SocialMinds - A Social Media Marketing Podcast

Video editing, images and even podcasts. With generative AI tools cropping up for almost every creative skill, there's no doubt AI enables us to work faster. But that could come at a cost. AI is already making it quick and easy for marketers to get answers, but is it also making us get complacent? At SocialMinds LIVE, SocialChain strategist Chelsea Noronha and group strategy director Ric Hayes sat down with Brave Bison's director of AI and creative Matt Garbutt to deep-dive on all the practical ways our proprietary AI tool AudienceGPT can challenge us as much as help us, and how we as marketers can balance efficiency with a need to stay curious. In one of four live podcast sessions at SocialMinds LIVE: Future Casting Social's Next 20, Matt, Ric and Chelsea shared their insights on the practical ways AI can enhance your marketing strategy in 2025 and beyond. Listen to this podcast discover how AI can make you a better marketer with tips including: Why you should prevent simplicity from getting in the way of curiosity How to tap into an audience's empathy – a superpower we've never had before What it takes to become a whizz with AI

Only a decade ago, brands existed on the fringes of social. Now, entire businesses are built and marketed around it. Impressive, right? Even more so when you remember that two decades ago, most social apps we use today hadn't even been invented. Twenty years on, how are Monzo, Surreal and Lick – three brands who owe a lot of their success to their thriving social channels – integrating this into their wider marketing mix? And how are traditional publishers like ITV Studios adapting to a social-first mindset as the lines between content and broadcast blur? Catch up with the panel now and you'll learn: Amie's content hack that saved you time creating content and gives you more time building innovative ideas What 'brandformance' is and why it's top of the priority list for Surreal's marketing team in 2025 Claire's top tip for your internal teams to make your storytelling shine. You can also watch the full panel over on our website. https://www.socialchain.com/social-minds/insights/the-brand-panel-with-itv-studios-monzo-surreal-and-lick/ Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

This time on Social in Six, Kieran and Mil cover two updates from TikTok, including a keyword search ad update and a new partnership that'll help you get more people shopping in store. They also cover Facebook's facelift to get Gen Z usership on the rise, two new updates from Snapchat, and a surprising update from Instagram. Finally, Pinterest's Halloween report is here to give you inspo for your seasonal cotntent. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

As a global platform used by businesses, creatives, and entrepreneurs (and everybody in-between), Canva must create content that not only showcases its capabilities but also connects with diverse international markets, each using the platform for different reasons. Joining us today to discuss Canva's 'Truly Local' strategy is Lachlan Stewart, Social Lead at Canva. He shares insights into the challenges, investments, and successes that have come from the brand's commitment to localised social over the past year – offering valuable lessons from Canva's journey. Get in touch at [email protected]. Plus make sure you register for SocialMinds LIVE in Manchester while you can, as places are limited! Just head to socialchain.com/event.

Join us at Ducie Street Warehouse in Manchester on Wednesday 16th October for a day filled to the brim with expert brand speakers, platform workshops, and live podcasts with some of social media's brightest minds. Register for free at socialchain.com/event.

This time on Social in Six, we're back with a very familiar update for YouTube Shorts, LinkedIn's push for more vertical video content, and TikTok's decision to let you edit videos after posting. Plus there are a few key updates to Ads on Facebook and Instagram including better API access for Reminder Ads, and Instagram changes the rules of play for its increasingly popular Broadcast Channels. We're here to simply break it down for you. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

Liquid Death only launched in 2019 and has already cemented its place in consumer's hearts and creatives' bucket lists. It's taken the simplest commodity - water - and built a rich universe of personality, creativity and credibility around it, that's turned a product into an entertainment property. In this episode we're joined by Liquid Death's VP of creative, Andy Pearson, who shares with us the creative decisions, crazy brainstorms, and love for comedy which made Liquid Death the third most-followed beverage brand in the world on social. Forget everything you know about advertising. This is a masterclass in redefining what brands can achieve when you throw out the rule book. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]. Download your copy of our latest white paper here.

On today's episode of Social in Six, our associate creator director Emma Lyskava joins our content marketer Mil to break down X's lawsuit against ad safety nonprofit Global Alliance for Responsible Media (GARM) and discuss Instagram's analytics changes that put views front and centre. We also cover YouTube's new ad type for livestreams, LinkedIn giving newsletters a boost with paid, a small but handy update from Instagram, and a much-requested TikTok feature. Download your copy of the white paper here. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

"Authentic". It's one of marketing's biggest buzzwords. Authenticity has become brands' North Star on social, but what does that word actually mean? Our content marketer Melissa Harvey wants to find out. In this episode, Melissa's diving into SocialChain's brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social. Together with its contributors, senior creator Eve Young and midweight creator Georgia Hill, they uncover why brands should stop trying to be authentic and start holding themselves accountable instead; why your setbacks shouldn't be swept under the rug; why self-righteousness is failing brands as a creative play; and how you can build genuine community that equates to more than just followers. Download your copy of the white paper here. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

On this week's Social in Six, we're sharing the latest on TikTok's answer to virtual influencers: Digital Avatars, and an expansion of its Out of Phone ad placement. We discuss Instagram's exciting addition to Reels regarding audio and an update to its Collab Posts, plus X's decision to introduce downvotes and Pinterest's new AI image editing tool. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

If you saw Jeremy Allen White's Calvin Klein ad, count yourself lucky. It was shared without ALT text, so blind and partially sighted people couldn't join the fun. That was until RNIB schooled us all. Behind every sassy, creative, and inventive post from the Royal National Institute of Blind People is an important message: People with sight loss exist. Social media content manager and previous copywriter for Specsavers' agency, Helen Dutson, and RNIB's social media officer Holly Tuke, who's registered blind are on a mission to show social media that accessible content is achievable, necessary, and rich ground for creativity. In this episode we got a lesson in what scrolling through social is like for someone with sight loss, how to make truly accessible content, who's doing it well, and how platforms can improve their features. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

This week on Social in Six, we're joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On the agenda are two updates from Instagram – the first being a test for text overlays and different image ratios in Carousels, and the second being unskippable in-feed video ads. We also discuss TikTok replacing its Creator Centre with new TikTok Studio, X launching new analytics (with a catch), and LinkedIn implementing yet another AI ad tool. Finally we unpack findings from a new Pinterest report, which offers some key insights into getting attention on the platform. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

Oatly's punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly's provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we're joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won't write TOV guidelines (I know, I know) and how they're approaching social reactive and creator partnerships after watching the rest of us do it first. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja's fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social media & influencers, and SocialChain's head of influencer Amelia Wollaston, and senior strategist Gareth Harrison. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Measuring social's effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media's KPIs often seem disconnected to marketing effectiveness principles. That's what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Brave Bison MD of performance; and Angie French, founder of ALF Consulting. In this, they simplify what it means to know how hard your ads are working – and show you exactly where to start. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

In this instalment of Social in Six, we're joined by SocialChain strategist Kieran Hughes to break down the latest social updates. This time that includes collaboration posts from TikTok, an algorithm change from Instagram, and several new premium ad types from TikTok. We also talk about Meta and TikTok's new crackdown on AI generated content, Instagram's plan to grow Threads' userbase further, and what Adam Mosseri had to say on Reels best practice. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

What should we, as brands, be doing to make our campaigns more engaging and, ultimately, more effective? There's no one better to ask than those who write the rules of engagement – the platforms themselves. At SocialMinds LIVE 2024 we put three of the major social players around the same table to find out – algorithm be damned - what formats, campaigns and ad solutions really drive engagement on their respective channels. Hear from Tobi Demuren, head of advocacy marketing at LinkedIn; Matthew Siberry, head of home at Pinterest UK; and Molly Rajanathan; agency solutions at Meta. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain's executive creator director. But here's the catch: how we define community and how the wider industry defines it, is wildly disconnected. Through this discussion and the following Q&A, we set the record straight and set brands on the right path. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a distinctive brand on social. Hear from Sarah Sutton, global media director for the illustrious Oatly, as we learn how vowing to be consistently inconsistent has enabled everyone's favourite oat drink to build reams of brand equity. Plus, listen as your questions get answered in our Q&A section. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

This week on Social in Six, we're talking about Instagram's latest move into collaborative social, with Blend, TikTok's push into shopping ads and search, and YouTube's focus on creator-led shopping. Elsewhere, Facebook's rules for video uploads have changed, while Reddit and LinkedIn both have exciting updates to their ads offering, branching into generative AI, live events, and Connected TV or CTV. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. What we learned this episode: saying people don't care about product-focused posts isn't true. What today's guest says, is they don't care by default. Doesn't mean you can't make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal's product posts and ads make people care - as do Innocent's. So in this episode, we're on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps 'story', why "soft outrage" often equals success, and how you're probably breaking that promise you made to humanise your brand. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected] https://creators.riverside.fm/SocialMindsPodcast

SocialMinds Live is back, and we're heading to London! Listen to this quick update to get the lowdown, and be among the first to register your interest to hear Oatly, SharkNinja, American Express and more, in the flesh. To find out more, visit https://www.socialchain.com/event/

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Today's Social in Six covers several strategy-changing updates – including a new LinkedIn algorithm that doesn't care when you published your post, only what you're talking about; a direct Instagram competitor app from TikTok called TikTok Photos (👀); and a TikTok AI tool that automatically identifies products and generates native Shop links. We also have to talk about Instagram's Creator Marketplace getting a global rollout, all the new ad tools with Meta's Advantage+ update, and Elon Musk's plan to hide likes, replies and reposts from view in the feed. Keep listening until the end of the episode to hear our news about SocialMinds Live returning for 2024, or click here for more information on how to register. Click here to sign up to RiversideFM with our promo code socialminds - https://creators.riverside.fm/SocialMindsPodcast

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren't already, since then, the group has surpassed heights that most creators only dream of. In this episode, we're joined by Arcade co-founder and manager of Sidemen, Jordan Schwarzenberger, to find out how the magic happens. Expect to learn the number of staff working every day to ensure the boys don't get burnout, why Jordan's team sat down last year and agreed to put brand building before brand deals, and what Covid really did to the creator landscape - as the industry wrestles to catch up with the consequences. This is the side of Sidemen you don't hear about, and is a must-listen for anyone interested in influencer-dom. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected] Click here to sign up to RiversideFM with our promo code socialminds - https://creators.riverside.fm/SocialMindsPodcast

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. This week on Social in Six, we're talking all about Instagram's latest peek at TikTok's homework, Meta's new tool to tackle video ad conversion, and how X plans to win back advertisers and creators. We also discuss the ongoing drama between Universal Music Group and TikTok and its impact on artists and TikTok's culture, TikTok's new shortcut set to dominate search for Gen Z, and LinkedIn's latest feature to turn your web visitors into paying customers. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected] Click here to sign up to RiversideFM with our promo code socialminds - https://creators.riverside.fm/SocialMindsPodcast https://creators.riverside.fm/SocialMindsPodcast

Booking.com is the first port of call for many a traveller when they've got a trip to plan. But it isn't the only online travel agency out there. So how is it staying ahead of the game? On today's episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing 'travel porn' with ownable, distinctive content. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

Social in Six is back for the new year, and already there's lots to talk about. This time we're sharing TikTok's new AI chatbot that'll give you content ideas, why it's important for Threads to have a write API, and the first stage of Google's cookiepocalypse set into motion. We also talk about TikTok's commerce spend push in the West, Instagram Reels outperforming TikToks for views, and what qualities made the most popular YouTube ads last year. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

The crystal ball is out once more as we're joined by Pinterest's director of marketing for Europe, Louise Richardson, who comes to our studio armed with this year's Pinterest Predicts report. This year, look out for trends like tropic like its hot, where we'll see everything from food to décor go tropical, to making a racket, where badminton's popularity is breaking out of China and seeping into things like shoes and accessories! Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

As 2023 draws to a close, Eve takes a look back (or should we say listen back) to some of our favourite moments from this year's SocialMinds interviews. It's impossible to pick favourites from every expert we've chatted to over the last 12 months, but these five were chosen because of how they reflect another year in social media marketing for all of us – from the mood around generative AI to the rise of creator rhetoric. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]. Links to each interview featured in today's episode: Mob - Jake Gauntlett Doing Things Media – Scott Dunn Rory Sutherland – Ogilvy Hootsuite – Billy Jones Formula 1 – Sam Baker

Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we're joined by Jake Gauntlett, Mob's head of content, to learn: the tips and tricks behind a believable creator-led approach, what cultivating a community *actually* looks like (not just saying the word) and how Mob has managed to migrate its budgeting fanbase to new subscription service, Mob+, as the publisher looks for alternative revenue streams to traditional brand deals. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

In this week's Social in Six, we're talking about Meta's ad-free answer to new EU GDPR regulations, LinkedIn deleting several post types including carousels, and YouTube's big plan to have you see more Shorts. We also discuss X's continued throttling of external links, Meta's commerce partnership with Amazon, and Threads' long-awaited arrival in the EU (complete with a new feature). G ot a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer's recommendation, a TV ad, or a celebrity endorsement. Our guest this week, Reddit's head of international marketing Yvonne Quinn, says that's because there's simply more appetite for - and trust in - peer-to-peer recommendations. The type of recommendations that are happening every day, in over 100,000 communities, on Reddit. In this episode, we discuss how brands can benefit from peer recommendations, why segmentating by demographic is getting less effective, and how online communities are supplementing our offline peer groups. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

This week on Social in Six, we talk about the new features Threads is adding (that you've seen before), YouTube's latest update to Community Posts, and X's plans to hide engagement metrics. We also discuss more lists on Instagram Stories to add to Close Friends, TikTok's API changes for third-party posting, and the updates to Meta's generative AI Ads tool. Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].

SocialChain has had a makeover. Following our first-ever SocialMinds LIVE event, Overcoming the Disconnect, we sit down with our CEO Pete Metcalfe, group strategy director Ric Hayes, and executive creator director Tom Bellamy to learn about the biggest industry shifts behind our latest evolution. Expect to learn how brands can better connect with their people, why it takes a creator mindset to succeed in 2023, and our thoughts after hearing from the likes of Ryanair, Monzo, Specsavers, Pinterest and Sidemen last week. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

It's time for Social in Six and this week we're bringing you news of the new Instagram Reels length, the sites that X (formerly Twitter) is limiting the reach of links to, and the possibility of ad-free Facebook and Instagram. We also discuss TikTok's new plan to provide better conversion data, its update to shopping in the US, and the much-awaited Threads feature rolling out now. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

This time on Social in Six, we're breaking down a new default TikTok Ads setting, the most recent advice from YouTube on Shorts, and X (Twitter)'s foray into in-app jobs listings. We also discuss Reddit's new ad measurement tools and its increase of 66 interest targeting options to 152, LinkedIn's algorithm change and what it means for your engagement, and how to track creator campaigns in Meta's Ads Library. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

Recess Therapy host Julian Shapiro-barnum (the creator behind the viral Corn Kid video) didn't achieve his success solo. Behind him, and a portfolio of several other creators in the industry's top 10%, sits management, a media consultant, and business partner all rolled into one. Today's guest, Scott Dunn of Doing Things Media, joins us to demystify the ever-important and changing creator economy - and where brands fit in this brave new world. One key point we address: what would motivate creators to promote a brand's product or business, when they can build their own? In this, expect insight on how to work within new creator expectations, what tips the scale between another average influencer and the next big thing, and what led to one kid's autotuned outburst shifting the global corn market. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

In September, Social Minds goes from studio to stage. That's right - we're coming to a theatre near you. And this episode is your invitation to our very first live, in-person event. Meet and hear from your favourite guests including those from Ryanair, Pinterest, Monzo, and more - all under one roof. The best part? It's free. Listen for more info on the event and how to attend, and then click this link: www.socialchain.com/uk/event

This week on Social in Six, we're discussing Instagram's test to show public share and comment post metrics and its new kind of collaborative post, YouTube's new Shorts features, TikTok's rules on realistic AI content, and Meta's strict advice for Groups admins. We also talk about X (formerly Twitter) plans to move forward with official user identification. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

Social in Six is back and reporting on what's been a mega month in social - from the fall of Larry the bird to the rise of X and Threads. In this, we're talking about TikTok's new Commercial Content Library and its text posts feature, Twitter's phased rebrand to X, and what Meta wants you to do with Threads. We also cover Instagram Collab posts' expansion, and YouTube's new TikTok-like video keyword search bar. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

In one year OceanX's audience grew from over 2.M to more than 6.6M followers. That's down to the organisation's ability to translate scientific subjects into content that can be understood by and resonate with anybody. Today's guest Shannon Forrey, director of social and digital media at OceanX, reveals in this episode what shoots look like underwater in the Red Sea, how to create editorial media with social in mind, and what the key is to making people care deeply about a topic they didn't previously understand, through igniting their curiosity. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

In an extra special episode of Social in Six, we dish the details on TikTok Shop visual search, the possible end of Twitter Circles, and how Instagram decides feed post, Stories, and Reels ranking. We also talk about why more small YouTube creators will be able to profit from the platform, Instagram's foray into generative AI, and the expanded launch of Pinterest Premiere Spotlight ads. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

Formula One's social channels have accelerated from 0 to 100 in the last couple of years; now the innovation online is matching that of the track. Sam Barker, senior social media manager at Formula 1, says a mix of passion-fuelled entertainment, BTS, and making complex specs accessible are to thank for the brand's powerful connection with its fans. In this episode, we cover how to pull in novices without pandering to superfans, how F1 collaborates with partner brands - like Aston Martin and driver channels like Lando Norris' gaming page - and why measuring passion is difficult but essential. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

On Social in Six this week, we're breaking down the latest ad offerings from Instagram and Facebook, plus enhancements to YouTube's Connected TV ads. We also cover Twitter's Community Notes upgrade that helps combat misinformation, and a new report that suggests Pinterest could be your solution to better ads performance in a cookie-free world. Finally, we discuss reports that Meta's Twitter rival Barcelona is nearing launch. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

Should've gone to Specsavers. The proposition is well-known, but most only associate it with witty (and brilliant) ads. Today's guest Lisa Hale - Specsavers' head of consumer PR, brand activation & social media - says they're laser-focused on evolving that line to show younger audiences the more meaningful reasons Specsavers is the superior choice. In this episode we discuss the problems with how brands are currently sold media by social platforms, whether it's a myth or not that Gen Z prefers humour to humility, and what happened when the brand gave free eye tests to the worst football team in Britain. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

This week on Social in Six, we're talking about Reddit enabling anonymous native sharing cross-platform, three new TikTok ad solutions, and Twitter possibly replacing Pinned tweets with an Instagram Highlights dupe. We also discuss Instagram's new Shops feature that puts UGC on the product page, AI-powered ad tools coming to Meta, and YouTube Music's new plan to help you reach Gen Z. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

TikTok is the fastest-growing source of news for adults. But can journalists re-engage younger viewers with traditional media through modern channels? Legacy outlet The Washington Post was among the first to embrace TikTok with open arms, and now the rest are following suit. In this episode we sit down with the person behind the TikToks from 'We are a newspaper' @washingtonpost - Carmella Boykin. We talk about how to translate the news into 'TikTok speak' without losing the information's integrity, what to do when the comments section takes on a life of its own, and the line between UGC that gives mass reach to untold voices, and the need for professional reporting and photo-journalism. Got a question of a suggestion for the Social Minds podcast? Get in touch at [email protected].

This week on Social in Six, we're talking about the new AI tool Meta's made to make your Stories for you, and it's answer to Twitter with a new app in development - as Twitter extends its character limit to 10K. We also talk about Instagram's API update for creator partnerships, and more links now available in the bio, plus new ad attribution tracking capabilities from Snapchat. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

Can you automate creativity? Although we might say no right now, tools like ChatGPT, Midjourney, and Hootsuite's new AI, OwlyWriter, are pushing the boundaries of what social media managers and creatives can lean on artificial intelligence for. This week we're joined by Billy Jones, global brand lead at Hootsuite. Billy's many years of experience in agencies have made him empathetic to the fast paced lifestyle that can leave you drawing blanks. In this, he explains how creatives can use AI to their full potential, why the robots won't take your job (but people who can use them just might) and how to avoid contributing to the sea of same with lazy AI use. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

On this week's Social in Six, we talk about Elon Musk's plans to make Twitter an "everything app", LinkedIn's new algorithmic home feed, and research that shows how TikTok users feel about your ads. We also discuss how to optimise your B2B LinkedIn ads, how to reach specific TikTok communities, and what advice Meta's new expert panel has for brands on its new video series, Ask An Expert. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].