214: The 2025 Course Launch Timeline No One Talks About (But You Need to Know)
In this episode, I’m walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are.
Seriously in Business: Brand + Design, Marketing and Business · Jacqui Naunton, White Deer
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
If you’re planning to launch (or re-launch) a course in 2025, it’s time to get cracking, especially on your design.
Because your audience is judging your course by its cover, and your graphics could be the reason you’re not hitting your sales goals.
In this episode, I’m walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are.
This is the kind of strategic design planning that sets you up for consistent, passive income... and a course you’re proud to shout about.
I’ll also share why most people leave design way too late (and how to avoid it), plus how we can co-create every graphic together inside The Co+Creation Design Club 💜
Here’s what we cover:
The 6 stages of a strategic course launch design plan
When to start creating your graphics (hint, it’s earlier than you think)
How to visually warm your audience BEFORE the cart opens
The difference between a logo and a course sub-brand
Why design can make or break your conversions, even with great content
If you'd like support to design your course graphics, please join me inside The Co+Creation Design Club where together we can build out your strategic, client-magnetising and professional course that SELLS! http://www.whitedeer.com.au/clubsale
👉 Don’t forget: This is part 3 of a 3-part mini-series on course branding, so hit that follow or subscribe button so you don’t miss the next episode!
Intro 0:00
Timeline breakdown 2:45
Strategy 3:40
Warming content 7:17
Lead magnet 9:13
Webinar 13:38
Cart open 19:30
Course delivery 26:40
Let me help you 30:40
Wrapping up 33:51
Watch on YouTube: https://youtu.be/g7YRPEmGRNI
Read on the Blog: https://whitedeer.com.au/ep214/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio