Smart Talk Series

Paying it forward doesn't always have to mean a monetary act of kindness. Sometimes, candid career advice and making connections can be infinitely more valuable to students searching for or starting their careers. In today's episode, Melissa speaks with public relations professor and the founder of SpeakerPost, Komal Shah Kapoor, Ph.D., about why it's impactful to share advice from your professional journey with students and young professionals. About Dr. Kapoor: Komal Kapoor is a public relations professor at Pepperdine University and the founder of SpeakerPost, a platform that connects educators with industry professionals for guest speaking opportunities in high school and college classrooms. With a background spanning global marketing, media, and entrepreneurship, her work focuses on mentorship, relationship-building, and helping students feel more confident and prepared as they enter professional environments. Connect with Dr. Kapoor on LinkedIn Topics covered: Dr. K's passion for connecting students and industry professionals Student's perspective on PR and communications Feedback from students How students utilize AI for advice What Dr. K wishes pros knew about young professionals How to advise the future generation of PR professionals with SpeakerPost Resources mentioned: SpeakerPost Green Sea Shells "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

Sharing access, authenticity, and empowerment in the public relations industry matters. In today's episode, authors Jamila Cupid, Ph.D. and Myescha Joell share what inspired them to write their groundbreaking new book, "Who's in the Room?: A Guide to Public Relations from the Black Professional Perspective." The book amplifies the voices, experiences, and contributions of Black public relations practitioners while providing a roadmap for authentic allyship and inclusion across the industry. About Jamila: Dr. Jamila Cupid is an international scholar and educator who trains students in the practice of public relations at Pepperdine University. She is a public relations and digital media professional, with expertise in research and strategy, who worked in the New York City and Washington, DC markets. Her research is based in global and multicultural PR and media. Connect with Jamila on Instagram and LinkedIn About Myescha: Myescha Joell is an award-winning publicist, producer, and founder of Morris Street Media, known for high-impact campaigns at the intersection of culture, entertainment, and social impact. With over 20 years of experience, she's helped shape visibility for creatives, brands, and storytellers while producing content that amplifies underrepresented voices. Connect with Myescha on Instagram Topics covered: What inspired the creation of their guidebook for Black professionals Unexpected themes from "Who's in the Room?" Unique challenges for Black PR pros What allyship and inclusion look like in today's climate Advice on how to show up in professional spaces Resources mentioned: "Who's in the Room?: A Guide to Public Relations from the Black Professional Perspective" Ask A Latina "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know"

In tough times, resilience is key to keeping every aspect of your life from falling apart. In today's episode, Melissa interviews the founder of Yo Quiero Dinero, Jannese Torres, about how to build financial, mental, and professional resilience in eras of your life that may be unpredictable. About Jannese: Jannese Torres is the founder of Yo Quiero Dinero, an award-winning personal finance podcast, and author of Financially Lit!. A former engineer turned entrepreneur, she teaches Latinas how to grow income, invest confidently, and build wealth through ownership. Her work empowers women to break generational money cycles and create financial freedom on their own terms. She is a Florida State Board Member of the National Financial Educators Council (NFEC). Connect with Jannese on Instagram Topics covered: Common misunderstandings about influencers Financial advice for uncertain times Building resilience during tough times Who Jannese looks to for sound advice How to know when to speak up The resurgence of blogging Resources mentioned: Delish D'Lites Financially Lit Ask A Latina "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

Listen as Melissa kicks off Season 11 by talking about the importance of adapting in uncertain times and relying on our industry fundamentals. Join us this season as Melissa talks with experts in various disciplines about valuing advice and taking action. Connect with Melissa on LinkedIn, Instagram, and Facebook Topics covered: The theme of season 11 How PR pros can approach change in 2026 Remembering Pandemic-era lessons Advising clients during uncertain times Resources mentioned: "PR Pros Are Equipped to Adapt" Ask A Latina "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

As we've learned this season, milestones don't just appear. They come after brave actions, years, and sometimes decades of hard work and dedication. In the final episode of Season 10, Melissa interviews Michael Klein, Public Relations Manager at Ferrovial Construction, to discuss the career milestones he made possible by bravely asking for opportunities and taking action to bring them to life. About Michael: Mike Klein is a high-energy people person who began his career in television as a sports producer. Then changed career paths by becoming a public relations manager for one of the largest heavy civil construction companies in the world, Ferrovial Construction, and has found his calling in life. Connect with Michael on LinkedIn Topics covered: The value of making "the ask" Mike's career milestone moments Navigating life-altering career milestones How to be adaptable in dynamic situations The importance of community relations Tips on cultivating a positive mindset Resources mentioned: Jimmy Goldstein Ferrovial Construction Ontario Subway Project "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

A major milestone in your organization is the perfect time to take stock of what you've achieved and chart a path for the future. In this episode, Melissa interviews President & CEO of Texas Organ Sharing Alliance Joe Nespral and TOSA's Director of Communications Casey Casseb, to discuss celebrating 50 years of their organization's important work in organ donation. About Joe: Joseph Nespral, MD, CPTC is the President & CEO of Texas Organ Sharing Alliance. Joe has been with TOSA since July 1997 and was promoted to CEO in October 2016. Joe has an extensive background in Organ Procurement Organization leadership in operations, restructuring, policy analysis, business development and quality improvement. About Casey: Casey Casseb has been creating and executing creative marketing, media, and events for unique brands for over 20 years. She has experience collaborating with Fortune 500 brands and is a strong advocate for personalized, committed, and exceptional service to all clients, both internal and external. Currently, she serves as the Texas Organ Sharing Alliance's Director of Communications. Topics covered: Joe and Casey's career milestone moments Celebrating TOSA's 50th anniversary Organ donation myths and misconceptions Joe and Casey's favorite TOSA memories Insights on communicating sensitive topics Resources mentioned: Texas Organ Sharing Alliance Donate Life Texas TOSA Wall of Heroes "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

Today, Melissa is taking a break from talking to seasoned professionals by sitting down with a future young professional: her daughter, Emilia. Listen as Melissa and Emilia discuss how communication professionals can support and inspire Generation Z and beyond as they work to achieve milestones of their own. About Emilia: Emilia Williamson is a rising junior in high school who has "interned" in public relations and communications since she was a toddler. She is an honor roll student, award-winning theatre performer and cosplayer, aerial dance artist, and tenured Junior Intern at MVW Communications. She aspires to be an American Sign Language Interpreter, actor, and aerial performer who may advance the public relations profession in surprising ways. Topics covered: Emilia's memorable milestone moment Life as a junior in high school Emilia's journey to her creative endeavors How to navigate change in a smart way How to build trust and cultivate voice with students Resources mentioned: Pop Madness San Japan Cirque Aria Tips to Inspire Student Voice "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

There are many moments in life, tragic and joyful, that can help create the person and professional you are today. In this episode, Melissa chats with Hussein Al-Baiaty, an author marketing strategist, about the past moments that shape us and the future moments we can manifest with the right mindset. About Hussein: Hussein Al-Baiaty is an author marketing strategist, author, and founder of Rising Authors, a platform that helps nonfiction writers grow their influence, income, and impact through powerful brand-building. As a refugee turned entrepreneur, Hussein combines storytelling, strategic marketing, and design to guide authors in turning their personal stories into thriving businesses. He also hosts The Rising Authors Experience podcast, where he interviews leaders and creators about resilience, purpose, and legacy. Follow Hussein on LinkedIn. Topics covered: Hussein's milestone moments How becoming a father impacted Hussein Advice for navigating uncertain times Leveraging milestone moments to enhance your career Insights on advancing your professional position Resources mentioned: Rising Authors "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

With each milestone you reach, your career and reputation grow. What good can you do with that power? In this episode, Melissa sits down with Claudia Romo Edelman, a global mobilization expert, about how Claudia uses her voice and influence to help positively change the world. About Claudia: Claudia Romo Edelman is a global mobilization expert, catalyst for social change and marketer for social causes. She is a recognized speaker, activist, thought leader, author, and upcoming entrepreneur. Follow Claudia on LinkedIn. Topics covered: Claudia's milestone moments What inspired Claudia to elevate the US Latino narrative Key findings from the 2025 Hispanic Opportunity Toolkit Claudia's tips on promoting visibility Resources mentioned: The Hispanic Star Hispanic Sentiment Study LATINAFest 2025 Hispanic Opportunity Toolkit We Are All Human Foundation Hispanic Leadership Summit "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

Celebrating milestones as an entrepreneur can be difficult when you're trying to navigate a tough time or just busy serving your clients. In this episode, Melissa sits down with the President of Solo PR Pro, Karen Swim, to discuss how to leverage milestones as a business owner, the enduring spirit of solopreneurs, and how to take care of your well-being while leading the way in public relations. About Karen: Karen Swim, APR, is an accredited public relations professional, speaker, podcaster, author, and champion of independent by choice workers. She is the Founder of Words For Hire, a B2B, Technology and Healthcare PR and Marketing agency and the President of Solo PR Pro, a membership organization for independents and microagencies. In 2024, she also co-founded Data+PR, a collaborative with BlueRun PR that focuses on storytelling through data. Follow Karen on LinkedIn and Instagram Topics covered: Karen's milestone moments About the Solo PR Pro community What inspires Karen to lead her community Navigating uncertain times as a Solo PR Pro Leveraging milestone moments How to stop underestimating yourself Resources mentioned: Words for Hire Solo PR Pro "Latinas in Public Relations: Shaping Communications, Communities, and Culture" "Smart Talk: Public Relations Essentials All Pros Should Know" MVW Communications

Enjoy a bonus conversation between Melissa and the hosts of That Solo Life: The Solo PR Pro Podcast, Karen Swim and Michelle Kane about Melissa's tips on cultivating a purposeful personal brand.

Enjoy a bonus conversation between Melissa and Chip Griffin about Melissa's unique journey in public relations and the importance of content creation.

Enjoy a bonus conversation between Melissa and author champion and publishing strategist Hussein Al-Baiaty on the Rising Authors podcast where they discuss how challenging it was for Melissa to "be" the author for her first book, "Smart Talk: Public Relations Essentials All Pros Should Know." And then, what it was like to inspire other Latina leaders to go down that path with her second, "Latinas in Public Relations: Shaping Communications, Communities, and Culture." Thanks to Hussein for having Melissa on her show to talk about her journey!

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Irasema Romero and Lorraine Pulido. About Irasema: Irasema Romero is a seasoned internal communication advisor and leadership coach with more than 15 years of experience supporting leaders through transformative organizational changes. She currently leads internal communications at Gong, an AI-powered revenue intelligence platform, and has a leadership coaching practice, Ollin Growth, focused on supporting early-career leaders. Throughout her career, Irasema has worked with C-suite executives during key moments of growth, including major mergers and acquisitions, and has a track record of successfully navigating high-impact communication initiatives across companies like AT&T and Ancestry. Connect with Irasema on Linkedin. About Lorraine: Dr. Lorena "Lorraine" Pulido, Ph.D. became the communications director for the San Antonio Independent School District (SAISD) in August 2024. She has thirty years of experience in the communications industry, previously serving as communications manager for VIA Metropolitan Transit and public relations manager for the City of San Antonio. She was elected the first female and first Latina chairperson to lead the Brooks Development Authority Board of Directors and as a trustee for Alamo Colleges District for District 4 in San Antonio, Texas. She is an award-winning PR professional and adjunct professor at Texas A&M University- San Antonio and has taught hundreds of students in her twenty- four years of teaching at various colleges. Connect with Lorraine on LinkedIn. Topics covered: - How the authors got in Public Relations - What inspired them to share their story - A preview of each author's story - Advice for someone taking a step forward in their career - Buy your copy of "Latinas in PR" on Amazon Resources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture" - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Rachel Benavidez and Lilly Cortés Wyatt. About Rachel: Rachel Benavidez is a former journalist turned public relations and marketing professional who brings more than 25 years of experience to her role as Vice President of Communications and Strategy for VIA Metropolitan Transit in San Antonio. The local PRSA Chapter named her PR Professional of the Year in 2023 and in 2024 elected her President, to lead in 2025. She's a Rio Grande Valley native who has lived in San Antonio since 2008, with roles as editor in chief at San Antonio Magazine and City Editor at the San Antonio Express-News. Connect with Rachel on LinkedIn Follow Rachel on Facebook Follow Rachel on Instagram About Lilly: Lilly is the founder of SociosPR, an integrated communications firm known for its expertise in multicultural strategies and cultural competence. Drawing from her journalism background, Lilly leads a team with over a century of combined experience delivering tailored, human-centered communication solutions. With a commitment to diversity in thought and approach, Lilly offers insights that are intersectional, socially conscious, and environmentally aware, empowering clients to connect authentically with diverse audiences. Connect with Lilly on LinkedIn Follow SociosPR on LinkedIn Follow SociosPR on Instagram Follow SociosPR on Facebook Topics covered: - How the authors got in Public Relations - What inspired them to share their story - A preview of each author's story - Advice for someone taking a step forward in their career - Buy your copy of "Latinas in PR" on Amazon Resources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture" - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Brenda Duran and Anais Biera Miracle. About Brenda: Brenda Duran is a seasoned media and communications specialist with over a decade of impactful service in Los Angeles County. Currently the Director of External Affairs for the LA County Justice, Care, and Opportunities Department, she has excelled in expanding social media presence, launching successful multimedia campaigns, and crafting strategic messaging for key public programs. With a journalism degree from USC's Annenberg School, Brenda's career spans government communications and print media, showcasing her expertise in driving outreach and innovation across diverse platforms. Connect with Brenda on LinkedIn. Check out Brenda's website. About Anais: Anais Biera Miracle has 20 years of experience in communications, with expertise in litigation public relations, crisis communications, and nonprofit leadership. Anais is the Chief Communications Officer for one of the largest, Latino-led nonprofit organizations in the United States. Anais lives in Austin with her husband and daughter. Connect with Anais on LinkedIn. Topics covered: - How the authors got in Public Relations - What inspired them to share their story - A preview of each author's story - Advice for someone taking a step forward in their career - Buy your copy of "Latinas in PR" on Amazon Resources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture" - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Jill Casey Pintor and Marisol Vindiola. About Jill: Jill is a PR and communications professional with experience spanning more than two decades across several industries including television, nonprofits, entertainment and finance. She currently works as a financial content writer at StreetCred PR. Jill holds a bachelor's degree in communication from the University of Arizona and has served three terms as ethics chair on the PRSA Southern AZ Chapter Board of Directors. Jill is an Arizona native, raised in the border town of Douglas, and she resides in Tucson. Connect with Jill on LinkedIn. About Marisol: Marisol Vindiola is a Senior Business Development Manager in the multicultural space at Orange 142. She is passionate about public relations, relationship-building, marketing, tourism, and promotion of her heritage and culture. Her superpowers include being bilingual, binational, and bicultural—proud Latina. Connect with Marisol on LinkedIn. Topics covered: - How the authors got in Public Relations - What inspired them to share their story - A preview of each author's story - Advice for someone taking a step forward in their career - Buy your copy of "Latinas in PR" on Amazon. Resources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture" - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Jeannette E. Garcia and Paola Vargas-Strassner. About Jeannette: Jeannette is the Director of Communications at a San Antonio systems-change nonprofit organization, UP Partnership. In the past, Jeannette was a reporter with the San Antonio Business Journal. She has more than a decade of communications, public relations, and marketing experience, having led these types of efforts for places like the San Antonio Hispanic Chamber of Commerce and the City of San Antonio's Economic Development Department. She has a bachelor's degree in public relations with concentrations in Latino Media Studies and Business Foundations from the University of Texas at Austin. Connect with Jeannette on LinkedIn About Paola: Paola Vargas-Strassner, MPS, APR is a Strategic Communications and Public Affairs professional currently serving the Maryland State. She is a well-traveled, seasoned bilingual communications professional who specializes in the areas of public affairs, strategic planning, and digital media. Connect with Paola on LinkedIn View Paola's portfolio Topics covered: - How the authors got in Public Relations - What inspired them to share their story - A preview of each author's story - Advice for someone taking a step forward in their career - Buy your copy of "Latinas in PR" on Amazon Resources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture" - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Melissa Monroe and Olga Mayoral Wilson. About Melissa: Melissa Monroe, MA, APR has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest Vista College and stays busy in her community and with her family. Connect with Melissa on LinkedIn About Olga: Olga Mayoral Wilson, APR, Fellow PRSA sees herself as a service leader providing service where it may be mostly needed. She was born in Puerto Rico, a beautiful Island in the Caribbean which nurtured her to be whom she is today. She is the youngest of three girls and has always loved reading and learning about cultures, their people and customs. Through travel, education and being exposed to so many experiences and locations, her thirst for knowledge, teaching and mentoring is somewhat quenched. Connect with Olga on LinkedIn Follow Olga on X Topics covered: - How the authors got in Public Relations - What inspired them to share their story - A preview of each author's story - Advice for someone taking a step forward in their career - Buy your copy of "Latinas in PR" on Amazon Resources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture" - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Carmen Boon and Amelia Taurel Folkes. About Carmen: Carmen Boon, M.A. serves as the Vice President for Public Affairs at Food Bank For New York City, amassing decades of experience in crafting strategic communication strategies and spearheading social impact and advocacy initiatives. As a first-generation immigrant from Venezuela and a Fulbright scholar, Carmen has contributed to various New York City government agencies, tackling outreach challenges and managing crisis communications that provide critical services to millions. Her efforts in social impact communications within the nonprofit and public sectors have garnered her and her teams numerous recognitions, including the Shorty Impact and PR Week Purpose Awards. Carmen is an alumna of both The New School in New York City and Universidad Católica Andrés Bello in Caracas. Connect with Carmen on LinkedIn About Amelia: Amelia Taurel Folkes, MPS, APR is an accredited PR professional and strategic communicator with a vision and passion for helping brands position themselves for growth. She has more than 18 years of experience in public relations and thought leadership supporting a variety of clients in the fields of technology, government, B2C and B2B, financial services, and non-profit sectors. Connect with Amelia on LinkedIn Follow Amelia on Blue Sky Topics covered: - How the authors got in Public Relations - What inspired them to share their story - A preview of each author's story - Advice for someone taking a step forward in their career - Buy your copy of "Latinas in PR" on Amazon Resources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture" - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

Season premiere! For the first episode of season nine, Melissa reads the introduction from her new anthology, "Latinas in Public Relations: Shaping Communications, Communities, and Culture." Topics covered: - What inspired Melissa to go on this new book journey - The introduction of "Latinas in Public Relations" Resources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture" - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

This season, we've learned that cultural strategy is essential, but approaches can feel hollow and performative without collaboration and authentic engagement with the cultures being recognized. In this season finale, Melissa speaks with Charlene Ostbloom, the founder of Bloom Communications and Angela Gonzalez, the communications manager for Chugachmiut, a tribal consortium. They dig into bridging cultures between business and Native communities, the missteps around Cherokee Barbie, and the incorporation of Native Land Acknowledgements. About Charlene: Charlene Ostbloom, founder of Bloom Communications, is dedicated to bridging cultures between businesses and Alaska Native communities. With decades of experience and deep roots in Nulato (noo-LA-Toh), Alaska, she offers Corporate Culture Camps, training, coaching and facilitation services. Charlene is also developing Native Women RISE, an innovative program that will celebrate the unique professional journeys of Indigenous women. About Angela: Angela Gonzalez is Koyukon Athabascan originally from Huslia, Alaska, and lives in Anchorage, Alaska. She is a communications professional, writer, and bead artist living in Anchorage, Alaska. She is currently the communications manager for Chugachmiut, a tribal consortium. Visit Bloom Communications' website. Connect with Charlene on LinkedIn. Read Angela's blog, Athabascan Woman. Follow Angela on TikTok. Follow Angela on Facebook. Follow Angela on Instagram. Topics covered: - Learning from Mattel's missteps from the Cherokee Barbie - Creating representation with Fish Camp Barbie - Native Land Acknowledgements - How Native Land Acknowledgements can be problematic - How to increase respect for Native cultural expressions and practices Resources mentioned: - World Eskimo-Indian Olympics - "Mattel Missteps With Cherokee Barbie" - "Barbie releases Juan Gabriel-inspired doll to honor the Mexican icon's legacy" - "Viral 'Fish Camp Barbie' celebrates Alaska Native heritage" - First Alaskans Institute - "The Love/Hate Dilemma of Alaska Native Land Acknowledgments: A Call for Authenticity" - PRSA Counselor's Academy - Athabascan Woman Blog - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

Creating a cultural strategy is not enough. Effectively implementing your strategy is the first step to enacting real change. Listen as Melissa talks with Ben Finzel and LaTricia Harper Woods, APR of The Change Agencies about activating cultural strategy in today's society. About Ben: Ben Finzel is president of RENEWPR, a Washington, DC-based public relations firm. Ben and his team of seven independent PR professionals provide advice, counsel and outreach on strategy, messaging, media and partnerships to clients tackling energy, environmental and equity issues and opportunities. Ben is one of two founders of The Change Agencies, the national network of inclusive PR firms focused on changing the way business and organizations communicate across cultures. About LaTricia: LaTricia Woods is an award-winning, accredited public relations professional with more than 29 years of industry experience. She is the Founder and CEO of Mahogany Xan Communications, where she leads a talented team of professionals and serves a national client portfolio. She is also the founding principal of The Change Agencies. Follow The Change Agencies on Facebook.Follow The Change Agencies on LinkedIn. Topics covered: - The current state of cultural competence in comms - Key drivers for the creation of The Change Agencies' cultural strategy - Embodying the cultural nuances of different target audiences - Implementing cultural strategy in today's political climate - Avoiding cultural appropriation - Staying ahead of cultural trends and adapting strategies Resources mentioned: - The Change Agencies - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

Sometimes the audiences that are the easiest to reach are not the ones that you need to hear from. In today's episode, Melissa sits with Jessica Broome Ph.D., the founder of Southpaw Insights about what inclusive insights are and how they can benefit every communicator. About Jessica: Dr. Jessica Broome is a survey methodologist and insights professional. She founded Southpaw Insights in 2008 to conduct meaningful, human-centered research that helps organizations make smart decisions and connect with audiences. Southpaw does qualitative and quantitative research to help clients understand what people think, feel, and do. Email Jessica at [email protected]. Connect with Jessica on LinkedIn. Follow Southpaw Insights on LinkedIn. Topics covered: - The importance of inclusive insights - Findings from niche audiences - Challenges when communicating with hard-to-reach audiences - The future of inclusive insights - Findings from studies on women and self-promotion - How communicators can utilize inclusive insights Resources mentioned: - Southpaw Insights- "Barriers to Accessing Swim Lessons and Water Safety Information for American Indian and Alaska Native Persons" - "Smart Talk: Public Relations Essentials All Pros Should Know" - MVW Communications

Soccer brings together people of all cultures around the world. With a large audience that comes from so many backgrounds, how do you best communicate with each? Tune in to an engaging conversation with the Executive Director of Public Relations for the FIFA World Cup 2026™ Daniel "Danny" Marin about how to communicate with an international IQ. About Danny: Daniel Marin is the Executive Director of Public Relations for the FIFA World Cup 2026™ where he leads all communications strategies for what will be the biggest sporting event in history. For two decades Daniel has held a range of comms roles within some of the biggest brands around, from UPS to Netflix, and most recently led communications for Amazon's Prime Video division across Latin America, Canada, Australia & New Zealand. He's a native of Miami, FL where he currently resides, and holds an MBA from Florida International University. Connect with Danny on LinkedIn. Topics covered: - PR for the world's most popular sport - Managing external communications - The importance of incorporating both English and Spanish languages in communications - Communicating with diverse cultural groups - Internal vs. external communications Resources mentioned: - Junior Intern Emilia speaking ASL - FIFA World Cup - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications

Culturally relevant communication is powerful, especially when it's created with knowledge, empathy, and solidarity. In this episode, Melissa talks to Gabriel Reyes, the president and founder of Reyes Entertainment about his new book and efforts to inform and educate the industry pros about the need for cultural competence. About Gabriel: Gabriel Reyes is considered one of the pioneers of Hispanic marketing in the Entertainment Industry. He has led Reyes Entertainment, a boutique PR agency based in Hollywood for over two decades. In 2023, Reyes was honored by the Public Relations Society of America L.A. Chapter (PRSA-LA) with its Sunrise Honors Award in recognition of his work promoting Diversity, Equity, and Inclusion in the Public Relations field. Follow Reyes Entertainment on Facebook. Follow Reyes Entertainment on Instagram. Follow Reyes Entertainment on X. Follow Gabriel on TikTok. Topics covered: - The importance of cultural competence for communicators - The state of U.S. media - Defining implicit bias - How PR pros can elevate marginalized communities - How communication professionals can make a positive difference Resources mentioned: - Reyes Entertainment - "WOKE: A Cultural Competence Guide for Communicators" - "The Bronze Screen: 100 Years of the Latino Image in American Cinema" - Race Forward - "The Sum of Us: What Racism Costs Everyone and How We Can Prosper Together" - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications

Join us this season as we focus on Cultural Strategy! Melissa kicks off Season 8 with Associate Director of Race and Ethnicity Research at Pew Research Center, Sahana Mukherjee. Listen as they discuss the important role research plays when crafting cultural strategy. About Sahana: Sahana Mukherjee is Associate Director of Race and Ethnicity research at Pew Research Center. She is an expert on issues of race relations, culture and identity, and immigration in American and Asian contexts. Sahana has published extensively in academic and non-academic outlets and has received multiple research awards from universities and professional societies in recognition of her work. Access all of Pew Research Center reports on their website. Sign up for Pew Research Center's newsletter or follow them on social. Topics covered: - Using research findings to inform communications strategy - Findings from Pew Research Center's new report "A Majority of Latinas Feel Pressure To Support Their Families or To Succeed at Work" - Unique pressures Latinas face - Life satisfaction for Latinas Resources mentioned: - "A Majority of Latinas Feel Pressure To Support Their Families or To Succeed at Work" - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications

Season finale! Celebrate the end of Season 7 with an insightful discussion between host Melissa Vela-Williamson and Ernie Zuniga the host of "Pickup Lines". Ernie shares about taking the leap from being a TV morning news anchor on traditional media, to developing a self-produced show with a unique format. About Ernie: For almost 18 years, Ernie Zuniga helped to wake up San Antonio area residents bright and early every weekday as the anchor and co-host of FOX San Antonio's highly-rated morning show, "FOX News First". Ernie has stayed very busy, trying his hand at podcasting and going 'all-in' on the digital talk show he created six years ago inside his own car, called "Pickup Lines". Follow Ernie on Facebook Connect with Ernie on LinkedIn Follow Ernie on Instagram Subscribe to Ernie's YouTube channel Listen to Pickup Lines on Spotify Topics covered: - The format of "Pickup Lines" - Securing sponsorships - The best and worst part of creating and hosting your own show - Using audience feedback to improve - Advice for pivoting in your career Resources mentioned: - Pickup Lines Facebook Live shows - North Park of Lexus of San Antonio - North Park of Lexus at Dominion - PRSA San Antonio - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications

When you see a lack of representation in media, sometimes the best way to address it is to create the type of publication you're craving. In today's episode, Melissa sits down with April Monterrosa, the publisher and editor-in-chief of Live From The Southside Magazine, to talk about creating content for a niche audience and an insider's look into becoming a community influencer. About April: April Monterrosa, a native of San Antonio, Texas, is an entrepreneur, author, speaker, and business mentor. She's the publisher and editor-in-chief of Live From The Southside Magazine, the first woman-owned publication in Southside San Antonio. Her entrepreneurial journey commenced at 12 when she assisted with various responsibilities within her father's plumbing contracting company, Greg Galindo Plumbing. This early exposure laid the foundation for her journey into business ownership. With over 20 years of hospitality and spa industry expertise in the corporate world, April thrived as the proprietor of her esthetic and wellness business before her media career. Follow Live From The Southside on Facebook Follow Live From The Southside on Twitter Follow Live From The Southside on Instagram Topics covered: - An insider's look at Live From The Southside - The evolution of Live From The Southside - Advantages from focusing on a hyper-local area of the city - The effects of becoming an influencer - Radio in today's world - Advice on creating content for a niche audience Resources mentioned: - Live From the Southside - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications

You don't have to be a subject matter expert to help create an engaging event for professionals in a certain sector. You just have to be an expert at creating events. In this episode, Melissa talks with Erika Bradbury, an editorial and event content strategist about creating successful events and communications for business-to-business (B2B) audiences. About Erika: Erika Bradbury is an editorial and event content strategist. For more than 15 years, she has worked cross-functionally to create and activate B2B content. This has included writing for both print and digital publications, as well as programming large and small conference agendas. Event programs have included Social Shake-Up, IAB Annual Leadership Meeting, IAB Mixx, the Direct Brand Summit and Fashion Digital. She has worked on partner programs for Cannes and Mobile World Congress, as well as produced programs and managed talent at Podcast Upfronts and Newfronts West. Connect with Erika on LinkedIn Email Erika at [email protected] Topics covered: - Focusing on business-to-business (B2B) communications and events - Creating content and experiences for a profession - Topics that impact how we practice PR - Creating content and events for social media - Managing events for professionals - Advice for pros looking to work for a trade publication Resources mentioned: - PRNEWS - The Social Shake-Up Show - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications

No matter what field you're in, there's probably a publication that is created for professionals like you and covers stories that are relevant to your area of work. This is called trade journalism. In today's episode, Melissa is joined by John Elsasser, the editor-in-chief of PRSA's Strategies & Tactics for a discussion about the evolution and importance of trade journalism. About John: John Elsasser is an experienced director of publications with a demonstrated history of working in the public relations and communications profession. He's an accomplished writer and editor with a Bachelor's Degree in Journalism from The Ohio State University. Connect with John on LinkedInEmail John at [email protected] Topics covered: - John's path to PRSA - The evolution of the PRSA publication - Writing for evolving attention spans and platforms - Advice for students and pros interested in trade journalism Resources mentioned: - Strategies & Tactics - Melissa's column - PRSA ICON Conference - "PRSA Releases Guidance on Artificial Intelligence" - PRSA LinkedIn - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications

As PR pros, we excel at helping clients tell their stories, but when it comes to telling our own, we sometimes find it difficult to "land that plane". Melissa talks to Jacqueline Ruiz, a social entrepreneur (and a real-life pilot) about how the magic of hybrid publishing can help you tell your story. Thought about becoming an author? Listen in! About Jacqueline: Jacqueline Ruiz is a visionary social entrepreneur who has created an enterprise of inspiration. With more than 20 years of experience in the marketing/public relations and publishing industry, she has created two successful award-winning companies, established two nonprofit organizations, published 33 books, the largest collection of Latina stories in a book anthology series in the world, and held events in four continents. She has received over 40 awards for her contributions and business acumen. She represents the 1.6% of women entrepreneurs with over seven figures in the United States. Being a two-time cancer survivor activated her sense of urgency to serve others and live life to the fullest. Jacqueline is one of the few Latina sports airplane pilots in the United States and founder of Latinas in Aviation global brand. She recently collaborated with College Park Aviation Museum to create the historic first-ever exhibit in the world to honor Latinas in Aviation. Connect with Jacqueline on LinkedIn Follow Jacqueline on Instagram Topics covered: - Defining hybrid publishing - The author selection process - Creating anthologies with Latina professionals - Common stories featured in anthologies - Advice for future authors Resources mentioned: - Fig Factor Media - Jacqueline's books - Latinas in Aviation - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications

Join us this season as we focus on The Future of Mass Communication! Melissa kicks off this season with nationally syndicated columnist, Ruben Navarrette. Listen as they discuss the importance of thought leadership in comms, the role of opinion editorials (op-eds), and how to navigate controversial issues as communicators. About Ruben: Ruben Navarrette is a nationally syndicated columnist with The Washington Post Writers Group, writer of the Navarrette Nation newsletter at Substack, regular contributor to Spectrum News 1 in Los Angeles, a contributor to The Daily Beast (on the left) and Newsmax Magazine (on the right), feature writer for Latino Magazine, member of USA Today's Board of Contributors, host of the podcast "Ruben In The Center," regular contributor of video commentary to Omaha-based Straight Arrow News, author of "A Darker Shade of Crimson: Odyssey of a Harvard Chicano" (Bantam), founder & CEO of "The Navarrette Sonic Podcast Network," and a communications coach specializing in personal brand development and the creation of media projects for individuals, companies and non-profit organizations. Subscribe to Ruben's newsletter Follow Ruben on Facebook Follow Ruben on Twitter Topics covered: - Refining your opinion as a columnist - Picking topics to cover or pitch - What PR professionals should know about the immigration debate - Preparing communication during a presidential election year Resources mentioned: - Ruben's website - Brené Brown - "Great lyrics brought together Taylor, Bruce, my teenage daughter and me" - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications

Learn Copyright Law do's and don'ts of AI from public relations author Melissa Vela-Williamson and media law attorney Alicia Calzada on January 18. Tickets are on sale now: https://www.eventbrite.com/e/ethics-and-copyright-law-in-an-ai-excited-world-tickets-759697394357?aff=oddtdtcreator. Resources mentioned: Ethics and Copyright Law in an AI-Excited World Smart Talk: Public Relations Essentials All Pros Should Know MVW Communications

Enjoy a bonus conversation between Melissa and Shannon Weinstein on the Keep What You Earn! podcast where they discuss creating a conscious public relations strategy. Thanks to Shannon for having Melissa on her show to talk about PR and money matters. Resources mentioned: Keep What You Earn!: https://podcasts.apple.com/us/podcast/keep-what-you-earn/id1580071347 Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book MVW Communications: https://www.mvw360.com/ PR Pro Gear: https://www.prgearshop.com/

Making the leap from a steady corporate job to the chaos of owning your own business is not easy. In today's episode, Melissa talks to Jennifer R. Hudson, APR about her path to owning her own firm. About Jennifer: Jennifer is a strategic communications advocate, trainer, mentor, consultant and speaker. Her superpowers are helping PR leaders step boldly into their role as a trusted advisor and weeding through the details to ensure an organization's communications are always focused on the big picture. During her 25-year career in corporate communications, Jennifer has always sought to broaden the role of public relations. She leads trainings and workshops on corporate messaging; strategic communications planning; and core values, vision, and mission. Topics covered: Evolving your career within your current role The difficulties of leaving the corporate world PR coaching trends Advice for career evolution Actions to take: Discover opportunities wherever you are Practice inclusive communications Don't develop initiatives in a vacuum Approach your work with curiosity Focus on what brings you joy and adds value Resources mentioned: Southwest Key Programs: https://southwestkey.org/ Hispanic Women's Network of Texas: https://hwnt.org/ Fierce Mujeres: https://www.fiercemujeres.org/ Hispanic Public Relations Association (HPRA): https://hprausa.org/ Think Beyond Public Relations: https://www.wethinkbeyond.com/ Univision: https://www.univision.com/ American Airlines: https://www.aa.com/homePage.do Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book MVW Communications: https://www.mvw360.com/ - PR Pro Gear: https://www.prgearshop.com/

Social media is a powerful tool every PR professional needs to know how to use. But what happens when that power gets out of your control and creates a crisis? Today, Melissa discusses the importance of understanding crisis communication in every part of your career evolution with crisis comms and TikTok strategist Molly McPherson. About Molly: Public relations expert Molly McPherson knows how to handle a crisis. Molly served in the external affairs office at the Federal Emergency Management Agency (FEMA) where she introduced the agency's first digital media efforts in response to the public backlash from the Hurricane Katrina response. As Director of Communications for Cruise Line International Association in Arlington, Virginia, Molly handled the official media responses related to maritime security during the 9/11 attacks and the norovirus outbreak on cruise ships in 2002. Molly is the host of the Indestructible PR Podcast, bestselling author of the book Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis, and creator of a popular TikTok account that makes PR crises easy to follow and easy to avoid. This year she was Adweek Creative Visionary Award Winner: Careers Creator of the Year. Topics covered: Pop culture and PR From FEMA to TikTok Crisis communications fundamentals The importance of monitoring social media Advice for young professionals Actions to take: Be open to change Live by your principles Use social media wisely Resources mentioned: Southwest Key Programs: https://southwestkey.org/ Hispanic Women's Network of Texas: https://hwnt.org/ Fierce Mujeres: https://www.fiercemujeres.org/ Hispanic Public Relations Association (HPRA): https://hprausa.org/ Molly's TikTok: https://www.tiktok.com/@mollybmcpherson?lang=en The Muppets Mayhem: https://www.disneyplus.com/series/the-muppets-mayhem/gd9MTUDboO90 Grimace Challenge: https://www.nytimes.com/2023/06/29/style/grimace-milkshake.html Tide pod challenge: https://www.washingtonpost.com/news/to-your-health/wp/2018/01/13/teens-are-daring-each-other-to-eat-tide-pods-we-dont-need-to-tell-you-thats-a-bad-idea/ Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book MVW Communications: https://www.mvw360.com/ PR Pro Gear: https://www.prgearshop.com/

How do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Bernice: Bernice Chao is an award-winning creative who's worked on campaigns for notable brands like HBO, Google, Chime, and Nissan. As one of the few female Asian American creative leaders in the United States, she is helping shape the AANHPI community as the co-founder of the non-profit organization Asians in Advertising and host of the AIA podcast. She has also created mentorship and scholarship programs for the AANHPI community. Topics covered: What inspired Bernice's career evolution How to counteract stereotypes Maintaining a work-life balance Advice on career evolution Actions to take: Focus on self-care and well-being Establish boundaries and protect them Have deep, meaningful conversations Practice listening skills Resources mentioned: Southwest Key Programs: https://southwestkey.org/ Hispanic Women's Network of Texas: https://hwnt.org/ Fierce Mujeres: https://www.fiercemujeres.org/ Hispanic Public Relations Association (HPRA): https://hprausa.org/ Asians In Advertising: https://www.asiansinadvertising.com/ Mad Men: https://www.imdb.com/title/tt0804503/ Valuegraphics: https://valuegraphics.com/ The Visibility Mindset: https://www.visibilitymindset.com/ Elemental: https://movies.disney.com/elemental Melissa's PRSA columns: https://www.prsa.org/author/melissa-vela-williamson TedxCulverCity: http://www.tedxculvercity.com/ Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book MVW Communications: https://www.mvw360.com/ PR Pro Gear: https://www.prgearshop.com/

It takes a village to build a career you can be proud of. In this episode, Melissa talks to former PR agency pro turned coach Ken Jacobs about the importance of great coaching and consulting in your career evolution. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Ken: Ken Jacobs is one of the few certified executive coaches who had an initial career in PR agency management and leadership. He helps senior communications executives become more inspired, inspiring, and effective leaders. Ken also helps agencies reach their business development goals, manage for profitability, and enhance client service and relationships. Topics covered: The catalyst for Ken's career evolution How good coaching can help your career Consulting vs. coaching - Patterns in today's coaching needs Working through impostor syndrome Lessons from agency life Accepting change Actions to take: Know where your strengths on Find a mentor Don't ruminate: Get a lesson and move on Be conscious of how you think Have a thirst for knowledge Resources mentioned: Southwest Key Programs: https://southwestkey.org/ Hispanic Women's Network of Texas: https://hwnt.org/ Fierce Mujeres: https://www.fiercemujeres.org/ Hispanic Public Relations Association (HPRA): https://hprausa.org/ Jacobs Consulting and Executive Coaching: https://www.jacobscomm.com/ Elise Mitchell: https://elisemitchell.com/

When you start your career, you never know where life will take you. Today's guest, Julie Livingston, embraced the unknown by letting curiosity guide her throughout her career. Listen as she talks with Melissa about her path and how it ultimately led to starting her own firm. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Julie: Julie Livingston is president of WantLeverage Communications, an entrepreneurial PR and LinkedIn marketing consultancy based in New York City. She specializes in turning "under the radar" executives and businesses into authoritative industry leaders through strategic communications counsel, media placement, and elevating leadership visibility on LinkedIn, the world's biggest business networking platform. A member of LinkedIn Advisors, Julie is a three-time board member of NY Women in Communications. She holds an MS in Communications Management from Syracuse University's Newhouse School of Public Communications. Her thought leadership has been featured on Morning Brew and in PR News, CommPro.Biz, ASAE, and other industry publications. Topics covered: Julie's career path Overcoming self-doubt The creation of WantLeverage Communications Leveraging LinkedIn Deciding what services to offer Career advice Actions to take: Connect the dots of your experiences to overcome impostor syndrome Embrace challenges Let your curiosity guide you Promote who you are and what your values are Keep up with technology Resources mentioned: Southwest Key Programs: https://southwestkey.org/ Hispanic Women's Network of Texas: https://hwnt.org/ Fierce Mujeres: https://www.fiercemujeres.org/ Hispanic Public Relations Association (HPRA): https://hprausa.org/ Julie's LinkedIn: https://www.linkedin.com/in/julieliv/ World Gold Council: https://www.gold.org/ Scholastic: https://www.scholastic.com/home Volunteers of America: https://www.voa.org/ The Toy Association: https://www.toyassociation.org/ WantLeverage Communications: https://wantleverage.com/ The Quorum Initiative: https://www.thequoruminitiative.com/ Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book MVW Communications: https://www.mvw360.com/ PR Pro Gear: https://www.prgearshop.com/

Listen as Melissa kicks off Season Six by asking questions to get you thinking about you how to evolve your career. Join us this season as Melissa talks with experts in various disciplines about their career evolution stories. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! Topics covered: Career evolution How to determine what you need in a new job or career Using smart talk to enhance your skills Assessing your compatibility with your current role Melissa reflects on the start of her career Actions to take: Ask yourself if you're where you want to be career-wise Be conscious about how you take care of yourself Think about your current role and career trajectory Resources mentioned: Southwest Key Programs: https://southwestkey.org/ Hispanic Women's Network of Texas: https://hwnt.org/ Fierce Mujeres: https://www.fiercemujeres.org/ Hispanic Public Relations Association (HPRA): https://hprausa.org/ Seaworld: https://seaworld.com/san-antonio/ Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book MVW Communications: https://www.mvw360.com/ - PR Pro Gear: https://www.prgearshop.com/

Enjoy a bonus conversation between Melissa and Gini Dietrich of Spin Sucks about effectively communicating across diverse audiences. Topics covered: - Being conscious of how you communicate - DEI communication musts - Tactics to include in your communications programs - Integrating intersectionality - Habits for more inclusive communication - Q&A Actions to take: - Advocate for yourself - Plan with experts when you can - Do your research - Tailor your approach to your audience - If you wouldn't say it with a mic in hand, don't say it - Listen to your gut Resources mentioned: - PRSA Conferences: https://www.prsa.org/conferences-and-awards/conferences - Selena (1997): https://www.imdb.com/title/tt0120094/ - PRSA specialties: https://www.prsa.org/home/get-involved/professional-interest-sections - Pew Research Center: https://www.pewresearch.org/ - IPR Center for Diversity, Equity, and Inclusion: https://instituteforpr.org/center-for-diversity-equity-and-inclusion/ - PRSA D&I Toolkit: https://www.prsa.org/docs/default-source/about/diversity/prsa-2021-toolkit---6-3-21.pdf?sfvrsn=26ff3dfd_0 - Communicating with LGBTQ Audiences: https://www.scoutlab.com/communicating-with-lgbtq-audiences - Valuegraphics: https://valuegraphics.com/ - Spin Sucks: https://spinsucks.com/ - The PESO Model: https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/ - Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book - MVW Communications: https://www.mvw360.com/ - PR Pro Gear: https://www.prgearshop.com/

Special Announcement: The audiobook version of Smart Talk: Public Relations Essentials All Pros Should Know is now available. Topics covered: - Audiobook now available Actions to take: - Pick up your copy of the Smart Talk audiobook on Amazon, Audible or wherever you get your audiobooks. Resources: -Smart Talk Audiobook on Amazon: https://a.co/d/7Trsb8C - Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book - MVW Communications: https://www.mvw360.com - PR Pro Gear: https://www.prgearshop.com

Season finale! Listen in as Melissa wraps up season five by passing the mic to Melissa Monroe-Young, APR to speak on transitioning careers from journalism to public relations. About Melissa: Melissa has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest Vista College and stays busy in her community and with her family. Topics covered: - Making the transition from journalism to public relations - The benefits of accreditation - Misconceptions about journalists and PR professionals - Advice for young communications professionals Actions to take: - Get involved in a trade association - Dig deep to find the best stories and make them newsworthy - Take a course on journalism to strengthen your PR skills - Get the education you need - Get rid of the spin Resources mentioned: - Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book - National Association of Black Journalists: https://nabjonline.org/ - National Association of Hispanic Journalists: https://nahj.org/ - Public Relations Society of America: https://www.prsa.org/ - AP Stylebook: https://www.apstylebook.com/ - MVW Communications: https://www.mvw360.com/ - PR Pro Gear: https://www.prgearshop.com/

In public relations, relationships are everything. This week, Melissa passes the mic to communications executive, Moon Kim, for advice on creating authentic connections through networking and becoming a true client counselor. Tune in for great tips on building strong relationships in your field. About Moon: Moon Kim is a seasoned communications executive, team leader and strategic counselor who thrives in a fast-paced creative and entrepreneurial environment. She has over 16 years of experience leading corporate communications and brand building campaigns across multiple industries from financial services, fintech, retail, healthcare and wellness to professional services and technology. Her interests and passion include yoga & meditation, entrepreneurship, learning consumer and business trends and experiencing cultural diversity. She believes in asking the tough questions, keeping an open mind and taking risks. Moon lives in NYC with a loving husband who cooks her delicious meals daily and adorable children, Mila and Julian. Topics covered: - How to make natural, meaningful connections - Being an agency thought partner - Common mistakes agencies make - What ideal client-agency relationships look like - Pushing back for a client's benefit - Building trust with your client Actions to take: - Take it one day at a time - Make yourself helpful to others - Offer connections when you can - Don't rest on your past successes - Be an extension of your client's team - Don't risk your relationships - If you said you'll do it, do it Resources mentioned: - Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book - Chat GPT: https://openai.com/blog/chatgpt - MVW Communications: https://www.mvw360.com/ - PR Pro Gear: https://www.prgearshop.com/

As a PR pro, some of the most important relationships you will form are with the media. In this episode, Melissa passes the mic to Vincent T. Davis, a reporter and columist at the San Antonio Express-News, for advice on cultivating beneficial and meaningful relationships with the media. About Vince: Vincent T. Davis is a general assignments reporter and columnist at the San Antonio Express-News. Every Monday morning, he shares intriguing tales of everyday people from across San Antonio in a column titled, "San Antonio Stories." A 22-year veteran of the Air Force, Davis started at the Express-News in 1999 as a part-time, editorial assistant for the City Desk, working nights and weekends while attending San Antonio College where he was on the staff of "The Ranger" newspaper. He completed a three-month fellowship with the Freedom Forum Diversity Institute at Vanderbilt University in Nashville in 2003 and earned a bachelor's degree in communication design from Texas State University in San Marcos in 2006. Email Vince at [email protected] Topics covered: - How to be a good PR source - The process of reviewing a pitch - Creating and maintaining relationships with the media - What makes a great human interest story Actions to take: - Be detail-oriented and timely - Do your research - Build a meaningful relationship with reporters Resources mentioned: - Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book - San Antonio Stories: https://www.expressnews.com/author/vincent-davis/ - "For a guy called Mr. Fiesta, passion for San Antonio's annual festival runs deep": https://www.expressnews.com/fiesta/article/For-a-guy-called-Mr-Fiesta-passion-for-San-13784115.php#photo-17262223 - "San Antonio resident hands out water to MLK marchers in spirit of slain civil rights leader": https://www.expressnews.com/news/local/article/Martin-Luther-King-Jr-march-17719033.php - MVW Communications: https://www.mvw360.com/ - PR Pro Gear: https://www.prgearshop.com/

Public relations pros have a lot to worry about in their day-to-day. This means that most of the time, personal well-being falls to the bottom of the list. This week, Melissa passes the mic to Mark Mohammadpour to teach us how to healthfully manage the demands of a career in PR. About Mark: Mark Mohammadpour is the owner and Chief Well-being Officer at Chasing the Sun. After spending his public relations career as an executive at Edelman and Weber Shandwick, and after losing and keeping off 150 pounds over the last decade, Mark founded Chasing the Sun to empower businesses and their employees to prioritize their well-being so they can shine in the family room and the board room. Chasing the Sun's team and enterprise-wide well-being programs deliver relatable, practical, and actionable solutions. Topics covered: - Benefits of employee wellness programs - Trends in well-being - Overcoming stigmas through communication - How thinking like a PR pro affects your health - Common mistakes - The problem with hustle and grind culture Actions to take: - Change habits with small steps - Have empathy for people in similar situations - Be mindful about meetings - Directness is kindness Resources mentioned: - Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book - U. S. Travel Association: https://www.ustravel.org/ - MVW Communications: https://www.mvw360.com/ - PR Pro Gear: https://www.prgearshop.com/

This week, Melissa passes the mic to Anais Biera Miracle, the Chief Communications Officer for Southwest Key Programs to give us a masterclass in mentorship, emotional intelligence, and adaptive leadership. About Anais: Anais Biera Miracle is the Chief Communications Officer for Southwest Key Programs, one of the largest, Latino-led nonprofit organizations in the United States. Anais is responsible for providing leadership and strategic vision for the communications department, which oversees strategic communications, crisis communication, social media, media relations, multimedia, and internal communications. Anais has more than 18 years in the field of Public Relations. Topics covered: - Working outside of your comfort zone - The importance of relationships - Finding a mentor - Advocating for vulnerable populations - Adapting to a national mindset - Enhancing careers through professional development Actions to take: - Give people the opportunity to shine - Become an ally for your peers - Have a realistic work-life balance - Seek a variety of mentors - Share your knowledge with others as a mentor Resources mentioned: - Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book - Southwest Key Programs: https://southwestkey.org/ - Melissa's PRSA column: https://www.prsa.org/author/melissa-vela-williamson - MVW Communications: https://www.mvw360.com/ - PR Pro Gear: https://www.prgearshop.com/