
Audio is streamed directly from the publisher (mcdn.podbean.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Some of the points Matt will be covering with Terry Flaherty and Kerry Cunningam of SiriusDecisions will include:
- Why did SiriusDecisions update the demand waterfall?
- What's a Demand Unit and why does it matter?
- What's a Demand Map and what value does it deliver?
- What are the major changes/differences that Sirius introduced in this version of the waterfall?
- What has the reaction been to the new waterfall?
- What are some of the major things to consider when implementing the Demand Unit waterfall?