“Festival of Undiscovered Grapes”., Los Angeles, with Founder Allison Levine

“Founded in 2024, “The Festival of Undiscovered Grapes” is a one-of-a-kind tasting event dedicated to celebrating the diversity of California wine through its lesser-known grape varieties. Featuring 60+ producers and more than 100 unique grapes, the festival is a destination for wine lovers eager to explore beyond the familiar. It returns on Saturday, March 28th to Mica Studios in the Arts District of Downtown Los Angeles.” VIP access is at Noon and General Admission starts at 2:00 p.m.

The Festival was previously known as “Festival of Forgotten Grapes.” “While ‘forgotten’ captured the idea of overlooked varieties, ‘undiscovered’ better expresses the excitement of uncovering something new,” says festival founder Allison Levine, a wine writer, educator, event planner, and longtime advocate for diversity in wine. “These wines aren't just relics of the past; they are vibrant, relevant, and full of potential. Our goal is to introduce people to what's possible beyond the usual handful of California varieties.”

“With more than 100 grape varieties grown in California, only nine account for 93% of plantings. The festival brings attention to the remaining 7%: grapes such as Teroldego, Cinsault, Marsanne, Semillon, and dozens more, each with a compelling story and growing momentum among adventurous winemakers.”

“One of the unique features of the festival is its mix-and-match retail experience. Attendees can build their own custom orders, selecting individual bottles from multiple producers, with no minimums, and have them delivered directly to their door for one flat-rate fee. It is a seamless way to support small wineries and continue the discovery after the event.”

Founder Allison Levine joins us pulling the cork on all that is “The Festival of Undiscovered Grapes.”