Season 1 · Episode 279
How Very Media Group Is Redefining Retail Media | Laura Jones, Very Media Group
SocialMinds - A Social Media Marketing Podcast
March 12, 202514m 31s
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Show Notes
Retail media is booming, and Very Media Group is making big moves to stay ahead. In this episode, Laura Jones, head of Very Media Group, breaks down how the brand is moving beyond its catalogue roots to create scroll-stopping content, data-driven insights, and collaborations with over 2000 brand partners.
Expect to hear about how social slots into the full marketing funnel, why balancing brand and performance is crucial, and what's next for retail media.