A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings
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Show Notes
This week's show is entitled, "A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings" and my guest is Mike Finnell, Vice President of Demand Generation at Iterable.
Tune in to Learn About:
- The importance of intentionally building in cross-functional rigor at the organization to help pipeline production and velocity.
- Why you must test and innovate to avoid becoming outdated in the current market.
- How and why to create a culture of vulnerability, acceptance, patience, and trust within the team.
Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
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