Ep. 174 - Go For Broke: How to Market a New Brand With Next to No Budget | Matthew McNeill Love, Thursday
SocialMinds - A Social Media Marketing Podcast · Social Chain
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Show Notes
Organic reach is dead. Heard that one before? One business that has the numbers to prove the opposite is Thursday - a new dating app whose LinkedIn and PR-centric launch got the whole of London talking (and dating). In this episode, we're joined by its co-founder and COO, Matthew McNeill Love, to find out how you can still win big with organic in 2022. Learn the role of the anti-personal brand, when performance marketing and OOH are best deployed, and what makes an epic PR stunt, plus much more.
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