201: Stop Waiting for Clients to Find You: Marketing Systems That Actually Work (Part 1) with Hazal Ozturk
Today, I’m joined by my biz bestie Hazal Ozturk from Hey Hazal, and we’re unpacking the marketing shifts that help you stop waiting on word-of-mouth and start attracting dream clients consistently. No more crossing your fingers and hoping someone remembers to recommend you—this is about setting up a system that actually works.
Seriously in Business: Brand + Design, Marketing and Business · Jacqui Naunton, White Deer
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Show Notes
Let’s be real—word-of-mouth is great… until it’s not. Ever had that moment of panic wondering, “Where is my next client actually coming from?!” 😬 If you’ve been riding the referral train but know you need a more predictable way to grow, this episode is for you!
Today, I’m joined by my biz bestie Hazal Ozturk from Hey Hazal, and we’re unpacking the marketing shifts that help you stop waiting on word-of-mouth and start attracting dream clients consistently. No more crossing your fingers and hoping someone remembers to recommend you—this is about setting up a system that actually works.
What We Cover in This Episode:
- Why relying on referrals alone keeps your business stuck
- The biggest marketing mistakes keeping you in the hustle trap
- How to create a marketing plan that actually fits YOUR business (without feeling overwhelming)
- Messaging tweaks that make your dream clients say “Omg, I need this!”
- Why done is better than perfect when it comes to showing up online
This chat is part one of our two-part series! Be sure to catch part two over on Hazal’s Self-Makers podcast, where we flip the script and dive into branding beyond word-of-mouth. Because marketing without a solid brand? That’s like a cake without frosting… and we don’t do dry cake around here.
PS. If you want to get serious about scaling your business without relying on referrals, Hazal has an upcoming masterclass that’s a must-attend. She’s breaking down exactly how to build a sustainable marketing system that leads to $20K+ months—without the constant hustle. Join here: https://heyhazal.com/marketing-pipeline-for-predictable-20k-months-masterclass
THEN, join me for my free masterclass: Design Tools to Get to $100k+ Online in 2025. The Masterclass to Create High-Converting Canva Graphics in Less Time—Minus the Overwhelm. FREE SPOT: https://www.diydesignmybiz.com/designmasterclass
WATCH, READ & CONNECT
Watch on YouTube: https://youtu.be/0k-vSWciV-g
Read on the Blog: https://whitedeer.com.au/ep201/
About Hazal:
Hazal is a corporate marketer of 10 years turned marketing and business coach for ambitious entrepreneurs looking to scale to multi 6-figures and beyond using her Self, Strategy, Systems framework.
She founded her coaching company, Hey Hazal which has helped her clients book out their business, have their highest cash months and years, leave their 9-5 and most importantly, create an thriving, easeful and authentic online business. She is also the creator and host of the top charting podcast, The Self-Makers Podcast.
FIND HAZAL:
Free Masterclass - Your Marketing Pipeline For Predictable $20k Months: https://heyhazal.com/marketing-pipeline-for-predictable-20k-months-masterclass
Instagram: https://www.instagram.com/hey.hazal/
Website: https://heyhazal.com/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio