Sales Pipeline Radio

Our guest is Meagen Eisenberg. We’ve been featuring guest experts on the sales side, so finally we’re going to spend a little time in the next couple episodes on the marketing side of the business and talk particularly to marketers that are embracing revenue responsibility, that are taking advantage of the opportunity from a cost center into a profit center. ----more---- It’s important in B2B marketing these days to make sure that what you’re doing is driving to business results, and I can’t think of a better person to feature than Meagen. Listen to find out what Meagen sees as the trends that will hone how B2Bmarketers focus and where she thinks B2B marketers are going to increasingly need to "lean in" to continue to be successful. Find out what her marketing stack is and how she built her team. Meagen brings more than 19 years of experience in the high-tech industry to her role at TripActions. She has been recognized as one of the Top 50 most retweeted by mid-sized marketers according to AdWeek and one of the Top 25 B2B Marketing Influencers according to InsideView. In 2014, she won the Marketers that Matter award. Additionally, she won the SuperNova Award in Matrix Commerce from Constellation Research in 2012 and the Marketing Visionary Markie award within the marketing automation field in 2011. Meagen advises for several tech startups and before joining MongoDB, she was the Vice President of Customer Marketing and Demand Generation at DocuSign. She also held previous positions with ArcSight, an HP Company, TRIRIGA (acquired by IBM), Postini (acquired by Google) and IBM. Meagen has an MBA with a focus on marketing and strategy from Yale School of Management and holds a B.S. in MIS with a minor in CSC from California Polytechnic University at San Luis Obispo. ____________________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to: [email protected]

Keenan has over 15 years of experience in sales leadership and leading sales team. But that doesn’t get him too excited. He’ll tell you it isn’t much of an accomplishment. Keenan says, “Staying above ground and not doing anything stupid enough that would prevent a company from wanting you to run their sales organization isn’t much to brag about. Staying power isn’t impressive. What is impressive is what one absorbs from their years of experience.” Listen in for some quick hitting tips to get you started TODAY! ----more---- A Sales Guy Jim Keenan the author of "Not Taught" Not Taught: What It Takes to be Successful in the 21st Century that Nobody’s Teaching You Paperback – December 10, 2015 Kindle $9.99Read with Our Free App Paperback $14.99 21 Used from $8.96 New from $14.51 Collectible from $39.95 Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to: [email protected]

I talk this week with one of the masters of B2B sales, digital selling, a good friend, Jamie Shanks (CEO at Sales for Life) in an episode I call Selling with Spears: Account-Based Sales Development Best Practices with Jamie Shanks ----more---- I asked Jamie: "I've noticed in a lot of your marketing, and a lot of your messaging, that you've made the shift from social selling to digital selling. Help me understand, what's the difference, and why is it important to think about this, broader than just social channels, today?" To whet your appetite, here is part of Jamie's reply. Read the full transcript and/or listen below. "...the reality is that social media is only one mechanism to help a seller connect with a buyer. Other digital platforms, like video is one, and is soon emerging, and I believe is the next wave, artificial intelligence and machine learning, are all digital data points. Remember, you're using these tools for research, for account planning, for account engagement, for account qualification and disqualification. All of these digital tools and fingerprints that customers are leaving around, can be harnessed to help a seller. And so we're evolving it towards digital. And in fact, even companies like LinkedIn are evolving it beyond digital. They don't even call it digital anymore, it's being called modern. That's all that it is. Because at the end of the day, social selling, digital selling, it's all just selling. It's just infusing the 21st century into your sales place." You can follow Jamie on Twitter @jamieshanks and check out his latest book, SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional _______________________________________________________________________________________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to: [email protected].

This week, Frances Traisman, Senior VP of Sales for the Seattle Mariners joins me as we uncover some great B2B lessons from baseball that apply to all businesses. Listen in now and/or you can also read the full transcript on the Heinz Marketing Blog starting Mon. 3/18 at 6am PST. Here's just a taste of Frances' insights: So as far as a strategy when it comes to sales, first and foremost if we're talking from a B2B standpoint we're listening to them about what's important to them. So for instance, if employees are important and they want employee engagement, we have opportunities for them to come and create a fun experience out at the ballpark that they couldn't necessarily get at a park... when else can you sit with your prospective client or even your best client and have an opportunity at a leisurely pace while being entertained, to talk business. So we really do have opportunities for anyone that we're talking with. That can be a blessing and a curse. So trying to stay focused on what our overall goals are can be challenging. It's a little overwhelming actually how many options we have to offer and so that's where we come in as leaders on the sales team to really help our sales team focus on where we need to have those opportunities go. Learn more about The Seattle Mariners Follow Frances on Twitter @FrancesTraisman _______________________________________________________________________________________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to: [email protected].

The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius, the ABM Platform company, and the host Matt Heinz. As they discuss the future of account-based marketing, they side-track into the important area of marketing’s revenue responsibility. Derek contends that B2B marketing is no longer a red balloon versus a blue balloon’s discussion just about lead generation; today it’s about the partnerships between sales, marketing and the CFO with the focus on revenue. Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. “We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. This is a program every marketing leader should listen to more than once. Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to: [email protected]

Our guest this time is Shawn Herring, VP of Marketing at PandaDoc in an episode called, The Hidden Inefficiencies that are Killing Your Sales Workflow and Conversion Rates ----more---- As a new head of marketing at a startup, there's a thousand things to focus on. I asked Shawn (among other things): What are the places you try to look at first when you're joining a new company? What are the priorities you think are most important to drive some wins as a new head of marketing? In early stage companies, they don't often starve. They drown. There's a thousand things to look at, right? As you think about the brand, you think about awareness, you think about leads, you think about supporting the sales team, you think about future opportunities. I also asked Shawn: As you look into the future, how do you think about those different priorities? And how does a startup in a marketing environment balance traditional awareness, brand goals with really driving measurable pipeline as well? What I've been focused on in the first six weeks as well as leading up to joining PandaDoc is trying to understand where is all the revenue coming from? What is the ideal customer profile, like just the traditional foundational items. And I get less concerned with leads. I get less concerned with MQLs. And I really get focused on pipeline, and then pipeline to close. This is just a taste.... listen in now. For the full transcript check out the Heinz Marketing blog starting Mon. 3/4/19. ____________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to: [email protected]

I was honored to talk with Anthony Iannarino in this episode called, Outbound Lives: Take Control of your Pipeline and Beat Your Competitors to Market. Anthony is at TheSalesBlog.com. He's an author of numerous books including the most recent book, Eat Their Lunch: Winning Customers Away From Your Competition. He is one of the co-founders of the OutBound Conference, which we discuss but I started out by asking, "Anthony, we've got to get the elephant in the room. We got to cover it first. Why, Anthony Iannarino, do you hate social selling?" Anthony's give us his answer: Here's a taste... listen in for his whole response and a lot more! I don't know if you know this or not, but social selling is dead, and I would challenge you to go find anybody that's really talking about it even on LinkedIn anymore. It all went away and was replaced by account-based marketing and now what is being called the digital transformation of sales, which so far nobody can explain to me. __________________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to: [email protected]

Alex Shootman, CEO of Workfront joins us this time as we talk about principals of doing things "The Right Way". Check out his book, Done Right: How Tomorrow's Top Leaders Get Stuff Done. It pulls from over thirty original interviews with experienced leaders across a variety of industries to show how tomorrow's leaders can effectively navigate the modern workforce. "... this notion of getting it done and doing it right-- and mentally, if you think about a two by two grid, with a vertical axis being getting it done in a horizontal axis, being doing it right, it's a notion of ... the vertical axis is low to high. Are you getting it done or are you not getting it done? Doing it right is are you living up to the values of an organization or are you not living up to the values of an organization? It's this notion of if you're not getting it done but not doing it right, it's probably not great place for you. If you're doing it right, but you're not getting it done, you have the values of the organization, but you might need some coaching on how to objectively accomplish the role that you've been given." "If you're getting it done and you're doing it right, you're the person that everybody ought to see their name in lights. The tough one is if you're getting it done, but you're not doing it right, you probably ought to be fired faster than anybody in the organization, because nothing destroys the pursuit of the culture that you want in a company faster than being willing to tolerate people who can accomplish their goals but don't live up to the values of the organization." "What I found over time is I believe people are good and people want to do the right thing. A lot of times they just haven't been given the space to put a premium on values." Learn more at DoneRightBook.com Follow Alex on Twitter @shootman ____________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to: sheena @ Heinzmarketing dot com

In this episode host Matt Heinz interviews Guidant Financial CEO Dave Nilssen. They discuss his entrepreneurial journey and an important moment in time when he knew he had to pivot to a new business. Nilssen describes how his aversion to being sold changed his model for selling Why "cold calling" wasn't an option for his business How he moved from a monthly to a quarterly dashboard for planning How he created “Inbound” lead generation tactics that fill his pipeline How they created good relevant, creditable content Nilssen talked about the The Pivot which is a process, a moment in time, when it is suddenly clear that the time has come to PIVOT to a new business model The PIVOT can be from one business to another The PIVOT can be from one career or job to another How to analyze the business gap ______________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to: sheena @ Heinzmarketing dot com

I'm really very excited to have with us Brian Scudamore. He's the founder and CEO of O2E Brands, which may not sound like a name that you know but I guarantee you know some of his businesses. We talk about his new book, WTF, Willing to Fail, How Failure Can Be Your Key to Success. You'll learn how his entrepreneurial journey got started and a lot more! "... as entrepreneurs you take risks, but you've got to be willing to pivot every step of the way and change as your customers need you to change or as the environment changes when you see new opportunities."

Listen in on this special, on-demand episode when I talk with Steven Rosen, executive coach, author, speaker, and founder of Star Results. Have you had or soon will have your 2019 sales kick off? Either way, Steven shares his best tips for a successful sales year. Steven shares a ton of wisdom and practical tips in this short 17 minute show. He'll touch on, how in sales execution, we often try to do too much and the importance of identifying and focusing on 2-3 key things to prevent losing focus. You'll love Steven's point of view about self discipline, learn why he believes "Sales is a discipline" and A LOT MORE!

John Crowley in this interview with host Matt Heinz said “We live in a Jetson world, but it is the Flintstones that are Winning.” John is referring of course to the subject of his best selling book, Knuckle Dragging Sales. Crowley is co-founder and creator of the Knuckle Dragging Sales System. Author, speaker, mentor, coach and just a Knuckle-Dragging Sales Guy, John and Matt discussed what drove him to write the book and create a system that is not fraught with the usual sales gimmicks, shallow tips and tricks. In the interview they discuss: How salespeople are getting distracted by tips and tricks from books and podcasts, but ignore the basics of a professional salesperson. John explores evergreen sales skills that must be learned and relearned to be successful in sales. How technology is not always the complete liberator that it is supposed to be in delivering tops sales performance. Why human interaction is the cornerstone for successful sales. The reason that superior listening skills delivers happy customers How no one in sales can completely succeed without delivering value to the customer for the entire sales cycle. Why a strong sales mindset is the basis for success that cannot be ignored. Want to have John Crowley at your next sales meeting? Go here.

Listen in as Matt Heinz talks to Tiffani Bova, Global, Customer Growth and Innovation Evangelist at SalesForce . You can follow her @Tiffani_Bova Check out the full transcription on the Heinz Marketing Blog starting Monday January 21st. Tiffani is the author of the recently published book, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. She discussed with Matt the reasons behind the book and why she wrote it. This is a Wall Street Journal Best Seller. She said that the number one thing CEOs and executives are focused on is growth. Bova found the Growth IQ is how we get smarter about the decisions we make. What she would consistently see and hear were, we're having softness in our sales numbers or we're finding it more difficult to grow than we have in the past, and it would tend to pull the same levers. “Spend more marketing dollars, hire more sales people or cut costs, and that just couldn't be sustainable over time because we now have so much more data as we were just talking about the CRM systems and technologies is far advanced is where it was five or even 10 years ago.” There were patterns, Bovi said, that she was hearing in high performance organizations and it she found she could sort these into specific patterns and she outlined 10 in the book. She and Matt talked about what she learned about the combination and sequences of a growth pattern and the importance of implementation. Our advice? listen to Tiffani Bova’s Podcast. Buy the book.

Join us for this episode which is a five-minute definition of Sales Enablement from Jim Ninivaggi, Chief Readiness Officer at Brainshark, Inc. In this extract from the original program, Sales Enablement’s Evolution from a Front Row Seat with Jim Ninivaggi Jim defines sales enablement in simple direct terms that can be applied at every B2B company. Brainshark is one of the preeminent companies in the field of sales enablement. More about our guest: Jim Ninivaggi Jim is an established thought leader and business analyst from his former role as the head of SiriusDecisions' sales enablement practice. He has researched and presented to business leaders around the world on advanced concepts in optimizing sales talent, maximizing rep productivity, world-class sales leadership and sales enablement technology. Jim has published more than 200 research briefs and engaged audiences at hundreds of conferences, forums, and executive presentations. Leveraging more than 30 years of B2B sales productivity expertise, Jim leads Brainshark’s sales enablement and readiness strategy. Jim previously worked as a sales enablement analyst with SiriusDecisions, where he provided clients with data, insight and thought leadership to maximize sales effectiveness and accelerate revenues. Today, he uses his knowledge and expertise to prepare the Brainshark sales force with the knowledge and skills to optimize every buyer interaction. More Ninivaggi on Sales Enablement The Continued Evolution of the Sales Enablement Function

Scott Ingram of Relationship One is our guest for Sales Pipeline Radio. Ingram is the author of the recently published book “Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals.” Host Matt Heinz asks Scott what he learned about being a successful sales professional from the those he interviewed for his book. They discussed: How to work the mental game of sales: the importance of mindset How the top sales producers get to the top and the skills required to stay there Relationship-building methods to help you win and keep customers Why it comes down to momentum! How humility and caring linked with confidence determines the top one percent in sales How to avoid the ego/arrogance trap How Scott’s Inspired Marketing Podcast has helped Scott develop relationships What Scott is doing to setup a Successful 2019 About the Book: Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals Want to learn the insider secrets of the top 1% sales achievers? Discover the inspiring techniques of 20 sales VIPs so you can climb the ranks and bring in the biggest commissions of your career. Fed up with the same old sales results? Tired of advice from so-called sales gurus who don't actually sell for a living? Want to learn closing techniques from real-world doers? Account director, podcast host, and top 1% achiever Scott Ingram has spent his whole life obsessed with sales. With nearly two decades of sales experience under his belt, he’s ready to share 60 inspiring stories to help you finally sell like a heavy hitter. Sales Success Stories - 60 Stories from 20 Top 1% Sales Professionals is a powerful collection of the tales of triumph—and failure—from 20 amazing sales MVPs. Divided into four motivating sections covering mindset, relationships, sales careers, and sales processes, this book will show you how high achievers sustain stellar results on a daily basis. If you’re an ambitious and dedicated professional ready to climb the ladder to the top, then you need this road map to career victory! ___________________________________________ Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

The best marketing and sales plans are the result of a process that addresses the business interests, revenue requirements and marketing goals of a company. In this interview with TJ Waldorf, VP of Global Marketing for INAP, host Matt Heinz asks how INAP addresses the needs of the stakeholders to create a budget and plan. In the first part of the interview we discuss the planning process, in the second half we explore how the budget is created. Some thoughts: TJ.... Starts early, in August and September Get all parties on the same page to allocate resources of people and dollars Discusses how he aligned his marketing and sales team Explains the value of regularly scheduled meetings between sales and marketing Talks about the need to develop a return on investment model that the CEO and CFO buy into Goes into why creating a scorecard for marketing’s impact is important for everyone About our Guest: TJ Waldorf Vice President, Global Marketing TJ Waldorf leads INAP’s global marketing organization as Vice President of Global Marketing. Prior to this position, he served as Vice President of Inside Sales and Marketing at SingleHop, which was acquired by INAP. His previous experience encompasses a broad spectrum of marketing, sales, operations and business management positions, including management roles at Phoenix NAP and Secured Servers. There, he led initiatives to increase global market share across several data centers with a broad IaaS portfolio of dedicated and virtual servers, colocation, private and hybrid cloud. About INAP At INAP, we make performance-driven IT transformations a reality every day. The performance of your IT strategy depends on the performance of your infrastructure—its speed, resiliency and scalability. But as increasingly complex data center and multicloud solutions transform the ways we power applications and connect them to people, achieving the performance vital to the purpose of your organization is no longer straightforward. From data center location and compute environments to network security and interconnection, myriad factors dictate the performance of critical workloads and systems. Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Matt Gorniak, Co-Founder of G2 Crowd joins us as we talk about the power of reviews in B2B products. Most of us use reviews either intentionally or subtly in so many decisions we make, whether we're buying something on Amazon, buying an app on our iPhones. But reviews are just as important for complex B2B technology decisions. In this episode we talk about how reviews might be a little bit different for those complex decisions, but also what Matt has learned about how important they are, and how directly linked they are to preference and decision making.

We loved having Anil Kaul, CEO at AbsolutData join us to talk about artificial intelligence. Read the full transcription on the Heinz Marketing blog starting Mon. 12/24/18 ".... we went from using data quite literally and quite directly to now using information to make conjectures and to create new experiences for customers. I think maybe five years ago, the big buzzword in B2B was maybe "social selling," "social media." A couple years later "account based marketing" and then we start talking about AI and I think there has been a lot of interest in artificial intelligence, a lot of discussion. I think inevitably that initial frothing turns into, "Well what exactly is it and how do we use it?" And you guys really have been at Absolutdata at the forefront of this. Listen as Anil talks about what AI means to him and about some of the practical applications that can help more marketers or more business leaders wrap their arms around how to leverage it. ___________________________________________ Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Read the transcript starting Mon. 12/17/18 on the Heinz Marketing Blog. We were thrilled this last time to talk to David Priemer (a repeat guest) in an episode called, "Cerebral Selling: How Science, Art and Metrics Combine to Exceed Your Sales Quota". To get a glimpse of our conversation, enjoy this excerpt: Matt: if you think about it like science, there're scientific systems. Whether it's, you know, the water table, or the meteorological systems, they're all based on certain amounts of rules, but those systems do tend to change over time. David: If you're kind of an astute observer, you can see when those systems change. Certainly, over the course of the last 20 years, the world of sales has changed quite a lot. I just love applying kind of the lens of the curiosity, the why, to the world of sales. I just love seeing it evolve. That's kind of how I harmonize these two worlds. Matt: I love that. You know, this is changing, of course, but there traditionally have not been a lot of educational paths in sales. We're starting to see some sales certificate programs and some sales management and sales mastery programs in higher education, but I think when you think about the people that tend to get into sales, it's a different brain set. Right? I mean, it's the left brain versus right brain. That scientific approach to selling, I would argue, is in the minority. I would say, in the follow-up question I was going to ask you before, is around just the connotation of science in selling. I think you've got a lot of folks that believe, that are in sales, that sales is an art, that if you put science behind it, then you lose what works on the periphery to build relationships and rapport, and you lose the uniqueness that each individual selling opportunity requires. But knowing your work, and seeing the work that you write, I know it's really, it's not one or the other, it's a combination of both. Talk a little bit from the science side how that really does help sellers. Then, marketers listening, as well, differentiate their work and impact. A big shout out to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful tool if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Mastering your purpose & value with Mark Magnacca Mark Magnacca joins Matt Heinz on this episode of Sale Pipeline Radio! Mark is the author of "So What?" and President and Founder of Allego, Inc. Listen in to see why practice for sales professionals is so important and as Matt and Mark ask the question-- "Are you good enough?" ----more---- “Allego provides an intuitive just-in-time sales learning platform that boosts sales performance by harnessing the power of mobile devices to transform enablement and training through video content sharing.” Mark Magnacca, President of Insight Development Group, Inc. and markmagnacca.com, is a recognized business building coach, keynote speaker and author of "So What? How to Communicate What Really Matters to Your Audience" and "The Product is You." Mark's mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a So What Mindset, clients learn to communicate and structure every message according the needs of the listener. Insight Development Group specializes in training clients to create crisp, concise and compelling reasons to set themselves apart from their competitors. By creating a personal brand and effectively articulating their value proposition, clients of Insight Development Group gain a huge competitive advantage and accelerate the sales process. So What? How to Communicate What Really Matters to Your Audience This concise book will help dramatically increase your effectiveness in any sales situation. Learn ten ways to apply the powerful So What Mindset in two hours or less. So What? is a seductively simple concept. More Essential Guide to Modern Sales Onboarding 4 Ways to Measure The ROI of Sales Training Technology

I asked Patrick Morrissey, "What are some of the keys you find to building really high performance marketing teams that can deliver results?" He said... "It's an interesting question because I think everybody comes to the notion of team a little bit differently. But I would say, particularly in marketing that, marketing is fundamentally a team sport. And not just on your team, but the extension of marketing into sales. So, there's a few different things I would call out in terms of focus on teams that I have found to be successful over time." ----more---- "One is as a general rule when you're trying to put together a team, I would have a strong bias for athletes versus experts. Because, the pace of change across every business and across every market is so quick now, that there are a lot of people who may be an expert in a particular sub-discipline, who can't transfer those skills and can't help other members of the team. So one, I'd look for athletes not experts and people who can really work to solve the problem." "The second thing, when you're thinking about marketing is really having an understanding and a focus on learning to try to understand the customer in the market. And a lot of that comes out of my heritage in product marketing, but also I think there's a lot of bias that people, particularly on the sales sides of this discussion have, that marketing does a lot of hand waving, doesn't really actually understand what's going on. And so you need people across the entirety of the team to really be focused on, not just the mission of the company and trying to produce a result, but really understanding the customer in the market." "And then the third thing I would say... specifically that helps inform teams, is look for people who have sales DNA. Because more often than not, the ... Having lived the life of somebody in sales and you had a great example, Elissa Fink was on with you a couple weeks ago from Tableau. She is a great example that proves the pieces in my mind, which is people who started early in their career or who have had experience in selling, have a lot more empathy for the realities of what it takes to generate an opportunity to get a deal done. But, also what results look like as measured by revenue, and I think all those things are important." Listen in to hear more! More from Patrick: I am a growth-driven marketing, sales and business development executive in high technology focused on building high performing teams, building lasting relationships and delivering results. I am also an advisor to innovative start up companies. I run marketing, alliances and channels at Altify. We focus on making the lives of sales people better by delivering great software that help strategic sellers win the deals that matter. You May Also Like: Predict Revenue Radio by Patrick Morrissey Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Listen in as I talk to Gillian Muessig CEO & Founder of Outlines Venture Group. You can follow her @SEOmom Check out the full transcription on the Heinz Marketing Blog starting Mon. 12/10/18. Gillian has and tells a great story with themes of resilience and challenges throughout. Among other things we talk about the intersection of work and family and the fact that was more of a work-life mixture than a work-life balance. She gives some great insights and background info about her time at Moz. She says... "I guess the short of it is the hottest tip is, again, trust your gut. You know whom you should get into business and which ones you have to pass up. Have a rudder in the water. Know what's important to you in life and what you will prioritize and how that will change over time." Don't miss this one! Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Our guest is Eric Spatzer, WW Sr. Manager Enablement Tools & Services at Citrix. This program is an important eight-minute segment that talks about what it means to have the right sales funnel for your business. This is part of a previous interview about Sales Enablement at Enterprise Scale: How Citrix Does It ----more---- The host is Matt Heinz. What is the right funnel for your business Making Content Count Across the Funnel Selling the Right Product for the right customer use cases About Eric Spatzer Experienced Business Development Leader with a demonstrated history of working in the computer software industry. Skilled in Analytical Skills, Coaching, Sales, Customer Relationship Management (CRM), and Management. Strong program and project leader with a Master of Business Administration (M.B.A.) focused in Finance, from Rollins College - Crummer Graduate School of Business. Citrix About Citrix Citrix (NASDAQ:CTXS) is powering a better way to work with unified workspace, networking, and analytics solutions that help organizations unlock innovation, engage customers, and boost productivity, without sacrificing security. With Citrix, users get a seamless work experience and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments. Citrix solutions are in use by more than 400,000 organizations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500. You may also like: Sales Enablement Live: New Insights & Research from Miller Heiman CEO Byron Matthews The many challenges of channel sales enablement & engagement with Justin Johnson ____________________________ Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Confessions of a CMO: The Secrets and Successes Behind B2B’s Revenue Leaders You can also read the transcript (and listen to this episode) on the Heinz Marketing Blog Listen in on a great discussion about Integrated Marketing. Joe believes marketing (and economics) are about the audience and never about you. Find out how a Government Major ended up in B2B Marketing and if he cares about events like Webinar World making money or not. Listen to the end to learn who has inspired and influenced Joe in his marketing career. As CMO, Joe Hyland is responsible for driving the global marketing, communication and brand strategy for ON24. He has over a decade of experience creating and marketing innovative products in the enterprise and SaaS software markets. Before joining ON24, Hyland was the CMO at Taulia, the SaaS market-leading financial supply chain company. He holds a Bachelor’s degree from Dartmouth College. Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

For some of you, this can be the most powerful 3 minutes of your life if you have the consciousness to take Matt's advice. For the full interview with Matt Maberry go here: Matt Mayberry: “You have to win in your mind before you win at your profession” Matt Mayberry, a former NFL linebacker for the Chicago Bears joins Matt Heinz on today's episode. ----more---- Matt Mayberry is currently one of the most read columnists for Entrepreneur Magazine, as well as an acclaimed keynote speaker, consultant, and peak performance strategist. As the CEO of Matt Mayberry Enterprises, a training and consulting company, he specializes in maximizing the performance of individuals and organizations all over the world. Matt is Indiana University’s current record holder for most sacks in a single game and was the team recipient of the prestigious Howard Brown Award, which exemplifies leadership, courage and work ethic. With a 4.45 forty yard dash, Mayberry was signed by the NFL Chicago Bears in 2010. Reaching the pinnacle of his sport, he suffered a life-changing injury. It was this event that inspired Mayberry to embrace his true passion—his true gift—helping others achieve massive success by learning how to turn failures into gifts. As an in-demand keynote speaker, Matt is known for his innovative ideas on how to dominate, turn failure into gifts, improving sales effectiveness, and elevating human potential. Matt delivers keynote speeches with a strong focus on delivering actionable ideas and strategies designed to maximize business and personal performance. He addresses tens of thousands of men and women each year – on the subjects of peak performance, overcoming adversity, motivation, culture, and teamwork. Matt is extremely passionate about creating an unforgettable experience for every audience that he speaks to. He inspires audiences with a combination of powerful stories, current research, and past experiences from his own life and athletic success that resonate long after each event comes to an end. Attendees leave every event with a detailed and specific action plan for applying their new ideas once they get back into their own routine. Matt has been rated one of the top speakers at every event he’s keynoted. Throughout his career, he has been featured on numerous media outlets including NBC, Fox News, Business Insider, MSN Lifestyle, Fox Business, ABC, and ESPN to name a few. A partial list of his clients includes Fifth Third Bank, USA Hockey, DuPont, Union Pacific Railroad, and Lowe’s. Matt's first book, Winning Plays, was released in September 2016. He currently resides in Chicago, Illinois. You may also like: Learning from the King: Sales Lessons & Musings from Jeffrey Gitomer Is Sales Just a Mental Game? So says Sedric Hill with Matt Heinz How Consistency and Focus Took Weldon Long from Jail to the Fortune 500 Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Learning from the King: Sales Lessons & Musings from Jeffrey Gitomer @gitomer I am beyond excited and humbled to share this episode and Q & A with Jeffrey Gitomer. He is the King of Sales. If you're in sales, he is a household name. He literally wrote The Little Red Book of Selling and has published a number of different books. He is the author of the recently published ... in fact, published last week ... came out, Truthful Living: The First Writings of Napoleon Hill. Here's just a snippet: ----more---- I recognized that you cannot be a great sales person until you become a great person. Those are the benchmarks. You can't become a great dad, until you become a great person ... or a great mom, until you become a great person ... or a great secretary, until you become a great person. Whatever it is that you're looking to do, you have to be a person before you become an it. And attitude and beliefs are some of the fundamentals in that process. Very few sales courses teach you about self-confidence. They're trying to teach you some technique that pisses other people off. Find the pain. What's your pain? The answer is, "None of your business." So, stop tryin' to extract things outta me. Why don't you try and find the pleasure? Read the Full Transcript on the Heinz Marketing Blog starting 11/19/18 Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Our guest, Jeb Blount CEO at Sales Gravy joins Matt Heinz to discuss his new book, Objections, The Art and Science of Getting Past No and a lot more! Check out the full transcript starting Mon. 11/12/18, 6am PST on the Heinz Marketing Blog. "The one thing that every one in sales faces is objections ...You get objections when you prospect. You get objections when you ask for next steps. You get objections when you ask people to buy and no one's immune. So it doesn't make a difference what you sell, it doesn't make a difference if you're short cycle/long cycle, if you're enterprise, if you're less complex. It doesn't make a difference if you're an SDR or you're an AE or you have a full desk. It doesn't matter. Every single person that sells is going to face objections. So it's important that you understand how to deal with them and get past them so you can be successful in your role." "I think it applies to people from all walks of life." Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Joining us for this episode is Norman Behar, CEO & Managing Director at Sales Readiness Group and co-author of: The-High Impact Sales Manager. This book draws on over 30 years of personal experience and our proven sales management training methodology. What makes this book unique is that it is highly practical and provides sales managers with the systems, processes, skills, and techniques to: Hire the best people and hold them accountable. Manage sales performance by focusing on the underlying behaviors that drive results. Manage the sales pipeline and produce accurate sales forecasts. Provide personalized sales coaching that results in better skills and hire win rates. Lead, motivate, and inspire their sales team. Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Read the full transcription on the Heinz Marketing Blog on 11/05/18 starting at 6am PST. This episode: Style vs Function: The Importance of Design and UX in B2B Applications. What a great conversation with Andrew Halley, CMO of Allego! When you think about the conversation you have with your customer, you know what's produced from marketing is just a fraction of what actually gets communicated and so creating integration across the company to improve consistency and value of that conversation is one thing. Getting feedback from the field, feedback from those people that are in front of the customers more often.. is another. Marketing isn't talking to the customer nearly enough by default as sales and account management is. I think you can tell first hand which companies tend to prioritize function, which of them tend to prioritize the usability, and which of them are just flinging out features. We talk about Andrew's perspective on this and how one can balance style and function in a B2B application.... and a lot more, listen in! A big thanks to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful tool if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

Listen in as we hear from Sedric Hill, Entrepreneur, Author, Thought Leader, Business Coach, Consultant, Sales Expert. The journey to creating a more profitable business can only begin when people identify specific knowledge and skills that are necessary to skyrocket their businesses. In order to do so, they must learn how to unlock implicit cognitive skills present in everyone. Consciously applying these skills will help to increase profitable sales as well as overall personal success. In order to avoid wasting valuable selling time, business professionals must harness what the author calls “the expert advantage.” Simply put, they must learn how to communicate persuasively with clients, prospects and other stakeholders. Connecting with their audience is simple once the essentials that most influence successful outcomes are learned. Cognitive-based skills for communications are rarely taught today, especially in the sales and marketing fields. Hill, however, believes such skills are critical for anyone whose success depends on persuasive communication. He proposes two methods for increasing these mental skills, one cognitive and one app-based, that enhances skills with minimal time and effort. Novice and experienced salespeople can both learn from the strategies Hill presents in this book. Additionally, trial lawyers or people in any field requiring the use of persuasive communication will find Hill’s suggestions beneficial. Succes http:// s in selling is not reserved for the experts; with the right tools, anyone can cross the bar to the next level of sales performance. If you would like more information about this topic, or to schedule an interview with Sedric Hill, please call Nickcole Watkins at 516.900.5674. About the Author: Sedric Hillhas twenty-five years’ experience working in sales, training and development, and senior management. He has written several articles for mailing industry publications. Additionally, he is president and co-founder of Sales Development and Performance, a sales training and consulting firm located in Irvine, California. Expert Selling: A Blueprint to Accelerate Sales Excellence by Sedric Hill was released by Morgan James Publishing on May 3 2016. Expert Selling—ISBN 978-1630477165—has 254 pages and is being sold as a trade paperback for $17.95.

Read the full transcript on the Heinz Marketing blog starting Mon. 10/29/18 - 6am PST. Another great episode, "The B2B Event Marketing Gap That Will Make or Break Your Success." Matt Heinz talks with Laura Vogel. "....a lot of event managers these days ... are great at being able to produce an event. But that's just step one. And what they really have to do is get butts in seats. ... how do we get the people there? How do we make sure we've got 2000, 3000, 5000 people in the room because what's really happening is you think about the spring or you think about the fall, especially if these are marketing events, there has never been more competition than there is today. "...So the number one thing I tell people is they have to really start with their marketing campaign when they start thinking about their content. I think what people tend to do is they start thinking about the marketing far too late in the game, and they really have to take it way back. And it really starts to happen when they're thinking about their content which tends to come first. They start thinking about their content a year in advance and they say, "okay, what's going to be our theme?" "How are we going to create our agenda?" And "How are we going to do those things?" When you do that, that's when you're thinking about your marketing. Because those two things go hand in hand. Listen in to also hear about the importance of the website and networking and more! I want to give a huge shout out to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful tool that I highly recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

James Muir, the author of The Perfect Close. He's an accidental sales person. Started out in operations assisting sales team. He was drafted without knowing how to advance a meeting to the next stage. He created this method as an outcome of his own experience. Statistically, what happens is that no question is asked to advance the sales. 50-90% of sales meetings end without a salesperson asking for any commitment, depending on industry. This number is way higher than those who ask "incorrectly" - at least they ASK. What is it in the psychology of sales or people that prevents them from asking for the sale? If sales people are not comfortable with the method they've been taught - manipulative - they won't do it at all. Teach them away that is in aligment with their personal values, there is no difficulty asking Visit puremuir.com - free report - 7 Deadly Sins of Closing In this episode, James Muir covered: 1. Fear of asking to early or being pushy. 2. Fear of the "No". Both of these involved in feeling maninupulative or moving the process too fast. You need to have an idea of your ideal outcome of the meeting, but you should also have a couple of positive alternatives. Catch this full episode for more tips and check out James' site - puremuir.com

Our guest is Jon Miller, CEO and Co-Founder of Engagio. Here are some of the questions Matt covers: When did you see the ABM wave coming? At what point did you start to realize that lead-based wasn’t going to cut it anymore? One of my biggest concerns with the term ABM is the “marketing” part of it, but “everything” feels too broad. How do you think about that? Culture is a big part of making ABM work internally. How do you encourage people to make the right internal moves to be successful with ABM? This isn’t all-or-nothing right? How does ABM integrate with other key marketing priorities moving forward? About our guest: Jon Miller Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an account-centric platform to orchestrate and measure Account Based Marketing and Sales Development efforts at named accounts. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation. Marketing technology innovator, with previous leadership roles at Epiphany and Xchange, plus board/advisory roles at Scripted, Newscred, and Optimizely. About Engagio Making Account Based Marketing Easy and Scalable We help B2B marketers drive new business and expand relationships with high-value accounts. With Engagio’s Account Based Marketing Automation Platform you can execute and measure account-centric programs in one complete solution. People and Culture At Engagio we are united by a common vision of marketing that uses data and analytics to be more intelligent and the human touch to be more relevant. Our goal is to create the next great marketing platform. We believe it’s important that Engagio is a place where employees enjoy working, where happiness and positivity thrives, and where excellence is rewarded. We know this is a journey, which is why we care about taking care of our people. We believe people do the best work when they have the freedom to figure out their own tactics, combined with radical transparency and alignment on strategy and objectives. We believe the best workplace perk is having great colleagues who focus on excellence and execution, on continuous testing and learning, and on helping each other to be great.

In this episode, "Here’s Your Event Marketing Playbook for 2019" we talk to Kristen Alexander, CMO at Certain. Recently we worked together on an Event Marketing Playbook. We'll talk about that. We're going to get tactical, we will talk strategy. It's real, practical advice to drive real results in organizations that are doing events. I think a lot of people when they do events just do the same old stuff. You get a sponsorship, you get your booth, you go through the motions, and then you're wondering where the revenue is and why you spent all that money. Kristen will talk about some of the pitfalls she sees from event marketers that aren't getting the kind of ROI they need from events today. We'll also double down a little bit on the discussion of data strategy for events because I don't think a lot of event marketers and event managers are thinking about what their data strategy is. We'll also talk about some examples of why managing data, using the right data is so important to getting results out of an event. Read the entire transcript on the Heinz Marketing Blog I want to give a huge shout out to today’s sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful tool if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

We were thrilled to talk with Tracy Eiler, CMO at InsideView Technologies in this episode called, "Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler She is the author of her own book, Aligned to Achieve ... I highly encourage you checking that out on Amazon. Tracy's Dreamforce deck, referred to on the show, is Here. Definitely take a look while listening (or later)! This info. is helpful not only for those thinking about a transition but for prioritizing MAP objectives/needs no matter what platform you use. We talk about, among other things, requirements that go into why you make a marketing automation transition. Tracy talks about gathering requirements and thinking through strategy and needs from demand gen and from marketing ops. Listen in to hear her explain how the sales team is involved and how should you help manage people through the change management AND keep morale high throughout the process as well.

Click to Listen - You'll be surprized! Join Matt this week with his guest, Adam Schoenfeld, CEO of Siftrock, Inc. Adam explained, "When you send emails, marketing emails or prospecting emails on the sales side, you get a lot replies back. Auto replies, bounce backs, out of office messages and of course real people sometimes raising their hand or asking questions. Typically, what we've found is that marketers and marketing office folks handle that manually. So, we built some machine learning that works for all those replies, figure out what they are and then help you take action. Whether it's cleaning up your database when somebody's left the company, that's really kind of a classic example. You get that "no longer with company" response. Or servicing a new lead for the sales team when you get a referral or correctly routing a human response so that you can take action. So all those things that we do by basically more intelligently managing the reply emails that come back to your marketing campaigns." Matt then asked about list hygiene, "Let's talk a little bit about that related to database hygiene. People are moving all the time, we've heard that B2B database can deteriorate at a rate of three to five percent per month. Not even per year, per quarter. So to have some of that auto updated for you is significant, not just for the efficiency of your list, but for keeping yourself off of spam, block list and more." Adam was on top of this. "Deliverability is a big thing and then making sure you're getting to the right person with the right phone number, and the right email address as all that stuff's changing around. Those email replies have a lot of information that can help with that. Automating this and integrating into the major marketing platforms like Marketo, HubSpot, Eloqua et cetera saves so much time over manual processing of this information. This isn't the whole solution to keeping a clean and updated database, but it can be a big piece of that sort of broader initiative everybody's thinking about right now." Adam's Mount Rushmore of Sales, Marketing, Start Ups: "I'll give you a couple CEOs that have influenced me either sort of from afar or more directly. Dave Hersh, who's CEO of Jive and who is an investor in Simply Measured has influenced me a lot. While we haven't interacted a ton, maybe once at year we sit down in person. Every one interaction has just been so impactful. I'm huge fan of Gainsight right now, I think they're the gold standard in B2B marketing and Nick Mehta there is incredible. I'd put him on the Mount Rushmore. I'm going to give a shout out to my co-founder Chris Hundley because he built this company on his own and actually closed business as a technology-centric guy. I think that's just an incredible feat to build a sustaining business all at once on your own."

We were thrilled this week to be able to talk to Weldon Long, author and CEO of Weldon Long.com He's the author of three amazing books. Quite honestly, I would recommend them all. The first book The Upside of Fear, a little more depth of his story. The Power of Consistency is the second book, and his new book is Consistency Selling. His is really an incredible story you don't want to miss this! If you'd like to check out some of the videos Weldon mentions, text 'videos' to 96000 or go to WeldonLong.com and learn more.

Ask a salesperson what they want from marketing and they will say more leads. Give them more leads and they will swear you misheard them, they need qualfied leads. LeadGenius CEO Mark Godley tells you how it is done. SalesPipeline Radio's guest, Mark Godley, President of LeadGenius, discusses how lead augmentation drives greater sales pipeline contribution from qualfied leads. LeadGenius is a sales and marketing intelligence solution that enables B2B companies to identify and connect with their ideal customers. Using a unique combination of machine learning and human researchers, LeadGenius provides B2B marketing and sales teams around the world with highly-accurate lead generation data and go-to-market intelligence. Trusted by enterprise companies like Google, Square, Box, and eBay for over 3 years, LeadGenius has become the source of truth for contact, account, and custom data. More about Mark: With more than 25 years of B2B technology industry leadership, prior to joining LeadGenius in July of this year, Godley most recently served as Chief Revenue Officer for HG Data. Prior to that, he was Vice President of Market Development for ConnectAndSell, Inc., a cloud-based sales productivity platform. At healthcare startup Aventura, he managed the alliance, partnership and sales channel efforts. He also holds Advisory roles at a number of leading companies in the salestech and martech space, including Omniquo, ZenIQ, The Big Willow and ZoomInfo. Follow Mark on Twitter

Matt's guest is Author of Top of Mind and he is the Co-founder and CEO of Influence & Company. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. This will be a great conversation for you to walk away with tips and nuggets. Join us. John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In less than three years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world’s top publications, ranking No. 72 on Forbes’ “Most Promising Companies in America” list and named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. John has a weekly column for Forbes and Inc. and has contributed to more than 50 publications, including Business Insider, The Washington Post, and Harvard Business Review. He is the author of the best-selling book, 'Top of Mind'.

Manny Medina, CEO at Outreach SaaS joins Matt Heinz to discuss: Can You Trust Your Sales Team with Technology? Outreach Thinks So He's the CEO and founder of Outreach, a fantastic sales enablement and sales engagement and acceleration platform. Manny Shares We have a great discussion... at one point I tell Manny, "You're opening up the kimono a little bit, things that not everyone thinks about or has to experience but I appreciate you sharing..." You'll love Manny's answer to this question: "What should companies be looking for? What should sales leaders be looking for in platforms to ensure they're getting results and ensure that it's additive to their productivity versus negative?" You'll also hear what he thinks is one of the most common mistakes he sees sales operations teams make. And, listen to the end to hear some great examples about a couple of their core values: Grit and Diversity. About Manny Medina Manny co-founded Outreach in 2014 and now serves as CEO. Prior to Outreach, Manny was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch to $50M in annual revenue. He holds an MBA from Harvard and a Masters in Computer Science from the University of Pennsylvania. Manny is a model of vulnerable and transparent leadership to his employees, from his heartfelt weekly email to his employees, to the traditional Friday get-together where the whole company shares their highs and lows of the week. He is a proponent of saving the planet by consuming less and purchasing second-hand whenever possible (he might be the only CEO to take the stage at industry events in shirts purchased from Goodwill). Manny grew up in Ecuador and now lives with his wife and three children in Seattle.

In this episode, we talk about Dave Lorenzo's new book, "The 60 Second Sale" and a lot more! A lot of B2B sales professionals are doing long term, complex sale efforts, "The 60 Second Sale" sounds a little like "12 minute abs." I ask Dave "Is it really that easy? Can you really do it this quickly?" "The 60 Second Sale is about creating a condition under which, if your best client, the person who trusted you most in the business world, had a need and you called them up, it would only take you 60 seconds to close that deal. So, if you are adding value to somebody who already trusted you, you could close a deal in 60 seconds if you met those exact conditions. The book is about creating those conditions every single time. It's about taking what everybody would think of as a one-call close environment and making the relationship the one-call close." "Another way to look at it is to take the individual moments of truth that occur throughout the day with our clients and with the evangelists who are out there recommending our services, and winning each of those individual moments of truth. So, you create an environment that is one of trust, and you make sure that you're always focused on the wants and the needs of your clients, and you can close a deal in 60 seconds." Listen in to hear Dave's thoughts on how to build the relationship, to create those conditions and needs. He talks about the things required to create differentiation, separation in what can be competitive markets. Check out the full transcription and recording on the Heinz Marketing blog starting Mon. 9/24/18 6am PST.

Lisiten to Alex Terry, CEO of Conversica as he joins us to talk about the findings of the highly regarded 4 P's Report. For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. In 2017, they found that a staggering 77% of companies under-touched their leads. ABOUT OUR GUEST: Terry is an accomplished and award winning Internet business veteran with strong track record of driving results and growth. He founded or co-founded three companies and one division within Fortune 100 corporation. From idea to revenue generation, to profitability to exit... he is able to manage all aspects of consumer or enterprise service or product business. Focus has been on SaaS, operationally complex services which required disruptive new technology development. He holds multiple patents for Internet services. Alex received his MBA at Harvard Business School and his BA at Dartmouth College. About Conversica Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, multi-channel, two-way conversations. Used by more than 1,200 companies worldwide, Conversica’s sales assistants are built on a proven AI platform integrating natural language processing (NLP), natural language generation (NLG), and machine learning (ML) capabilities. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Strategic Growth, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif.

In this episode, find out why Melissa Madian calls herself the Chief Fabulous Officer at TMM Enablement Services. And.... of course we talk about sales enablement... and how that morphed into customer service enablement because as she says "...essentially, there's this disconnect between sales and customer success and customer experience in that there's this function that's so hell bent on acquiring new customers, and then there's sort of this handoff between that function and the function that's designed to keep those customers and grow those customers." Read the full trancription on the Heinz Marketing blog starting Mon. 9/17/18 6am PST. Also check out her blog post, "Sales Enablement: Is it Sales or Marketing?".

Our guest this week is Dan Frohnen, Vice President of Marketing at Skedulo. Sales/Sales Development/Marketing: The Trifecta for Successful Pipeline Development Trifecta: any achievement involving three successful outcomes Pipeline development is not a one department job. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. That means driving pipeline, owning successes and misses, and continuing to up the game to beat competitors in this noisy world we now operate in. What’s better than one team winning … three! Join Matt and Dan as they discuss steps you can take to up your pipeline game and build the ultimate trifecta. About the Guest Dan Frohnen Data-driven Marketing Executive. Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Expert in building strong organizations with a 360-marketing mix / demand generation programs including market research, social media, trade shows & events, digital, direct marketing, public relations, advertising, e-mail, analysis, CRM, marketing automation, SEO / PPC, creative brainstorming, sales / market development strategy and partnerships. Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. Strengthens organization with out-of-the-box thinking and an entrepreneurial spirit. Specialties: Large Team Leadership, Lead / Demand Generation, Problem-Solving & Optimizing, Account Based Marketing (ABM), Business / Sales Development, Strategy & Analysis, Go-To-Market Strategy, International Marketing, Tactical Execution, Marketing Mix Integration, Start-Up organization, Growth, Turn-arounds, and Operations.

Listen in to hear us: Matt the host and Christine touch on Microsoft and the LinkedIn Acquisition One Year Later. Provide context for how Microsoft and LinkedIn are partnering to drive relationship selling impact. They talk about how CRM Systems no longer need to be a system of oppression. Christine Discusses how Machine Learning and predictive analytics change the day to day life of the seller. They talk about what an innovative solution like Microsoft Relationship Sales has in common with a well known music app (Shazam). Making the magic happen! Christine offers thoughts on how the conventional sales tactics will no longer apply. Zumda share how the use of new selling tools and technologies change the buying and selling experience? (Read the transcript and listen again on the Heinz Marketing Blog. Download the Microsoft Ebook – Empowering the Modern Seller About Our Guest: Christine Zmuda, Sr. Dir. of Sales at Microsoft. Christine says of herself: My passion and professional satisfaction comes from identifying market opportunities before they are mainstream. My most rewarding roles and accomplishments have centered around developing sales and market strategy for emerging businesses and scaling new acquisitions. I'm always open to learning more about technology and happy to share my own experiences of leading sales, marketing, and channel teams if it's helpful. On a personal note, I enjoy golf, tennis, spending time with my family and embracing new experiences. My new found love is abstract painting, the bigger the canvas the better.

In this episode Jill Konrath talks about starting her business and her guiding philosophy of, "It all starts with a problem." I'm very honored to have Jill Konrath join me to talk about her latest book, More Sales, Less Time. Jill Konrath’s career is defined by her relentless search for fresh strategies that actually work in today’s sales world. Listen in to hear how someone with a Bachelors in Education ended up getting into sales, let alone becoming a keynote speaker in one of the world's preeminent sales office. Jill shares some great insights including the inspiration behind her books. "It starts with a problem. It always starts with a problem and in every case and every book I've written it started with a problem that I faced. And when I face it initially, I get really discouraged and I bat my head against the wall and say, oh I'm so stupid. I can't figure it out and then I finally realize that it's not just my problem, but other people are struggling with that issue, too. And then I go to work and it becomes like a puzzle to me and how to solve it. So, I actually dig in and wrestle with the material myself til I can figure out what works today. And then, again I guess because I do come from teaching roots it's real important for me to make it easy for people to understand. PEOPLE ARE BUSY! "When people are this busy, you have to fundamentally shift how you do things in order to peak your curiosity, make them stop and listen and actually then respond to you and say, hey I'm interested in learning more." STRIVE FOR MAXIUM IMPACT: "One thing I always try to stress with people is that they really need to stop and think about what they're doing and they need to strive for maximum impact in every single customer interaction and that customer interaction may be a 20 second email message. Maybe a 60 word ... or 20 second phone message, a 60 word email message, you know, but what can you do to have the maximum impact and I think way too many people in sales just say, make more, do more, send more, have more meetings. But, to me the smartest thing to do is ensure that every single interaction provides some value and moves you toward things" Keep listening to hear Jill's perspective about women in sales and a lot more! Read the entire transcription on the Heinz Marketing Blog on.

Enjoy this BONUS Episode - Q & A with Mike Schultz, President of RAIN Group A few highlights... we talk about: New research proving that cold calls and outbound still works to generate sales Insights into what buyers wants from sellers Which channels work, in what context and sequence, to create sales pipeline You also like: Top Performing Sales Propsecting More about our guest: President of RAIN Group, Mike Schultz is world-renowned as a consultant and sales expert. He is co-author of several books including the Wall Street Journal bestseller Rainmaking Conversations: How to Influence, Persuade, and Sell in Any Situation (Wiley, 2011) and Insight Selling: Surprising Research on What Sales Winners Do Differently (Wiley, 2014). He was named the Top Sales Thought Leader globally in 2011 by Top Sales Awards. Mike and the team at RAIN Group have worked with organizations such as Toyota, Monitor-Deloitte, Harvard Business School, Oracle, Fidelity Investments, Ryder, Quintiles, UL, Navigant Consulting, Hitachi, Lee Hecht Harrison, Lowe’s, and hundreds of others to unleash sales performance. News outlets such as Business Week, The Globe and Mail, Inc. Magazine, MSNBC, and hundreds of others have featured Mike's original articles and white papers, and frequently quote him as an expert. Mike’s most recent research includes What Sales Winners Do Differently,Top Performance in Strategic Account Management, and theTop-Performing Sales Organization. Along with his books, Mike has written hundreds of articles, case studies, research reports, white papers, and other publications in the areas of selling and marketing. He also writes for the RAIN Group Sales Blog. Mike is also the director of the RAIN Group Center for Sales Research. Mike is a graduate of Brandeis University in Waltham, MA with a B.A. in American Studies, and holds an MBA from the F.W. Olin Graduate School of Business at Babson College. Mike is currently on the faculty teaching sales at the Brandeis International Business School. Mike also enjoys fly fishing and golf, and actively studies and teaches the traditional martial arts of Seirenkai Karate and Jujitsu, holding the ranks of third degree black belt and Sensei. He lives on a lake west of Boston.

Great guest this week-- Marilyn Cox, Vice President of Marketing and CRM at The Second City. In this episode, "Practical MarTech: How to Make Marketing Technology Work for You (Not against You)" Marilyn gives us some great lessons from improv as well as active listening for B2B sales and marketing. The biggest thing, one of the core principles of improvisation is the idea of yes-and. So it is the idea of recognizing and building on the ideas of others. And a lot of us don't want to admit it, but we do have a knee-jerk reaction to shoot down an idea when somebody brings something up. And so the idea of yes-and is really at the root of everything we teach, and work on. Many other improv principles are built into this. So the idea of bring a brick and not a cathedral-- that you are not having to do this by yourself. Rely on the team and the ensemble you have around you... there are just so many really fantastic ideas that help you engage and interact with not just those people internal to your organization, but also people that you are trying to reach, you're trying to communicate to, and those you are trying to better understand. I also ask Marilyn how she built her marketing technology stack at Second City. How do we build what we need to manage our business? and to build our own scalable predictable sales pipeline for that?--What were your priorities? When you've been given a blank slate, how do you approach that? Read the full transcript on the Heinz Marketing blog starting Mon. 9/2 6am PST.

This week Norman Behar, Founder & Managing Director at Sales Readiness Group joins us as we focus on content and best practices. Sales Readiness Group has been around for a long time. They've been recognized as one of the top twenty sales training companies in the country by Selling Power magazine and featured as the Sales Training Company to Watch List by trainingindustry.com. Lots of accolades for the team. They just released a new report (The Salesperson's Perspective on the Impact of Sales Training) that I'm actually pretty excited about. It isn't just about training and best practices but really showcases salespeople's perspective on the impact sales training can have. One of the questions that often comes up from sales leaders is, "Okay, so we've done sales training in the past, but sometimes it's been effective." Sometimes it has a lasting effect, but in many cases, it doesn't necessarily have a lasting effect, and so we wanted to better understand what's really important to salespeople and what's the business impact associated with sales training. We know that companies are investing more than ever in sales training. There was a stat by Training Industry showing sales training now is estimated at a 2.5 billion dollar market globally, and it's grown by one billion over the last seven years. So, you've got these two--I'm going to call almost mixed signals coming out. Sales leaders who are saying, "Is there really a strong correlation between great sales training and business results?" And at the same time, you have this huge increase in spending, so obviously we think companies are pretty smart. They wouldn't be spending more if it wasn't impacting their business, but we wanted to really get the sales rep's perspective and understand what is it that makes for a great training program and how does it actually impact business. And we had some pretty interesting results. Listen in now and find the full transcript on the Heinz Marketing blog starting Monday, 8/20 at 6am PST.

Join host, Matt Heinz and his guest, Anthony Iannarino as they review Anthony's book, The Lost Art of Closing. Amazon reviews show 4.9 out of 5 from 96 reveiws. Kindle $13.99, Hardcover $16.40 , Audio CD $27.00 Talking Points: Why clsoing isn't the most difficult part of a sale. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. You’ll discover how to compete on value, not price, by securing a Commitment to Invest early in the process. What’s changed about closing? How to ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. Why so much emphasis on change? How to prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. They will also talk about CEB, changes in sales, and how sales now requires better marketing. About Anthony Iannarino ANTHONY IANNARINO is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results.