Episode 328
Edelman and LinkedIn’s 2022 B2B Thought Leadership Impact Report
February 10, 202317m 10s
Audio is streamed directly from the publisher (mcdn.podbean.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This week's show is entitled, "Edelman and LinkedIn's 2022 B2B Thought Leadership Impact Report" and my guest is Ben Laws, EVP & Deputy U.S. Lead for Edelman Business Marketing.
Tune in to hear more about:
- Types of thought leadership
- How to make sure your thought leadership content is effective based on quality and targeting the right audience
- Red flags to look for to prevent thought leadership from back-firing
- How to create relationships between your brand and other brands through thought leadership
Listen in now or watch the video. Read the full transcript on the Heinz Marketing blog (search "Ben Laws").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].