
Sleeping Barber - A Marketing Podcast
204 episodes — Page 5 of 5

S1 Ep 3SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin
Considered by many the modern-day Peter Druker of our generation, we welcome to the show strategic advisor, Roger Martin. Author of twelve books and frequent writer for HBR, we were happy to pick his brain on strategy, shareholder value and even discuss SWOT. This is an episode you cannot miss. Also, don't forget to stick around till the end when we discuss our key takeaways.

S1 Ep 2SBP 002: Demand Generation and Lead Generation for B2B, Chris Walker
In this episode, we sit down with Chris Walker, CEO and founder of Refine Labs, to discuss the nuances of B2B marketing. The importance of lead and demand generation, vanity metrics and much more! Don't forget to stick around till the end when we discuss the key learnings from our conversation with Chris. Enjoy the show!

S1 Ep 1SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi
In this episode, we pull the curtain back on Kantar's work in defining brand equity and how to measure it. We sit down with Mary Kyrikidi, who holds the position of global thought leader at Kantar, to discuss the nuances of brand equity, the "brand power secret sauce," and are companies genuinely customer-centric? Make sure you stick around to the end, where we spend time discussing the key learnings.

Sleeping Barber - A Marketing Podcast (Trailer)
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