Season 1 · Episode 19
Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive
SocialMinds - A Social Media Marketing Podcast · Social Chain
December 11, 201833m 47s
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Show Notes
Experiential marketing is broken. That is the opinion of Lee Benecke, head of digital engagement and our guest for episode 019 of Social Minds. In this episode, Lee gives a sobering account of the state of online/offline activations and blames brand naivety for the thoughtless addition of social media to OOH campaigns. With screen time increasing and marketers constantly competing, we ask: have social media marketers stopped living in the real world?