Want to Sell More? Become a Customer Anthropologist
SalesTV Live Podcast · SalesTV Live
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Show Notes
In this episode of SalesTV live, we talk to Ashley Welch, Co-Founder of Somersault Innovation, about how to leverage design thinking principles to build deeper client relationships and boost sales. Ashley shares her extensive experience working with high-tech sales teams from leading corporations like Microsoft and Salesforce, providing invaluable insights for any salesperson looking to elevate their game. Ashley explains the concept of being a customer anthropologist, focusing on thoroughly understanding your customer and your customer’s customer, utilizing techniques that design thinkers excel at, such as discovery and co-creation.
Highlights
04:37 Understanding Target's customer and their needs.
08:15 Co-creating mindset results in customer-oriented actions.
12:40 Empathy fosters connection, trust, and understanding.
18:41 Key metrics include pipeline growth.
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