Show overview
SocialMinds - A Social Media Marketing Podcast has been publishing since 2018, and across the 8 years since has built a catalogue of 329 episodes, alongside 5 trailers or bonus episodes. That works out to roughly 160 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 15 min and 43 min — with run-times ranging widely across the catalogue. It is catalogued as a EN-GB-language Business show.
The show is actively publishing — the most recent episode landed 1 weeks ago, with 20 episodes already out so far this year. The busiest year was 2020, with 52 episodes published. Published by SocialChain.
From the publisher
SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.
Latest Episodes
View all 329 episodesSOCIAL IN SIX [108]
How Mob is building a food brand that survives the algorithm | Ayala Daly, Social Strategy Director, MOB
Essity on breaking the mould and cultural credibility in the creator age | Luciana de Azevedo Lara | Essity
SOCIAL IN SIX [107]
NICE Drinks – The Art of the Crowd-Pleaser | Amy Cheyne | NICE
System1 on making creator advertising work for your brand | Beth Marchant | System1
Time Out on being iconic, not invisible on social | Chante Piette-Valentine | Time Out
Vodafone on scaling the human touch when your product is invisible | Cassia Colling | Vodafone
SOCIAL IN SIX [106]
Charlotte Tilbury on building beauty's most distinctive social brand | Marukh Budhraja, Charlotte Tilbury
SOCIAL IN SIX [105]
Owning Owned: Why organic is the power play of a unified marketing strategy with Tinder, Primark and Channel 4
SOCIAL IN SIX [104]
How loveholidays Is Challenging the Travel Category by Thinking Creativity-First | Jasmine Dye, loveholidays
SOCIAL IN SIX [103]
How Primark Is Turning Store Colleagues Into Creators To Take Their Global TOV Local | Maria Duncan, Social Media and Community Management Officer, Primark
S1 Ep 308SOCIAL IN SIX [102]
On this episode of Social in Six, SocialChain's senior account manager Taylor Mitchell joins Mil in the studio to unpack the hottest social headlines. This time that includes the news that Meta is experimenting with ads for its chatbot Meta AI and a big measurement update that should make reporting easier. Plus, TikTok has rolled out its Local feed to the US, Pinterest shares tips for better ad creative, and creators are speaking out against Instagram's controversial shopping feature. Finally, X has quietly launched a new tool in the hopes of curbing inappropriate Grok usage. Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].
S1 Ep 307How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg
Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has happened for the UK's largest fruit cider brand – namely, the launch of its refreshed creator and influencer strategy last spring. Since then, the brand has been on a mission to entice its core audience of young adults and maintain salience for shoppers in the Beer and Cider aisle through savvy partnerships with creators. In this episode, we're joined once again by Kopparberg's senior customer marketing manager Nancy Dales to deep dive the role of creators in bringing creativity (one of Kopparberg's brand pillars) to life on social. Expect to learn why Kopparberg had to learn to let go when handing over the creative reins, what it takes to get internal buy-in for your riskiest campaign ideas, and how to sustain cultural relevance outside of your busiest sales period. Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].
S1 Ep 306SOCIAL IN SIX [101]
It's our first Social in Six episode of 2026! This time our social media manager Emily Harrison is joining Mil to unpack all the latest and greatest from the world of social. First up, they're breaking down what brands need to know about X's ongoing AI image controversy, plus a handful of Instagram updates including: Customise Your Algorithm, an official launch for its new CTV app, and a so-called "likes recession". Elsewhere, YouTube has a new post format for Shorts, and Mil and Em unpack why Pinterest is increasingly becoming Gen Z's favourite platform. Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].
S1 Ep 305How Argos turned nostalgia into social currency | Aimée Scanlon, Social Media Lead, Argos
When Argos's social team set out to level up their social channels a year ago, they had their work cut out for them. Now, their TikToks are pulling in views by the millions. Whether it's dance trends on the shop floor or the account's ongoing beef with Currys, your childhood favourite retailer has viewers hooked. In this episode, we chat to Aimée Scanlon, Social Media Lead at Argos, to unpack how the high street giant rewired decades of catalogue culture into a community-first, creator-style social presence. From making colleagues the stars of the show to turning TikTok comments into strategy gold, Aimée shares why employee-generated content outperforms product content, why you should treat the comments section like your boss, and what it takes to modernise nostalgia without becoming a museum piece.