E86: Trade Sales and Leadership Strategies: 15 Lead Gen Activities for Growth
Sales Growth Made Simple: For Trade, Construction & Industry Leaders · Ben Wright
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Show Notes
In this episode of Stronger Sales Teams, host Ben Wright outlines his top 15 lead generation strategies that have consistently proven effective. He underscores the significance of thorough preparation and persistence while moving away from traditional approaches such as cold calling and social media outreach, encouraging sales professionals to adopt innovative methods.
Key Takeaways:
- Effective lead generation requires grit, determination, and consistent effort, often needing multiple attempts before success.
- Past customers and their networks can be invaluable for generating return business and referrals.
- Utilise personal networks, leadership teams, and community groups to enhance reach and prospecting potential.
- Move beyond traditional methods by considering sponsorships, aged opportunities, and trade show networking.
- Explore training
Time Stamps:
0:00 Intro
0:29 Top 15 Lead Generation Activities
3:35 Going Back to the Well- Past Customers (1)
4:34 Referrals from Past Customers (2)
5:51 Referral Partners (3)
6:22 Networking - Events & Groups (4)
7:00 Networking - Leveraging Your Personal Network (5)
8:24 Networking - Leveraging the Networks of Your Senior Leadership Teams (6)
9:02 Community, Sports & School Groups (7)
10:00 Sponsorships (8)
12:10 Aged Prospects (9)
13:09 Aged Opportunities - Lost Deals (10)
14:40 Trade Shows (11)
15:25 Interdepartmental Cross Selling (12)
16:02 Training Events and Programs (13)
16:55 Social Media - Strategic Outreach (14)
17:41 Tender Relationships (15)
18:20 Recap
20:25 Health and Fitness Tip
22:14 Outro
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