Episode 1- Using Sense In Your Marketing
Sound in Marketing · Jeanna Isham
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Show Notes
Visual marketing is only 1 of the 5 senses.
In this episode, I discuss how so much opportunity is sitting at the table with developing a sonic marketing strategy. AI, AR, voice activated technology, and podcasts are king and the voice frontier is only going to get louder. Break through the noise with your own sonic marketing strategy.
ARTICLE: We talked about Coca Cola and their new evocative campaign http://bit.ly/2XpLYuf "Try Not To Hear This".
BOOK SUGGESTION: Austin Kleon's Show Your Work. Can not recommend it more highly. https://amzn.to/2QyYi8z It really helped me to explore what it means to share my product rather than sell it.
CHALLENGE: I challenged the audience to buy an Echo Dot https://amzn.to/2JKPJXP, take it home and start saying their product into it and see what happens. We should always be testing and learning new technology to more effectively apply it to our product and/or services.
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