Episode 17
#17: The Buyer's Journey - What it is, how it connects to your sales funnel, and why your small business needs to get clarity on it.
Small Business BS · Adam Witmer and Jeff Gargas
April 14, 202527m 0s
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Show Notes
The buyer's journey is a foundational element for effective sales funnels. Understanding how your target audience gets to the point of making a purchase should inform the design of all your sales funnels.
Explore Adam's "FEEL" framework: Find It, Experience It, Engage It, and Love It. This helps us guide potential customers from discovery to loyal advocacy.