Why Your Team Isn't Posting On LinkedIn (And How to Fix It)
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert
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Show Notes
Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success.
Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training.
Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort.
Key moments in this episode -
0:00 The LinkedIn Myth
00:56 The Reality of LinkedIn for Teams
02:10 Challenges in Employee Advocacy on LinkedIn
02:56 Setting Your Team Up for Success
05:44 Addressing Internal Barriers
10:26 Culture Before Content
13:20 Practical Tips for LinkedIn Success
16:34 The Value of LinkedIn Training and Support
18:21 Achieving B2B LinkedIn Success
CONNECT WITH MICHELLE J RAYMOND
- Michelle J Raymond on LinkedIn
- Book a free intro call
- https://socialmediaforb2bgrowthpodcast.com/
- B2B Growth Co newsletter
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#LinkedIn #EmployeeAdvocacy #SocialSelling