Why Things Catch On: The Science of Why People Share
Social Media Marketing Podcast · Michael Stelzner, Social Media Examiner
Audio is streamed directly from the publisher (rss.art19.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts.
In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He's also a marketing professor at the Wharton School and columnist for BusinessWeek.
Show Notes: https://www.socialmediaexaminer.com/48
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.