Why Founder-Led Brands Fail at Thought Leadership
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert
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Show Notes
Founder-led thought leadership isn’t always the best strategy for B2B brands — often because founders are simply too stretched. In this episode, Michelle J Raymond speaks with Ashley Faus about why companies need to broaden their approach to thought leadership beyond the CEO. You’ll hear how to identify and support new thought leaders across your organisation.
Key moments in this episode -
00:00 Guest - Ashley Faus
00:55 Defining Thought Leadership
01:51 Challenges with Founder-Led Brands
02:46 Misconceptions in B2B Thought Leadership
04:28 The Role of Executives in Thought Leadership
12:00 Identifying New Thought Leaders Within the Company
21:01 Practical Tips for Supporting Thought Leaders
25:16 Ashley's Book Promotion
CONNECT WITH MICHELLE J RAYMOND
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