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Show Notes
his week's show is entitled, "The Widening Buyer/Seller Gap & How to Fix it". My guest is Spencer Wixom, CEO at The Brooks Group.
Tune in to hear more about:
- Why is there still a gap between buyers and sellers in terms of understanding and communication?
- How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift?
- What are some successful strategies for engaging with buyers and building trust and empathy?
- How can sales enablement and marketing teams help sales organizations have more effective conversations with prospects?
Watch the video, listen in below and/or read the transcript on the Heinz Marketing Blog (search Wixom).
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].