223: What Worked Then Won't Work Now (How to Stop Marketing Like it's 2015)
In this episode, I unpack the radical shifts in tech, consumer behaviour, content expectations, and brand design, so you can stay ahead of the curve in 2025 and beyond.
Seriously in Business: Brand + Design, Marketing and Business · White Deer, Jacqui Naunton
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Show Notes
Can you believe how much has changed since 2015? TikTok didn’t exist, Canva was new, and the iPhone 6 was “cutting-edge.” Fast forward to now, and branding and business look totally different.
In this episode, I unpack the radical shifts in tech, consumer behaviour, content expectations, and brand design, so you can stay ahead of the curve in 2025 and beyond.
- Marketing today requires more platforms, more content, and more connection
- Canva raised the bar, so your design strategy must be sharper than ever
- People crave real community and connection with YOU, not a faceless business
- Consistency builds brand recognisability and trust
- You don’t need to do more, just get smarter with repurposing and design
Intro 0:00
Looking back 1:12
What's changing 5:46
Comparing then to now 11:00
Tips to take away 15:49
Wrapping up 17:11
Watch on YouTube: https://youtu.be/vpJ39Fz--Lw
Read on the Blog: https://whitedeer.com.au/ep223/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio