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Shan-Lyn Ma, co-founder and co-CEO of wedding registry site Zola, was destined to be an entrepreneur. In fact, her childhood bedroom décor featured a poster of her idol, Jerry Yang, the co-founder of Yahoo. After graduating with her MBA from Stanford, Ma pursued her lifelong dream and took a role at Yahoo, first as an intern and later in product marketing. Two years later, she moved over to e-commerce company Gilt Groupe as its first Product Lead. It was during her time there that she founded and ran her own business unit, Gilt Taste, where she worked closely with future Zola Co-Founder Nobu Nakaguchi. Though Ma moved on to a role as Chief Product Officer at jewelry company Chloe + Isabel, she and Nobu were percolating on an idea for a business. During that time, Ma was also spending nearly every weekend at friends’ weddings and was repeatedly met with clunky registry sites. She and Nobu realized this area of wedding planning needed disrupting and they set out to do just that. Zola has now helped over 2 million couples plan their weddings and just recently expanded to include a baby registry service.

Welcome back! For the first episode of 2024, Editor in Chief Kat Collings and Beauty Director Erin Jahns are here to walk you through refreshing your beauty routine for the new year. While you’re creating your annual goals, why not also start setting healthy habits like tossing your expired makeup or giving your nails a much-needed break from heavy manicures? Erin’s also sharing how to find a skincare specialist that’s right for you, which ingredients and treatments are sure to dominate this year, what hairstyles we can expect to see in 2024, and why she’ll use makeup wipes until her dying day.

Elizabeth Saltzman is the woman behind the impeccable style of some of Hollywood's most talented ladies. Think Jodie Comer, Julia Garner, and Gwyneth Paltrow. However, Saltzman initially wanted to pursue architecture and became involved in the Downtown New York nightclub and art scenes. But, unable to avoid her fashion destiny for long, she took a retail job at the Madonna- and David Bowie–approved fashion destination Parachute. From there, she was recruited to work at Giorgio Armani, where she worked her way up from the stockroom to the public relations department. After a few years, she made yet another pivot into editorial work, quickly becoming a senior fashion editor at Vogue and then fashion director at Vanity Fair. After spending 20 years at some of the most iconic publications and labels in fashion, industry experts suggested she try applying her impressive fashion eye to styling—and her friend Gwyneth Paltrow just so happened to be looking for a stylist. The two teamed up to create stunning look after stunning look, and the rest is fashion history.

Will Kahn is a stylist, editor, and overall jewelry expert whose résumé includes roles such as accessories director at Town & Country magazine and jewelry director at Moda Operandi. But of all his projects and accolades, our favorite is his Instagram account, @willsnotebook. What began with one post documenting Kahn's editorial process—namely, photographing pieces of fine jewelry placed on top of his personal notebook, surrounded by his notes—became a unique, approachable avenue of discovery for people who were curious about jewelry. In this episode, he shares how Lauren Conrad influenced his career path, why you should be shopping vintage jewelry, and what jewelry trends to expect in 2024.

Before becoming an entertainment powerhouse, Brit Marling was headed toward the world of investment banking. But during a college internship at Goldman Sachs, her gut told her that finance wasn’t the field she should be in. With a desire to tell stories, she soon pivoted into independent filmmaking. In 2011, she made a major splash in the entertainment industry when her films Another Earth and Sound of My Voice premiered side by side at the Sundance Film Festival. Both films were nominated for Independent Spirit Awards and picked up for distribution by Fox Searchlight, and in the years following, Brit went on to create massive hits like The East and The OA. Now, she’s evolving her career yet again: In November, Marling made her television directorial debut on the FX murder mystery show Murder at the End of the World starring Emma Corrin. Catch the finale of the series tomorrow, December 19.

Jasmin Larian Hekmat is the founder, designer, and CEO of fashion-girl favorite brand Cult Gaia. Hekmat started Cult Gaia as an accessories line, creating stunning pieces that doubled as objets d’art like the iconic Ark Bag. Eventually, she realized that in order to style the pieces the way she envisioned, she’d need to start designing clothes to go with them, thus the ready-to-wear and lifestyle brand was born. Hekmat's commitment to producing meaningful, artistic pieces has never wavered. Today, Who What Wear Editor in Chief Kat Collings sits down with the designer to talk about Cult Gaia’s Resort 2024 collection, which was recently shown at the brand’s first official fashion show in Los Angeles.

Though Monique Rodriguez always had an interest in beauty, she initially started her career as a nurse. Monique spent eight years in the medical field, but after experiencing a tragic life event, she returned to her passion for beauty to help work through her grief. She began experimenting with hair product formulations in the kitchen, sharing her personal haircare journey and explaining the science behind the ingredients on social media. But when her followers urged her to bottle and sell the haircare mixtures she was creating, Rodriguez realized that her side project had big potential. In 2014, she launched Mielle with one product, a mint almond hair oil, and since then, Mielle has grown to include 10 collections, arrived on shelves in over 100,000 stores, and in 2023, was acquired by Procter & Gamble, marking the largest exit ever for a Black female beauty founder.

This week, Who What Wear Editor in Chief Kat Collings, editor Eliza Huber, and associate editor Yusra Siddiqui are here to walk you through the second annual Low-Cost, High-Joy Gift Guide. After spending weeks curating a list of 53 unique, delightful items that won't break the bank this holiday season, our editors have unlocked the golden rules of gifting in 2023: 1) Socks are actually a great gift when they're from Sandy Liang. 2) When in doubt, gift something that was made in France. 3) If you're not pausing The Real Housewives of New York City during scenes in Jenna Lyons's home, you're missing out on crucial gifting inspiration.

After graduating with her master's degree in fashion journalism and racking up industry internships at publications like British Vogue and Women’s Wear Daily, Alice Bell set out to become a fashion editor. She landed a coveted role as a fashion assistant at U.S. Vogue, and while working there, started spending her free time dissecting her love life through the lens of astrology. While her interest in editorial work waned, she quickly became the unofficial office astrologer for Vogue employees, and wanting to share her knowledge with a larger community, she began offering readings for free on her social media. Soon, Bell realized that astrology was her calling and quit her job to pursue it full-time. Flash forward to today, and Alice is a full-time astrologer, author of Trust Your Timing, podcast host, and, in a full-circle moment, the resident astrologer at British Vogue.

This week, Who What Wear Beauty Director Erin Jahns is back just in time to prepare us for December’s many celebratory events. The holiday season is the perfect time to experiment with new beauty looks, and whether you’re a beauty pro looking to re-create the year’s biggest runway trends or a makeup novice trying to elevate your look in one simple step, Erin’s got you covered. Plus, she’s recommending which brands to shop for the most festive products and sharing tips for ensuring your makeup lasts all night long.

In 2020, Lindsay Holden, alongside her Co-Founders Britta Chatterjee and Shannon Kearney, set out to disrupt the haircare space with the launch of their clean, inclusive, and salon-grade haircare brand, Odele. Derived from the Norwegian phrase for “to share,” Odele can be used by anyone who shares a shower, regardless of age or gender. Despite launching amid a global pandemic, the company reached profitability in the first six months of business, and today, the line is on shelves at CVS, Ulta, and Target. But before getting Odele on major retailer shelves, Lindsay worked on the other side: she spent eight years working at Target in various buyer and merchandising manager roles within the domestics and home department, learning what makes a great product. Even before that, she spent her early career as an account manager, first at the mattress company Serta, and later, at image-licensing business Corbis.

Laura Brown is a journalist, a former editor in chief of InStyle, the founder of LB Media, and the BFF everyone wishes they had. After losing her EIC position due to InStyle’s print shutdown in 2022, Brown was suddenly free to do whatever she wanted—namely bridging the gap between her fashion world and various community-building programs. Among her other initiatives to “meddle for good,” Brown recently became chair of (RED)’s Creative Council, where she rallies her friends in fashion and Hollywood to join the fight against AIDS. Plus, she launched a collaboration with the dreamy French brand Sézane unofficially called French Enough, an ode to the French-girl aesthetic with a hint of LB’s trademark mischief.

Back in 2015, Gara and her team at Post Investment Group recognized the lack of affordable yet elevated massage experiences—and The Now was born. With chic design and exceptional massages at the forefront of their business, they opened the first boutique as a calming oasis within Los Angeles, and over the last eight years, The Now has grown to over 50 locations, launched a line of wellness products, and introduced a membership model. But Gara’s not stopping there: in 2022, using her learnings from The Now, she created Bowie Barker, a full-service pet grooming and self-wash business. But before she was growing two businesses simultaneously, she applied her keen eye for design and sharp attention to detail to making jewelry. What started as a creative outlet during her years spent as an entertainment industry assistant quickly became her buzzy, celeb-favorite line, Gara Danielle.

This week, Hillary sat down with Kristen Nichols, Who What Wear's associate director of special projects. Kristen put together this year's Luxury Report, which details the brands and celebrities influencing designer shopping, the most coveted high-end items of 2023, and, of course, the ins and outs of the quiet-luxury trend. Plus, Kristen shares how to source sold-out items like the Alaïa fishnet flats, and Hillary explains her theory on why all fashion leads back to the Olsen twins.

Though Heidi is a highly sought-after interior designer now, she didn’t predict she’d end up in the design world. After graduating with a masters in international public health, she spent her early career working at a medical clinic in the Gambia. But when she returned to the U.S. to continue working, she was disappointed by how administrative many of the stateside roles were and began a quest to find a new career. She tried a variety of career paths including bartending, acupuncture school, and teaching scuba, but she still couldn't find anything that felt right to her. That is, until she began blogging about design. Through her blog, Heidi landed her first job at a design firm, and eventually, she set out to create a firm of her own. Today, her firm works on projects across the country, and just this September, Heidi debuted a book called Memories of Home, which details 12 of her incredible projects.

Mara Hoffman began her eponymous brand in 2000 by designing and selling one-of-a-kind, handmade garments out of her New York apartment. Twenty-three years later, she's still known for making gorgeous statement pieces with bold colors and prints, but she continues to evolve her approach toward sustainable design and manufacturing. Hoffman recently partnered with textile-to-textile recycling company Circ to release a groundbreaking dress made from 50% recycled textile waste, and she is this year's CFDA Environmental Sustainability Award honoree. This week, Editor in Chief Kat Collings sat down with Hoffman to discuss designing from a place of honesty, the "change or die" mentality, and where they hope fashion is headed.

Vicky Tsai founded her skincare company, Tatcha, with the goal of helping heal people’s skin and soul. But while Vicky’s a major player in the beauty space now, it took years of trial and error to find work that matched her values. She first began her career on Wall Street as a derivatives trader at Merrill Lynch in New York City, but after witnessing 9/11 firsthand, she left her job to attend Harvard Business School for a fresh start. She interned at SK-II, then took a job at Starbucks in China, and later joined a tech startup focused on sustainability. Even with a successful career, Vicky still struggled to find her purpose, while simultaneously dealing with acute dermatitis on her skin. Then, 10 years into her corporate position, she decided to choose her own happiness. With no plan and a mountain of debt, she quit her job and began traveling. While visiting Kyoto, she learned about the beauty practices of geisha, and soon afterward, her skin was healed. She knew she had to find a way to bring her learnings to the masses, and with the help of geisha and cultural advisors, Tatcha was born.

Stacey Battat is a costume designer and longtime collaborator of director Sofia Coppola, known for her work on films like The Bling Ring and The Beguiled. But most recently, Battat took on the huge undertaking of crafting the looks for A24’s newly released biographical drama, Priscilla. Based on Priscilla Presley’s 1985 memoir, Elvis and Me, Coppola’s Priscilla, which stars Cailee Spaeny and Jacob Elordi, depicts the couple's epic yet tumultuous relationship, this time from Priscilla’s perspective. From the late ’50s to the early ’70s, Battat had a ton of ground—and fashion eras—to cover when it came to costume design. She’s here to talk about how wardrobe choices impact character development, what type of research is involved in telling true stories, and why having a solid team is of the utmost importance.

Growing up, Sohla El-Waylly always had a passion for cooking, but it wasn’t until after she graduated college with an economics degree that she made the leap to attend culinary school. In the years following, she worked in fine-dining restaurants, even opening and running her own high-end diner for a year, before pivoting to food media and landing jobs at major food publications such as Serious Eats, Bon Appétit, and The New York Times. Along the way, she began showcasing her cooking skills on camera, and most recently, she served as a judge alongside Dan Levy on the HBO competition cooking show The Big Brunch. And now she’s embarking on yet another new venture with her first cookbook, Start Here, which hits shelves October 31.

This week, Hillary hands the mic to Who What Wear Editor in Chief Kat Collings for a special episode welcoming Nikki Ogunnaike to her new position as editor in chief at Marie Claire, Who What Wear’s sister brand! Nikki has big plans for the iconic publication, which she hopes to make feel like "a group chat of your most ambitious friends." The two EICs discuss growing up with Marie Claire, high-impact, low-lift personal style, and the accuracy of the Miranda Priestly depiction of an editor in chief.

Emily Schuman had the initial idea for a food and fashion blog called Cupcakes and Cashmere back in 2008, and today, the company has grown into a full-fledged media and e-commerce business. In addition to running the Cupcakes and Cashmere company, engaging with the 570,000+ followers on her personal instagram and designing and restocking the bestselling jewelry on her online shop, Emily recently embarked on a new endeavor: candles. In December 2022, Emily debuted Lavune, initially launching with holiday candles like Evergreen and Ember, which have returned for this fall season alongside the line’s core collection. Before she was running her own businesses, Emily spent her early career working in media advertising, first at Condé Nast and later at AOL. But while she was gaining valuable knowledge about publishing and the digital landscape, her free time was consumed by writing about the things she loved.

Ziwe is a comedian and writer perhaps best known for her provocative Instagram Live and Youtube interview series, Baited, or her Showtime variety sketch show, Ziwe. Both shows highlighted her talent for getting to the heart of the most divisive American issues, while still managing to produce hilarity. Today, she’s here to discuss her most personal project yet: Black Friend: Essays. Ziwe talks about how her comedy background helped lay the foundation for the book’s content and structure, the reason the essays are heavily footnoted, and why becoming a good artist means being very bad at your craft for a long time. SPANX TERMS & CONDITIONS Offer valid only toward SPANX brand styles on http://www.spanx.com . Promotion code must be applied at checkout to redeem discount. Offer expires December 31st, 2023 at 11:59PM ET. Offer not valid at other retail outlets. No adjustments on previous purchases. Offer is void where taxed, restricted or prohibited by law. Offer is non-transferable, not redeemable for cash and subject to change without notice. Offer cannot be combined with other offers or discounts. Purchase limits per household may apply. This offer is made by Spanx, Inc.

As CEO and founder of The Sill, Eliza Blank is the ultimate plant person. Inspired by her mother’s love of gardening and her own struggle to find plants for her tiny NYC apartment, she started The Sill as a direct-to-consumer houseplant company, bringing the benefits of plants to indoor environments. Though Blank had the initial idea for The Sill back in college, she didn’t yet have the tools to execute it. So when she graduated, she actually began her career as a brand strategist at global brand agency Wolff Olins before moving to haircare brand Living Proof as a brand manager. But the whole time, she kept the houseplant business in the back of her mind, and in 2012, she made the leap. She left her job, created a Kickstarter that raised $12K, and The Sill was born.

Mario Dedivanovic is a beauty tastemaker of the highest order. His makeup career began over 20 years ago when he first stepped foot into a Sephora. Since then, he’s created viral looks for celebrities such as Kim Kardashian and shared his knowledge and methods with thousands of makeup artists in live MasterClasses. Finally, in 2020, he created his namesake brand, Makeup by Mario. This week, he’s talking through entering his soft era, developing products with intention, and how you should actually be applying your concealer.

Ría Safford, the founder and CEO of RíOrganize, is a home-organization expert. RíOrganize was founded in 2016 as a luxury home-organization solution to help make homes more functional. But after a few years spent building her clientele, Safford got a call to organize celebrity hairstylist and Ouai founder Jen Atkin’s beauty closet, and the project went viral on social media. Today, RíOrganize boasts celebrity clientele including Paris Hilton and Chrissy Teigen, and has expanded to include services in relocation and curation. Safford has also recently shared her immense knowledge in her new book, The Organized Home for New Parents. But Safford wasn’t always helming a home-organization business—in fact, she considers herself a naturally messy person. Before RíOrganize, Safford worked in real estate, but after becoming beyond burnt out, she left her job and embarked on a new path to build something of her own. The Organized Home for New Parents is Out Now: https://rstyle.me/+3vHJ9w3oAa-AvDcsv3DsGw

Marisa Meltzer has been a journalistic staple in fashion and beauty for over a decade, writing for publications such as The New York Times, The Wall Street Journal, Vogue, and Vanity Fair. She’s also written four books—This Is Big, How Sassy Changed My Life, Girl Power, and Glossy, which is the latest to hit newsstands. Glossy is an intimate profile of Emily Weiss and the beauty company she founded that seemed to define an entire era, Glossier. Meltzer is here to give us the inside story on the inside story. Buy the book here: https://www.marisameltzer.com/books

At just 22 years old, Geri Halliwell-Horner shot to fame as Ginger Spice in the iconic and record-breaking girl group the Spice Girls. They went on to sell over 85 million records worldwide, cementing their status as one of the all-time greats. In 1998, Halliwell-Horner decided to leave the group, jumping into her solo music career. Along the way, Halliwell-Horner realized her passion for storytelling could translate to pursuits outside of songwriting, and she embarked on a new journey as a book author. After the success of her best-selling autobiography, If Only, Halliwell-Horner went on to pen the fictional children’s series Ugenia Lavender, which sold more than 250,000 copies in its first five months. And this October 3, her newest book, an adventure novel called Rosie Frost and the Falcon Queen, will debut.

Jenna Lyons has been a household name in fashion since her 27-year tenure at J.Crew, and while she’s still as busy as ever, she’s found new freedom since stepping out on her own. She’s here to talk about what’s new with LoveSeen, how she’s expanded her interior design offerings with The Expert, and, of course, all things RHONY reboot. Lyons gets candid about how and why she really said yes to Bravo and which Real Housewife she’d love to style most.

In 2007, Kavi Ahuja Moltz and her now husband David launched D.S. & Durga out of their apartment in Brooklyn, New York. Today, the brand’s beautiful perfumes, candles, and bodycare products can be found in their three (soon to be four!) brick-and-mortar stores as well as in retailers like Bergdorf Goodman and Neiman Marcus, and direct-to-consumer. While David is the nose of the brand, crafting signature fragrances like Debaser, I Don’t Know What, and Rose Altantic, Kavi leads all design aspects as creative director and CEO. But it’s no surprise that Kavi has an incredible eye for design. In fact, she spent the early part of her career studying and working in architecture, and though she eventually realized the field wasn’t for her, she continues to use the skills she learned in her first career daily at D.S. & Durga.

This week, Hillary passes the mic to Who What Wear Editor in Chief Kat Collings and fashion editor Eliza Huber for a special New York Fashion Week recap. They’re breaking down everything they witnessed, from what’s happening in street style to the buzziest runway trends of the season—including one controversial pant style you thought was gone forever: capris.

Amina Porter is the CEO of PS, a private, luxury airport terminal for commercial flights. The service offers commercial passengers an elevated travel experience that allows them to bypass the stress of the normal airport terminal. But before Amina was trailblazing in the aviation and travel space, she was making moves across finance, real estate, hospitality, and even had a side gig in e-commerce. Then, in 2018, she experienced a personal tragedy that made her rethink everything and ultimately led her to embark on her second life in more ways than one.

This week, Who What Wear Editorial Director Lauren Eggertsen is taking us behind the scenes of how she styled our September cover shoot with Kaia Gerber. She’s walking us through the months-long process of putting together a shoot and sharing details on everything from how she and the team landed on the cheeky back-to-school theme to the last-minute outfit adjustments that took a look to the next level.

Babba C Rivera is the founder and CEO of Ceremonia, a line of clean haircare products rooted in Latinx heritage. In 2020, she launched the brand with a single product—a scalp oil inspired by personal childhood rituals and her father’s early career as a hairdresser in Chile. In the three years since, Ceremonia has grown its product line, opened a brick-and-mortar store in New York, and launched in over 500 Sephora locations, becoming the first Latinx-founded haircare brand sold at the retailer. Rivera also recently raised $10 million in a Series A, making her one of only 58 Latinas to raise over $1 million in VC funding. But before Rivera was building a haircare empire, she was leading marketing teams at companies like Uber and Away, and even operated her own brand marketing company called ByBabba.

Now known for her identifiable aesthetic—a colorful blend of French and L.A. influence—Clare Vivier began her handbag and accessories brand, Clare V., by hand-sewing laptop bags out of her home in 2008. Today, we’re reflecting on 15 years of the beloved brand and celebrating Clare’s upcoming book, La Vie de Clare V.: Paris Chic/L.A. Cool, which launches on September 12. Preorder now: https://www.clarev.com/pages/la-vie-de-clare-v

Kaelen Haworth has carved a unique path for herself in the fashion world, gaining institutional knowledge and refining her point of view every step of the way. After graduating from Parsons, Haworth set out to create her eponymous fashion line Kaelen, which was accepted into the CFDA Fashion Incubator and then sold by retailers such as Intermix and Shopbop. Taking her learnings from that experience, she then launched a second line, the direct-to-consumer and size-inclusive brand Second Sight. But after realizing that her favorite part of the job was curation, Haworth pivoted in 2020 from designing to editorial and celebrity styling. Now, she’s embarking on yet another journey within the industry: This September, Haworth is opening a retail destination in Toronto called Absolutely Fabrics, a concept store that will stock both designer and vintage pieces, serve as a studio space, and host programming like trunk shows, shoots, and product-launch events.

She’s back! Earlier this year, wardrobe stylist Allison Bornstein joined us to chat through her internet-famous styling and closet organization tips. Now she’s here to share how she transformed those viral hacks (and much more) into her thoughtful, optimistic, confidence-boosting guide to personal style, Wear It Well: Reclaim Your Closet and Rediscover the Joy of Getting Dressed. Preorder now: https://www.allisonbornstein.com/wear-it-well

Allison Statter and Sherry Jhawar founded Blended Strategy Group in 2015 as a celebrity and influencer marketing agency, and since then, the company has evolved to include services in integrated marketing, PR, social media, and more. They continue to build brands at Blended, but just last year, they also set out to create their own: a line of aluminum-free deodorant called Nez. But before Statter and Jhawar were teaming up to disrupt multiple industries, their careers looked a bit different. After graduating from Harvard Business School, Jhawar went on to be a founding member and the head of global marketing at the lip balm company EOS. Meanwhile, Statter was working at Azoff Music Management, managing artists such as Jennifer Hudson, Jewel, and Mariah Carey. While working together to book celebrity talent for EOS, the two realized they could create magic if they joined forces.

If you're a fan of Net-a-Porter's carefully curated collections, you can thank the trend research, buying expertise, and great taste of Market Director Libby Page. In this episode, Libby joins Hillary to talk about all things denim. She's sharing the season's biggest denim trends as well as her take on the timeless denim staples that will never go out of style. Plus, she's dropping her shopping tips and favorite denim brands to buy.

There’s no question that Padma Lakshmi has had a multifaceted career. After working as a model in Europe—walking in runways for designers like Gianni Versace and shooting with photographers like Helmut Newton—she went on to rack up a multitude of acting and hosting credits. Throughout her life and travels, she kept coming back to her love of food. In 2006, she stepped into the role of host on Top Chef, and in her 19 seasons on the competition show, she received four Emmy nominations for Outstanding Host and became an executive producer. But earlier this year, Lakshmi announced her exit from the show and her plan to embark on a new path. Today, she’s focusing on her documentary series, Taste the Nation, where she travels to immigrant communities across the United States to learn about their food.

Jake Arnold is a celebrated AD100 interior designer known for his work with clients such as John Legend and Chrissy Teigen, Katy Perry, and Zendaya. His design philosophy—centering livability and comfort rather than striving for a specific aesthetic—is the throughline in all of his work, from running his Los Angeles studio to authoring his upcoming book, Redefining Comfort. In this episode, he dishes on how he got here without any formal training, plus the cost-friendly ways to make a space feel luxurious.

In 2018, Natasha Case joined us on Second Life to talk about her pivot from architecture to ice cream, and now, the serial food entrepreneur is back to discuss her latest venture, Lunch Bunch. After stepping down from her day-to-day role at Coolhaus, Case was inspired to solve a different food problem: Where are the nutritious, convenient meal-kit options for the pickiest of eaters—kids? Lunch Bunch started as a meal subscription service but has evolved into a school partnership and enrichment program to provide lunches and teach kids about food, nutrition, and cooking. On this episode, hear how Case continues to navigate pivot after pivot.

This week, Who What Wear Beauty Director Erin Jahns is teaching us how to protect and nourish ourselves during the sun-filled summer months. Should you switch out your moisturizer for the season? Is it safe to keep using retinol? What if chlorine has already damaged your hair? Erin's here to guide us through the expert-approved practices, products, and treatments that our future selves will thank us for using.

At just 19 years old, Violette Serrat shifted her career ambitions from fashion design and painting to makeup artistry. She began reaching out to photographers and models and producing shoots for free so she could practice her art and build a portfolio. Eventually, her work was recognized by Vogue France, and just a year later, she signed on as makeup director at Dior. Over the next decade, she took on roles at beauty companies such as Sephora, Estée Lauder, and Guerlain. Along the way, she developed her own aesthetic and technique, which she began to share on her popular YouTube channel. In 2021, she made the pivot to build her own company and launched Violette_FR, a beauty brand that encourages people to embrace their natural beauty while also being creative and having fun.

This week, Barbie's lead hair and makeup artist, Ivana Primorac, is taking us through her process for developing the many looks in Greta Gerwig's film. She's speaking about everything from landing on the perfect shades of blonde for Margot Robbie and Ryan Gosling to how she was able to draw on Mattel's archive for inspiration. Plus, she shares what went into the creation of Weird Barbie.

As co-founder and president of the FDA-approved emergency-contraception brand Julie, Amanda E/J Morrison is working to improve the women’s health landscape. The company’s friendly and relatable social media–forward approach brings scientifically backed education and products to the next generation. Prior to founding Julie, Morrison spent five years as COO and co-founder of Mented Cosmetics, an inclusive makeup brand that puts women of color at the forefront of the beauty industry, and before making her foray into entrepreneurship, she worked at Goldman Sachs and Time Inc and attended Harvard Business School. Morrison has pivoted her career time and again, but the one thing that's remained constant is her desire to solve problems and enact change.

Daphne Guinness is many things—a fashion icon, a model, a muse, an heiress, a designer—but today, she’s here to discuss a lifelong passion that she began to seriously pursue a decade ago after an already remarkable career: music. Over the past 10 years, Guinness has written and recorded four albums, the latest of which will be released this November. She’s walking us through how she stumbled into writing music almost accidentally, why she’s always chosen to create art independently, and how the joy of learning new things has shaped her life.

Camille Charrière is widely known as one of the original fashion influencers. Today, in addition to sharing her life and style with her 1.4 million Instagram followers, she’s a contributing editor for Elle UK and has written for publications such as Harper’s Bazaar and British Vogue. But before Charrière was a leader in fashion media, her early career looked quite different. After graduating from one of the top bilingual law programs in Paris, Charrière took a job at a hedge fund in London but quickly realized she was craving a more creative outlet. While on holiday, Charrière became inspired while scrolling through an early fashion blog, and within the hour, her own blog was up and running. With her digital presence, she was able to land jobs at fashion retailers such as Net-a-Porter and Matches. Eventually, she left these jobs to pursue her career as a blogger and influencer full-time.

This week, Associate Director of Special Projects Kristen Nichols and editor Eliza Huber are walking us through the ultimate wedding mood board: Who What Wear Weddings. They've spoken to experts across the wedding, travel, food, and fashion spaces to find out how brides, bridesmaids, and wedding guests alike are putting unique spins on wedding style. No matter your taste—city hall elopement or destination wedding—there's something here for you.

There’s no question that Morgan DeBaun is an absolute force in the business world. Frustrated by the lack of media geared toward Black millennials, DeBaun, who was just 24 years old at the time, left her job at Intuit and set out to build a media company where she would be part of the target demographic. Alongside her co-founders, DeBaun has grown Blavity into a full-on media and tech empire, and today, her portfolio of brands reaches 250 million readers each month. In building Blavity, DeBaun raised $12 million from top venture capital firms, making her a part of the only 2% of women who receive venture funding in Silicon Valley. DeBaun also runs AfroTech, a networking conference and talent-acquisition solution that hosted 25k attendees last year. When DeBaun isn’t working on her own business, she’s consulting for massive global companies such as Pepsi and American Airlines.

Candice Swanepoel has worked in the fashion world for 20 years, but she recently made the leap from supermodel to business owner with the launch of her sustainable swim brand, Tropic of C. She’s here to give us the details about her brand launch, how modeling taught her about creative direction, and the swim staples everyone should have in their closet.