Seller Sessions Amazon FBA and Private Label

Open Brands - Amazon Seller Rich Hawkins - Gravity Fitness Introduction: In this episode of Seller Sessions, host Danny McMillan is joined by e-commerce expert Rich Hawkins. This is the first part in a new series where we chat with Amazon Sellers that show their brand, which means we are able to discuss context to the business with the line of questioning. Rich shares his insights on leveraging influencers as affiliates and the challenges of quantifying their impact. He also highlights the significance of brand recognition and the highest converting phrase for his business. Additionally, Rich talks about the role of Facebook ads, working with larger affiliates, and the development of their fitness app. Key Points Covered: The pivotal role of influencers in their business success, although quantifying their impact is challenging. Utilising influencers as affiliates, incorporating discount codes, and other strategies. The significance of brand recognition and its impact on customer conversion. Exploring the effectiveness of Facebook ads as a marketing channel. Partnering with larger affiliates and the benefits of collaborating with publications for sales and SEO. The development of a fitness app and the extensive effort involved in creating high-quality content. Overcoming challenges in the European market due to Brexit and establishing a separate European company. The advantage of Estonia's tax rule that allows reinvestment back into the business. The future focus on expanding into the US market and the logistical challenges of shipping larger products. The shift towards seller fulfilled orders and the decreased reliance on FBA (Fulfilment by Amazon). Rich Hawkins' contact information: Instagram - @rich_hawkins Conclusion: In this episode, Rich Hawkins provides valuable insights into leveraging influencers, expanding into new markets, and overcoming challenges in the e-commerce industry. Listeners gain practical knowledge on utilising influencers as affiliates, optimising Facebook ads, and the benefits of collaboration with larger affiliates and publications. Rich's experiences and expertise offer valuable lessons for e-commerce sellers seeking to enhance their marketing strategies and expand their business reach. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/

Join Sharon Even in this captivating episode as she explores the ins and outs of NNN agreements for sourcing from China. Discover when and why to use them, the role of a Chinese lawyer, and how to handle supplier resistance. Sharon also shares an example of a complicated NNN agreement she had made with her Lawyer! Get ready for valuable insights and practical tips to protect your business interests. Don't miss this essential episode for successful China sourcing!

Behind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillan Episode Summary: In this episode of Seller Sessions, Adam Heist and Danny McMillan take a deep dive into the behind-the-scenes aspects of organising the Seller Sessions Live conference in London. They discuss the challenges, successes, and unique experiences that make Seller Sessions a must-attend event for Amazon sellers. From the origins of the conference to creating a safe and inclusive environment, this episode offers valuable insights into the world of organising and hosting live events. Episode Highlights: The Origins and Challenges of Seller Sessions Conference: The discussion delves into the origins of the Seller Sessions conference and the challenges Danny faced in starting and organising the event. Finding Passion and Energy for Long-Term Engagement: Danny emphasises the importance of finding one's passion and energy to sustain long-term engagement in a particular field. Creating a Vibrant and Unique Event Experience: Danny discusses his vision for the Seller Sessions conference, focusing on creating a vibrant atmosphere that encourages self-expression and differs from traditional events. Balancing Sponsorship and Attendee Experience: The conversation covers the significance of affordable pricing made possible by sponsorship, which facilitates the inclusion of diverse speakers and perspectives while maintaining a quality attendee experience. Creating a Safe and Inclusive Environment for Women: Danny highlights the significance of creating a safe and inclusive environment for women in the industry, and how the Seller Sessions podcast and events contribute to this goal. Event Economics and Maintaining Reasonable Pricing: Danny explains his pricing strategy and how he balances sponsorships with maintaining reasonable pricing to avoid sponsor influence. Challenges, Recovery, and Reflections: The guests discuss the challenges of recovering from a half-empty event, organising events during the COVID-19 pandemic, and the impact of human connection during events. Embracing Authenticity and Continuous Improvement: The importance of authenticity, embracing flaws, and continuous improvement is emphasised, along with anecdotes and stories from past events. The Intense Pressure of Organising an Event and Overcoming Challenges: The guests discuss the intense pressure of resolving logistical issues, and maintaining great relationships with sponsors. Strategies employed to overcome challenges are shared. Reflecting on Successful Event Execution: The Danny shares a personal experience of organising an event, including last-minute room rearrangements, maintaining the schedule, and engaging the audience during presentations. Lessons Learned and Planning for the Future: The guys reflects on the event experience, plans for improvements in the coming year, and expresses gratitude to attendees for their support. Join Adam Heist and Danny McMillan as they provide an inside look into the world of organising Seller Sessions Live, revealing the dedication, challenges, and rewards behind the scenes. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/

In-Depth With Amazon Seller Ben Webber In today's episode, we sit down with Ben Webber, an entrepreneur with multiple successful Amazon businesses. Ben shares his journey, from his early influences to his experiences building a thriving e-commerce empire. Join us as we explore the challenges, triumphs, and key takeaways from Ben's remarkable entrepreneurial journey. Early Influences and Ambitions Ben grew up in West Virginia with a strong entrepreneurial influence from his aunt and uncle, who were successful entrepreneurs and lawyers. Initially, Ben aspired to become a marine biologist but later developed a passion for ancient history in college due to his interest in the subject and the quality of his teachers. Customer-First Approach in Business After graduating college, Ben started a tennis lesson business, where he prioritised customer satisfaction and relied on word-of-mouth referrals instead of traditional advertising. His approach focused on keeping customers happy, leading to increased positive referrals and business growth. Transition to Entrepreneurship Following his experience with the tennis lesson business, Ben worked with a telecom company, but left in 2015 to pursue entrepreneurship full-time after changes to his bonus structure. Ben embarked on his Amazon business journey in 2014/2015, teaming up with three friends, including a lawyer and a friend looking to transition out of their family business. Early Ventures in Amazon FBA The team discovered a price disparity for Swiffer liquid and decided to venture into Amazon FBA, establishing a company under the holding name JLS (Johnny's Lawn Service) as a nod to their friend's first entrepreneurial venture. Initially focused on retail arbitrage, they eventually shifted to private label, capitalising on gaps in the market and achieving significant revenue growth. Expansion and Success By sourcing from Chinese manufacturers, the team improved margins and introduced multiple brands across various categories on Amazon. Their revenue reached $30 million by 2021, thanks to systemisation, team training, and proprietary software development. Challenges and Growth Maintaining a moral compass in the competitive marketplace was a significant challenge. The team attempted to diversify by investing in an in-house printing setup but eventually sold the equipment due to low production rates. They pivoted their strategy to patent acquisition and purchasing existing products, leading to better margins and substantial success. In this episode, we delved into the entrepreneurial journey of Ben Webber, a successful Amazon entrepreneur. Ben's story teaches us the importance of a customer-first approach, adapting to market trends, and maintaining a moral compass in highly competitive environments. We explored their transition from a tennis lesson business to building a thriving e-commerce empire, their early ventures in Amazon FBA, and the challenges they encountered along the way. Ben's story is a testament to the power of perseverance, team success, and personal growth. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/

Introduction: In this episode of the Seller Sessions Podcast, host Danny McMillan welcomes Mihkel Moosel from Estonia to delve into the fascinating world of entrepreneurship. Mihkel shares his inspiring journey, from his childhood aspirations to his experiences as a successful Amazon seller. They also explore the challenges he faced along the way and how he found motivation and inspiration. Childhood Dreams and Role Models: Mihkel reflects on his childhood and how he looked up to his father for inspiration. He shares his early aspirations, ranging from wanting to be a veterinarian to a car mechanic, highlighting the diverse range of interests that shaped his entrepreneurial spirit. Academic Journey and Discovering Sales: Mihkel excelled in high school but found university to be lacking excitement. He then stumbled upon an opportunity that would change his life - selling books door-to-door in the United States during his university years. This experience marked his entry into the world of sales. Building Sales Teams and Venturing into Amazon: Mihkel explains how his sales acumen led him to become a sales manager, where he recruited and managed teams for a company. Eventually, in 2016, he made the pivotal decision to start selling on Amazon. He launched two brands, one focused on water and air quality testing, and the other revolving around RFID wallets. The Journey of Selling Brands: Mihkel shares the process of selling his brands, from receiving offers to negotiating the deal. He reflects on the emotional aspects of this decision, as well as how he celebrated the successful sale. This marked a significant milestone in his entrepreneurial journey. Overcoming Challenges and Learning from Mistakes: Mihkel opens up about facing challenges with a previous brand, which resulted in financial losses and the departure of valuable team members. He discusses how personal and business-related difficulties, including depression and a severe shoulder injury, took a toll on his well-being and team motivation. The Road to Recovery and Personal Growth: Taking a break and seeking solace in Madera for five weeks became a turning point for Mihkel. He shares how this rejuvenating vacation helped him regain his strength and mental well-being. Gradually returning to work, he focused on a healthier work-life balance, personal growth, and travel experiences. Supporting a New Brand and Overcoming Initial Setbacks: Mihkel's business partner and a talented team member started a new brand, with Mihkel providing financial and strategic support. They encountered challenges with defective products during the initial launches but persisted, resolved the issues, and ultimately achieved profitability. Aspirations and Inspiration: Looking ahead, Mihkel aspires to build a successful eight-figure business on Amazon. However, he remains open to exploring new opportunities if needed. He finds inspiration through various channels, including walking, exercise, conversations with others, and exposure to new experiences and information. Conclusion: Mihkel Moosel's entrepreneurial journey is a testament to the resilience and determination required to overcome challenges. From childhood dreams to facing setbacks, he demonstrates the importance of learning from mistakes and maintaining team motivation. Tune in to this captivating episode as Mihkel shares his experiences and insights that can inspire aspiring entrepreneurs and those seeking to find their own path to success.

Factory Red Flags with Steven Selikoff Welcome to Seller Sessions where we talk about real experiences from the world of manufacturing and commerce. In this episode, we're joined by Steven Selikoff who shares his recent, eye-opening trip to China. From the unsavory revelations about illegal labor to an awe-inspiring visit to an ultra-modern manufacturing hub, Selikoff provides a unique, insider perspective on the reality of today's factory landscape in China. Key points: Factory Transparency: Steven Selikoff emphasises the importance of thoroughly inspecting factories, including the office and showroom, production floor, quality assurance, and shipping warehouse. This is essential in assessing the factory's practices and potential clientele. Labor Issues: Selikoff recounts a startling experience where he discovered a factory was potentially employing illegal labor. A "showcase" factory was used to impress auditors and customers, while another hidden factory carried out the actual production. The scenario highlighted potential issues like forced labor or child labor in some factories. Modern Factory Practices: In stark contrast, Selikoff also shares his experience at a large, modern factory where high-quality, ethical production practices are followed. This factory demonstrated effective use of automation, strict quality control, and a clean, organized work environment, illustrating the strides China is making towards modern manufacturing. Cost vs Ethics: The anecdote brings to light the ethical considerations businesses must keep in mind when choosing their suppliers. Cheaper costs can sometimes point to unethical labor practices, and it's important to thoroughly vet potential factories. Final Summary: This podcast episode offers a compelling glimpse into the realities of factory operations in China, as told by Steven Selikoff. From the alarming discovery of potential illegal labor practices to the promising strides towards modern, ethical manufacturing, his experiences underline the importance of due diligence and ethical considerations in global commerce. It's a must-listen for anyone sourcing products from overseas, providing valuable insights into navigating the complex landscape of international manufacturing. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/

Estonian Super Star Amazon Seller Egle Radeek - Back From The Brink Welcome back to the podcast! In today's episode, we have a special guest, Egle, who will be sharing her story of an exit just before the bubble burst in 2022. Egle has been a frequent guest on our show and has also appeared on other platforms. While her journey may not have followed the traditional success story, it's important to shed light on the challenges entrepreneurs face. So, let's dive into the compelling parts of Egle's story and explore the lessons we can learn. Key Points: The prelude to the exit: Egle was approached to start selling her business in December 2021, and everything seemed promising. However, their main seller faced issues due to a catalogue error in the Amazon system, leading to a significant loss in revenue. Despite working with aggregators and consultants, they struggled to overcome the obstacles. The impact of COVID-19: Just as they managed to resolve the listing issue, the COVID-19 pandemic struck. Since their business focused on office supplies, their customer base suffered as people transitioned to remote work. This further added to their challenges, making survival seem like a daily struggle. The decision to continue or shut down: Faced with mounting debts and the need to invest in new ventures, Egle and her business partner had to make a difficult choice. They consulted with experts and realised that although their business had flatlined, it still had potential for growth post-pandemic. They decided to persevere and wait for better times. Final Summary: Egle's story highlights the harsh realities entrepreneurs can face, even in favourable circumstances. Despite setbacks, Egle and her team chose to weather the storm and find opportunities within the adversity. By stabilising their business, optimising their strategies, and leveraging the understanding of aggregators, they held on, believing that their industry would eventually recover. This tale reminds us that entrepreneurship is a rollercoaster journey, and success often requires resilience and the ability to adapt to unexpected challenges. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/

Estonian Roundtable with 7+8 Figure Amazon Sellers On this episode of Seller Sessions, the hosts (Danny & Adam Heist) sit down we a group of successful Estonian sellers to discuss the challenges faced by Amazon sellers in general and how to overcome them. The Estonian crew share their experience with finding the "sweet spot" for their product to generate the most sales. They also discuss the importance of community in solving business problems, as well as the need for a solid plan to succeed in the industry. Episode Topic: Finding the Sweet Spot for Amazon Sellers - The team's goal is to find the "sweet spot" for their product category to generate the most sales velocity. - Ivan negotiates in China to determine how to achieve the right price point and required velocity. - The team focuses on the market and sweet spot first. - Internal workshops help them realise their biggest mistake in not mentioning the market earlier. Key Takeaways: - The importance of community in a co-working space, including non-Amazon experts. - Building a tool for keyword targeting and the importance of relevance and being realistic. - A discussion of the challenges Amazon sellers face this year versus last. - The importance of finding the right market before the product. - The necessity of managing expenses, detaching from unsuccessful products, and building a product pipeline. - Pay-per-click is a necessary evil and a significant cost centre outside of factory cogs. - The team's pivot from product development to finding a suitable market to populate with five-figure products. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/

Aligning Product Development and Brand Personality for Amazon FBA Success In this episode Join Sharon Even as she Explores the transformative impact of shaping products to align with your brands purpose to help shape your Brands personality. She emphasizes the significance of comprehensive buyer and competitor research, uncovering market gaps on a brand personality level that fuel effective branding strategies and more. Through an engaging real-life story, discover how she strategized transforming three unrelated kids' products into a cohesive niche, simplifying target marketing efforts and empowering a robust brand strategy.

Ben Leonard - In-Depth On this episode of Seller Sessions, Ben Leonard shares his experience of selling his first business and working with experts to invest his exit money smartly. He talks about the challenges he faced while setting up his own brand, including facing legal challenges and self-doubt. Ben also discusses the impact of entrepreneurship on mental health and how this played a role in turning around to build BeastGear into a 6m business before exiting to Thrasio in Nov 2019. - Ben's Personal Story - Ben's initial career in environmental advising - Heart problem and mental health struggles that led to his entrepreneurial spark - Mistakes he made with trademarks and selling his business - Ben's Business Journey - How Ben started his business with the Beast Rope jump rope - How he ordered samples from manufacturers and refined the product with boxers - Legal challenge from a Canadian company that sued Ben for patent infringement - Advice from Scott, and Ben's customer-first approach - Personal Finance and Investing - Ben's journey meeting an independent financial advisor after selling his first business - Importance of working with experts and learning enough about a topic to understand it - Ben's investment strategy after selling his business - Importance of saving money in multiple accounts to protect against bank busts - Ben's lifestyle changes after the sale - Entrepreneurship and Mental Health - Why people become entrepreneurs - Mental health issues prevalent among entrepreneurs - Potential genetic link between entrepreneurship and mental health issues

Seller Sessions Live Recap with Adam Heist On this episode of Seller Sessions, Adam Heist is recording remotely from Morocco and discussing the key themes and learnings from a recent Seller Sessions Live. He talks about the importance of creating products based on specific customers and building a brand product emotion. He shares his approach to building his new brand, Radio, using equity to bring in world-class team members and leveraging 3D renderings from a company in Germany to bring the visual identity of the brand together. The focus of the discussion is on the move towards more professionalized businesses in the Amazon space and the key theme of brands over hacks from the speakers on the day. The podcast addresses ways to uplift views, reach, followers and commercial sales, such as running ads on Reels and TikTok. Also, they discuss using expired domains and generating SEO-rich articles using AI for cheap organic traffic and good Google organic SEO. Adam also discuss strategies for optimising Listing Quality Score (Ben Webber), including improving listing quality and adding missing attributes. They suggest using hooks, like mentioning that a product is BPA-free to increase conversion rates and launching individual single keyword targeting campaigns for specific words. They advise to focus on maintaining conversion rates for those keywords, simplifying 7 to 10 keywords to achieve dramatic launch results within the first 30 days. In addition, the podcast discusses the strategy used by Beast Gear to engage with their Instagram followers, and the importance of customer engagement at a personal level by using personally typed-out replies to customer comments on posts and reaching out to customers when new products are launched. They will also do a future podcast episode with a deep dive on their brand build strategy. Topics covered in this episode: 1. Building a new brand called Radio - Selling folding kids balance bikes - Importance of creating products based on specific customers and building a brand product emotion - Different approach to building this business compared to others 2. Discussion on an event that took place - Key themes and learnings from the presentations at the event - Amazon space becoming more professionalized - Key theme of brands over hacks 3. Running ads on Reels, TikTok, and Google - Uplifting views, reach, followers, and commercial sales - Focusing on broad trends and niching down as an effective strategy - Using expired domains and Phrase IO for SEO-rich content 4. Launch strategy for a brand - Starting with Kickstarter and moving to Amazon and retail - Focusing on audience and brand building, using influencers, email traffic, and "weaponising" tactics for Amazon 5. Tools and strategies for Amazon sellers - Updates to Pixel Me software for driving external traffic to Amazon using conversion objectives - Listing Quality Score on Amazon 6. Recap of Seller Sessions live event in London Key facts: - Beast Gear's strategy to engage with Instagram followers - Simplified 7 to 10 keywords result in dramatic launch results within the first 30 days - Listing Quality Score can impact organic results on Amazon - Using hooks, like mentioning that a product is BPA-free, can significantly increase conversion rates.

From Ordinary to Extraordinary: Transforming Your Business with a Unique Brand Personality In this episode, Sharon delves deep into the captivating realm of brand personality and uncovers its profound significance in establishing lasting connections with your buyers. Learn why a clear Brand Personality is vital in 2023 and how it sets the tone for your entire Branding and marketing strategies. Uncover the main brand personalities and archetypes and their impact, with examples from real brands. Explore how brand personality helps you stand out on Amazon. Align your brand personality with your target audience and optimize creative and marketing strategies.

Understanding Search Query Performance and KPIs with Supa Template In this episode Danny is joined by Mansour Norouzi to discuss his prebuilt Dashboard to help sellers really dial in on their metrics around the search query performance dashboard. To help you get started with Amazon's search query performance dashboard, Mansour created two pre-built SUPA templates that you can use to organise the data from your Seller Central account. These templates will help you analyse your search term data more efficiently and make data-driven decisions about optimising your listings Episode Summary: - Importance of checking data sources before making judgments - Amazon's various reports can cause confusion and incorrect assumptions - Metrics are important for measuring performance - Issues with Amazon's APIs - Using Amazon advertising for experimentation and measuring impact - Importance of measuring purchase share for ad impact on branded keywords - Importance of tracking conversion rates and market share for brand performance - Traditional measures like total sales trend may not accurately reflect brand growth - Product Opportunity Explorer for tracking search term trends and brand comparison to market - Consistency of performance for specific keywords - Utilising Brand Analytics for maintaining or increasing market share - Importance of analysing impact on purchase share for advertising and keyword testing - Amazon's focus on customers rather than vendors - Understanding search query performance and KPIs through funnel and super template shapes - Potential issues with local and geo ranking. About Mansour Mansour Norouzi was born in Tehran, Iran on August 25, 1986. He is the second Child among his 4 siblings. Mansour stood out in high school for being good with math and physics. Due to his passion for math, he applied to study engineering in university. After graduating from master of civil engineering in 2010, Mansour started his career as a construction manager. Then, he immigrated to Canada and continued his career as a construction manager. Although, Mansour liked his field, he was fascinated by the idea of working online and being able to work while traveling. He started searching and learning for the online opportunities till he got to know about selling products on Amazon in 2018. While working in his full-time job, Mansour kept learning and started his own online business by the end of 2018. He made like-minded friends by attending to business seminars and expanded his network. Being good with math and numbers, Mansour realised he is pretty good with one important part of Amazon FBA business and it was Amazon Advertising. Soon, he started getting his own clients to manage their advertising. He finally joined Incrementum Digital team in July 2020. Grab your Template here and get to work https://incrementumdigital.com/blog/performance-growth/understanding-search-query-performance-sqp-on-amazon-a-comprehensive-guide/?fbclid=IwAR3dAZrS2MIiTf89NpwWgmlGZGbtD1YYqJPnctYL-zvbL20Zp3i_pG0blYI

On this episode of Seller Sessions, Danny and Ferit discusses the unknown factors behind Instagram's algorithm and how it may impact organic reach. They also share valuable insights on how to effectively reach and engage with audiences on platforms like TikTok and Instagram. They emphasise the importance of determining clear KPIs and establishing a strong audience base before monetising content. They also provide valuable tips on utilising ad platforms like Ad Center and highlight the significance of quality and engagement ranking for content. Additionally, they share their experience running ad campaigns on Instagram reels and provide insights on the effectiveness of using user-generated content for video production. - Introduction to the podcast episode - The unknown factors regarding organic reach on Instagram's algorithm - Testing target pre for organic plays on Instagram for only £25 - Choosing between TikTok and Instagram as platforms for building a brand - The potential for reach on Instagram becoming capped due to ads and competition - Importance of starting with clear KPIs to avoid going in different directions later on - Building an audience first as a common strategy for monetisation - The ease of reaching an audience on TikTok versus the engagement and loyal followers on Instagram and Meta services - A brand approaching the podcast hosts for an audience expansion project and finding quality leads for soon-to-be-monetised content - Determining clear KPIs to choose the right platforms to leverage for ads - Ad targeting options on Facebook Ads Manager and Instagram app boosting - Ad Center as an alternative ad platform - The trend of vertical video consumption on TikTok and the success of similar platforms such as Reels - The benefits of running ads on Real, including organic-feeling placement and CTA buttons - The low cost of video creation on Real and confusing reporting on Instagram reels - The unexpected additional organic plays generated by ad spend on comments, shares, likes, and saves - Ad Center providing accurate estimations compared to the Instagram app - The importance of terminating KPIs that aren't working for a brand's growth - Understanding and utilising quality ranking and engagement ranking on Ads Manager - The effectiveness and limitations of Instagram versus TikTok for building audiences and selling products - Key factors such as KPIs, cost per acquisition, and quality followers - The value of engagement shares and saves versus three-second video plays - The potential benefits of content being shared between peers - The organic increase in reach due to content being sent to friends not being included in reporting - Conclusion to the podcast episode. Bio Ferit is a digital marketing expert who understands the importance of creating quality content and building an engaged audience before monetising. He believes in determining clear KPIs and leveraging various platforms to expand brand reach and generate quality leads. Ferit has worked with several brands and tested different alternatives for audience expansion, including using Facebook Ads Manager, Instagram boosting options, and the algorithm from the Instagram app, while also emphasising the importance of flexibility in audience segmentation, budget, and scheduling. His goal is to help brands create engaging content and build loyal audiences to achieve long-term success. If you want to get in touch with Ferit send a DM.

Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers. Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate). Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it. The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months. Here is the blog post: https://www.newsletter.rankster.co/p/measured-success-tiktok-campaign related to this episode

Parent Guilt - The Challenges of Balancing Business and Parenting Join us for an inspiring episode as host Sharon Even candidly shares the challenges she's faced in balancing her roles as a mother and entrepreneur all while also going through Fertility treatment and the impact it's had on her mental and emotional well-being. Sharon discusses the importance of creating one-on-one time with her child, the fear of missing out (FOMO) she's felt, and the constant struggle of mom guilt. She also shares the changes she's made in her life to find balance, such as setting boundaries and prioritizing self-care. Tune in as Sharon offers valuable insights and tips for other Parents who are striving to balance their personal and professional lives. She emphasizes the importance of patience, taking breaks, and seeking support when needed.

Brandon Young In-Depth Part 2 Brandon Young returns to the show to follow up on his first In-Depth way back in 2019 before the world was locked down. Since then a lot has changed from breaking mid 7 figures into 10s of millions etc year. Make sure you tune in, as we pick up the timeline from 2019 to the present day.

In this episode we go inside the mind of Justin Cobb, the head of Carbon6. Carbon6 came out of stealth last year at Prosper with the end goal of centralising software so Amazon sellers have a single login and have enough best in class tools to efficiently run their Amazon business. About Justin Lifelong competitor. Won numerous competitions playing saxophone in grade school. Loved sports but undersized and thus went out for the wrestling team as a Freshman in high school. Rough start, 1 win and 19 losses in year one. Loved the sport and went all-in round the calendar and two years later won a state championship. Took that winning mindset to business. In 2002, upon graduating college, while taking a year off before law school, started a direct sales company. Training others to run their own business, Justin moved to England, Ireland, Scotland, Wales, Spain, Portugal, Italy and Poland before returning to the US in 2015. Today that sales force spans 15 countries, generating north of $1bn in revenue and donations for the largest for-profit and non-profit companies in the Western world. After a failed attempt at early retirement in which he had planned on becoming a full time investor, at a time during Covid when e-commerce was flying, Justin saw a gap in the market for top tech solutions servicing the professional seller and other large brands on Amazon and formed Carbon6. Carbon6 has combined successful serial entrepreneurs, some of the greatest minds in the Amazon community and accomplished career SaaS professionals to create the ecosystem for the professional marketplace seller. The mission is to simplify success online.

Ranking on Amazon- The A10 Myth In this episode I will try and put the A10 myth to bed. Every few months, this pops up in the echo chamber. Which is great for debates and click bait but not very productive for those that are serious about ranking on Amazon. In this episode I will break down a number of reasons the mythical A10 will not appear as a product search based algorithm. 1. Introduction 2. Algorithms are not Static Entities 3. Practical Considerations 4. Investors, Share Price and Calculated risks 5. Moving from feelings to facts to foundation 6. Why it's called A9

5 Essentials When Choosing a Freight Forwarder with Refael Elbaz for Amazon Sellers In this episode of Seller Sessions, host Sharon Even interviews Refael Elbaz, the founder of Unicargo Freight Forwarding and Logistics, about the five essential things to consider when choosing a freight forwarder. Refael draws on his extensive experience in the logistics industry to share valuable insights into what sellers should look out for when selecting a freight forwarder to ensure that their products are shipped efficiently and cost-effectively. Whether you're a seasoned seller or just starting out, you won't want to miss this informative discussion on the critical factors to consider when selecting a freight forwarder in 2023 and beyond. About Refael: Refael Elbaz is an Israeli entrepreneur, and founder of Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for e-commerce companies and entrepreneurs. Unicargo is leveraging technology to consolidate all the data points of international shipping, thus creating services and tools for E-commerce businesses enabling them to make intelligent, data-driven supply chain decisions. Refael is an e-commerce logistics advisor to the Israeli export institute and a public speaker in international logistics and supply chain conventions.

Adam Heist is back to do his monthly show, this time it is a roundtable on the real state of Amazon exits. What is the REAL state of selling an Amazon business in today's market? In this episode of Seller Sessions a panel of the foremost experts in Amazon M&A reveal insights into the true state of exits in 2023. Unlike research reports and vague second hand accounts, this conversation gets to the source of what is really happening. - What aggregators are actively buying brands? - What are the current multiples? - Is your brand unsellable in today's climate? - Are we in the winter of selling amazon businesses? We've assembled the foremost experts in the space to dive into these questions. The panel includes two of the leading ecomm investment banks with billions in transactions, a leading online broker, one of the top Amazon M&A lawyers, and a former Amazon employee, aggregator executive and amazon seller

The Good, The Bad and The Ugly Of CPM Advertising on Amazon Ritu Java joins the show and uncovers some shady looking metrics to look out for… Offering crazy low ACoS and highly Questionable TACoS. Don't worry, we got you. Ritu will show you step by step on how to break this down to get to the real numbers. Also covered in this show: What is CPM advertising? What are Viewable Impressions? What are the pros and cons? Can VCPM campaigns cannibalise your organic sales? Why do VCPM campaigns have high ROAS? Last touch attribution in Amazon advertising Understanding reporting for CPM based advertising Similarities with DSP advertising Impact of VCPM ads on TACoS Using CPM advertising for the right reasons Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, an esteemed software tools and services provider for 6 to 8-figure brands, specialising in DSP and Sponsored Ads management. A passionate data science and advertising aficionado, Ritu has led numerous PPC mastermind programs, workshops, and webinars, while empowering hundreds of Amazon sellers with her expertise in PPC. As someone who is respected and valued for her insights, Ritu has shared her knowledge through contributions to over a hundred podcasts, webinars, blogs, and conferences, including the prestigious Prosper Show, Billion Dollar Seller Summit, Global Sources Summit, and PowWow, among others.

In this podcast episode of "Thursdays with Sharon," Sharon Even shares how to come up with effective brand and product names without breaking the bank. By using Chat GPT, Sharon demonstrates how she saves hundreds of dollars while generating unique and memorable names for her business ventures.

Image Prompt Engineering For Amazon Sellers In this episode former Amazonian Max Sinclair joins to discuss Prompt Engineering for images. Prompt engineering is an iterative process that requires experimentation and variation to achieve the desired outcome. Use prompts that are specific, concise, descriptive, and well-formed. Additionally, choosing the right camera lens is crucial for generating high-quality AI-generated images. Understanding the impact of different mm lenses is essential for creating the best output. AI-generated images can be used in various types of content, including blog posts, email marketing campaigns, website graphics, packaging, product design inspiration, and even creating products such as t-shirts, mugs, and phone cases. With AI-generated images, sellers can create visually appealing content that helps illustrate product benefits or brand stories and values. These images can help increase click-through rates and drive sales in email marketing campaigns, enhance the overall branding and visual appeal. In conclusion, prompt engineering is a crucial aspect of generating high-quality AI-generated images. By experimenting with different prompts and camera lenses, sellers can create unique and relevant images that help enhance the overall visual appeal of their products and services. Max Sinclair is the Founder and CEO of www.ecomtent.ai. Ecomtent enables Sellers to create lifestyle images with Generative AI. Using Ecomtent, you can put your product in any scenario, and with a person of any age, ethnicity, or gender. Prior to founding Ecomtent, Max spent six years working at Amazon. Here he worked in a number of roles, including on the launch of Amazon Buisness (B2B) in the UK, and being responsible for customer browse and catalogue quality for the launch of Amazon in Singapore.

Ranking On Amazon - A9 Masterclass Part 3 What is Rank Juice and how does it work? Want to boost your product's ranking on Amazon? Then you need to know about Rank Juice! In our A9 Masterclass Part 3, we dive into the science behind this powerful (part) of the algorithm and reveal how it feeds into other areas to improve your search results. From query tagging to auto-complete behaviours and structured data. Introduction to Rank Juice The Stuff you don't know about Rank Juice The Magic of Query Tagging Why you are not indexing for keywords (if you know, you know) Rank Juice and Auto-Complete Auto Complete Behaviours and Rank Juice Ranking before Ranking - Structured data Summary - Why the science and observations together, will help you optimise better.

The Canton Fair Experience: Essential Tips for a Successful Trip with Kian Golzari As China opens back up and the Canton Fair finally goes live again - Sharon Even welcomes back her good friend Sourcing King Kian Golzario who is also an experienced attendee of the Canton Fair. Kian shares his insights on how to plan, prepare, and succeed at this important trade event. Sharon and Kian discuss the importance of doing research before attending the fair, including identifying the types of products and suppliers you want to focus on. Kian also shares tips for arranging travel and accommodations, as well as how to navigate the logistics of the fair itself, How to approach sampling and so much more. Kian emphasizes the importance of being organized and efficient while at the fair, and provides guidance on how to make the most of your time there. He also shares advice on networking and building relationships with suppliers, as well as negotiating effectively to get the best possible deals. Throughout the conversation, Kian draws on his years of experience attending the Canton Fair to provide actionable tips and strategies for anyone looking to attend this year. Whether you're a first-time attendee or a seasoned veteran, this episode offers valuable insights and advice to help you plan, prepare, and succeed at the Canton Fair.

The Logistics of Bundling Products from Multiple Manufacturers In this podcast, Sharon Even delves into the complexities of managing logistics for bundled products sourced from multiple manufacturers. She shares invaluable insights and strategies to help ensure a seamless logistics operation, addressing important questions such as where to conduct inspections, who should create the commercial invoice, and who is responsible for receiving and bundling the products. Additionally, she offers practical solutions for handling the logistics of bundled products from different manufacturers based in different countries. Tune in to discover all this and more.

Maximise Your Listing Conversion Rate with UGC Content Join Ian Sells from MDS as he shares his wealth of knowledge on how to maximise your listing conversion rate with user-generated content (UGC). With over $7 billion in combined revenue from his group members, Ian is a serial entrepreneur who has successfully grown, scaled, and exited multiple seven and eight figure businesses. In this episode, Ian will reveal insider tips on how to get the hook in video ads and the benefits of using Spark ads for both sellers and influencers. You'll also learn about the common problems with scaling influencers and how to avoid them. But that's not all, Ian will also take you through the 9 slots on your listing that can be improved with UGC, and how UGC can increase your conversion rate. Additionally, he'll caution you on the potential legal issues that can arise when working with influencers and how to protect your brand. Don't miss out on this invaluable opportunity to learn from one of the most successful Amazon community leaders around. Tune in now to take your listing conversion rate to the next level!

Amazon Conversion Optimisation and What to Track in 2023 In this episode I sit down with Mina Elias. What gets measured gets managed and what you manage best will make you money. Looking to boost your Amazon sales in 2023? In this episode, I sat down with Mina Elias, to discuss the latest strategies and techniques to optimise your Amazon conversion rates and increase your sales. We dive into the nitty-gritty details of Amazon conversion optimisation, including a systematic approach to fixing your click-through rates and the factors that improve your conversion rates. We also explore how you can leverage the power of Chat GPT for listing optimisation and take a full-funnel approach to DSP. But that's not all, we also discuss the dos and don'ts of running a successful DSP campaign, giving you the tools you need to make informed decisions about your Amazon marketing strategy. As the saying goes, what gets measured gets managed, and in this episode, you'll learn exactly what to track to ensure your success on Amazon.

Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models. Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio https://www.youtube.com/watch?v=sclmOx_kpmc In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms. Don't worry if you don't know what these are - 99.9% of Amazon sellers don't. Give me 8 mins; and I'll break it down for you! I'll also cover how the A9 team deals with the majority of Search Queries which are unique and how they handle the most common search terms (based on the literature). I'll cover some of the things you need to be aware of with Long-Tail Queries, especially, when it comes marketplaces outside of the US. Then… You can think how you can apply this to your own Amazon business.

Adam Heist does his first in person interview with Anthony Cofrancesco from Data Dive. Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman - [ ] Erin Graybill - [ ] Kata Phipps - [ ] Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK, Trendlution and Ecomcy. Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

Adam Heist does his first in person interview with Anthony Cofrancesco from Data Dive. Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman - [ ] Erin Graybill - [ ] Kata Phipps - [ ] Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK, Trendlution and Ecomcy. Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

Ranking on Amazon - A9 Masterclass. Here is a quick overview. Ranking on Amazon - A9 Masterclass Part 1 This is our first Masterclass in understanding the A9 algo, where we dive deep into the three main components of product search and provide real-life examples to help you understand how it all works based on the science papers and directly from A9 team member presentations. In the first episode of our series, we break down the Query Category Score, Hunger Score, and In-Category Relevance Score, and explain how they are used by Amazon's Search Relevance Team to determine the best results to show when someone executes a search query and how they combine all three. We provide clear explanations and real-life examples to help you understand how these components work and how you can use this knowledge for your own brand. We also dispel some of the myths surrounding A9 algorithm and provide insights directly from the source. This episode is 13 minutes, watch to the end as you will hear some really interesting stuff on the "Honeymoon" Period.

On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Erin Graybill Kata Phipps Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Erin Graybill Kata Phipps Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Launching on Amazon In The EU In 2023 (Roundtable) In this session we talk about all areas of launching in the EU, from compliance, VAT, Taxes, what products to launch from your brand catalogue and how to target correctly without wasting time on products that will simply not work. We will discuss translations, multi language keywords, launching and getting reviews. With me on the panel is Mel (AVASK) whom heads up a multi national Tax empire, 7 figure seller Fe Soutter, translations whizz Jana Krekic whom manages around 100 translations in many, many languages. Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the space today. An international public speaker, polyglot and a translator herself, Jana has considerable knowledge and experience in e-Commerce and Amazon, which she has - and continues to - leverage on to help 7- to 9-figure businesses expand on a global scale. She heads around 80 native speakers, who take content and localise it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. The result is a localisation firm that transposes and transcreates content to maximise conversion and engagement. Clients range from medium-sized enterprises ready to take the plunge to global expansion, to eCommerce monoliths seeking to spread their footprint. Melanie Shabangu-Katsari Melanie Shabangu is a highly experienced and qualified professional with over 20 years in the field of Global Expansion, Tax Advisory, and Accounting. As a Partner at AVASK Accounting & Business Consultants and other successful multi-million-dollar businesses, she has built a thriving global enterprise that supports e-commerce sellers in realizing their full online business potential. With her expertise in the e-commerce industry, she not only guarantees clients' tax compliance but also brings innovative growth solutions to drive their businesses forward. Fe Soutter After leaving a teaching career in 2008, Fiona Soutter saw the opportunity to establish an online business. The mother of three was drawn to the idea of being a 'digital nomad' - she wanted the flexibility of working anywhere, anytime. Fiona dedicated her efforts to learning about the world of digital marketing. She founded a consultancy business, spoke at events, and published books. However, a car accident in 2014 derailed Fiona's progress, and she had to fight through years of chronic pain and all that came with it to re-establish herself. In 2020, Fiona launched her e-commerce business. By combining her accumulated skills with a powerful purpose, she developed a brand that resonated with her audience, which resulted in her being able to create a multiple 7-figure business within 18 months. Fiona is now three years into her e-commerce journey and is now close to launching in the EU.

Unpacking the Post-CNY Landscape: Insights and Strategies for Amazon Sellers on Thursdays with Sharon Even. Join Sharon as she provides a comprehensive look at the current state of affairs in China and how it may impact your Amazon business & Get actionable tips on how to optimize your product for maximum profitability. Stay ahead of the curve and tune in for valuable insights and advice on Thursdays with Sharon Even. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Erin Graybill Kata Phipps Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Ranking on Amazon in 2023 Roundtable Time to put on the lab coat and talk A9 and all thing ranking on Amazon with Brandon Young, Gonzalo Martinez Dr Ellis Whitehead and more to be announced before Wednesday. Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon's ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic. Brandon Young has been in the e-commerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses. Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science. Gonza Martinez: A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China. He has started 5 Amazon brands and has accumulated a number of failures and achievements he's willing to share in order to help others be successful on the platform. He is currently an 8-Figure seller and manages other brands with his full-management agency. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees I'll be joined by an all-star line up of 7-8 figure sellers as we discuss some strategies around rising fees and Inventory Auction. Leo Sgovio is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo has a wealth of knowledge and expertise to share with others. He started his career as an SEO and pay-per-click advertising specialist, working with companies such as Google and Adobe. In 2018 and 2019, Leo headed innovation at Viral Launch, a company that helps e-commerce businesses grow and scale on Amazon. After exiting one of his brands, Leo founded Convomat, an influencer marketing solution for Amazon sellers. Leo is always looking for new and innovative ways to succeed on Amazon, and he loves sharing his strategies and growth hacks with others. Whether you're just getting started as an Amazon seller or looking to take your existing business to the next level, Leo is a valuable resource to have in your corner. Benjamin Webber is a seasoned Amazon seller with a wealth of experience in the private labelling space. He has been selling on Amazon since 2015 and has built a successful 8-figure business with his partners, three friends from college. What started as a retail arbitrage operation run out of a house has now evolved into a thriving private label business, thanks to Benjamin's expertise and dedication. Benjamin specialises in generating high conversions through listing optimisation and is skilled at building both internal and international teams. Matt Altman is an experienced Amazon seller who has been successfully operating on the platform for the past 12 years. Over that time, he has sold a wide range of products and generated tens of millions of dollars in sales each year. Matt is always on the cutting edge when it comes to marketing on and off Amazon, and he is constantly seeking out new strategies to drive sales. In recent years, Matt has focused mainly on the supplements space. He has a deep understanding of the Amazon marketplace and knows how to navigate the constantly evolving rules and regulations to achieve success. His team uses detailed data analysis, advanced algorithms, and high-level strategic planning to help sellers generate more sales from their existing traffic or come up with ideas for new products that can be sold profitably on Amazon. If you're looking to boost your sales on Amazon, Matt and his team are a valuable resource to have on your side. Also joining is James McConnel Jr one of the smartest people in the space when it comes to optimising logistics and 3PL costs. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees I'll be joined by an all-star line up of 7-8 figure sellers as we discuss some strategies around rising fees and Inventory Auction. Leo Sgovio is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo has a wealth of knowledge and expertise to share with others. He started his career as an SEO and pay-per-click advertising specialist, working with companies such as Google and Adobe. In 2018 and 2019, Leo headed innovation at Viral Launch, a company that helps e-commerce businesses grow and scale on Amazon. After exiting one of his brands, Leo founded Convomat, an influencer marketing solution for Amazon sellers. Leo is always looking for new and innovative ways to succeed on Amazon, and he loves sharing his strategies and growth hacks with others. Whether you're just getting started as an Amazon seller or looking to take your existing business to the next level, Leo is a valuable resource to have in your corner. Benjamin Webber is a seasoned Amazon seller with a wealth of experience in the private labelling space. He has been selling on Amazon since 2015 and has built a successful 8-figure business with his partners, three friends from college. What started as a retail arbitrage operation run out of a house has now evolved into a thriving private label business, thanks to Benjamin's expertise and dedication. Benjamin specialises in generating high conversions through listing optimisation and is skilled at building both internal and international teams. Matt Altman is an experienced Amazon seller who has been successfully operating on the platform for the past 12 years. Over that time, he has sold a wide range of products and generated tens of millions of dollars in sales each year. Matt is always on the cutting edge when it comes to marketing on and off Amazon, and he is constantly seeking out new strategies to drive sales. In recent years, Matt has focused mainly on the supplements space. He has a deep understanding of the Amazon marketplace and knows how to navigate the constantly evolving rules and regulations to achieve success. His team uses detailed data analysis, advanced algorithms, and high-level strategic planning to help sellers generate more sales from their existing traffic or come up with ideas for new products that can be sold profitably on Amazon. If you're looking to boost your sales on Amazon, Matt and his team are a valuable resource to have on your side. Also joining is James McConnel Jr one of the smartest people in the space when it comes to optimising logistics and 3PL costs. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

Adam Heist Makes His Debut As Host Adam Runquist, also known as "Heist," discovered the Amazon marketplace four years ago while working on the executive team of a leading outdoor products brand. Through his efforts, he was able to take that business from 8 to 9 figures, and he became deeply interested in the power of marketplace channels and physical products brands. Since then, Adam has started, sold, and invested in multiple Amazon native brands. He is also the host of the YouTube channel "Adam Heist," where he shares his insights and experiences with other Amazon sellers. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

Amazon FBA New Capacity Limits 2023 & AWD Today on Thursdays with Sharon, we discuss the recent news of Amazon FBA's new capacity limits for 2023. Amazon has implemented new capacity limits for its Fulfillment by Amazon (FBA) program. We'll discuss what these limits mean for sellers and how they may impact our storage, Additionally, we'll also delve into Amazon's new Automated Warehousing and Distribution (AWD) program and how it may change the way products are stored and shipped. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Amazon Exits in 2023 - Roundtable (The Brokers) Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling. We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to see signs of an uptick of deals getting done again. Today we discuss some of these trends with brokers that get to see everything across the board, not just deals done with aggregators but also private buyers in the market. Michal Baumwald Oron, CEO, and co-founder of Fortunet, a leading investment banking firm specialising in e-commerce. With 25+ years of experience as an executive manager, investment banker, and commercial lawyer in senior positions at international leading brands, Michal has led major public offerings, including initial public offerings (IPOs) and follow-on offerings, as well as M&A global transactions and joint ventures. Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his e-commerce brokerage (EcomBrokers.co.uk) who help sellers sell now, or will mentor you to the perfect exit. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Amazon Exits in 2023 - Roundtable (The Brokers) Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling. We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to see signs of an uptick of deals getting done again. Today we discuss some of these trends with brokers that get to see everything across the board, not just deals done with aggregators but also private buyers in the market. Michal Baumwald Oron, CEO, and co-founder of Fortunet, a leading investment banking firm specialising in e-commerce. With 25+ years of experience as an executive manager, investment banker, and commercial lawyer in senior positions at international leading brands, Michal has led major public offerings, including initial public offerings (IPOs) and follow-on offerings, as well as M&A global transactions and joint ventures. Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his e-commerce brokerage (EcomBrokers.co.uk) who help sellers sell now, or will mentor you to the perfect exit. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez Today, I am joined by the Brain, the First Lady of Amazon PPC, the Good Doctor and the Young Gun to discuss trends to look out for this year pertaining to Amazon PPC and we take a rear view look on 2022 and what progress we have seen over the last 12 months. Brian Johnson is a leading strategist in Amazon Pay-Per-Click Advertising. He has founded several successful ventures in the eCommerce world, including the Amazon PPC Troubleshooting community, PPC Scope ad management software, and Canopy Management advertising agency. He is known for his ability to achieve success as an online seller and help other brands do the same. Destaney Wishon is the Co-Founder and CMO of BetterAMS, a company that specialises in Amazon Advertising. She has extensive experience in managing ads for well-known brands and has managed advertising initiatives for over 100 brands through BetterAMS. Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science. Daniel Fernandez is an entrepreneur and expert in cross-border commerce, copyright, and marketing. He runs an Amazon marketing agency that specialises in PPC. With a global perspective and extensive knowledge of supply-chain logistics, international trade, and product launch strategies, Daniel helps brands successfully get their products into the hands of end-users. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

A Deep Dive Into the Technical Workings Of ChatGPT For Amazon Sellers In this episode Anthony Lee dives deep into the technical workings of ChatGPT and OpenAI. He discusses their use and limitations, and gives practical advice on how to leverage artificial intelligence in your Amazon business. Anthony Lee is a serial marketer and experimenter. With 8+ years experience in the Amazon space, he's dedicated his energy to helping sellers market their products more efficiently and effectively. From getting more traffic, to earning raving fans, to building repeatable marketing systems, Anthony's lessons help sellers scale their bottom line. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Adam Heist Joins Seller Sessions We are thrilled to announce that Adam Heist will be joining our team, alongside myself and Sharon Even. In our upcoming episode, we will sit down with Adam and have a candid conversation about what's in store for the year ahead. We'll also delve into the details of Seller Sessions Live, our highly anticipated conference. After much hard work and negotiations, we are excited to announce that we have found a new home for Seller Sessions Live. Previously, we held three sold out events at the David Game, but now it's time for a change of scenery. Stay tuned to hear more about the venue and all of the amazing speakers who will be joining us this May. Leo will join also as he will be making his debut and we will be DJing back to back in London following our tag team session on the boat party and the warehouse party at Kevin King's BDSS. Overall, it's shaping up to be a fantastic year for Seller Sessions, and we can't wait to share all of the exciting developments with you. Make sure to catch our upcoming episode with Adam Heist to stay in the loop on all things Seller Sessions.

In this episode, Sharon Even shares five simple and actionable ways you could optimize your Amazon business this year. With the ongoing uncertainty facing many businesses, it is important to focus on ways to improve and make the most of what you already have, as well as what you offer and receive. Tune in to learn Sharon's expert tips for maximizing your Amazon business this year.

Brand Strategy Steps How to Build an Emotionally Compelling Brand In this podcast Trevor will lead you through the entire process of defining and developing your brand, from start to finish. This includes: working with you to define the audience for your brand, identifying their problems, then crafting a message that is relevant, memorable and differentiated so that it has an impact on your target customers. Trevor Bradford has spent the last 30 years in the creative industries, working with some of the UK's largest design companies. A former Board Director and has built and sold his own award winning brand agency. He has worked on multiple international brands across diverse sectors: Retail, Personal Care & Grooming, Health and Wellbeing, Consumer Healthcare (including Fragrances), Alcoholic Beverages and Food. Trevor has won multiple DBA Design Effectiveness awards for work on alcohol and food brands over the years. He is also a 7 figure Amazon seller and mentor in the Titan Network Contact details: [email protected] Brandvoice.co.uk

What To Expect on Amazon in 2023 Roundtable What if you could see the future? What if you could know exactly what to do, and when to do it? What if you could be prepared for whatever comes your way? This show is all about that. It's about knowing the right path to take—and having the tools at hand to get there. Join me as I'm joined by Kevin King, Leo Sgovio, and Mina Elias as we discuss some of the possibilities of what can be expected selling on Amazon in 2023 and some of the of the pitfalls that Amazon sellers can avoid along the way. Leo Sgovio Leo is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo started his career as an SEO and Pay-Per-Click advertising specialist. Throughout his career, Leo worked with companies such as Google and Adobe and Headed innovation at Viral Launch in 2018 and 2019. After exiting one of his brands he founded Convomat, an influencer marketing solution for Amazon Sellers and he continues to launch new products on Amazon. Leo loves sharing cutting-edge strategies and growth hacks on how to succeed on Amazon. Mina Elias Mina is a chemical engineer by trade and an Amazon PPC advertising expert. After working at a corporate 9-5 job for many years, Mina spent every spare moment developing a deep understanding of the "ins and outs" of Amazon PPC advertising. Through experience and trial and error, he developed successful methods and strategies—and in time, grew a highly profitable brand that still exists today. Determined to help others the same way others helped him, when he first started out, he started sharing all his learnings regarding Amazon pay per click advertising and selling on Amazon, on his own YouTube channel, in Facebook groups and on Podcasts. His knowledge and unique strategies for Amazon PPC appealed to people—so much so that Amazon sellers from across the globe sought his help to manage their Amazon PPC advertising campaigns! And so with a passion for teaching and helping others succeed like himself, Trivium was born! Kevin King Kevin King is one of the most well-known figures in the Amazon community. He's been involved in the industry since 1995, and it's been over 30 years since he last received a pay-check from someone else. Kevin has traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal. He's sold millions of dollars of products on Amazon and has been a recurring guest on over 30 FBA and e-commerce podcasts. He's also a highly sought-after speaker at Amazon conferences worldwide (he's spoken at over 30). He mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit.