Second Life

Sophie Grégoire Trudeau has spent over two decades advocating in the mental health space, and she's bringing her learnings to print in her new memoir Closer Together: Knowing Ourselves, Loving Each Other, published April 23. In the book, she shares personal anecdotes as well as interviews she's conducted with psychology professionals. Grégoire Trudeau's impact in the mental health space is far-reaching, but she spent her early career in entirely different industries. She worked first in advertising and later in television as an on-camera host. It was during those years that Grégoire Trudeau began volunteering at an eating disorder clinic and found her true calling in mental health work. She later became the de facto First Lady of Canada when her husband Justin Trudeau was appointed prime minister, and she went on to use her platform to advocate on behalf of a variety of mental health causes. Order Grégoire Trudeau's book here: https://www.penguinrandomhouse.ca/books/723011/closer-together-by-sophie-gregoire-trudeau/9781039007444 Content Warning: Eating Disorders

Clayton Hawkins played with wigs instead of toys as a child, and by the time he was in high school, he had a lucrative side hustle doing prom hair for his classmates. Today, Hawkins is known for his work with clients such as Olivia Rodrigo, Jenna Ortega, and Ali Wong, in addition to his hilarious and educational #HairTok presence. This week, Hawkins explains the techniques he used to give Rodrigo her flawless Guts tour waves, how bang pieces actually work, and which Hailey Bieber look he treated with the attention to detail he can only imagine was matched by the historical researchers behind Christopher Nolan's Oppenheimer. This episode was brought to you by eBay.

Molly Yeh is a food blogger, Food Network host, restaurant owner, and cookbook author. But before she entered the food space, she spent her early career in a different industry: music. While studying classical percussion at Juilliard, she realized how much she loved trying new restaurants in New York and cooking for her friends. Soon, she launched her food blog, My Name Is Yeh, and after playing music and working on her blog for a few years in Brooklyn, she moved to her husband’s family’s beet farm in Minnesota. There, she poured herself into cooking and food writing, and her blog took off. In 2015, Saveur named it Food Blog of the Year. Today, her food network show, Girl Meets Farm, is currently in its 13th season; she’s been nominated for a James Beard Foundation Media Award for Outstanding Personality/Host; her most recent book, Home Is Where the Eggs Are, is a New York Times bestseller; and so much more.

It’s our favorite time of the year! On Monday, right after the Met Gala red carpet arrivals drew to a close, Hillary sat down with Who What Wear Editor in Chief Kat Collings and Shopping Director Bobby Schuessler for a full download of the evening. On top of tracing the origins of the best archival and referential looks of the night, the group discusses the most successful interpretations of the Garden of Time dress code, the top beauty looks, and the prevailing trends. This episode is brought to you by eBay.

Ann Crady Weiss is helping millions of families get better sleep with her company Hatch. Hatch launched in 2016 as a baby-product company, and today, one in three households with a baby has a Hatch Rest, which acts as a soothing sound machine and night light. The brand has since expanded to focus on helping people of all ages prioritize their sleep. Its Hatch Restore, a sleep device made with adults in mind, was even mentioned on Time’s 100 Best Inventions of 2020. But Hatch wasn’t Ann’s first entrepreneurial endeavor. In fact, she gained knowledge in the baby space with her first company, Maya’s Mom, an early social networking site for parents. Before that, Ann led as the director of new initiatives at Yahoo Autos and practiced as a corporate securities attorney.

Dani Michelle is a powerhouse stylist who dresses some of the most highly photographed women in the world. If you're even remotely online, you know the influence that her clients—such as Hailey Bieber, Kendall Jenner, and Elsa Hosk—wield over the fashion space. On top of her styling work, Michelle recently launched a chic, stackable jewelry line called Méga, and she was just named creative director of L.A.-based denim brand Joe's Jeans. In this episode, Michelle discusses what it's like to put her work on a global stage daily and how jewelry designing and creative directing have become gratifying additions to her career. Plus, she shares which accessories are making a comeback for spring.

Mara Roszak has had quite a multifaceted career within the hairstyling industry. After enrolling in beauty school at just 16 years old, Roszak landed an assistant role at Chris McMillan's iconic salon, where she quickly earned her own chair. While there, she also began working on red carpet events and press tours with her first celebrity client, Sarah Michelle Gellar, and today, her client roster has grown to include Emma Stone, Michelle Yeoh, and Zoe Saldaña. Aside from her hairstyling career, she's embarked on entrepreneurial pursuits. In 2016, she opened her own salon called Mare, and in 2021, she launched her line of clean, high-performance hair products—Rōz.

Mandy Lee, or @oldloserinbrooklyn, has made a name for herself creating thoughtful, well-researched fashion content online. Since starting her TikTok during the pandemic, Lee has amassed over half a million followers and become an authority in the world of trend forecasting. Lee started the viral #75HardStyleChallenge and hosts an annual Met Gala watch party on TikTok that is not to be missed. Last year, she predicted that Doja Cat would dress as Karl Lagerfeld’s cat, Choupette, and over 70 million of her viewers watched as her prediction came true. This week, Lee joins us to chat about the impact of her style challenge—and she’s even sharing her coveted Met Gala predictions for this year!

In 2017, the outdoor space surrounding Allison Messner’s home in Northern California was destroyed by a devastating wildfire. In the aftermath, Allison and her husband decided to hire a landscape designer to help them rebuild their green space, but they quickly realized how difficult, long, and expensive the process was going to be. The two began developing an idea to make the process more efficient and accessible by incorporating new technology, and in 2018, they launched Yardzen, a digital landscape design and build platform. Today, the company operates in all 50 states with a network of hundreds of designers and architects. But before Allison disrupted the landscape industry, she reported as a journalist in Alaska, worked at a prestigious PR firm, was CMO of the tech company OpenDNS when it was acquired by Cisco for $635 million, and even started her own venture capital firm.

Stylist Jamie Mizrahi may not look to trends for inspiration, but she's certainly been known to help set a few of them. For instance, her client Jennifer Lawrence has made fashion headlines countless times since they partnered up, and we've watched the influence of J.Law's elevated yet effortless street style ripple through the community in the recent surge of simple, polished basics. Whether she's advising Jeremy Allen White on which button to unbutton or creating a new custom black gown for Adele's Vegas residency every single weekend, Mizrahi's through line is always to give her clients a lived-in look that emphasizes their unique sense of style. This week, Mizrahi shares why she generally ignores fashion industry standards and encourages clients to rewear pieces, dig into the past seasons' archives, and dress in a way that feels authentic.

Shereene Idriss, MD, is on a mission to demystify the world of dermatology and skincare. Back in 2018, Idriss felt frustrated by the rise of misinformation online surrounding skincare and decided to set the record straight. With her background as a clinical dermatologist, she began posting educational Instagram Stories from her bed, and soon, a follower aptly dubbed her the #PillowtalkDerm. Today, Idriss’s influence in the skincare world is threefold. Since graduating from her seven-year medical program, she’s amassed an audience of over 3 million people, opened her own dermatology practice, and created a skincare line called Dr. Idriss, which just launched at Sephora.

In a world where shopping integrations and #sponsored posts dominate our social feeds, it can often feel like the rapid onslaught of trends and aesthetics is homogenizing personal style and killing creativity. Who What Wear assistant shopping editor Ana Escalante recently dug into the topic of style fatigue (check out the full story here!), and today, she joins Editor in Chief Kat Collings to discuss the big, bad algorithm and how it's impacting personal style. Escalante tapped a couple of fashion insiders to get their takes, so you'll also hear clips of her conversations with style curator and writer Heather Hurst (@pigmamiii) and Saks Fifth Avenue fashion coordinator and writer Jalil Johnson (@jalil_johnson_).

As a child, Nidhi Kapur constantly repainted and redecorated her bedroom, but she never thought that she would actually pursue a career in the design industry. In fact, after graduating college, Nidhi worked at major companies such as McKinsey & Company and Google before landing a role as the director of business development at the beauty subscription-box company Birchbox. But when she bought her first apartment and began the interior design process, she quickly recognized a lack of accessible and convenient custom furniture companies in the market. Soon after, she combined her longtime love of design with her deep knowledge and experience in business development to create industry disruptor Maiden Home.

Sydney Sweeney returns as Who What Wear's first repeat cover star! Make sure to check out her experimental, surrealist cover story here—you've likely never seen her quite like this. This week, senior editor Eliza Huber sits down with Sweeney to talk about all of her recent projects, from launching her own production company to filming rom-com Anyone But You, action film Madame Web, and horror flick Immaculate. There's a lot to cover. Sweeney also discusses how producing has transformed her career, how she navigates the many impacts of fame, and why she keeps her private life private.

Brigette Romanek is the brilliant interior designer behind the homes of celebrities such as Gwyneth Paltrow, Demi Moore, and Beyoncé. In addition to maintaining a roster of high-profile clients, she also lends her design eye to retail locations, such as beauty destination Thirteen Lune and clothing brand The Great. With so many incredible projects under her belt, this past October, Brigette released a book called Livable Luxe, which details her process, some of her favorite spaces, and her design ethos. Though Brigette always knew she wanted to be creative, she spent her early career as a singer and handbag designer before ultimately realizing that interior design was her calling.

With fashion month behind them, Editor in Chief Kat Collings and Associate Director of Special Projects Kristen Nichols are here to give their 2024 spring/summer trend report. The ladies have identified the leading styles from both on and off the runway, and this spring, you can expect to see casual layering, Western-inspired details, and tons of denim. We'll also be shifting away from frilly bows and Barbie pink and moving toward a more modern, mature way of dressing. In addition to taking a closer look at how these trends have emerged, Kat and Kristen turned to our friends at Levi’s to help tap into each of these looks. They’re sharing their favorite Levi's picks for each aesthetic, easy outfit formulas, and helpful styling tips to ease you into spring fashion.

Karla Welch is back on the show! Karla first joined us back in 2018 on our Life Lessons mini-series to discuss her incredible styling career, her clothing brand, xKarla, and more. Since we last chatted, Karla founded The Period Company, which offers affordable period products, including reusable pads and absorbent underwear in a variety of styles and fabrics. The brand is sold at retailers such as Walmart, Urban Outfitters, and Amazon, and has donated over 1 million pairs of period underwear as part of its effort to end period poverty worldwide. In addition to her company, Karla also continues to style an enormous roster of talent including Justin Bieber and two of our favorite Barbie stars, America Ferrera and Greta Gerwig. On top of all that, she’s also a MasterClass teacher, founder of the styling app Wishi, and co-founder of the creative studio The Welch’s Creative.

After making history as the first size-14 model featured on the cover of Sports Illustrated Swimsuit in 2016, supermodel and entrepreneur Ashley Graham has used her star power to repeatedly confront and redefine the fashion industry’s archaic beauty standards. Graham has actively pushed brands to take a chance on her—learning the business of fashion, developing her own lines, and becoming an investor along the way. Today, Ashley’s sharing how her own entrepreneurial journey led her to her latest role as co-host and executive producer of Roku’s Side Hustlers, where she and Good American Founder Emma Grede mentor and invest in female entrepreneurs looking to turn their side hustles into full-time gigs. You can watch the full first season of Side Hustlers for free at roku.com! This episode was brought to you by eBay.

From building the wildly successful bakery mini-chain Nadia Cakes to becoming a best-selling romance author, Abby Jimenez is no stranger to a career pivot. Jimenez spent her early career in a variety of service and retail roles, but when she was suddenly let go from her job as a retail manager, she leaned into her love of baking. With a Michaels cake-decorating course under her belt, Jimenez soon began selling cakes and cupcakes out of her home kitchen, and since then, her bakery, Nadia Cakes, has opened three brick-and-mortar locations, was crowned the winner of Food Network’s Cupcake Wars, and has grown its menu to include over 200 cupcake flavors. After successfully growing Nadia Cakes, Jimenez began writing romance novels in her newly earned free time. With some encouragement from her family and constructive feedback from online critique groups, she turned yet another hobby into a full-on career and has since published five novels. Jimenez’s sixth novel, Just for the Summer, comes out on April 2. Preorder it today here: https://www.barnesandnoble.com/w/just-for-the-summer-abby-jimenez/1143886130?ean=9781538769409.

And just like that, an eventful 2024 award season has come to a close. Today, we’re joined by super stylist Petra Flannery, whose roster of clients includes Emma Stone, Zoe Saldana, Reese Witherspoon, Claire Danes, and Emilia Clarke. Flannery is here to dish about the Oscars and give us the behind-the-scenes details on Emma Stone’s greatest red carpet looks, from the pale-yellow slip dress at the Poor Things premiere to the stunning mint-colored peplum dress she wore while accepting her second Oscar for Best Actress. And yes, we’re talking about that pesky zipper. This episode was brought to you by eBay.

Gail Simmons is the ultimate culinary multi-hyphenate. Though she’s perhaps best known for her 21-season tenure as judge on the competition reality show Top Chef, which debuts its latest season on March 20, she’s also made a lasting impact on so many other areas of food media. Simmons has spent 15 years of her career leading teams at Food & Wine (including organizing the Food & Wine Classic in Aspen); has written numerous books; and has even launched her own production company, Bumble Pie Productions, which focuses on bringing women’s voices to the food landscape. But before Simmons was making a name for herself as a food expert, she spent her early career gaining industry knowledge by attending culinary school; working at the iconic restaurants Le Cirque 2000 and Vong; assisting Vogue food critic Jeffrey Steingarten; and running special events for Daniel Boulud’s legendary restaurant group.

With the Oscars only days away, celebrity hairstylist and Roz founder Mara Roszak is dropping all the details behind creating her gorgeous red carpet looks. Her client list includes stars like Olivia Wilde, Juno Temple, and Zoe Saldaña, but it's been an especially busy award season for her longtime client Emma Stone on the heels of her Oscar-nominated film Poor Things. Roszak is not only sharing the inspiration for Stone's hair looks this season, but she's also giving the full breakdown of how you can re-create her sleek Golden Globes lob and romantic BAFTA braid at home. Plus, if you've ever wondered how to achieve the elusive "wet look"—as seen on Roszak's clients Kristen Wiig and Natalie Portman—look no further. This episode was brought to you by eBay.

Sandra Oh Lin is the founder and CEO of KiwiCo, the company that’s helping millions of children develop creativity and problem-solving skills through art- and STEM-based activities. Remembering how much she loved participating in hands-on projects with her mom when she was a child, Lin sought to inspire that same sense of innovation and “creative confidence” in her own kids. Soon, other parents began asking about the activities she was creating for her children’s playdates, and she realized that she wasn’t the only parent wanting to provide fun, educational experiences for her kids. With her engineering and business degrees, alongside her experience at major companies like eBay, Procter & Gamble, and PayPal, Lin started KiwiCo out of her garage. Over the last decade, she has scaled the company to include more than 1500 products, sent out 50 million shipments of KiwiCo products, and developed partnerships with over 400 educational organizations.

Zac Posen is an internationally acclaimed fashion designer whose designs have been worn by Natalie Portman, Oprah Winfrey, former First Lady Michelle Obama, Sarah Jessica Parker, and Rihanna, among many others. Posen is known for his fine craftsmanship and glamorous gowns, and powerful women have historically sought him out to dress them for significant moments in their lives. Because of this, it only made sense that Ryan Murphy and Gus Van Sant called upon Posen while developing FX's Feud: Capote vs. the Swans to craft costumes for the reimagining of a real-life event: Truman Capote's 1966 Black and White Ball. He's giving us all the details about how he walked the line between historical accuracy and his signature stylistic flair to create showstopping looks for all of Feud's leading ladies. This episode was brought to you by eBay.

Crown Affair is a haircare brand that empowers people to create ritual out of their hair routine. Launched in 2020 with four products (a towel, a brush, an oil, and a comb), Crown Affair has since grown to include a range of hair products and tools; has become one of the buzziest beauty brands on TikTok; and is now sold at retailers such as Goop and Sephora. But before Cohen founded Crown Affair, she spent her early career in marketing and partnerships and later consulted for some of the most influential direct-to-consumer companies of the time. Think Away luggage, Outdoor Voices, Harrys, Buck Mason, and more. But when a Google Doc detailing her other passion (aka her haircare routine) began circulating, Cohen realized it was time to take a pause on building other people’s companies and create one of her own.

New York Fashion Week just wrapped, and Editor in Chief Kat Collings and fashion editor Jasmine Fox-Suliaman are here to give you the inside scoop on what the fall-winter 2024 collections had to offer. Tune in to hear which emerging designers to have on your radar, who's giving a sultry update to workwear, which types of interesting necklines we can expect to see everywhere this fall, and what it was like breathing the same air as Beyoncé at the Luar show. This episode was brought to you by eBay.

Super Smalls is a line of playful, gem-studded accessories inspired by and made for kids. After years as an accessories editor and director at fashion publications Glamour and Elle, as well as working on brand development at personal styling company Stitch Fix, Maria Dueñas Jacobs developed a deep knowledge of the accessories space. So when her daughter, who was five at the time, began playing with her beautiful (and expensive) jewelry, a lightbulb went off for Dueñas Jacobs. Soon, she began channeling both her inner child and her trained editorial eye to bring the luxury jewelry experience she knew and loved to a kid-safe jewelry line. Today, Super Smalls has made Oprah’s Favorite Things list three years in a row and expanded into a stunning range of jewelry, shoes, crafts, and more. Each item is made for play and is sure to bring joy to any kid (or “kidult,” as Dueñas Jacobs refers to herself in this episode) who wears it.

Amy Smilovic founded the women's luxury brand Tibi in 1997, and over the years, she's honed her distinctive brand identity and coined a phrase for her design philosophy: creative pragmatism. If you're a creative pragmatist like Smilovic, you find your style rooted in creative expression and utility, and you feel at home in an aesthetic that is at once chill, modern, and classic. Written from the point of view that style can indeed be learned, her book The Creative Pragmatist details all of her guiding principles, from how to style colors and prints in a way that feels modern to how to pick basics that aren't, well, basic. Smilovic has developed a highly analytical approach to making outfits look effortless, and she's breaking down her greatest and most useful style tips for us this week. This episode was brought to you by eBay.

If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.

Twenty years ago, Paige Adams-Geller saw the need for a female voice in the male-dominated American denim industry—someone who deeply understood the female form and could help other women find their perfect fit. As a successful fit model for the top premium denim companies of the time, she knew she was the woman for the job, and Paige was born. Today, Hillary sits down with the founder to talk about the brand's history and many expansions into menswear, outerwear, shoes, accessories, and beyond. They also dive into why denim sizing is such a tricky science, what goes into developing new fabrics, and which Paige jeans are so comfortable you could sleep in them three nights in a row, something Adams-Geller tested herself.

Natalie Holloway and her husband, Max, had their aha moment during a yoga class in Indonesia. As the class was more meditative than sweat-inducing, they wondered, Why isn’t anyone making chic wrist or ankle weights that could turn up the resistance on everyday exercises? They immediately began brainstorming their idea on a napkin, and after returning to the United States, the two created prototypes of what would eventually become the best-selling Bala Bangle. With the help of a Kickstarter campaign and a successful Shark Tank debut, Bala has grown to include a range of fitness equipment sold in retailers including Goop, Saks, and Target, as well as a digital fitness instruction platform called Balacize. But what led Natalie and Max to Indonesia in the first place? The two met while working at global advertising agency 72 and Sunny, where they thrived but ultimately felt burnt out. They decided to take a sabbatical to travel, and a year later, returned ready to use their branding expertise to give the ’80s-era fitness equipment a fashion-forward makeover.

This week, Editor in Chief Kat Collings chats with Wes Gordon, the creative director behind the legendary womenswear brand Carolina Herrera. Before taking the reins at the glamorous New York heritage brand in 2018, Gordon ran his own successful namesake line for eight years, establishing himself as a visionary with staying power. Today, he's sharing how graduating into a recession gave him the hard skills he'd need to one day run Carolina Herrera, why we should disregard the archaic fashion rules around how to wear color, and what kind of storytelling to expect from his upcoming fall/winter 2024 collection as New York Fashion Week approaches.

At a young age, Gabriela Anastasio fell in love with stone while visiting the work sites of her father’s landscaping business. Throughout her childhood, she began to associate a new patio or an updated blue-stone trim around a pool with good fortune, and years later, in 2021, she launched her home accessories brand, Anastasio Home, with a single category: stone trays. The brand quickly gained popularity for its expanding offering of upcycled, luxury home accessories, produced by the company’s factory in India. That being said, Anastasio’s journey to building her business was anything but linear. After graduating with a degree in art, she spent over a decade in public relations, eventually working her way up to director of communications at the luxury watch brand, Tudor. Combining the skill set she gained from her early career with her art education and love of stone, Gabriela decided to bet on herself, and soon after, Anastasio Home was born.

From Ayo Edebiri’s custom 3D-molded Louis Vuitton gown at the Emmys to Greta Lee’s Loewe menswear moment at the Critics Choice Awards, our favorite celebs continue to stun this award season. This week, Who What Wear Editor in Chief Kat Collings sits down with Erin Fitzpatrick, our associate director of fashion news and resident award show expert, who often serves as our eyes and ears live from the red carpets. They’re deep-diving on the style standouts we’ve seen thus far, predicting what fashion choices we can expect on upcoming carpets, and discussing why the most interesting looks sometimes show up at the smaller, less buzzy ceremonies. This episode was brought to you by eBay.

Rael is a line of clean, high-performance feminine hygiene products, skincare, and supplements designed to help people with periods through every phase of their cycle. Back in 2017, Yanghee Paik and her fellow co-founders were shocked by the outdated offerings in the United States and set out to bring the advanced fem-tech innovations they grew up with in Korea to the U.S. market. They then launched Rael with organic cotton cover pads, which quickly became the best-selling pads on Amazon. Since then, Rael has raised $35 million in Series B fundraising, launched in major retailers such as Target and Walmart, and just this month, debuted a line of supplements. But Paik wasn’t always running a major startup company—she spent most of her early career working in entertainment, with hopes of popularizing Korean media in America. She steadily rose through the ranks to become an executive at Disney, where she focused on distribution strategy and sales. Though Paik’s career has evolved, her passion for bringing Korean culture to the United States—whether through entertainment media or holistic menstrual cycle care—continues to be her North Star.

Sisters Wendi Ferreira and Nicole DeJulio teamed up as a styling duo in 2005 and have since raised the bar astronomically for men's fashion across Hollywood. While they've become experts in classic suiting and have often debated over as little as an eighth of an inch of material on Tom Cruise's pant legs, they've also helped clients hone and experiment with personal style beyond the gray, black, and navy suits that used to dominate red carpets. With Ferreira and DeJulio's styling expertise, clients like Jacob Elordi, Seth Rogen, and Chris Pine have leaned into their unique tastes and proven that men can—and should—have fun getting dressed too.

In 2015, Morgan Zanotti and her Primal Kitchen Co-Founder Mark Sissan set out to do something unheard of: replace the unhealthy condiments, sauces, and dressings that had come to dominate American grocery stores with equally delicious “cleaned up classics.” Built on a foundation of high-quality ingredients, the brand launched with an avocado oil mayonnaise and has since grown to over 70 products that can be found at over 16,000 retail locations. But before Zanotti was building one of the fastest-growing natural product companies and leading it through the acquisition of Kraft Heinz for $200 million, she was living a different life: She worked as an accountant, waited tables at a resort in Wisconsin, and surfed throughout South America. After returning to the United States, she was still unsure what a corporate career would look like for her, but as she says in this episode, sometimes it’s best to “just try something… without the pressure of this being the end-all-be-all.” With this mentality, she took a job at a branding and design agency and quickly learned she had a knack for marketing. Zanotti went on to become the Marketing Director at beverage company KeVita. It was there that she met Mark, whom she chatted with about building a company together. Soon after that, Primal Kitchen was born.

Celebrity stylist Molly Dickson may be a sporty tomboy at heart, but she’s lauded as the ultimate girls’ girl on the Hollywood styling scene. After assisting Leslie Fremar for seven years, Dickson began her independent styling career, working with Scarlett Johansson and dressing Katherine Langford right as Langford’s Netflix hit 13 Reasons Why took off. She’s also responsible for Sadie Sink’s glorious style evolution from teen to adult, Kelsea Ballerini’s magical mid-performance dress change at the 2023 VMAs, and, of course, Sydney Sweeney’s iconic Miu Miu micro-miniskirt moment at the 2022 MTV Movie & TV Awards. Today, she’s giving us the behind-the-scenes stories about all of these looks and many more.

Shan-Lyn Ma, co-founder and co-CEO of wedding registry site Zola, was destined to be an entrepreneur. In fact, her childhood bedroom décor featured a poster of her idol, Jerry Yang, the co-founder of Yahoo. After graduating with her MBA from Stanford, Ma pursued her lifelong dream and took a role at Yahoo, first as an intern and later in product marketing. Two years later, she moved over to e-commerce company Gilt Groupe as its first Product Lead. It was during her time there that she founded and ran her own business unit, Gilt Taste, where she worked closely with future Zola Co-Founder Nobu Nakaguchi. Though Ma moved on to a role as Chief Product Officer at jewelry company Chloe + Isabel, she and Nobu were percolating on an idea for a business. During that time, Ma was also spending nearly every weekend at friends’ weddings and was repeatedly met with clunky registry sites. She and Nobu realized this area of wedding planning needed disrupting and they set out to do just that. Zola has now helped over 2 million couples plan their weddings and just recently expanded to include a baby registry service.

Welcome back! For the first episode of 2024, Editor in Chief Kat Collings and Beauty Director Erin Jahns are here to walk you through refreshing your beauty routine for the new year. While you’re creating your annual goals, why not also start setting healthy habits like tossing your expired makeup or giving your nails a much-needed break from heavy manicures? Erin’s also sharing how to find a skincare specialist that’s right for you, which ingredients and treatments are sure to dominate this year, what hairstyles we can expect to see in 2024, and why she’ll use makeup wipes until her dying day.

Elizabeth Saltzman is the woman behind the impeccable style of some of Hollywood's most talented ladies. Think Jodie Comer, Julia Garner, and Gwyneth Paltrow. However, Saltzman initially wanted to pursue architecture and became involved in the Downtown New York nightclub and art scenes. But, unable to avoid her fashion destiny for long, she took a retail job at the Madonna- and David Bowie–approved fashion destination Parachute. From there, she was recruited to work at Giorgio Armani, where she worked her way up from the stockroom to the public relations department. After a few years, she made yet another pivot into editorial work, quickly becoming a senior fashion editor at Vogue and then fashion director at Vanity Fair. After spending 20 years at some of the most iconic publications and labels in fashion, industry experts suggested she try applying her impressive fashion eye to styling—and her friend Gwyneth Paltrow just so happened to be looking for a stylist. The two teamed up to create stunning look after stunning look, and the rest is fashion history.

Will Kahn is a stylist, editor, and overall jewelry expert whose résumé includes roles such as accessories director at Town & Country magazine and jewelry director at Moda Operandi. But of all his projects and accolades, our favorite is his Instagram account, @willsnotebook. What began with one post documenting Kahn's editorial process—namely, photographing pieces of fine jewelry placed on top of his personal notebook, surrounded by his notes—became a unique, approachable avenue of discovery for people who were curious about jewelry. In this episode, he shares how Lauren Conrad influenced his career path, why you should be shopping vintage jewelry, and what jewelry trends to expect in 2024.

Before becoming an entertainment powerhouse, Brit Marling was headed toward the world of investment banking. But during a college internship at Goldman Sachs, her gut told her that finance wasn’t the field she should be in. With a desire to tell stories, she soon pivoted into independent filmmaking. In 2011, she made a major splash in the entertainment industry when her films Another Earth and Sound of My Voice premiered side by side at the Sundance Film Festival. Both films were nominated for Independent Spirit Awards and picked up for distribution by Fox Searchlight, and in the years following, Brit went on to create massive hits like The East and The OA. Now, she’s evolving her career yet again: In November, Marling made her television directorial debut on the FX murder mystery show Murder at the End of the World starring Emma Corrin. Catch the finale of the series tomorrow, December 19.

Jasmin Larian Hekmat is the founder, designer, and CEO of fashion-girl favorite brand Cult Gaia. Hekmat started Cult Gaia as an accessories line, creating stunning pieces that doubled as objets d’art like the iconic Ark Bag. Eventually, she realized that in order to style the pieces the way she envisioned, she’d need to start designing clothes to go with them, thus the ready-to-wear and lifestyle brand was born. Hekmat's commitment to producing meaningful, artistic pieces has never wavered. Today, Who What Wear Editor in Chief Kat Collings sits down with the designer to talk about Cult Gaia’s Resort 2024 collection, which was recently shown at the brand’s first official fashion show in Los Angeles.

Though Monique Rodriguez always had an interest in beauty, she initially started her career as a nurse. Monique spent eight years in the medical field, but after experiencing a tragic life event, she returned to her passion for beauty to help work through her grief. She began experimenting with hair product formulations in the kitchen, sharing her personal haircare journey and explaining the science behind the ingredients on social media. But when her followers urged her to bottle and sell the haircare mixtures she was creating, Rodriguez realized that her side project had big potential. In 2014, she launched Mielle with one product, a mint almond hair oil, and since then, Mielle has grown to include 10 collections, arrived on shelves in over 100,000 stores, and in 2023, was acquired by Procter & Gamble, marking the largest exit ever for a Black female beauty founder.

This week, Who What Wear Editor in Chief Kat Collings, editor Eliza Huber, and associate editor Yusra Siddiqui are here to walk you through the second annual Low-Cost, High-Joy Gift Guide. After spending weeks curating a list of 53 unique, delightful items that won't break the bank this holiday season, our editors have unlocked the golden rules of gifting in 2023: 1) Socks are actually a great gift when they're from Sandy Liang. 2) When in doubt, gift something that was made in France. 3) If you're not pausing The Real Housewives of New York City during scenes in Jenna Lyons's home, you're missing out on crucial gifting inspiration.

After graduating with her master's degree in fashion journalism and racking up industry internships at publications like British Vogue and Women’s Wear Daily, Alice Bell set out to become a fashion editor. She landed a coveted role as a fashion assistant at U.S. Vogue, and while working there, started spending her free time dissecting her love life through the lens of astrology. While her interest in editorial work waned, she quickly became the unofficial office astrologer for Vogue employees, and wanting to share her knowledge with a larger community, she began offering readings for free on her social media. Soon, Bell realized that astrology was her calling and quit her job to pursue it full-time. Flash forward to today, and Alice is a full-time astrologer, author of Trust Your Timing, podcast host, and, in a full-circle moment, the resident astrologer at British Vogue.

This week, Who What Wear Beauty Director Erin Jahns is back just in time to prepare us for December’s many celebratory events. The holiday season is the perfect time to experiment with new beauty looks, and whether you’re a beauty pro looking to re-create the year’s biggest runway trends or a makeup novice trying to elevate your look in one simple step, Erin’s got you covered. Plus, she’s recommending which brands to shop for the most festive products and sharing tips for ensuring your makeup lasts all night long.

In 2020, Lindsay Holden, alongside her Co-Founders Britta Chatterjee and Shannon Kearney, set out to disrupt the haircare space with the launch of their clean, inclusive, and salon-grade haircare brand, Odele. Derived from the Norwegian phrase for “to share,” Odele can be used by anyone who shares a shower, regardless of age or gender. Despite launching amid a global pandemic, the company reached profitability in the first six months of business, and today, the line is on shelves at CVS, Ulta, and Target. But before getting Odele on major retailer shelves, Lindsay worked on the other side: she spent eight years working at Target in various buyer and merchandising manager roles within the domestics and home department, learning what makes a great product. Even before that, she spent her early career as an account manager, first at the mattress company Serta, and later, at image-licensing business Corbis.

Laura Brown is a journalist, a former editor in chief of InStyle, the founder of LB Media, and the BFF everyone wishes they had. After losing her EIC position due to InStyle’s print shutdown in 2022, Brown was suddenly free to do whatever she wanted—namely bridging the gap between her fashion world and various community-building programs. Among her other initiatives to “meddle for good,” Brown recently became chair of (RED)’s Creative Council, where she rallies her friends in fashion and Hollywood to join the fight against AIDS. Plus, she launched a collaboration with the dreamy French brand Sézane unofficially called French Enough, an ode to the French-girl aesthetic with a hint of LB’s trademark mischief.