optimistic”, “passionate”...things like that. From there, start a mood board. Find actual images that represent those sounds as well as words. I believe that after taking an actual moment to sit in this, you’ll have a clearer idea of what your sound should be. Even if it’s not melodic, because sonic branding is not just melodic (remember the Aflac duck?), you’ll at least be able to rule out what does not sound like your brand. That in itself is a huge step. Here’s a link to a palm-size voice recorder I found on Amazon https://amzn.to/2Ks1keB. It’s easy to carry around and easy to upload audio to another source when you’re ready to fit all the pieces together. I haven’t used this yet but it was an Amazon Choice product and a pretty good deal. It’s also something that I’ve been shopping for a potential client so if you do get it, I’d love to hear what you think. Then when you’re ready, come to me. I’d love to help! And anyone like me, if you come to them with all this forethought, creating your sound will be that much smoother of a process and potentially a lot faster. And the best part, this will truly be of your brand. Remember, us sonic branders can only go as far as you let us in. If you have done no due diligence on what you truly want before we start designing, then the sound will be more our creation than yours. Sometimes that’s what someone wants, but I’d rather it come from your heart not mine. I want this podcast to give you the information you need to create a successful sonic brand identity. As you join me on this journey, I hope that you’ll reach out and tell me what you find interesting, things you’d love for me to expand upon, things that flat out confuse you or you have no idea how to even begin comprehending. This voice accessible world is new to a lot of us and it’s outlets are growing each and every day. It’s new and ever changing. That’s why I’m here. To help bridge that gap between traditional marketing and this whole new way of thinking. I hope you enjoyed this episode. Don’t forget to subscribe, follow, add to your library, and share with a friend. Have you read an interesting article lately, do you have any questions, do you have a really off ball event that you heard about that you want to send my way? Please share! You can find me at www.dreamrproductions.com, Linkedin, FaceBook or you can email me at [email protected]. I want this podcast to be a collaborative event. I want it to be of benefit to us all so stop by and say hello. Let’s make this world of Sound more intriguing, more unique, and more and more on brand. Site Sources https://ignitevisibility.com/7-examples-effective-subliminal-advertising/ https://blog.hubspot.com/marketing/ads-with-subliminal-messages https://open.spotify.com/episode/63hSawC3t6StMMo8WtmbV9?si=JJ-__ibHRg-AfTuVsO4jIw https://www.goodbeerhunting.com/sightlines/2019/2/7/whisper-campaign-michelob-ultra-pure-gold-is-trying-to-make-you-tingle https://www.youtube.com/watch?v=LXmlN9BAddg This podcast is available on iTunes, Spotify, Google Play, Stitcher, and Podbean. Coming soon to iHeart Radio.

Sound is something that has been ever present in our lives. All of our lives. It is all around us telling us what to do. An alarm goes off; sound tells us to wake up. A car horn honks, sound tells us the light might have just changed without us noticing or we may have just cut someone off. The chip reader beeps; sound tells us we’ve just made a successful purchase. And in enters the subtlety of sound marketing. Sound tells us what to do or gives us assurance that we’ve just completed something...like a transaction. And this is what this podcast is all about. How can we utilize this very powerful tool of sound marketing within our brand and company? My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. I create sound identities for companies, brands, individuals, and events. Whenever you re-brand or initially brand, you have to consider your audience. You should have some semblance of your ideal consumer in your strategy and your branding should always reflect that person. With that being said, you should also always be considering what they are listening to. In this day and age, you, me, everyone is listening to a lot. And it’s not just music. From the moment we wake up to the moment we fall asleep; sound surrounds us. Chemical Brothers and Formula 1 have created a great partnership. The band (already F1 fans) were tasked in creating a sonic identity for F1 2019 Season. They took a track off of their forthcoming album and sped it up 15,000 bpm. They modeled the 15,000 rpm’s possible out of a Formula 1 race car. Formula 1 will also use the Chemical Brothers upcoming album as their sound style guide for their entire season. Win, win for both parties! According to a recent Nielsen survey, 75% of Americans choose music as their top form of entertainment. That’s above TV by 2%. This is where we should be focusing our marketing dollars; the music of the people. With that much influence, why not focus some attention on popular music. One great reason for developing a sound for your brand is cross promotion between the visual marketplace and the ever increasing voice marketplace. What I’m talking primarily about here is voice commerce. Voice commerce is primarily thought of in the realm of Amazon marketplace but I believe it’s so much more than that. What’s happening right now is Alexa is learning products but I think it’s learning much much more. So with that being said, everyone who has a business, of any kind, needs to be in on this. I need to be in on this. I’me re-including this link for the Echo Dot https://amzn.to/2JKPJXP. It’s $50 (cheaper than Alexa) and, in my opinion, a great transition into voice tech for your research and development. Investment into new marketing tech shouldn’t break the bank, but it’s still a must have. I encourage you, especially if you have an online product, to teach this tech what you sell and even what you do. For more information on me and what I do or what I can do for you, you can find me at www.Dreamrproductions.com, Linkedin, and Facebook. I've also included the links to my sources from this episode below. I’d love to help you on your sonic branding journey in any way I can so leave a comment, write a review, send me an email and let’s chat more! I’m excited about all the exciting possibilities of Sound in Marketing. [email protected] www.linkedin.com/in/jeannaisham/ www.facebook.com/dreamrproductions Sources for this episode: https://www.adweek.com/creativity/f1s-new-3-second-sonic-branding-is-actually-a-chemical-brothers-song-sped-to-15000-bpm/ https://www.autosport.com/f1/news/141935/chemical-brothers-make-threesecond-f1-track https://www.formula1.com/en/latest/article.chemical-brothers-and-f1-unite-to-create-fastest-remix-of-all-time.4MmqeEKgPGxlcvvFP8V8Jh.html https://www.clickz.com/voice-commerce-2019/224213/ https://hudsonvalleyone.com/2019/06/13/woodstock-50-still-looking-for-a-home/

Music and sound influences healing. Which impacts emotion. If sound can heal, then sound can influence marketing decisions in an incredibly powerful way. In this episode, we discuss the healing influence of sound and music https://www.mindbodygreen.com/0-17515/what-you-need-to-know-about-sound-healing.html. How manipulating a frequency or a tone or even a way something is spoken, can change the entire message. We can harness this power with our brand voice. We are able to craft our sound to be entirely our own; telling a more “sincere” brand story. Everyone has something to say now-a-days. Some of its relevant and some is not. If you have something to say, then say it. But find a unique way and a unique angle in order to present it. Because there are a lot of people out there potentially trying to say the same thing as you. There are no rules in this new frontier of sound marketing; experiment, experiment, experiment. My book suggestion for you is Brand Sense: Sensory Secrets Behind the Stuff We Buy https://amzn.to/2XNwTCA. Martin Lindstrom paints a very clear picture of the huge canvas of possibility that we have in marketing through the senses that is widely untapped. It's a great book to flip through and get to the meat of what intrigues you. I especially loved the story about Singapore Airlines and their ability to create a distinct "smell". Check out this excellent new podcast I wrote intro music for called Fueling Her Further https://podcasts.apple.com/us/podcast/fueling-her-further/id1458061709. Talia helps women break down their barriers to be the strongest that version of themselves that they can be. Great message, wonderful person. If you're interested in playing with some sound concepts for your brand or for a campaign but not ready to take a full plunge, you can find some pre-made "out of the box" logos that I wrote here https://www.pond5.com/collections/2796592. I’ve categorized these as “uplifting” as generally that’s what people are looking for. However, if you want more edge or another feel let me know. Because I have those too. My goal for this podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. I’d love to hear your thoughts so please drop me a line at [email protected], connect with me on LinkedIn linkedin.com/in/jeannaisham, and follow me on Facebook facebook.com/dreamrproductions. If you need help in developing what your Sound In Marketing landscape may look like, don’t hesitate to reach out and let’s brainstorm together. Have a great week and we’ll talk again soon.

Pandora has been doing some incredibly interesting re-invention lately with new programming in "Pandora stories" https://techcrunch.com/2019/05/08/pandora-expands-its-music-and-podcasts-product-pandora-stories-with-help-from-siriusxms-guests/ as well as their new sound logo https://adage.com/creativity/work/pandora-sonic-logo/1729321. They're not afraid of being brave and trying something that may just be a bold move in the right direction. Speaking of bold, let's talk podcasters. Some consider them artists but a vast majority do not. However, they have a message and a product and they are making a place for themselves within the platform and getting their voice heard. And with the statistics of 61% of podcast listeners purchasing something from a podcast ad, they could really be highly benefited from taking this chance and being "uncomfortable" http://www.whypodcasts.org/audience/ . They are brave and, in my opinion, it will pay off for them in one way or another. My name is Jeanna and I'm here to help you learn more about the possibilities of sound in your marketing and how it can be accessible with a small and a big budget alike. For questions, inquiries, and future content suggestions, please email me at [email protected]

Visual marketing is only 1 of the 5 senses. In this episode, I discuss how so much opportunity is sitting at the table with developing a sonic marketing strategy. AI, AR, voice activated technology, and podcasts are king and the voice frontier is only going to get louder. Break through the noise with your own sonic marketing strategy. ARTICLE: We talked about Coca Cola and their new evocative campaign http://bit.ly/2XpLYuf "Try Not To Hear This". BOOK SUGGESTION: Austin Kleon's Show Your Work. Can not recommend it more highly. https://amzn.to/2QyYi8z It really helped me to explore what it means to share my product rather than sell it. CHALLENGE: I challenged the audience to buy an Echo Dot https://amzn.to/2JKPJXP, take it home and start saying their product into it and see what happens. We should always be testing and learning new technology to more effectively apply it to our product and/or services. For content suggestions or further inquiries, email [email protected]

Jeanna Isham has been in audio for 15+ years witnessing first hand the shifting landscape of music and marketing industries alike. As both music composer and marketing nerd, she paints a picture of where advertising and marketing is headed and why it's crucial for every brand to have a sonic identity. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected]. Let’s make this world of sound more intriguing, more unique, and more and more on brand.