E92: How Sales Leaders Can Audit Their Trade Sales Process to Drive Better Results and Growth
Sales Growth Made Simple: For Trade, Construction & Industry Leaders · Ben Wright
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Show Notes
In this episode of Stronger Sales Teams, Ben delves into a practical exercise that can be used to improve and refine your sales process. As the year concludes, sales teams are in a prime position to evaluate their accomplishments and devise strategies for the forthcoming year. Ben introduces a review exercise that is both simple and effective, with the objective of identifying areas that require refinement.
Key Takeaways:
- Consider a structured review of your sales process at the end of the year to uplift sales performance and strategy.
- Ask critical questions about each stage of your sales process to identify improvement opportunities and enhance team efficiency.
- Evaluate the effectiveness of your CRM system in capturing necessary sales data to optimise customer interactions and internal processes.
- Avoid focusing solely on internal processes—incorporate customer journey mapping to view performance from the client’s perspective.
Time Stamps:
0:00 Intro
2:34 The Sales Process Exercise
4:30 5 Steps For Sales Process
5:30 Review Around Broad Stroke Sales Process
7:58 Lead Generation
13:44 Meet and Greet or Needs Analysis
16:30 Quoting and Presentation
20:08 Closing
22:18 Post Sale Process
26:12 Health and Fitness Tip
Download our FREE Sales Process here: https://www.strongersalesteams.com/salesprocess
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