Going Deeper Into DEI with Cedric Brown
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Show Notes
Digital strategy can influence minds and drive behaviors towards making a change. So, what happens when marketers use our tools to bring awareness to social issues? This week, Melissa is joined by Cedric F. Brown, the Director of Digital Strategy at A Call to Men, to dive deeper into diversity, equity, and inclusion.
About Cedric: Cedric F. Brown, APR, is the director of digital strategy at A Call to Men, an organization working to transform society by promoting healthy and respectful manhood.
Follow Cedric on Twitter: @abrothanamedCed
Connect with Cedric on LinkedIn: /in/cedricfbrown
Learn more about Cedric: cedricfbrown.com
Topics covered:
- What it means to be more than a publicist
- How PR professionals practice social responsibility
- How DEI is being approached in the industry today
- Raising boys into good men
- Leveraging digital strategies to educate and inform
- When and how to get involved in social issues
Actions to take:
- Be your authentic self
- Build bridges and relationships
- Ask others to contribute to the conversation
- Take ownership of your story
- Seek to understand before asking to be understood
Resources mentioned:
- A Call to Men: https://www.acalltomen.org/
- PRSA: https://www.prsa.org/
- Ben and Jerry's: https://www.benjerry.com/
- MVW Communications: https://www.mvw360.com/
- PR Pro Gear: https://www.prgearshop.com/