Episode 334
The Convergence of Traditional Demand Gen and ABM
June 16, 202316m 23s
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Show Notes
This week's show is entitled, "The Convergence of Traditional Demand Gen and ABM". My guest is Jodi Cerretani, VP of Marketing at RollWorks
Tune in to hear more about:
- How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L?
- What are the key elements to consider when prioritizing in-market signals for effective demand generation, and how can marketers leverage de-anonymized people, marketing qualified accounts, and intent qualified accounts?
- What is meant by "you can't eat leads for dinner"?
Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog (search Cerretani).
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