Ep. 009 - When Sponsorship Meets Sport: How Brands Can Engage The Next Generation of Fans
SocialMinds - A Social Media Marketing Podcast · Social Chain
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Show Notes
For sports fans in 2018, a logo on a shirt simply isn't enough. Sponsorship deals are part and parcel of the beautiful game, but Social Chain head of sport, Rich Johnson, warns that brands are failing to resonate with a modern crowd. As a new generation of sports fans comes of age, it is imperative that marketers meet heightened expectations, navigate endless accessibility and translate the integrity of sport through authentic advertising. In Episode 009 of Social Minds, Rich reveals how.