Show overview
Small Business BS has published 40 episodes during 2025. That works out to roughly 15 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 22 min and 31 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
There hasn’t been a new episode in the last ninety days; the most recent episode landed 7 months ago. Published by Adam Witmer and Jeff Gargas.
From the publisher
Simple business strategies for entrepreneurs. Ignite your entrepreneurial spirit with the ultimate blend of fun and powerful discussion on small business BS (AKA, Business Strategies). Each week, Adam Witmer and Jeff Gargas bring you actionable BS, creative marketing ideas, and clever growth hacks—all delivered with their signature energy and passion for small businesses. Whether you're launching a side hustle or scaling your brick-and-mortar store, join us for simplified but effective strategies to take your company to the next level.
Latest Episodes
View all 40 episodesEp 40#40: Email Marketing - Types of Newsletters
In this episode, we discuss the many different types of email newsletters, how they can fit into your overall marketing plan, and why every business can likely benefit from email newsletters.
Ep 39#39: Using the 80/20 Rule to Overcome Perfectionism (and make money, too)
In this episode, we discuss the 80/20 rule and how you can use it to overcome perfectionism, focus your time, energy, and resources on what's important, and increase revenue and success for your small business.
Ep 38#38: Down-selling - Sales Techniques for Your Small Business
In this episode we discuss down-selling as part of our mini series on selling and sales techniques.
Ep 37#37: Cross-selling: Sales Techniques for Your Small Business
In this episode we discuss cross-selling as part of our mini series on selling and sales techniques.
Ep 36#36: Upselling - Sales Techniques for Your Small Business
In this episode we discuss upselling as part of our mini series on selling and sales techniques.
Ep 35#35: Different Ways to Sell for Your Small Business
Let's talk about a few different ways you can sell for your small business. Hard selling, soft selling, assumptive selling, helping to sell, and selling to help.
Ep 34#34: When to go full time with your side hustle.
In this episode, we discuss the many considerations and things you should have in place before making the lead to go full time with your side hustle.
Ep 33#33: The Evil Mind of an Entrepreneur
In this episode, we discuss the ways in which the minds of entrepreneurs and small business owners are different than most people's. We chat through some ways you can harness that "evil" power to build your business.
Ep 32#32: What to Look For in an Email Marketing Platform
In this episode we dive into all the things you should be looking at, and thinking about, when selecting your email marketing platform.
Ep 31#31: 10 More Email Marketing Mistakes to Avoid
In this episode we discuss 10 MORE common email marketing mistakes, following up on episode 30's 10 mistakes. We identify issues such as not including a clear call to action, using overly salesy or spammy language, excessive all-caps in subject lines, relying on outdated templates, writing overly long emails, and more. We discuss the importance of segmenting and personalizing emails, using analytics to inform strategy, and maintaining authenticity in your brand's voice.
Ep 30#30: 10 Email Marketing Mistakes to Avoid (And DYK: MySpace is still a thing?)
In this episode we discuss 10 common email marketing mistakes you should avoid...and e also talk about how MySpace is apparently still a thing.
Ep 29#29: Hope Marketing - What it is, why it doesn't work, and how to avoid falling into the hope marketing trap.
In this episode, we explore the idea of Hope Marketing. We discuss what hope marketing is, why many business owners and entrepreneurs fall into the trap of relying on it, and how you can avoid this mistake.
Ep 28#28: Content Marketing Part 6 - Search Engine Optimization (SEO) For Small Businesses
In this episode, we wrap up our series on content marketing, diving into Search Engine Optimization (SEO). We explain what SEO is, why it's important, how AI is impacting SEO, and provide some real examples for how to get started.
Ep 27#27: Content Marketing Part 5 - Types of Content
We continue our series on content marketing this week - Join us as we dive into all the different types of content you can create for your business.
Ep 26#26: Content Marketing Part 4 - Email Marketing Basics - What it is and why it's important.
In this episode, we continue our series on content marketing, focusing this week on email marketing basics.
Ep 25#25: Content Marketing Part 3 - Lead magnets - What they are, why they are important, and how to create lead magnets that work.
Lead magnets are free resources offered in exchange for contact information, used to build email lists and nurture potential customers. Lead magnets are different than discovery tools like podcasts. In this episode we share a variety of examples of effective lead magnets for different industries. More examples at smallbusinessbs.com
Ep 24#24: Content Marketing Part 2 - Marketing & Sales Funnels - What actually matters to your business.
Part 2 of our series on content marketing focuses on marketing and sales funnels. We discuss what their actual purposes are, why it's important to think about them, how to approach creating them, the mistakes to avoid, and why this is all valuable to your business.
Ep 23#23: Content Marketing Part 1 - What is content marketing?
This is Part One of our series on content marketing. In this episode, we explore what content marketing is and why you should be using it for your business.
Ep 22#22: Single Most Effective Marketing Tool for a Brick & Mortar Business
In this episode, we argue about what the single most effective marketing tool is for a brick & mortar business. Since I (Jeff) upload these episodes, I get to state for the record that I was correct and Adam was wrong. Enjoy the episode!
Ep 21#21: The Roller Coaster: Staying level, staying calm, and recognizing your success.
In this episode, we discuss the inevitable emotional roller coaster all entrepreneurs, creators, and business owners will need to deal with. How do we survive the ups and downs of business successes and failures? We explore the idea of identifying what is urgent versus what is important, and where we allow ourselves to invest the limited amount of emotional energy we have.