Ep. 006 - Bots Are No Silver Bullet: Why Marketers Must Manage Their Tech Expectations
SocialMinds - A Social Media Marketing Podcast · Social Chain
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Show Notes
When it comes to automated tools, as an industry we're confused. Are chatbots artificial intelligence, a customer service tool, the death of email marketing or all of the above? Syd Lawrence, CEO of The Bot Platform and our guest for Episode 006 of Social Minds, laments the term chatbot; after all, who wants to chat to a bot? Instead he explains why marketers are in dire need of managing their tech expectations, and shows us the real magic that can happen when bot technology is put in the right hands.