Episode 359
Balancing Brand and Demand in a Scale-Up Business
April 26, 202417m 18s
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Show Notes
This week's show is entitled, "Balancing Brand and Demand in a Scale-Up Business" and my guest is Chris Bauserman, CMO at Conexiom.
Tune in to Learn About:
- Creating Urgency in Marketing: Use strategies analogous to spearfishing and account-based marketing to generate urgency in the market.
- Foundations of Alignment: Rethink Ideal Customer Profiles (ICP) and analyze customer data to target high-value segments effectively.
- ROI and Decision-making: Understand acquisition costs and customer lifetime value to make informed business decisions aligned with corporate objectives.
Watch the video, listen in below and/or read the transcript below.
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