46: The New Way of Being The Expert with Rachel Kurzyp
Being the “expert” in our field is a RIDICULOUSLY daunting phrase. Yet, in business, we’re told so often to claim this word for ourselves. In this podcast episode, I chat with Rachel Kurzyp on what being an “expert” really looks like NOW. And it’s NOT studying for 10 years, practicing for 20 years, and wearing a tweed blazer that does it. Being the expert can be a simple as combining your unique passions together. As being one step ahead in the journey than your client. Let’s learn to claim our unique expertise and share with the world how we can help them. Rachel and I also cover 3 simple ways to claim your expertise: Knowing your leadership style Talk about your results and how you support your clients (in a different way than everyone else is doing!) Share content that connects with your audience (even things that aren’t “business-related”!)
Seriously in Business: Brand + Design, Marketing and Business · White Deer, Jacqui Naunton, Rachel Kurzyp
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Show Notes
Being the “expert” in our field is a RIDICULOUSLY daunting phrase. Yet, in business, we’re told so often to claim this word for ourselves.
In this podcast episode, I chat with Rachel Kurzyp on what being an “expert” really looks like NOW. And it’s NOT studying for 10 years, practicing for 20 years, and wearing a tweed blazer that does it.
Being the expert can be a simple as combining your unique passions together. As being one step ahead in the journey than your client.
Let’s learn to claim our unique expertise and share with the world how we can help them.
Rachel and I also cover 3 simple ways to claim your expertise:
- Knowing your leadership style
- Talk about your results and how you support your clients (in a different way than everyone else is doing!)
- Share content that connects with your audience (even things that aren’t “business-related”!)
Connect with Rachel:
Instagram: @rachel_kurzyp
Website: rachelkurzyp.com.au
Podcast: rachelkurzyp.com.au/the-rachel-kurzyp-show/