Jonah Sachs on Winning the Story Wars and ReWriting the Human Story

Jonah Sachs is an author, speaker, and viral marketing pioneer. He helped create some of the world’s first and most heralded digital social change campaigns. Jonah Sachs is also the author of Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future and, most recently, Unsafe Thinking: How to be Nimble and Bold When You Need it Most. During our 2-hour conversation with Jonah Sachs, we cover a variety of interesting topics such as why stories are the root of who we are; the Story of Stuff, the Meatrix and Grocery Store Wars; the definition of story, and the top 5 markers of a great one; Winning the Story Wars; the hero’s journey; cultural relativism and finding the common space we can build on; the pros and cons of our current human story; AI, GPT3, and 2 Turing Tests; the poison and cure of story and the Buddhist test of suffering. My favorite quote that I will take away from this interview with Jonah Sachs is: Storytelling is the neglected secret weapon we all have As always you can listen to or download the audio file above or scroll down and watch the video interview in full. To show your support you can write a review on iTunes, make a direct donation, or become a patron on Patreon https://www.patreon.com/singularityfm