200th SPECIAL: Brand Insider With Erika Cramer, Ellie Swift, Julie Parker, Cat Dunn & Sarah Greener
Today, I’m celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours. This episode is packed with real stories, and practical tips to help you elevate your brand, refine your strategy, and build a business that truly works for you.
Seriously in Business: Brand + Design, Marketing and Business · White Deer, Jacqui Naunton
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Show Notes
Cue the confetti because we’ve hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I’m celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.
This special episode, I’m joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into:
✔️ Biggest business challenges—from navigating motherhood to overcoming health setbacks
✔️ Branding breakthroughs—decisions that doubled their business success
✔️ Avoiding shiny object syndrome—how to stay focused and create lasting impact
✔️ Scaling with purpose—using branding and strategy to stand out and grow
This episode is packed with real stories, and practical tips to help you elevate your brand, refine your strategy, and build a business that truly works for you.
ABOUT OUR INCREDIBLE GUESTS:
JULIE PARKER
Founder of The Beautiful You Coaching Academy, Julie is a mentor, counsellor, and breathwork facilitator with over two decades of experience. She has trained thousands of life coaches, authored award-winning books, and spoken for brands like Apple and Telstra.
Website: www.juliesuzanneparker.com
Instagram: www.instagram.com/julesyparker
Beautiful You Coaching Academy: www.beautifulyoucoachingacademy.com
ERIKA CRAMER
Known as The Queen of Confidence, Erika is a TEDx speaker, bestselling author, and host of The Confidence Chronicles podcast with millions of downloads. She empowers women to step into confidence and own their lives.
Grab her book: https://thequeenofconfidence.com/becomingmagneticbook/
Instagram: https://www.instagram.com/thequeenofconfidence
CAT DUNN
Award-winning Online Business Manager (OBM), Cat helps coaches and creatives streamline and scale. She also mentors Virtual Assistants stepping into OBM roles and leads The OBM Motley Crew community.
Instagram - https://www.instagram.com/catlouisedunn
Website - https://catlouisedunn.com
Upcoming Event: Life After I Left Melbourne - Feb 2025 - https://www.eventbrite.com.au/e/life-after-i-left-tickets-1100255667319
ELLIE SWIFT
7-figure Business Coach & Mastermind Mentor, Ellie helps coaches, creatives, and consultants scale with ease. Featured in Success Magazine, Thrive Global, and more, she’s built a thriving business with her Scalable Freedom Method®️
Website: https://www.ellieswift.com/
Podcast: http://ellieswift.com/podcast/
Instagram: https://instagram.com/elliehswift
SARAH GREENER
Sarah coaches women and mums to build sustainable, burnout-free businesses. With experience running multiple businesses while balancing family life, she now teaches others how to reframe, systemize, and scale their success.
Instagram: https://www.instagram.com/sarahgreenercoach/
Website: https://themoxiemovement.com/
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WATCH, READ & CONNECT
Watch on YouTube: www.youtube.com/@jacquinaunton
Read the Blog: https://whitedeer.com.au/ep200
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio