32: Marketing Keys for DIYers: An Interview with Trish Martin

Marketing is sneaky. We think it's just one little part of our business until we realise it actually encompasses almost EVERYTHING we do. How we want to be perceived, the language we use, the designs we create, our price point, our product/service, our advertising, our social media... you get the idea! In this episode, I sit down with Trish from Chromatical and she gives us all the goss on marketing and what it means for our businesses. I pick her brain on all things from: • Why marketing underpins all we do in business • How to not copy other businesses, but be inspired by how they make us feel • Why we can't just look at someone's social media or emails and do the same thing • How to communicate just how valuable your product/service is • Connecting with your customers as a HUMAN • What to invest in in your business Join the club here: chromatical.com.au/chromatical-club or follow Trish on Instagram @chromaticalclub

Seriously in Business: Brand + Design, Marketing and Business · Jacqui Naunton, Chromatical, Trish Martin, White Deer