Why No One Engages with your LinkedIn Company Page (and How to fix it)
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert
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Show Notes
We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand.
Key moments in this episode -
00:00 LinkedIn Company Page Engagement
01:18 Understanding LinkedIn's Algorithm Challenges
02:59 Common Mistakes in LinkedIn Page Content Strategy
05:53 The Power of Demand Generation Content on LinkedIn
12:01 How to fix your Company Page content strategy
17:57 Audit your LinkedIn Company Page content
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