Small Business Celebration

Bill Merz and Tony Merz, Winemakers of the San Rucci Winery-If speaking to all, you're speaking to none, guides on how it's one thing to make wine, it's another thing to sell it, why you need to research your consultants before you hire them, why you need to "trust but verify" your family employees, and...what kind of a sound does a crushed grape make?

Debbie Wise, Co-Owner of Redhouse Beef, guides us on buzz words that don't stay true to who you are, the freeing feeling of firing your customer, the need to "walk it off," the value of listening and evaluating...and what happens when you're about to start an interview, but the barn cat doesn't want to stop playing with your sound equipment...

Norma Diaz, owner of La Rosa Fruit Bars and Ice Cream (know what you want from your business), guides on knowing what you want, living forwards (but learning backwards), customer service + work ethic, do what takes longest first, and...even mother nature can't hit a one iron?

Rick Kreiser, owner of Carney's Business Technology Center (stick to plan, have resources ready), guides us what do to instead of "skeet-shooting" your phone, how to educate your customers that "this time is for me," how to ride out this recession, and...guitar concerts in your home?

Jennifer Rogers Etcheverry, owner of My Husband's Nuts (Almonds), guides us on how promoting buy local farmer grown can help your business, how to convert LIKE's into dollars, how to give your customers a reason to come back to your website...and who are Jennifer's gypsies?

Dr. Justin Hiebert, owner of Next Steps Coaching, as an owner, how to be more transparent at work without pitfalls, discusses the necessity of finding something that brings you joy, clarity on what your'e trying to do...and braking systems between Aston Martin and Ferrari?

NaTesha Johnson, owner of Upside Productions, guides on why black owned business is an advantage, how to market your business by serving on boards, how to market to minority businesses...and a brick house lifts you up?

Whitney Earls, owner of Whitney's Classic Automotive, guides us on creating word of mouth that works, why it's okay not to have any employees, the difference between working hard and being a workaholic...and is a griffin a mythological beast or is it a car?

Dr. Richard (Chip) Casteen, owner of Capital Dental Group, talks about the business of dentistry and how to own a dentist group, why successes is a bunch of B.S., why you should 'damn the torpedos!', the need for stubbornness and the work ethic to support them...and waiting for Godot?

Steve Kieke, owner of Steven L. Kieke, Architect, guides us on why you should play to the end, repurposing your building for your employees, what to do now that things are slow during covid…and the internet explodes (again) about llamas vs. alpacas.

Patrick Moradkhani, co-owner of Bakersfield Crumbl Cookies and owner of Kern Power Company, (how to create purpose over paycheck) guides on "how do you figure out the best system for your business?", how do you find purpose over paycheck for your employees, why "If you don't have a problem to solve, you're just comfortable"...and llamas versus alpacas?

Hugh Beatty, M.D., "The Wellness Doc," (Five Pillars of Healthy Living) guides us on the business side of private practice, the five pillars to your wellness life, how to get the best sleep for a full, busy life, how you can "stay here and take it - or do something about it," what you can do to immediately remind your clients and customers on "what's important"...and which string theory do you prescribe to? Alto clef or tenor clef? The debate rages on!

Raquel Ramirez, owner of American Latina Multi-Services, an American Latina Business Owner, guides us on the immigrant perspective on business ownership in America, how having the right mentality can help you make it no matter where you go, why learning how to talk to people is important to how you manage your business...and what can you learn from an ex-boyfriend's father?

Anthony Tobin, owner of Advanced Network Systems (Business Computer), guides us about meet people where they're at, about "Just DO something!," about letting other's dictate your pace...and what do you do when you see a group of half naked people running down the street?

Matthew Riley, President of the Bakersfield Condors, (The art of working with the city and steal ideas from your industry) guides on how to pick your battles and figure it out together, why stealing ideas from another in your industry is a good thing, why you should control the controllables...and how do you keep a truck with a video screen from getting stuck on a football field for a hockey game?

Debbie Bowman, Co-Owner of SBI Asphalt, guides us the benefits of being a woman business owner, recommends her best business books, on how you can get through Covid, why reading and self-help books dramatically improved her business, why you should "stay on the saddle," and...what is in a "jack and coke?"

Stacey Hinzo, owner of Monroebot Graphics, guides us on how to make your business stand out, how to represent your business, how to find what works and what doesn’t…and who’s making those wide-brimmed hats the ladies wore during the 1980’s?

Shiloh Logan, owner of Logan’s Pest Control, guides us on what to do after your business is sold (and build it with the end in mind), helping to convey to your client that you are “taking care of the issue,” why many people like to hear “the sound of their own talking,” why you should grow your business as an objective unto itself…and what do you do AFTER you’ve sold your business?

Sanjay Patel, co-owner of Hina’s Homecare Pharmacy, guides us on how your business is simply a tool to help you experience bigger things in life, how your business needs to solve a specific need, or problem, in order to fuel the overall economy, and that the whole of humanity is one family…and is it okay to have a Christmas tree in your store - even if you’re not Christian and don’t celebrate Christmas?

Gary Albyn, security consultant, body guard instructor, and author (who writes to his audience) guides us on that regardless if you self-publish, or get a traditional publisher, you still have to get out and promote your book, that patience is key to all facets of writing and publishing, and that you should write to fulfill the best of your readers expectations…and what made a Rhodesian combat veteran stay in a little town he initially couldn’t find on a map?

Brian Riel, owner of Knight’s Jewelry, guides us on how to find the “right” location for your business, why you should hire bright, young people for your business, and the effectiveness of introducing your products and services on social media and then inviting those customers to come SEE the same product in person, in your store…and how can the love of baseball grow your business?

Robert Moseley, owner of House of Moseley, (with business decorating ideas 2020), guides us on how to compete against online retailers, how your past customers are your best advertisement (and will believe in you so you can get new customers, how to make customers feel welcomed and make them feel at ease as possible…and who is the “candle queen?”

Keith Wolaridge, Principle at Wolaridge Consulting and author of “Five Pillars” of business, is going to guide us on why you need to know your banker BEFORE you need money, why you should give yourself permission to make mistakes, and why you need to ask, “Is it working for you?”…plus, why persistence is something to be thankful for.

Ken Beurmann, CEO of Terrio Physical Therapy & Fitness, (and one who knows small business connections) talks about why now is the time to be conservative with your growth (as we grow out of this recession), learning from employees with their personal dreams are so they can help grow yours, and why you need to constantly ask yourself, "What does the solution need to be?”

Chad Tongco, Founder / CEO of Primaris Market Development, who does a lot of social group small business networking, talks about the customer journey, the importance of compensation zoning, and why you should focus on the signal, not the noise…and why on earth you want to voice New York winters! Or watch at: https://youtu.be/4nbVbcDDubM

Debbi Bagley, owner of Bakersfield Locksmith, (a local woman owned business who hires employees for aptitude) encourages us about the benefits of answering the phone and showing up, how no employee wants to be dictated to, how it’s okay to make a mistake, own it, say you’re sorry, and move on!…and how finding a home for stray dogs can help your business grow!

Meredith Bell, owner of Autonomy Farms (an organic meat subscription service & new event venue), explains credibility through association, surrounding yourself with people who challenge you, why it's okay to take the path best for you, and...what to when nature obliterates your business!

Callie Jenkins, owner of Poise, Pilates, and Barre, for whom covid forced her business to reset, has an online subscription service that works, is a successful millennial business owner who walks us through rising out of recession and evolve to the new business trends (that actually works), how intentionally focusing on your customers breads success, why treating yourself to new local businesses is good business...and is it okay to be nervous doing an interview on You Tube?

Morgan Clayton, Founder / President of Tel-Tech Security Systems, guides on why to do business with who you know, like, and trust. He also chats about enriching your knowledge of giving back through grace and the need to help others in order to help you and your business...and...one of the biggest personal sacrifices he has made in his personal life.

Jake Slayton, President / CEO of Goodwill Industries of South Central California, guides us on how to price shelf items guides us in trimming down your admin, why you only need a couple key people, and what to do with employees you've hired that turn out to have the wrong skill sets...and the key to being the lead horse in fantasy football!

Mike Russo, Co-Owner of Russo's Books, guides us on how your physical store can do more than "make it" in an online world, why you have to fail to succeed, and the books REAL successful business owners are reading...plus a special sales insider secret!

Jessica Pounds, local woman owner of Moo Creamery, chats with us about best practices how people DO notice hard work, about keeping things interesting in your business, READ the fine print...and why would someone leave stable, safe, secure accountancy when they could thrive in the hustle and bustle of a hot kitchen?!

Clayton Camp, President of Kern Machinery, on why pay attention to numbers, see what youre looking at, plus gives us three practical, usable keys that have propelled Kern Machinery into continually sustainable profitability for four generations that you can use today to grow a strong and profitable business...and who is the janitor?

Sarah Slayton-Price, a local woman owned business during covid and CEO of Jake's Tex-Mex Cafe is on Small Business Celebration about best practices for champion team coordination, adapting, and systematization, how to find that top 1%-2% that makes a BIG difference in your bottom line, and one key element for long-term sustainable assurance in the success of your business...plus, Doug...

David Dobbs, owner of Imbibe Wine and Spirits, tells how he learned the wine, whiskey (whisky), and spirits business from being a sweat-equity partner in his father's third liquor store to owning Imbibe Wine and Spirits that has three very unique features, which combined, that serves his customers in ways that cannot be found anywhere else in California. https://youtu.be/9LgoNM_VAdM

Kevin Oliver, owner of Oliver and Associates Real Estate Team, transforms the "Stinky Shack" into the "Northwest Charmer" and tells us how he did it! Watch Kevin by clicking on the video below, and even if you're not in real estate, learn something from Kevin that you can use today to grow a strong and PROFITABLE business.

Jere White, owner of White Forest Nursery, is on the Small Business Celebration podcast this week and he’s going to guide us in the importance of: 1. It’s all about social media! 2. How to evolve your interaction with your customers. 3. Your vendors are your lifeline.

Raji Brar, COO of Countryside Market & Restaurants, is on the Small Business Celebration podcast this week and she’s going to guide us in the importance of: 1. Use franchise systems and add your own touch to it for success 2. Save to grow. 3. Our world works better when everyone’s involved.

Ben Dominguez and Saint Dominguez, owners of Oasis Air Conditioning, are on the Small Business Celebration podcast this week and they’re going to guide us in the importance of: 1. Education can bring both knowledge and excitement to your employees and staff. 2. It’s much more rewarding helping individual people and their outcomes. 3. You really have to listen to people. Episode #090

George Masud and George Masud, owners of Waterfall Cleaners, is on the Small Business Celebration program this week and they’re going to guide us in the importance of: 1. Location, location, location 2. Be genuine, not fake. 3. Simplify your business for your customers. Subscribe and learn something you can use TODAY to grow a strong and profitable business! Episode #089

David Perkins, owner of N2 Publishing at “Seven Oaks Living” Magazine, is on the Small Business Celebration podcast this week and he’s going to guide us in the importance of: 1. Pay attention to your smallest customer; that customer can become your biggest customer. 2. Everyone deserves a great value for their investment in your product. 3. Know your humble beginnings and don’t forget where you’ve come from. Episode #088

Brooke Antonioni, President / CEO of Form Force, Inc. and Trans-West Services, Inc., is on the Small Business Celebration podcast this week and she’s going to guide us in the importance of: 1. Don’t stay stagnate, be flexible and be wiling to change. 2. Self audits lead to growth and opportunities for your company. 3. Good data leads to informed decisions.

Tommy Bathe, owner of Domino Plastics Manufacturing, Inc., is on the Small Business Celebration podcast this week and he’s going to guide us in the importance of: 1. Take acquisitions that you can fail and still make money. 2. Big oil stains means bigger discounts. 3. Timeliness and adaptiveness are keys to keep your customer.

Tracy Walker Kiser, owner of H. Walker & Co., is on the Small Business Celebration podcast this week and she’s going to guide us in the importance of: 1. Listen to your loyal customers, they will tell you what they want to buy from you. 2. Have a passion to show compassion for your community. 3. Find people who can be your sounding board and see things differently.

Dr. Ben Laverty, President and CEO of California Safety Training Corporation, is on the Small Business Celebration podcast this week and he’s going to guide us in the importance of: 1. Evolve, evolve, evolve. 2. If you have money in the bank, it’s not necessarily yours. 3. Be prepared!

Rogers Brandon, President of American General Media, is on the Small Business Celebration podcast this week and he’s going to guide us in the importance of: 1. Keep in mind your debt structure, but still be acquisition oriented. 2. Those who react quickly are the ones who survive. 3. Act responsibly, continue to take care of it, you will make it to the end of the time.

Dr. Scott Thor, with Cornerstone Coaching, LLC., is on the Small Business Celebration podcast this week and he’s going to guide us in the importance of: 1. Build a budget/make a plan/then stick to it! 2. In the end, your business is dependent on making connections and relationships, Covid or not. 3. Focus on less to make more.

John Willingham and Carol Bennett, with Sunbelt Business Brokers, are on the Small Business Celebration podcast this week and they’re going to guide us in the importance of: 1. How to create cashflow through multiple revenue streams. 2. Why buying a business can be cheaper than starting a new one. 3. It’s all about pairing the right business with the right client.

Molly Busacca, of Secure Systems, is on the Small Business Celebration podcast this week and she’s going to guide us in the importance of: 1. You both can’t be the boss at the same time. 2. What can we address post Covid-19. 3. You have to like yourself the most…take care of yourself and respect yourself.

Austin Smith, of Sage Equities, is on the Small Business Celebration podcast this week and he’s going to guide us in the importance of: 1. It’s about knocking on doors and building relationships. 2. Research for your perfect customer can come from learning on the job. 3. Keep the end goal in mind and not focus not on the daily struggles.