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carly duguid on building the brand of naomi osaka

carly duguid on building the brand of naomi osaka

So Into That · Caroline Chambers

April 10, 20241h 20m

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Show Notes

Get this week’s full So Into That newsletter here! https://whattocook.substack.com/p/carly-duguid-on-building-the-brand

Carly Phillips Duguid is my former college classmate, a What to Cook subscriber, and… oh yeah, the co-founder of the sports agency Evolve, along with her husband and 4-time grand slam winner Naomi Osaka.

Today, Carly shares how she’s “embracing the pure chaos” of parenting a 4-year-old and a 4-month-old while serving as Naomi’s right hand woman – from helping design her Nike apparel, to laying the groundwork for a post-tennis career in fashion, to crafting the look of Naomi’s recent historic baby formula commercial.

We also get into:

- How Carly’s second kid changed her mind about work-from-home “interruptions”

- The story of meeting her husband, Stu (it’s romance novel material)

- What Naomi’s like off the court and how that’s changed since she became a mom

- How Carly structures her day and her childcare setup 

- What she cooks when she doesn’t feel like cooking

Links: 

- Evolve - https://www.instagram.com/thisisevolve/?hl=en

- Carly’s Instagram - https://www.instagram.com/carlsterthebalster/

- Silver Spring hot pilates - https://silverspringsla.com/

- Naomi’s Instagram - https://www.instagram.com/carlsterthebalster/

- Naomi’s Bobbie Formula commercial - https://www.youtube.com/watch?v=9jkCrOea3aA

- Her Nike apparel line - https://www.nike.com/w/naomi-osaka-tennis-clothing-4an2mz6ymx6zed1q

- mango peanut chicken salad recipe - https://whattocook.substack.com/p/mango-peanut-chicken-salad-635



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