Smart Talk Series

Paying it forward doesn't always have to mean a monetary act of kindness. Sometimes, candid career advice and making connections can be infinitely more valuable to students searching for or starting their careers. In today's episode, Melissa speaks with public relations professor and the founder of SpeakerPost, Komal Shah Kapoor, Ph.D., about why it's impactful to share advice from your professional journey with students and young professionals. About Dr. Kapoor: Komal Kapoor is a public relations professor at Pepperdine University and the founder of SpeakerPost, a platform that connects educators with industry professionals for guest speaking opportunities in high school and college classrooms. With a background spanning global marketing, media, and entrepreneurship, her work focuses on mentorship, relationship-building, and helping students feel more confident and prepared as they enter professional environments. Connect with Dr. Kapoor on LinkedIn Topics covered: Dr. K's passion for connecting students and industry professionals Student's perspective on PR and communications Feedback from students How students utilize AI for advice What Dr. K wishes pros knew about young professionals How to advise the future generation of PR professionals with SpeakerPost Resources mentioned: SpeakerPost Green Sea Shells "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

Sharing access, authenticity, and empowerment in the public relations industry matters. In today's episode, authors Jamila Cupid, Ph.D. and Myescha Joell share what inspired them to write their groundbreaking new book, "Who's in the Room?: A Guide to Public Relations from the Black Professional Perspective." The book amplifies the voices, experiences, and contributions of Black public relations practitioners while providing a roadmap for authentic allyship and inclusion across the industry. About Jamila: Dr. Jamila Cupid is an international scholar and educator who trains students in the practice of public relations at Pepperdine University. She is a public relations and digital media professional, with expertise in research and strategy, who worked in the New York City and Washington, DC markets. Her research is based in global and multicultural PR and media. Connect with Jamila on Instagram and LinkedIn About Myescha: Myescha Joell is an award-winning publicist, producer, and founder of Morris Street Media, known for high-impact campaigns at the intersection of culture, entertainment, and social impact. With over 20 years of experience, she's helped shape visibility for creatives, brands, and storytellers while producing content that amplifies underrepresented voices. Connect with Myescha on Instagram Topics covered: What inspired the creation of their guidebook for Black professionals Unexpected themes from "Who's in the Room?" Unique challenges for Black PR pros What allyship and inclusion look like in today's climate Advice on how to show up in professional spaces Resources mentioned: "Who's in the Room?: A Guide to Public Relations from the Black Professional Perspective" Ask A Latina "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know"

In tough times, resilience is key to keeping every aspect of your life from falling apart. In today's episode, Melissa interviews the founder of Yo Quiero Dinero, Jannese Torres, about how to build financial, mental, and professional resilience in eras of your life that may be unpredictable. About Jannese: Jannese Torres is the founder of Yo Quiero Dinero, an award-winning personal finance podcast, and author of Financially Lit!. A former engineer turned entrepreneur, she teaches Latinas how to grow income, invest confidently, and build wealth through ownership. Her work empowers women to break generational money cycles and create financial freedom on their own terms. She is a Florida State Board Member of the National Financial Educators Council (NFEC). Connect with Jannese on Instagram Topics covered: Common misunderstandings about influencers Financial advice for uncertain times Building resilience during tough times Who Jannese looks to for sound advice How to know when to speak up The resurgence of blogging Resources mentioned: Delish D'Lites Financially Lit Ask A Latina "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

Listen as Melissa kicks off Season 11 by talking about the importance of adapting in uncertain times and relying on our industry fundamentals. Join us this season as Melissa talks with experts in various disciplines about valuing advice and taking action. Connect with Melissa on LinkedIn, Instagram, and Facebook Topics covered: The theme of season 11 How PR pros can approach change in 2026 Remembering Pandemic-era lessons Advising clients during uncertain times Resources mentioned: "PR Pros Are Equipped to Adapt" Ask A Latina "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

As we've learned this season, milestones don't just appear. They come after brave actions, years, and sometimes decades of hard work and dedication. In the final episode of Season 10, Melissa interviews Michael Klein, Public Relations Manager at Ferrovial Construction, to discuss the career milestones he made possible by bravely asking for opportunities and taking action to bring them to life. About Michael: Mike Klein is a high-energy people person who began his career in television as a sports producer. Then changed career paths by becoming a public relations manager for one of the largest heavy civil construction companies in the world, Ferrovial Construction, and has found his calling in life. Connect with Michael on LinkedIn Topics covered: The value of making "the ask" Mike's career milestone moments Navigating life-altering career milestones How to be adaptable in dynamic situations The importance of community relations Tips on cultivating a positive mindset Resources mentioned: Jimmy Goldstein Ferrovial Construction Ontario Subway Project "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

A major milestone in your organization is the perfect time to take stock of what you've achieved and chart a path for the future. In this episode, Melissa interviews President & CEO of Texas Organ Sharing Alliance Joe Nespral and TOSA's Director of Communications Casey Casseb, to discuss celebrating 50 years of their organization's important work in organ donation. About Joe: Joseph Nespral, MD, CPTC is the President & CEO of Texas Organ Sharing Alliance. Joe has been with TOSA since July 1997 and was promoted to CEO in October 2016. Joe has an extensive background in Organ Procurement Organization leadership in operations, restructuring, policy analysis, business development and quality improvement. About Casey: Casey Casseb has been creating and executing creative marketing, media, and events for unique brands for over 20 years. She has experience collaborating with Fortune 500 brands and is a strong advocate for personalized, committed, and exceptional service to all clients, both internal and external. Currently, she serves as the Texas Organ Sharing Alliance's Director of Communications. Topics covered: Joe and Casey's career milestone moments Celebrating TOSA's 50th anniversary Organ donation myths and misconceptions Joe and Casey's favorite TOSA memories Insights on communicating sensitive topics Resources mentioned: Texas Organ Sharing Alliance Donate Life Texas TOSA Wall of Heroes "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

Today, Melissa is taking a break from talking to seasoned professionals by sitting down with a future young professional: her daughter, Emilia. Listen as Melissa and Emilia discuss how communication professionals can support and inspire Generation Z and beyond as they work to achieve milestones of their own. About Emilia: Emilia Williamson is a rising junior in high school who has "interned" in public relations and communications since she was a toddler. She is an honor roll student, award-winning theatre performer and cosplayer, aerial dance artist, and tenured Junior Intern at MVW Communications. She aspires to be an American Sign Language Interpreter, actor, and aerial performer who may advance the public relations profession in surprising ways. Topics covered: Emilia's memorable milestone moment Life as a junior in high school Emilia's journey to her creative endeavors How to navigate change in a smart way How to build trust and cultivate voice with students Resources mentioned: Pop Madness San Japan Cirque Aria Tips to Inspire Student Voice "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

There are many moments in life, tragic and joyful, that can help create the person and professional you are today. In this episode, Melissa chats with Hussein Al-Baiaty, an author marketing strategist, about the past moments that shape us and the future moments we can manifest with the right mindset. About Hussein: Hussein Al-Baiaty is an author marketing strategist, author, and founder of Rising Authors, a platform that helps nonfiction writers grow their influence, income, and impact through powerful brand-building. As a refugee turned entrepreneur, Hussein combines storytelling, strategic marketing, and design to guide authors in turning their personal stories into thriving businesses. He also hosts The Rising Authors Experience podcast, where he interviews leaders and creators about resilience, purpose, and legacy. Follow Hussein on LinkedIn. Topics covered: Hussein's milestone moments How becoming a father impacted Hussein Advice for navigating uncertain times Leveraging milestone moments to enhance your career Insights on advancing your professional position Resources mentioned: Rising Authors "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

With each milestone you reach, your career and reputation grow. What good can you do with that power? In this episode, Melissa sits down with Claudia Romo Edelman, a global mobilization expert, about how Claudia uses her voice and influence to help positively change the world. About Claudia: Claudia Romo Edelman is a global mobilization expert, catalyst for social change and marketer for social causes. She is a recognized speaker, activist, thought leader, author, and upcoming entrepreneur. Follow Claudia on LinkedIn. Topics covered: Claudia's milestone moments What inspired Claudia to elevate the US Latino narrative Key findings from the 2025 Hispanic Opportunity Toolkit Claudia's tips on promoting visibility Resources mentioned: The Hispanic Star Hispanic Sentiment Study LATINAFest 2025 Hispanic Opportunity Toolkit We Are All Human Foundation Hispanic Leadership Summit "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

Celebrating milestones as an entrepreneur can be difficult when you're trying to navigate a tough time or just busy serving your clients. In this episode, Melissa sits down with the President of Solo PR Pro, Karen Swim, to discuss how to leverage milestones as a business owner, the enduring spirit of solopreneurs, and how to take care of your well-being while leading the way in public relations. About Karen: Karen Swim, APR, is an accredited public relations professional, speaker, podcaster, author, and champion of independent by choice workers. She is the Founder of Words For Hire, a B2B, Technology and Healthcare PR and Marketing agency and the President of Solo PR Pro, a membership organization for independents and microagencies. In 2024, she also co-founded Data+PR, a collaborative with BlueRun PR that focuses on storytelling through data. Follow Karen on LinkedIn and Instagram Topics covered: Karen's milestone moments About the Solo PR Pro community What inspires Karen to lead her community Navigating uncertain times as a Solo PR Pro Leveraging milestone moments How to stop underestimating yourself Resources mentioned: Words for Hire Solo PR Pro "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications